scholarly journals PERSUASIVE STRATEGIES OF SAMOSIR PROMOTION IN “Visit Samosir” FACEBOOK PAGE

LINGUISTICA ◽  
2017 ◽  
Vol 6 (3) ◽  
Author(s):  
Renni Sagala And Yeni Erlita
Keyword(s):  
Qualitative Method ◽  
Persuasive Strategies ◽  
Logical Reason ◽  
User Need ◽  
Descriptive Qualitative

This study deals with the Persuasive strategies of Samosir promotion in visit samosir facebook page. The objective of the study are to find out the types of persuasive technique of samosir promotion in visit samosir facebook page, and to describe the strategies of persuasive of samosir promotion in visit samosir facebook page. This study was conducted by using Descriptive qualitative method. The data was collected from http://visitsamosir.com. There were 60 status from May of 2016 to May of 2017.The findings found that there are only six from seven types of persuasive technique are used in visit samosir status and they are rationalization (17 status), identification (3 status), suggestion (32 status), compensation (6 status), projection (2 status), and displacement (1 status). And the strategy of persuasive that used in visit samosir facebook page were Logos, Phatos, Ethos. Mostly, the user use the logical reason (Logos). It caused the user need to show the fact or logic reason to get belief from the visitor. So, the visitor become interest to visit the tourism

scholarly journals Interpersonal Metadiscourse Markers as Persuasive Strategies in Oral Business Presentation

2019 ◽  
Vol 13 (4) ◽  
pp. 297
Author(s):  
Heri Kuswoyo ◽  
Rani Andini Siregar
Keyword(s):  
Communication Skills ◽  
Qualitative Method ◽  
Professional Life ◽  
Persuasive Strategies ◽  
Steve Jobs ◽  
Descriptive Qualitative

This research was conducted to examine the use of interpersonal metadiscourse markers (IMDMs) in Steve Jobs’ oral business presentation using Hyland’s model. It further aimed to investigate the interpersonal metadiscourse categories and subcategories applied and most predominantly occurring in the type of oral business presentation. A descriptive qualitative method was employed in this research. One and a half-hour of Steve Jobs’ keynotes at annual Macworld tradeshow on January 9th, 2007 were collected and analyzed. The results reveal that interactional subcategory; engagement markers are mostly used by Steve Jobs. Meanwhile, in interactive subcategory transition markers are dominantly used. It indicates that by using interpersonal metadiscourse markers, Steve Jobs expresses his idea, supports his argument, and convinces the audiences by establishing a relationship with them. This research also argues that metadiscourse theory facilitates an involvement between the speaker and the listener and provides a way for mutual comprehension. Thus, the findings have a pivotal implication on how IMDMs might improve the field related to communication skills in professional life or business.

scholarly journals PERSUASIVE STRATEGIES IN WOMAN COSMETICS ADVERTISEMENT OF SKIN WHITENING PRODUCT ON TELEVISION COMMERCIAL

LINGUISTICA ◽  
2017 ◽  
Vol 6 (4) ◽  
Author(s):  
Dewi Anjani Purba And Sumarsih
Keyword(s):  
Qualitative Method ◽  
Elaboration Likelihood Model ◽  
Elaboration Likelihood ◽  
Television Commercial ◽  
Skin Whitening ◽  
Persuasive Strategies ◽  
Heuristic Systematic Model ◽  
Likelihood Model ◽  
Central Route ◽  
Descriptive Qualitative

This research is aimed at describing persuasive strategies in woman cosmetics advertisement, elaborating the ways of the strategies are used and investigating the reason for the use of strategies. The study is based on a descriptive qualitative method, The researcher analyzed through describing and explaining data based on persuasive strategies by Aristotle (1854).There are about 50 samples of woman cosmetics in skin whitening product from different brand. Those advertisements are in the form of video taken from the official website of the product, youtube, and watching the advertisement in television. The result of this study found that there were 32 utterances that categorized as Ethos, 12 as Pathos, and 6 as Logos. There are two process happen in this persuasive strategies,The Elaboration Likelihood Model (Central & Peripheral Route) and Heuristic Systematic Model (Heuristically Processing & Systematically Processing). Central Route 31, Peripheral Route 19. HeuristicallyProcessing 12 and Systematically Processing 38. Reasons for the use of Central Route in the advertisement should be relevant, any facts. Peripheral Route, irrelevant, and no fact. Heuristically Processing, message by expert or endorse by artist, not always giving facts. Systematically Processing, relevant, motivate the costumers, any facts.

scholarly journals Persuasive Strategies Used by Multi-Level Marketing and Insurance Agents

