scholarly journals Pengaruh Persepsi Harga, Citra Merek Dan Kualitas Produk Terhadap Keputusan Pembelian Pada 212 Mart di Kota Langsa

2021 ◽  
Vol 13 (1) ◽  
pp. 167
Author(s):  
Maulana Rahman ◽  
Syardiansah Syardiansah
Keyword(s):  
Product Quality ◽  
Brand Image ◽  
Coefficient Of Determination ◽  
Test Results ◽  
Purchasing Decisions ◽  
Population Number ◽  
Price Perception ◽  
Decision Variables ◽  
Perceived Price ◽  
Price Perceptions

This study aims to determine the effect of price perceptions on purchasing decisions, to determine the effect of brand image on purchasing decisions, to determine the effect of product quality on purchasing decisions, and to determine the effect of perceived price, brand image and product quality simultaneously on purchasing decisions at Mart 212. in Langsa City. The population in this study are consumers who make purchases at 212 Mart in Langsa City. The exact population number is not known, so the sampling uses the unknown population formula. So that the number of samples in this study were 96 respondents. The results showed that price perception had no significant effect on purchasing decisions, brand image had a significant effect on purchasing decisions and product quality had a significant effect on purchasing decisions at 212 Mart in Langsa City. Simultaneously, price perception, brand image and product quality have a significant effect on purchasing decisions at 212 Mart in Langsa City. The coefficient of determination test results show that 71.6% of the variable price perception, brand image and product quality can explain the purchasing decision variables at 212 Mart in Langsa City.

The Effect of Product Quality, Price Perception, and Brand Image on Product Purchase Decision at Pt. Ottobock Healthcare Indonesia

2021 ◽  
pp. 146-154
Author(s):  
Hendriatmi
Keyword(s):  
Product Quality ◽  
Quantitative Research ◽  
Total Population ◽  
Brand Image ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Price Perception ◽  
Prosthetic Limb ◽  
Price Perceptions ◽  
Positive Effect

Prosthesis is a medical technology that is commonly called prosthetic limb, where the prosthesis marketing strategy has a unique way of marketing so that it needs to be carefully implemented whether the factors that influence the decision to buy prosthesis. The purpose of this study was to determine what factors determine which patients buy Ottobock prostheses from product quality, price perception, and brand image. See which factor is the most powerful. This research was conducted at PT. Ottobock Healthcare Indonesia with a total population and sample of 100 respondents. The analytical method used is multiple regression analysis. This type of research is quantitative research. The data presented in this study were obtained from a questionnaire provided to Ottobock's (amputated) patients. Statistical analysis using SPSS 25 which is used in the model and testing. The results of this study partially indicate that price perceptions and brand image have no effect on purchase decision for Ottobock’s prosthesis, but product quality does influence purchasing decisions. However, simultaneously, product quality, price perception and brand image have a positive effect on purchasing decisions for Ottobock prosthesis.

scholarly journals Effect Of Product Quality, Price Perception, And Promotion On Purchase Decisions At Pand's Muslim Department Store

2021 ◽  
Vol 4 (2) ◽  
pp. 176-188
Author(s):  
Emil Yuliantie
Keyword(s):  
Product Quality ◽  
Quantitative Research ◽  
Sampling Technique ◽  
Department Store ◽  
Purchase Decisions ◽  
Research Model ◽  
Purchasing Decisions ◽  
Price Perception ◽  
Perceived Price ◽  
Price Perceptions

