Determining the academic Use of Social Media with Technology Acceptance Models

2017 ◽  
Vol 5 (1) ◽  
Keyword(s):  
Social Media ◽  
Technology Acceptance ◽  
Technology Acceptance Models ◽  
Use Of Social Media

The Actual Use of Social Media in Indonesia

2021 ◽  
pp. 640-663
Author(s):  
Sevenpri Candra ◽  
Steffani Steffani ◽  
Klaudiya Klaudiya ◽  
Iva Sutiana
Keyword(s):  
Quality Of Life ◽  
Social Media ◽  
Technology Acceptance ◽  
Social Exchange ◽  
Technology Acceptance Model ◽  
Privacy Concern ◽  
Actual Use ◽  
Use Of Social Media ◽  
Acceptance Model

In Indonesia, the use of social media has been increased. Many factors are related to support the use of social media. This research aims to prove the affects between quality of life, social exchange, and technology acceptance model, which is based on previous research by adding privacy concern as moderating variable. This research conducted by distributing online questionnaires to the citizen that using social media in Indonesia. This research used Structural Equation Modeling as analysis method with software WarpPLS 5.0 as statistic tools. Data were collected from online questionnaires and the total of sample are 440 respondents. The result for this research shows that quality of life affects social exchange, which also affects to technology acceptance model and results to actual use of social media while the variable of privacy concern doesn't prove as moderating variable. As the result of the study, researchers suggest to the organizations that provide social media to pay attention to quality of life that will motivate someone to using social media.

scholarly journals Application of the Technology Acceptance Model and the Technology–Organisation–Environment Model to examine social media marketing use in the South African tourism industry

2018 ◽  
Vol 20 (1) ◽  
Author(s):  
Rosemary Matikiti ◽  
Mercy Mpinganjira ◽  
Mornay Roberts-Lombard
Keyword(s):  
Social Media ◽  
Technology Acceptance ◽  
South African ◽  
Tourism Industry ◽  
Ease Of Use ◽  
Social Media Marketing ◽  
Perceived Ease Of Use ◽  
The South ◽  
Travel Agencies ◽  
Use Of Social Media

Background: In tourism, globally there is a growing interest in social media marketing research. However, most previous research on social media marketing has focused on large tourism enterprises such as chain hotels, leaving out small tourism businesses such as travel agencies and tour operators. Objective: The aim of this research was to establish factors that influence attitude towards the use of social media marketing by travel agencies and tour operators in South Africa. Method: The study adopteda quantitative approach through the use of questionnaires. Data used in the analysis were collected from 150 travel agencies and tour operators by means of a structured questionnaire. Multiple regression analysis and one-way ANOVA were used for data analysis. Results: The results showed that managerial support and managers’ level of education are the two main internal factors which influence attitude towards the use of social media marketing. Pressure from competitors, perceived benefits and perceived ease of use were found to be the most prominent external factors which influence the use of social media marketing. The results also revealed that technical knowledge moderates the relationship between attitude towards social media marketing and the level of social media marketing usage. Conclusion: The study concludes with these recommendations: Management of travel agencies, tour operating businesses and the South African government should support the use of social media marketing by small tourism businesses through providing training and workshops on social media marketing for the employees to acquire the required skills.

scholarly journals Use of Social Media Platforms for Purchasing Fashion Items: A Comparison of US and Chinese Consumers

2020 ◽  
Vol 23 (1) ◽  
pp. 1-25
Author(s):  
Li Shen
Keyword(s):  
Social Media ◽  
Technology Acceptance ◽  
Perceived Usefulness ◽  
Cultural Dimensions ◽  
Future Research ◽  
Fashion Industry ◽  
Chinese Consumers ◽  
Intention To Purchase ◽  
Social Media Platforms ◽  
Use Of Social Media

This paper develops a conceptual connection between the Revised Technology Acceptance Model and Hofstede’s Cultural Dimensions in explicating the adoption by customers of a social media platform in the fashion industry in the context of the US and China. This study shows that the trustworthiness of Facebook is positively related to US customers’ intention to purchase fashion items and the trustworthiness of WeChat is positively related to Chinese customers’ intention to purchase fashion items. Also, US customers’ perceived usefulness is not positively related to the intention of using Facebook to buy fashion items. However, their Chinese counterparts had the opposite result. The findings enhance our understanding of the factors that influence customers’ adoption of social media platforms for purchasing fashion items and provides suggestions for marketing managers as to how they can utilize social media platforms to market fashion items. The paper concludes with a discussion of possible future research in this field.

scholarly journals Perceptions And Uses Of Social Media Networking Systems By South African Students

2014 ◽  
Vol 13 (4) ◽  
pp. 715 ◽  
Author(s):  
Johannes A. Wiid ◽  
Michael C. Cant ◽  
Corinne E. Nell
Keyword(s):  
Social Media ◽  
Technology Acceptance ◽  
South African ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
African Students ◽  
Course Content ◽  
Use Of Social Media ◽  
Acceptance Model ◽  
Self Administered Questionnaire

The purpose of this study was to determine South African students perceptions and uses of social media networking systems. The study further determined whether students are making use of social media networking systems, the purpose of making use of social media networking systems, and whether the students believe that it can be an effective and easy tool to use in order to study the course content. The reason for this study was the fact that students now a days are more familiar with social media networking systems, as more technology mediums are available today to communicate on a more flexible and timely manner. The study made use of the Technology Acceptance Model (TAM) constructs in order to test the objectives. These constructs are; Perceive ease of use, Perceived usefulness, Attitude towards using, Intention to use, and System accessibility. A self-administered questionnaire was distributed to students, and it was found that social media is mostly being used by students for social purposes rather than for educational purposes, and that Facebook is the most popular social media networking system to use.