2019 ◽  
Vol 8 (4) ◽  
Author(s):  
Wenty Andriani ◽  
Leni Marlina
Keyword(s):  
Qualitative Method ◽  
Insurance Agents ◽  
Persuasive Strategies ◽  
Multi Level ◽  
Descriptive Qualitative

This study examines the types of persuasive strategies used by Multi-Level Marketing (MLM) and insurance agents in influenced target costumers. The purpose of this study besides to find out the types of persuasive strategies used by MLM and insurance agents also to find out the differences and the similarities of the types of persuasive strategies used by the agents. This study is a descriptive qualitative method because it explains and compares the types of persuasive strategies used by MLM and insurance agents to see the differences and similarities. The result of the study shows that (1) the types of persuasive strategies that mostly used by MLM and insurance agents are Logic and Evidence (2) the highest component used by MLM agents is Specific Evidence; however, insurance agents used Credible Evidence.

Major Problems in Analyzing Transitivity: A Case from Indonesia

2019 ◽  
Vol 3 (2) ◽  
pp. 77-88
Author(s):  
Sri Harto ◽  
Sri Handayani
Keyword(s):  
Qualitative Method ◽  
Alternative Solutions ◽  
Descriptive Qualitative

This research applied a descriptive qualitative method to identify the major problems encountered by students in analyzing transitivity. It also aims to find out some of the alternative solutions to the students

ISTILAH KEKERABATAN DALAM MASYARAKAT BAHASA MAKIAN TIMUR

EDUKASI ◽  
2016 ◽  
Vol 14 (2) ◽  
Author(s):  
Arif Yakub ◽  
Rafik M. Abasa
Keyword(s):  
Qualitative Method ◽  
Descriptive Qualitative

This research is making use of descriptive qualitative method. The data are collected with the method of Sudaryanto (1993) that is listening and interviewing method, make use the technique of free listening and interviewing with a list of questionaire. This research makes use the theory of Burning (1970) and Koentjaraningrat (1980) to answer the first problem, and of Spradley (1979) and Casson (1981) to the second one. The result of this research shows that the consanguinal kinship terms are Baba (father), Tou (grandfather), Wos (ego’s father), Galawewe (father of ego’s grandfather), Karekare ( grandfather of Ego’s grandfather), Baay (ego’s mother), Nene (mother’s mother), Nenewos (mother of nene), Nenegalawewe (mother of nenewos), Nenekarekare (mother nenegalawewe). Nikmapin (wife of masculine ego), Nikmon (husband of feminine ego), Tamno (ego’s elder brother),  Thano (ego’s younger brother), Damo 1 (ego’s sister), Damo 2 (ego’s brother), Mtu (ego’s child), Bbu (ego’s grandchild), Bbuwos (child of ego’s grandchild), Bbugalawewe (grandchild of ego’s grandchild), Bbukarekare (buyut dari ego). Afinal kinship terms: Nikmon (husband), Nikmapin (wife), Tafu (brother in-law), Hono (sister in-law), Iho (in-laws), Akmomon (wife’s father), Akmomapin (wife’s mother), Haliha (mother/father in-laws), Kanglolo (elder brother of father or mother), Kangkutu (younger brother of father or mother), Baaylolo (mother’s elder sister), Jojo (mother’s younger sister). Other kinship terms include: Jau (Allah), Kakang (guru ngaji), Engku (masculine teacher), Encik (feminine teacher). Keywords: kindship terms of East Makian language

Kecemasan Komunikasi Mahasiswa saat Bimbingan Skripsi

2020 ◽  
Vol 26 (1) ◽  
pp. 98-105
Author(s):  
Tegar Aprilio Armanda
Keyword(s):  
Skill Acquisition ◽  
State Anxiety ◽  
Qualitative Method ◽  
Communication Apprehension ◽  
Research Data ◽  
Communication Studies ◽  
University Supervisor ◽  
Cause And Effect ◽  
Communication Anxiety ◽  
Descriptive Qualitative

Tegar Aprilio Armanda, NPM: 1532010014. “Student Communication Anxiety During Thesis Guidance (Analysis of Communication Anxiety To Alumni of Students of the Communication Studies Program Merdeka Madiun University Class of 2015). Communication Studies Program, Merdeka Madiun University, Supervisor : Maria Madgalena W., S.Sos, M.Si, Supervisor 2: Zulin Nurchayati, S.Psi, M.Si. Year 2020. The purpose of this study was to determine the cause and effect of communication anxiety between students of the Merdeka Madiun University Class of 2015 with the supervisor when conducting thesis guidance, forms of communication anxiety itself that have been experienced by students of Communication Studies Merdeka Madiun University Class of 2015, anticipatory steps taken by the Communication Sciences Merdeka Madiun University Class of 2015 students, how important is the handling of communication anxiety, data related to communication anxiety among final year students. This research uses descriptive qualitative method. Research data obtained through observation techniques, literature studies, interviews, and documentation. The informants came from the 2015 Communication Merdeka Madiun University alumni students. The results of this study are modeling and skill acquisition factors causing the emergence of communication anxiety, the type of communication anxiety perceived by informants is generalized context communication apprehension and situational communication apprehension, the form of communication anxiety perceived by informants is state anxiety, the most anticipatory step recommended by informants is to better understand the thesis material before the guidance and remain calm during the guidance.Keyword: Anxiety, Communication anxiety, Students of the Communication Studies Program Merdeka Madiun University Class of 2015,Thesis Guidance. 