This study aims to (1) analyze the effect of product quality on purchasing decisions at Pand's Muslim Department Store. (2) To analyze the effect of price perceptions on purchasing decisions at Pand's Muslim Department Store. (3) Analyzing the effect of promotion on purchasing decisions at Pand's Muslim Department Store. This research model is a quantitative research with data collection techniques using a questionnaire. The sampling technique used purposive sampling. Samples to be taken are respondents who are consumers of Pand's Muslim Department Store. In this study, sampling was carried out by waiting for consumers who had finished making purchases at Pand's Muslim Department Store, consumers who were willing to be respondents, aged over 17 years, and consumers have visited at least 2 times. Data analysis using multiple linear regression. The results showed that (1) Product quality had a positive and significant effect on purchasing decisions, with a significance value of 0.040. (2) Price perception has a positive and significant effect on purchasing decisions, with a significance value of 0.047. (3) Promotion has a positive and significant effect on purchasing decisions, with a significance value of 0.000. (4) Product quality, perceived price, and promotion have a positive and significant effect on purchasing decisions, with a significance value of 0.000. with a significance value of 0.040. (2) Price perception has a positive and significant effect on purchasing decisions, with a significance value of 0.047. (3) Promotion has a positive and significant effect on purchasing decisions, with a significance value of 0.000. (4) Product quality, perceived price, and promotion have a positive and significant effect on purchasing decisions, with a significance value of 0.000. with a significance value of 0.040. (2) Price perception has a positive and significant effect on purchasing decisions, with a significance value of 0.047. (3) Promotion has a positive and significant effect on purchasing decisions, with a significance value of 0.000. (4) Product quality, perceived price, and promotion have a positive and significant effect on purchasing decisions, with a significance value of 0.000.

PENGARUH CITRA MEREK DAN KUALITAS BENIH TERHADAP KEPUTUSAN PEMBELIAN PADA PT.PRABU ARGO MANDIRI (Studi Kasus Penjualan Benih Tomat Merk Maya di Purwkarta)

2017 ◽  
Vol 6 (2) ◽  
Author(s):  
Ahmad Iskandar
Keyword(s):  
Product Quality ◽  
Brand Image ◽  
Hypothesis Test ◽  
Descriptive Analysis ◽  
Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Decision Variable ◽  
Purchasing Decisions ◽  
Business World

In the era of globalization, the competition in the business world becomes very tight. Companies vying to be able to continue to compete and survive in the business world. Each consumer must have had the expectation that the products they buy are able to provide satisfaction for them to be making purchasing decisions. Consumer purchasing decisions of companies to seeds virtual brand still low due to the brand image and quality of seeds that are still unsatisfactory.This study aims to determine the responses of respondents regarding brand image, product quality, purchasing decisions and how big an impact on the brand image itself against purchase decisions on the PT. Prabu Argo Mandiri Bandung and how much influence the quality of products on the purchase decision.The method by which the samples is Simple Random Sampling consists of 80 respondents. The method of analysis in this research using descriptive analysis and verification which is composed of multiple linear regression analysis. Product moment correlation analysis, and the coefficient of determination used to measure the level of influence of brand image and product quality on purchasing decisions.The results based on descriptive analysis of brand image variable is in good enough category, variable quality of the product is in the unfavorable category, and the purchase decision variable is in the unfavorable category. The results based on correlation test showed that the brand image is partially significant effect on purchasing decisions by 68% and the product quality is partially significant effect on purchasing decisions by 13%. Hypothesis test results suggested that the increased purchasing decisions partially and simultaneously influence through brand image and product quality.

PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN MOBIL MITSUBISHI PADA PT. KRAMA YUDHA MOTORS AND MANFACTURING

2018 ◽  
Vol 6 (1) ◽  
Author(s):  
Nuridin, SE., MM. ◽  
Dwi Ardika Prayudha
Keyword(s):  
Product Quality ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Test Results ◽  
Analysis Method ◽  
Validity And Reliability ◽  
Image Variables

This research is aimed to examine the influence of brand image and product quality to car purchase decision at PT. Mitsubishi Krama Yudha Motors and Manufacturing. Data analysis method was used, is quantitative analysis, by using validity and reliability test, coefficient of determination, and multiple linear regression analysis. Result of regression equation is: Y = 0,665 + 0,517 X1 + 0,416 X2 Simultaneously testing of brand image variables and product quality to purchase decision, shown by F count equal to 85,955 bigger than F table 3,159 or with sig. F 0.000 is smaller than alpha 0.005. Based on the test results simultaneously, can be seen that the independent variables (brand image and product quality) have a positive and significant impact on the car purchase decision at Mitsubishi cars At PT. Krama Yudha Motors and Manufacturing. Suggestions which can be given for future developments and determinations of policy are, companies should pay attention to brand image, product quality, to make customers more satisfied and keep using Mitsubishi cars as their choice.

