Video scribing as a new marketing tool for educational institutions

This article aims to examine video scribing as a new marketing tool that can effectively influence a target audience through information visualization using the educational programs of Borys Grinchenko Kyiv University as an example. The empirical basis for the research comprised 27 scribe videos shared on the official social media platforms of Borys Grinchenko Kyiv University between 2017 and 2020. Data collected included static web analysis for effectiveness and audience interaction as demonstrated by their watching and liking of a scribe video series. The total number of scribe video views on social media was approximately 68,000. This total suggests that video scribing technology is an effective tool to incorporate into Borys Grinchenko Kyiv University’s marketing strategy. This experimental research, based on the implementation of video scribing technology (the implementation, in this case, was a part of Borys Grinchenko Kyiv University’s marketing strategy), opens wide further opportunities for the promotion of educational programs and projects through this type of visual communication for other institutions of higher education.

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Social Media Based Relationship Marketing

Marketing Online Education Programs - Advances in Educational Marketing, Administration, and Leadership ◽

10.4018/978-1-60960-074-7.ch009 ◽

2011 ◽

pp. 119-139

Author(s):

Najmuddin Shaik ◽

Shannon Ritter

Keyword(s):

Social Media ◽

Marketing Strategy ◽

Relationship Marketing ◽

Social Presence ◽

Real World ◽

Educational Programs ◽

Colleges And Universities ◽

Educational Institutions ◽

Penn State

A growing number of colleges and universities are using social media as an integral component of their marketing strategy, because they realize marketing is not a marketer-led, one-way form of communication, but a student-led, two-way dialogue. By becoming part of this conversation, educational institutions can learn about how to incorporate social media as part of their marketing strategy to reach these students. The chapter combines an overview of social media based marketing tools and “real-world” experience from corporate and academic institutions on social media based marketing. This chapter ends with a case study of Penn State Global Campus to assist marketing managers to create social presence for online educational programs.

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Utilization of Social Media Platforms for Educational Purposes among the Faculty of Higher Education with Special Reference to Tamil Nadu

Higher Education for the Future ◽

10.1177/2347631117738638 ◽

2018 ◽

Vol 5 (1) ◽

pp. 4-19 ◽

Cited By ~ 1

Author(s):

Mangala Vadivu Vivakaran ◽

M. Neelamalar

Keyword(s):

Higher Education ◽

Social Media ◽

Rural Areas ◽

Tamil Nadu ◽

Faculty Members ◽

Educational Institutions ◽

Higher Educational Institutions ◽

Social Media Platforms ◽

Social Media Tools ◽

Higher Educational

Social media tools are observed to play a vital role in the renovation of the conventional teaching and learning practices across the globe. Though primarily developed for online social communication, social media platforms tend to possess suitable tools that can be used for instructional purposes in order to initiate active learning among students. Additionally, the social publishing features that support User Generated Content (UGC) act as powerful drivers in converting social media sites into informal, networked and constructive virtual learning environments. The present study aims to analyse the use of social media platforms for educational purposes in developing nations such as India. The study intends to examine the penetration and reception of social media platforms in higher educational institutions in urban as well as the technologically deprived rural areas. An extensive survey was conducted among the faculty members in the higher educational institutions in the state of Tamil Nadu, India. The research reveals the present diffusion level of social software in the academic sector of Tamil Nadu, a state containing a varied technological landscape due to its internal digital divide and many other infrastructural discrepancies. Additionally, factors that induce and the barriers that affect the pedagogical employment of social media tools by the higher education faculty members have been identified.

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Library 2.0: The effectiveness of social media as a marketing tool for libraries in educational institutions

Journal of Librarianship and Information Science ◽

10.1177/0961000616668959 ◽

2016 ◽

Vol 51 (1) ◽

pp. 3-19 ◽

Cited By ~ 9

Author(s):

Michael J. Jones ◽

Morgan Harvey

Keyword(s):

Social Media ◽

Young People ◽

Educational Institutions ◽

Current State ◽

Social Media Platforms ◽

Library Staff ◽

Marketing Tool ◽

Use Of Social Media

In an attempt to market their services and connect with potential users, and particularly young people, many libraries are opening accounts on social media platforms. Research suggests a contradiction between the advice relating to marketing and that regarding the use of social media in libraries, with the former emphasising the importance of the user at the centre of all considerations and the latter placing library staff as central to decisions. In this work we attempt to re-address this imbalance by surveying the current state of library activity on Twitter and, by means of questionnaires, investigate the experiences and motivations of librarians ( n=58) in using social media and whether students ( n=498) are willing to engage with the library in this manner and why. Our findings confirm that libraries in the sector are indeed struggling to foster interest in their social media activities and go some way to understanding why this is so, leading to a number of conclusions and recommendations for practitioners.