INTERFERENSI GRAMATIKAL DALAM KUMPULAN CERPEN BIARKAN AKU MEMULAI KARYA NURUL F. HUDA

2019 ◽  
Vol 1 (01) ◽  
pp. 16-23
Author(s):  
Zimmatul Liviana
Keyword(s):  
Short Stories ◽  
Data Collection ◽  
Qualitative Method ◽  
Language Variation ◽  
The Other ◽  
Qualitative Descriptive ◽  
Ofthe Object ◽  
Selection Of ◽  
Descriptive Qualitative

The research grammatical interference in a collection ofshort stories Biarkan Aku Memula iwork Nurul F. Hudaisa collection ofshort storiesset in the back that Is start work Let Nurul F. Huda contains many grammatical interference.The problem of this   study were(1)how   the various morphologi calinterference containedin   a   collection of short stories Biarkan Aku Memulai work Nurul F. Huda. (2)how the various syntactic interference contained in a collection of short stories Biarkan Aku Memulai work Nurul F. Huda. The purposeof this studyis to describe the morphological and         Syntactic interference contained in a collection of short stories Biarkan Aku Memulai work Nurul F. Huda. Sociolinguistics is the study of language variation and use in society. Interference is the event of the use of language elements of one into the other language elements that occur in the speakers themselves. This research uses descriptive qualitative method because to describe the actual realityin order to obtainan accurateand objective. Qualitative descriptive methods were used to analyzethe elements ofa word orphrase that incorporated elements of other languages with the analysis and description of the formulation of the problem is the answer. Data collection techniques using observation techniques, the determination ofthe object of research, the selection of short stories.Based on the analysis of the data in this study can be found that there are six forms of interference morphology, namely (1) the prefix nasal N-sound, (2) the addition of the suffix, (3) the exchange prefix, (4) exchange suffixes, (5) exchange konfiks, (6) removal affixes. While the syntactic interference only on the words and phrases in a sentence. The results of the study it can be concluded that the interference morphology more common than syntactic interference.

SISI HUMOR DAN CITA RASA KHONG GUAN PADA PUISI-PUISI JOKO PINURBO

2020 ◽  
Vol 4 (1) ◽  
pp. 11-15
Author(s):  
Mukodas . ◽  
Wildan F. Mubarock
Keyword(s):  
Qualitative Method ◽  
Interesting Part ◽  
The Subject ◽  
Descriptive Qualitative

HUMOR AND TASTE OF KHONG GUAN IN JOKO PINURBO’S POEMJoko Pinurbo is one of productive writer. The most interesting part of all works from Jokpin is the humour or jokes he inserted. What makes it interesting there are several poems that he wrote which published in Kompas newspaper on 31st Agustus 2019. There are twelve poems which consists the word Khong Guan in every title: Perjamuan Khong Guan, Hujan Khong Guan, Tidur Khong Guan, Lebaran Khong Guan, Minuman Khong Guan, Sabda Khong Guan, Agama Khong Guan, Keluarga Khong Guan, Mudik Khong Guan, Doa Khong Guan, Bingkisan Khong Guan, dan Hati Khong Guan. Those twelve poems are the subject to this research. The aim of this research is to define how humor was created.  Recent humors are mostly uneducated humor such as insult joke, bullying, and disrespectful. Joko Pinurbo gives alternative in doing humor, through poem. Humor found in the poem is dominated by tragedy humor. Descriptive qualitative method is used in this research. This research found that there are five poems which can be classified as tragedy

Analisis Kebutuhan Kamus Baca Bergambar untuk Mempermudah Siswa Belajar Bahasa Mandarin

2020 ◽  
Vol 3 (1) ◽  
Author(s):  
Chintya Prabawati ◽  
Anggraeni Anggraeni
Keyword(s):  
Learning Process ◽  
Qualitative Method ◽  
Swot Analysis ◽  
Font Size ◽  
Descriptive Qualitative