scholarly journals Pengaruh Mutu Produk, Persepsi Harga Dan Variasi Produk Terhadap Keputusan Pembelian Konsumen (Studi Kasus Pada Toko Serba 45.000 Ditenggarong)

2021 ◽  
Vol 21 (2) ◽  
pp. 140-154
Author(s):  
Winda Hapsari ◽  
Yonathan Palinggi ◽  
Idham Idham
Keyword(s):  
Product Quality ◽  
Partial Correlation ◽  
Consumer Perceptions ◽  
Test Results ◽  
Purchasing Decisions ◽  
Price Perception ◽  
Independent Variables ◽  
Convenience Stores ◽  
Multiple Regression Method ◽  
Product Variation

Abstract:                The purpose of this study was to determine the effect of product quality and price perception partially or simultaneously on consumer perceptions at 45,000 Convenience Stores in Tenggarong and to determine the dominant variables in influencing consumer perceptions between the two independent variables. The analytical tool used in this research is multiple regression method with the help of SPSS 20.0 For Window's, with a population of 150 respondents and a sample of 70 respondents.                Based on the results of the study, it can be concluded that the variables of product quality, price perception and product variations simultaneously affect consumer purchasing decisions. Product quality variable has a partial effect on consumer purchasing decisions at 45,000 Convenience Stores in Tenggarong. Price perception variable (X2) partially influences consumer purchasing decisions at 45,000 Convenience Stores in Tenggarong, Product variation variable (X3) partially affects consumer purchasing decisions at 45,000 Convenience Stores in Tenggarong. From the three partial correlation test results, it can be seen that the value of the product quality variable has the greatest influence compared to the price perception variable and product variation, so that the product quality variable is the most dominant variable influencing consumer purchasing decisions.   Keywords: Product Quality, Price Perception, Product Variation, Purchase Decision

scholarly journals Purchase Decision in View of Brand Image, Product Quality, and Promotion

2021 ◽  
Vol 5 (1) ◽  
pp. 29-34
Author(s):  
Ika Istikhomah ◽  
Fithri Setya Marwati
Keyword(s):  
Product Quality ◽  
Mobile Phones ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Test Results ◽  
Purchasing Decisions ◽  
Analysis Technique ◽  
Quantitative Descriptive

The development of technology at this time is very fast. This development can be seen from the progress of gadgets that are now easily grasped by various groups (rich, poor) and ages (old, young) all can use it. Gadget innovations are always popping up all the time, from laptops, PCs, to cellphones. Mobile offers various advantages and features to support user flexibility. This study aims to prove the simultaneous and partial effect of purchasing decisions in terms of brand image, product quality, and promotion of Oppo mobile phones. This research is quantitative descriptive. The population is all buyers of Oppo mobile phones. The number of samples used amounting to 100 respondents, the sample was taken by purposive sampling technique. The data analysis technique used in this study was multiple linear regression analysis. The results show that the f-test brand image, product quality, and promotion simultaneously and significantly influence the buying decision for Oppo mobile phones. The t-test results show that brand image has a positive and significant effect on purchasing decisions for Oppo cellphones, product quality has a positive and significant effect on purchasing decisions for Oppo cellphones, the promotion has a positive and significant effect on purchasing decisions for Oppo cellphones.

scholarly journals Pengaruh Kualitas Produk dan Harga Terhadap Keputusan Pembelian Tupperware (Studi Kasus Ibu Rumah Tangga di Perumahan Kunciran - Tangerang)