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Organizational and methodological approaches to accounting and control of library and information resource of educational institutions of higher education

10.12737/monography_5bff90921e5a83.82511762 ◽

2018 ◽

Author(s):

Елена Песчанникова ◽

Elena Peschannikova ◽

Елена Рудакова ◽

Elena Rudakova

Keyword(s):

Higher Education ◽

Educational Programs ◽

Information Resources ◽

Information Resource ◽

Iso 9001 ◽

Educational Institutions ◽

Institutions Of Higher Education ◽

Educational Activities ◽

Methodological Approaches ◽

And Control

The researches of library and information centers performed and approved by the authors on the basis of ISO 9001: 2008 provided an opportunity: to substantiate recommendations on the interaction of library, accounting and control of library and information resources in the system of material, intangible assets and expenses of these organizations; to develop regulations for accounting of documents of library and information resources of organizations; to rationally form library and information resources for educational programs; provide the required licensing and accreditation indicators of educational activities. This monograph can be used as additional literature for educational programs in Economics, as well as in practical activities of educational institutions of higher education.

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Social Media Based Relationship Marketing

E-Marketing ◽

10.4018/978-1-4666-1598-4.ch006 ◽

2012 ◽

pp. 88-110

Author(s):

Najmuddin Shaik ◽

Shannon Ritter

Keyword(s):

Social Media ◽

Marketing Strategy ◽

Relationship Marketing ◽

Social Presence ◽

Real World ◽

Educational Programs ◽

Colleges And Universities ◽

Educational Institutions ◽

Penn State

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Social Media University Branding

Education Sciences ◽

10.3390/educsci10030074 ◽

2020 ◽

Vol 10 (3) ◽

pp. 74

Author(s):

Petra Maresova ◽

Jan Hruska ◽

Kamil Kuca

Keyword(s):

Higher Education ◽

Social Media ◽

Best Practice ◽

Educational Institutions ◽

Social Media Analytics ◽

Institutions Of Higher Education ◽

University Rankings ◽

Detailed Data ◽

University Branding ◽

Study Results

Globalization has increased the demands placed on higher education and increased competition among universities. In response, institutions of higher education have started to consider their online presence as a potential competitive advantage. The aim of this article is to analyze and compare Facebook activity and content created by the world’s top ten universities. The professional social media analytics tool Socialbakers is used to monitor activity and collect data for analysis. The world’s top ten universities are determined based on the Quacquarelli Symonds (QS) University Rankings. The study results are divided into four categories: an analysis of the number of fans, of content, of style, and of post promotion. All of the studied universities upload a post at least once per day. Based on the study results, selected posts could be examples of best practice and serve to inspire other educational institutions to improve their brand image and communication on social networks. Social media provide a large amount of detailed data concerning the behavior of students and other stakeholders and on the effectiveness of promotional campaigns. To use social media effectively, it is necessary to collect the available data and evaluate them to gain insight on which to base an appropriate social media strategy

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INSTAGRAM SEBAGAI SOCIAL MEDIA MARKETING DALAM MEMBANGUN BRAND AWARENESS FAKULTAS EKONOMI DAN BISNIS ISLAM

ISTITHMAR: Jurnal Pengembangan Ekonomi Islam ◽

10.30762/itr.v3i2.2052 ◽

2020 ◽

Vol 3 (2) ◽

Author(s):

Oktaria Ardika Putri

Keyword(s):

Information Technology ◽

Social Media ◽

Qualitative Analysis ◽

Educational Institution ◽

Social Media Marketing ◽

Brand Awareness ◽

Educational Institutions ◽

Business People ◽

Marketing Tool

Instagram is a social media application that is currently very popular in the community, especially among artist, politicians, and business people. Companies or advanced business must quicly adapt to the advancement of information technology in the form of social media as a marketing tool. Instagram social media also necessary to developing educational institutions. One of the educational institution that ae currently developing is the newly established Faculty of Economics and Business Islam (FEBI) at the Kediri State Islamic Institute (IAIN Kediri). This writing aims to examine the importance of Instagram as social media marketing to building FEBI IAIN Kediri Brand Awareness. Instagram social media is considered more effectives to embrace students and the community, so it is expected to facilitate marketing and communication between FEBI IAIN Kediri with the students or other agencies. The method of this reasearch is a qualitative analysis which reference libraries are used as a basis. Keywods: Instagam, social media, Faculty of Economics and Business Islam, IAIN Kediri

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Social media: a blessing or a curse? Voice of owners in the beauty and wellness industry

The TQM Journal ◽

10.1108/tqm-03-2021-0074 ◽

2021 ◽

Vol ahead-of-print (ahead-of-print) ◽

Author(s):