Kamus baca bergambar merupakan salah satu media penunjang pembelajaran yang dapat membuat siswa lebih tertarik dan mempermudah dalam proses pembelajaran. Berdasarkan observasi, bahwa banyak berbagai macam kamus baca bergambar yang ditemukan. Hal ini dapat mempengaruhi daya tangkap pemahaman siswa dalam Bahasa Mandarin. Oleh sebab itu, pada penelitian ini  peneliti berusaha menganalisis kamus baca bergambar Bahasa Mandarin sesuai dengan kebutuhan siswa. Tujuan penelitian ini, yaitu 1) Mengetahui kebutuhan siswa akan kamus baca bergambar untuk mempermudah siswa dan guru belajar bahasa Mandarin, 2) Mengetahui kesesuaian kamus baca bergambar dengan kebutuhan siswa melalui analisis SWOT untuk mempermudah belajar bahasa Mandarin. Penelitian ini menggunakan metode deskriptif kualitatif, karena peneliti akan menjabarkan kebutuhan kamus baca bergambar untuk mempermudah siswa belajar Bahasa Mandarin. Hasil dari penelitian ini menghendaki kamus baca bergambar yang sesuai dengan kebutuhan siswa berdasarkan penyusunan kosakata, jumlah kosakata per halaman, tampilan/ layout kosakata, font Hanzi, font size Hanzi, font Pinyin, font size Pinyin, gambar/ ilustrasi.Picture reading dictionary is one of the supporting learning media that can make students more interested and simplify the learning process. Based on observations, that many various kinds of picture reading dictionaries were found. This can affect the comprehension of students' comprehension in Mandarin. Therefore, in this study the researchers tried to analyze the Chinese picture reading dictionary according to the students' needs. The purpose of this study, namely 1) Knowing the needs of students for picture reading dictionaries to facilitate students and teachers learning Mandarin, 2) Knowing the suitability of picture reading dictionaries with students' needs through SWOT analysis to facilitate learning Chinese. This research uses descriptive qualitative method, because the researcher will describe the need for  a picture reading dictionary to facilitate students learning Mandarin. The results of  this study require a picture reading dictionary that suits students' needs based on vocabulary preparation, number of vocabularies per page, display / layout of vocabulary, Hanzi fonts, Hanzi font sizes, Pinyin fonts, Pinyin font sizes, pictures / illustrations.Picture reading dictionary is one of the supporting learning media that can make students more interested and simplify the learning process. Based on observations, that many various kinds of picture reading dictionaries were found. This can affect the comprehension of students' comprehension in Mandarin. Therefore, in this study the researchers tried to analyze the Chinese picture reading dictionary according to the students' needs. The purpose of this study, namely 1) Knowing the needs of students for picture reading dictionaries to facilitate students and teachers learning Mandarin, 2) Knowing the suitability of picture reading dictionaries with students' needs through SWOT analysis to facilitate learning Chinese. This research uses descriptive qualitative method, because the researcher will describe the need for  a picture reading dictionary to facilitate students learning Mandarin. The results of  this study require a picture reading dictionary that suits students' needs based on vocabulary preparation, number of vocabularies per page, display / layout of vocabulary, Hanzi fonts, Hanzi font sizes, Pinyin fonts, Pinyin font sizes, pictures / illustrations.

Jalan Kesempurnaan Menurut Jamaah Insan Al-Kamil di Cijati Desa Cikareo Selatan Sumedang

2020 ◽  
Vol 2 (1) ◽  
pp. 23-37
Author(s):  
Syarifudin Syarifudin
Keyword(s):  
Qualitative Method ◽  
Human Beings ◽  
The Core ◽  
The World ◽  
The Subject ◽  
Religious Sect ◽  
Descriptive Qualitative

Each religious sect has its own characteristics, whether fundamental, radical, or religious. One of them is Insan Al-Kamil Congregation, which is in Cijati, South Cikareo Village, Wado District, Sumedang Regency. This congregation is Sufism with the concept of self-purification as the subject of its teachings. So, the purpose of this study is to reveal how the origin of Insan Al-Kamil Congregation, the concept of its purification, and the procedures of achieving its purification. This research uses a descriptive qualitative method with a normative theological approach as the blade of analysis. In addition, the data generated is the result of observation, interviews, and document studies. From the collected data, Jamaah Insan Al-Kamil adheres to the core teachings of Islam and is the tenth regeneration of Islam Teachings, which refers to the Prophet Muhammad SAW. According to this congregation, self-perfection becomes an obligation that must be achieved by human beings in order to remember Allah when life is done. The process of self-purification is done when human beings still live in the world by knowing His God. Therefore, the peak of self-purification is called Insan Kamil. 

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