2020 ◽  
Vol 4 (1) ◽  
pp. 94-104
Author(s):  
Ivan Putranto ◽  
Kartoni Kartoni
Keyword(s):  
Regression Analysis ◽  
Hypothesis Testing ◽  
Product Quality ◽  
Significant Influence ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Test Results ◽  
Purchasing Decisions ◽  
Simultaneous Test

This research aims to determine the effect of product quality on Tupperware purchasing decisions, determine the effect of prices on Tupperware purchase decisions, and determine the effect of product quality and price on Tupperware purchase decisions. The method used is descriptive with an associative approach. Sampling used saturated sampling, while to get data done by distributing questionnaires to 60 respondents who then analyzed the influence partially and simultaneously using regression analysis, coefficient of determination and hypothesis testing with t test and f test. The results showed that: The effect of product quality on purchasing decisions of 24.6%, this effect is positive and significant. Hypothesis testing obtained t count> t table or (4.852> 1,296) means that there is a positive and significant effect between product quality on purchasing decisions. The influence of prices on purchasing decisions by 49.7%, this effect is positive and significant. Hypothesis testing is obtained (6,370> 1,296) meaning that there is a positive and significant influence between the price of the purchasing decision. Simultaneous test results of product quality and price have a positive and significant influence on purchasing decisions with a contribution of 40.4%. Hypothesis testing is obtained (23.457> 2.80), meaning that there is a positive and significant influence between product quality and price on purchasing decisions. Based on the results of the study it can be concluded that partially and simultaneously the quality and price of the product is influences the purchase decision of Tupperware. Abstrak Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk terhadap keputusan pembelian Tupperware, mengetahui pengaruh harga terhadap keputusan pembelian Tupperware, dan mengetahui pengaruh kualitas produk dan harga terhadap keputusan pembelian Tupperware. Metode yang digunakan adalah deskriptif dengan pendekatan asosiatif. Sampling yang digunakan sampling jenuh, sedangkan untuk mendapatkan data dilakukan dengan menyebar kuesioner kepada 60 responden yang kemudian dianalisis pengaruh secara parsial dan simultan dengan menggunakan analisis regresi, koefisien determinasi serta pengujian hipotesis dengan uji t dan uji F. Hasil penelitian menunjukkan bahwa: Pengaruh kualitas produk terhadap keputusan pembelian sebesar 24,6%, pengaruh ini positif dan signifikan. Pengujian hipotesis diperoleh t hitung > t tabel atau (4,852 > 1.296) dan probability 0,000 < 0,1 H1 diterima artinya terdapat pengaruh yang positif dan signifikan antara kualitas produk terhadap keputusan pembelian. Pengaruh harga terhadap keputusan pembelian sebesar 49,7%, pengaruh ini positif dan signifikan. Pengujian hipotesis diperoleh (6,370 > 1.296) dan probability 0,000 < 0,1 H1 diterima artinya terdapat pengaruh yang positif dan signifikan antara harga terhadap keputusan pembelian. Hasil uji simultan kualitas produk dan harga memiliki pengaruh yang positif dan signifikan terhadap keputusan pembelian dengan kontribusi pengaruh sebesar 40,4%. Pengujian hipotesis diperoleh (23,457 > 2.80) dan probability 0,000 < 0,1 sehingga H1 diterima artinya terdapat pengaruh yang positif dan signifikan antara kualitas produk dan harga terhadap keputusan pembelian. Berdasarkan hasil penelitian dapat disimpulkan bahwa secara parsial kualitas produk berpengaruh terhadap keputusan pembelian Tupperware, harga berpengaruh terhadap keputusan pembelian Tupperware dan secara simultan kualitas produk dan harga berpengaruh terhadap keputusan pembelian Tupperware. Kata Kunci : Kualitas Produk, Harga dan Keputusan Pembelian

scholarly journals The Influence Of Product Quality, Price, Brand Image And Promotion On The Purchase Decision Of Xiaomi Smartphone Products In Depok City