Kulvinder Kaur ◽

Pawan Kumar

Keyword(s):

Social Media ◽

Low Cost ◽

Growth Potential ◽

Social Media Marketing ◽

Small Scale ◽

Content Type ◽

Social Media Platforms ◽

Pros And Cons ◽

Marketing Tool ◽

Use Of Internet

PurposeThe rise in the use of Internet technologies and social media has shifted the marketing practices from offline to online. This study aims to determine the pros and cons of social media marketing in the beauty and wellness industry.Design/methodology/approachIn-depth interviews were conducted with the owners and marketing executives of beauty and wellness centers to understand the use of popular social media platforms in this industry and their pros and cons.FindingsThe researchers identified eight merits and seven demerits of social media in the beauty and wellness industry. Every respondent is happy and satisfied with social media use, particularly Instagram and Facebook. Irrespective of the demerits, they have shown the intention to increase its usage in the future. The merits override demerits; thus, social media is a blessing for this industry from the owners' perspective.Research limitations/implicationsThe research is exploratory and is confined to just one industry. Research implication is that the visual nature of social media makes it a powerful tool for the promotion of the beauty and wellness industry.Practical implicationsThe study's findings will be beneficial for small-scale businesses as it will push them to take advantage of this low-cost marketing tool.Social implicationsSocial media marketing is helpful for communication and marketing purposes for society.Originality/valueThe beauty and wellness industry remained unfocused by researchers because it is highly unorganized, fragmented and not regulated, yet has huge growth potential. This research will provide a closer look at this industry as well as social media marketing.

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Tax audit

10.12737/1060348 ◽

2021 ◽

Author(s):

Marina Bogdanova

Keyword(s):

Higher Education ◽

Educational Institutions ◽

Federal State ◽

Institutions Of Higher Education ◽

Educational Standards ◽

Self Study ◽

Tax Audit ◽

State Educational

The textbook is prepared in accordance with the curriculum for the discipline "Tax Audit". It reveals the basics of tax audit in accordance with the methodology of the audit of calculations with the budget for taxes and fees, contains recommended methods of auditing basic taxes, practical tasks, a list of recommended literature for self-study of the discipline and topics for abstracts. Meets the requirements of the federal state educational standards of higher education of the latest generation. For students of educational institutions of higher education, studying in the areas of training 38.04.01 and 38.03.01 "Economics".

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Limits of exercising the rights to leasing out property by public institutions of higher education

Law and innovative society ◽

10.37772/2309-9275-2020-2(15)-1 ◽

2020 ◽

pp. 7-12

Author(s):

Mykola Moroz

Keyword(s):

Higher Education ◽

Real Estate ◽

Educational Institution ◽

Public Institutions ◽

Educational Institutions ◽

Institutions Of Higher Education ◽

Higher Educational Institutions ◽

The Public ◽

Higher Educational ◽

The Right

Problem setting. Leasing out property that is involved in educational, academic, training and production, scientific activities by the public institutions of higher education often leads to violation of the rights of other participants in educational activities. They are sure to be a result of violating the limits, established by the current legislation, of exercising the rights to leasing out property by the public institutions of higher educational. Analysis of recent researches and publications. The issues of state property lease have been studied by many scholars. Basic research in this area has been conducted by I. Spasibo-Fatieieva, O. Lipetsker, Ye.Kazarenko, V. Steshenko, M. Pronina, S. Puhinsky, T. Potapenkova, Yu.Basin, D. levenson, N. Khashchivska, N. Milovska and other scientists. Target of research. The aim of the paper is a comprehensive study and analysis of the limits of exercising the rights by the public institutions of higher education to leasing out their own property. To achieve this goal the following tasks should be solved: 1) to define the limits of exercising the rights by the public institutions of higher education to leasing out their own property; 2) to determine the legal consequences of concluding lease agreements by the public higher educational institutions in violation of current legislation. Article’s main body. The article conducts a general study and analysis of the right of the public institutions of higher education to lease property. The author emphasizes that public higher educational institutions have the right to lease out only real estate and other individually identified property. The legal consequences of concluding lease agreements by public higher educational institutions in violation of the current legislation have been studied. Conclusions and prospects for the development. Summarizing the results of the study we can formulate the following conclusions. The public institutions of higher education have the right to lease out real estate and other individually determined property in the manner prescribed by law and subject to statutory restrictions (without the right of redemption and sublease, when it does not worsen the social and living conditions of persons studying or working in the educational institution). While leasing the property, the public higher educational institution realizes primarily their own property interests, at the same time, indirectly realizing the property interests of the state. If the lease agreement of real estate and other individually determined property of higher educational institutions is recognized as invalid, it may be recognized as invalid only for the future.

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