scholarly journals Perceived Usefulness and Ease of Use of Social Media among Pre-service Teachers in Ghana

2020 ◽  
pp. 69-78
Author(s):  
Daniel Paa Korsah ◽  
Issah Bala Abdulai ◽  
Daniel Gbormittah
Keyword(s):  
Social Media ◽  
Technology Acceptance ◽  
Teaching And Learning ◽  
Study Data ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Significant Difference ◽  
Education In Ghana ◽  
Use Of Social Media

The study examined the level of Perceived Usefulness (PU) and Perceived Ease of Use (PEOU) of social media within the framework of the Technology Acceptance Model (TAM) in order to ascertain the usefulness of social media among Pre-service Teachers in Ghana. Stratified random sampling was used to select 391 Pre-service Teachers for the study. Data was collected using a questionnaire and analysed based on descriptive statistics and an Independent sample t-test. This study found that majority of the Pre-service Teachers use two social media platforms; WhatsApp and Facebook. The study further established a significant difference between Pre-service Teachers whose usage of social media sites specifically affect their perceived usefulness and those that specifically affect their perceived ease of use. The study encouraged teachers to integrate e-learning applications like Blackboard, Google Classroom and Edmodo in their courses (using the blended learning approach) as they have social media-like features that students have already embraced. This study contributed to research on the possibility of integrating social media into teaching and learning in Colleges of Education in Ghana.

Perceived value of social media in students’ participation in social movement

2019 ◽  
Vol 35 (3/4) ◽  
pp. 244-258 ◽  
Author(s):  
Shohana Akter ◽  
Md. Anwarul Islam
Keyword(s):  
Social Media ◽  
Technology Acceptance ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Reform Movement ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Content Type ◽  
Tam Model ◽  
Use Of Social Media

Purpose The purpose of this study is to empirically investigate the use of social media (SM) and its influence for increasing students’ participation in the quota reform movement at the University of Dhaka, Bangladesh. Design/methodology/approach The revised technology acceptance model (TAM) was used to formulate this research’s hypotheses. A survey was administered to obtain data about students’ intention to use SM. The survey consisted of a set of questions based upon the revised TAM model. A total of 498 surveys were distributed and 304 students responded to it; hence, response rate was of 61.04%. A regression and single way ANOVA were conducted to test the hypotheses. Findings The results indicate that most of the students use SM for academic purposes and to get connected with friends. Among the social networking tools, Facebook is the most widely used by the respondents. Findings supported that perceived ease of use and perceived usefulness of SM affect student’s intention to increase participation in the quota reform movement. There were no significant relationships between gender and politics with the use of SM. Research limitations/implications A sample of students from Dhaka University was taken and the sample size was small. As a result, the findings of this study cannot be generalized in other settings. SM has a positive effect in the societies where change happens through collective actions. Originality/value Why and how students use SM has been widely discussed over the available literature, but students’ intention to use for it for social movements has not been studied. This study has made an effort to empirically examine the use of SM in the context of the quota reform movement in Bangladesh.

Use of Social Media in Planning Domestic Holidays: A Study on Malaysian Millennials

2020 ◽  
pp. 097639962093850
Author(s):  
Krishna Moorthy ◽  
Nik Mohamad Zaki Nik Salleh ◽  
Ang Xin Jie ◽  
Chan Shu Yi ◽  
Lau Shin Wei ◽  
...  
Keyword(s):  
Social Media ◽  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Theory Of Planned Behaviour ◽  
Word Of Mouth ◽  
Media Usage ◽  
The Social ◽  
Travel Industry ◽  
Use Of Social Media ◽  
Acceptance Model

This study examines the social media usage of Malaysian millennials in planning their domestic holidays. This study integrated the theory of planned behaviour (TPB) and technology acceptance model (TAM) variables by adding electronic word-of-mouth (e-WOM), as it is a crucial factor influencing the travel industry nowadays. Data were collected from 301 Malaysians. The results show that e-WOM is the greatest antecedent influencing Malaysian millennials to use social media in planning their domestic holidays. Local tourism organizations such as Tourism Malaysia could gain an understanding of the issue through this study, and the promotion of local tourism through social media could be developed to reach millennials in Malaysia.

scholarly journals DEVELOPING A CONCEPTUAL MODEL OF FACTORS AFFECTING SOCIAL MEDIA NETWORKING USAGE IN E-LEARNING AT TALAL ABU GHAZELEH UNIVERSITY COLLEGE OF BUSINESS (TAGUCB) IN BAHRAIN

2016 ◽  
Vol 15 (8) ◽  
pp. 7021-7027
Author(s):  
Mohammed Albarghouthi
Keyword(s):  
Social Media ◽  
Learning Environment ◽  
Technology Acceptance ◽  
Conceptual Model ◽  
Factors Affecting ◽  
University College ◽  
Innovative Learning ◽  
E Learning ◽  
Use Of Social Media ◽  
College Of Business

Social networking has become pervasive in all sectors in the 21st century. The Kingdom of Bahrain is experiencing a big wave in reference to the use of social media networking in the context of a classroom.  Indisputably, an innovative learning environment will be provided if this technology is astutely used. Within the e-learning environment, the technology acceptance model (TAM) has been heavily used to examine the acceptance of different types of technologies.As such, this study aims at discussing the main factors that affect usage of social media networking in e-learning by students and educators at the Talal Abu-Ghazaleh University College of Business (TAGUCB). Based on TAM, a proposed conceptual model of social media usage in e-learning is developed

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