2021 ◽  
Vol 2 (6) ◽  
pp. 2166-2171
Author(s):  
Faramita Dwitama
Keyword(s):  
Product Quality ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Test Reliability ◽  
Primary Data ◽  
Coefficient Of Determination ◽  
Purchasing Decisions ◽  
Technological Developments ◽  
Analytical Tools

Technological developments and a lot of competitors in the smartphone industry make the competition tighter so that it triggers consumers to be more picky before deciding to make a purchase. Xiaomi is one of the manufacturers engaged in the production of smartphones which is well known in Indonesia. The purpose of this study is to determine whether product quality, price, brand image, and promotion can partially and simultaneously influence purchasing decisions for Xiaomi smartphones in Depok. This study uses quantitative primary data in the form of a questionnaire with a research sample of 100 respondents. The analytical tools used are validity test, reliability test, multicollinearity test, heteroscedasticity test, multiple linear regression analysis, normality test, coefficient of determination, t test and f test assisted by SPSS version 25 software. The results of this study are product quality, price , brand image, and promotion have a significant influence on purchasing decisions for Xiaomi smartphones in Depok city, either partially or simultaneously.

Effect of word of mouth, price perception, and product quality on purchase decision pempek the local culinary products in palembang city

2021 ◽  
Vol 4 (1) ◽  
pp. 52-59
Author(s):  
Dika Setiagraha ◽  
Zakaria Wahab ◽  
Muchsin Saggaf Shihab ◽  
Didik Susetyo
Keyword(s):  
Product Quality ◽  
Word Of Mouth ◽  
Primary Data ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Regression Analyses ◽  
Purchasing Decisions ◽  
Price Perception ◽  
Analysis Technique ◽  
Positive Effect

This study aims to determine whether or not there is an effect of word of mouth, price perception, and product quality on purchasing decisions for Pempek as the local culinary product in Palembang city, South Sumatra, Indonesia. The research results using IBM SPSS Statistics 25.0 software data were obtained from the primary data of 100 respondents. The results found that the variable word of mouth (X1) partially has a positive and significant effect on purchasing decisions, the price perception variable (X2) partially affects the purchase decision, and the product quality variable (X3) partially has a positive effect on purchasing decisions. Simultaneously, word of mouth, price perception, and product quality influence purchasing decisions on the culinary product of Pempek in Palembang City. From the results of data processing, it was found that the coefficient of determination was 77.7% which indicates that other factors influence the remaining 22, 3% as an influence on purchasing decisions. The analysis technique used in this study is to use multiple linear regression analyses.

CITRA MEREK PERSEPSI HARGA DAN NILAI PELANGGAN TERHADAP KEPUTUSAN PEMBELIAN PADA MINI MARKET INDOMARET LONTAR SURABAYA

2019 ◽  
Vol 6 (02) ◽  
Author(s):  
Indriana Kristiawati ◽  
Achmad Daengs GS ◽  
Ani Herna Sari ◽  
Heri Kusyanto
Keyword(s):  
Customer Value ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Test Results ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
Image Perception ◽  
Price Perception

The purpose of this study was to determine the effect of brand image, price perception, and customer value on purchasing decisions both partially and simultaneously on the Indomaret Lontar Surabaya Mini Marke. The sample amounted to 94 respondents with a sampling technique used is purposive sampling. while the method of data analysis used multiple linear regression analysis, validity and reliability tests and using the classic assumption deviation test and hypothesis testing. Based on the test results indicate that the simultaneous F variable brand image, price perception, and customer value has positive and significant impact on purchasing decisions at 50.6% which means that purchasing decisions can be explained by brand image, price perception, and customer value of 50.6 %, and the remaining 49.4% can be explained by other variables. Partially based on t test variables in this study have positive and significant price perception which have the greatest influence in the amount of 32.9%, while the lowest brand image has the effect of 7.3%.Keywords: Brand Image, Perception Price, Customer Value , Purchasing Decisions.

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