Social Media Based Relationship Marketing

E-Marketing ◽  
2012 ◽  
pp. 88-110
Author(s):  
Najmuddin Shaik ◽  
Shannon Ritter
Keyword(s):  
Social Media ◽  
Marketing Strategy ◽  
Relationship Marketing ◽  
Social Presence ◽  
Real World ◽  
Educational Programs ◽  
Colleges And Universities ◽  
Educational Institutions ◽  
Penn State

A growing number of colleges and universities are using social media as an integral component of their marketing strategy, because they realize marketing is not a marketer-led, one-way form of communication, but a student-led, two-way dialogue. By becoming part of this conversation, educational institutions can learn about how to incorporate social media as part of their marketing strategy to reach these students. The chapter combines an overview of social media based marketing tools and “real-world” experience from corporate and academic institutions on social media based marketing. This chapter ends with a case study of Penn State Global Campus to assist marketing managers to create social presence for online educational programs.

Social Media Based Relationship Marketing

2011 ◽  
pp. 119-139
Author(s):  
Najmuddin Shaik ◽  
Shannon Ritter
Keyword(s):  
Social Media ◽  
Marketing Strategy ◽  
Relationship Marketing ◽  
Social Presence ◽  
Real World ◽  
Educational Programs ◽  
Colleges And Universities ◽  
Educational Institutions ◽  
Penn State

A growing number of colleges and universities are using social media as an integral component of their marketing strategy, because they realize marketing is not a marketer-led, one-way form of communication, but a student-led, two-way dialogue. By becoming part of this conversation, educational institutions can learn about how to incorporate social media as part of their marketing strategy to reach these students. The chapter combines an overview of social media based marketing tools and “real-world” experience from corporate and academic institutions on social media based marketing. This chapter ends with a case study of Penn State Global Campus to assist marketing managers to create social presence for online educational programs.

scholarly journals Video scribing as a new marketing tool for educational institutions

2021 ◽  
Vol 7 (3A) ◽  
pp. 599-607
Author(s):  
Halyna Horbenko ◽  
Olena Voskoboinikova-Huzieva ◽  
Leonid Novohatko ◽  
Margaryta Netreba
Keyword(s):  
Higher Education ◽  
Social Media ◽  
Marketing Strategy ◽  
Information Visualization ◽  
Educational Programs ◽  
Educational Institutions ◽  
Institutions Of Higher Education ◽  
Audience Interaction ◽  
Social Media Platforms ◽  
Marketing Tool

This article aims to examine video scribing as a new marketing tool that can effectively influence a target audience through information visualization using the educational programs of Borys Grinchenko Kyiv University as an example. The empirical basis for the research comprised 27 scribe videos shared on the official social media platforms of Borys Grinchenko Kyiv University between 2017 and 2020. Data collected included static web analysis for effectiveness and audience interaction as demonstrated by their watching and liking of a scribe video series. The total number of scribe video views on social media was approximately 68,000. This total suggests that video scribing technology is an effective tool to incorporate into Borys Grinchenko Kyiv University’s marketing strategy. This experimental research, based on the implementation of video scribing technology (the implementation, in this case, was a part of Borys Grinchenko Kyiv University’s marketing strategy), opens wide further opportunities for the promotion of educational programs and projects through this type of visual communication for other institutions of higher education.

scholarly journals DIGITAL MARKETING STRATEGIES TO BOOST TOURISM ECONOMY: A CASE STUDY OF ATLANTIS LAND SURABAYA

2019 ◽  
Vol 7 (5) ◽  
pp. 468-473 ◽  
Author(s):  
Slamet Riyadi ◽  
Daniel Susilo ◽  
Siska Armawati Sufa ◽  
Teguh Dwi Putranto
Keyword(s):  
Social Media ◽  
Marketing Strategy ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Face To Face ◽  
The Government ◽  
Surrounding Areas ◽  
Tourism Economy ◽  
Tourism Services

Purpose: This research has a purpose to know how PT. Granting Jaya implementing a digital marketing strategy to promote the Atlantis Land Surabaya theme park in the field of one of the tourism services located in Surabaya city. The Mayor of Surabaya has established the Atlantis Land area as an integrated marine tourism area since 2017. Ria Kenjeran Beach (Kenjeran Park) previously managed by the Government of Surabaya. Methodology: This study uses a qualitative approach and interview techniques for collecting material that is done with the question and answers verbally unilaterally face to face. Main Finding: The results of the study found that PT. Granting Jaya prefers to use Social Media as a Digital Marketing Strategy is a way to promote a new brand, build preference, and increase the visitors of Atlantis Land Surabaya through Instagram Strategic Marketing. Implications/ Applications: This research can have implications for the selection and use of promotions more precisely through social media. Because the novelty in this study can be applied to attracting the number of visitors in the world of tourism, especially in Surabaya and surrounding areas.

Privacy Data Propagation and Preservation in Social Media: a Real-world Case Study

2021 ◽  
pp. 1-1
Author(s):  
Xiangyu Hu ◽  
Tianqing Zhu ◽  
Xuemeng Zhai ◽  
Wanlei Zhou ◽  
Wei Zhao
Keyword(s):  
Social Media ◽  
Real World ◽  
Data Propagation

The Affective Economy and Online Fan Communities

2020 ◽  
pp. 91-105
Author(s):  
Nur Aliah Mansor ◽  
Rizalniyani Abdul Razak ◽  
Zam Zuriyati Mohamad ◽  
Norrina Din ◽  
Arbaiah Abdul Razak
Keyword(s):  
Social Media ◽  
Marketing Strategy ◽  
Empirical Data ◽  
Complex Interaction ◽  
Social Media Platform ◽  
Fan Communities ◽  
Media Platform ◽  
The 1960S ◽  
Audience Awareness

This chapter explores participation and co-production in affective media experiences in Johnny & Associates' online fan communities. Johnny & Associates is a Japanese all-male talent management company established in the 1960s. As a pioneer in the idol industry, Johnny & Associates and artists under its management have been highly influential in the contemporary Japanese entertainment industry. These artists are collectively known as Johnny's idols or Janīzu. Much of the data are collected through participant-experiencer and interviews. The originality of this case study stems mainly from the empirical data for Johnny & Associates, Janīzu, and the global fan base during Johnny & Associates' transition to a social media platform. This chapter analyses marketing strategy, audience awareness, and behaviour in relation to a mass media phenomenon. The complex interaction among Johnny & Associates, Janīzu, and fans generates tensions and contradictions that mirror the modern mediated life.

E-Learning Records

2013 ◽  
pp. 273-291
Author(s):  
Luciana Duranti ◽  
Elizabeth Shaffer
Keyword(s):  
Social Media ◽  
Classroom Environment ◽  
Educational Institutions ◽  
Starting Point ◽  
E Learning ◽  
Copyright Ownership ◽  
Use Of Social Media ◽  
Media Applications ◽  
Privacy Issues

Through the lens of an archival theoretical framework, this chapter examines the digital outputs of the use of social media applications by students, faculty, and educational institutions, and discusses the need to control and manage their creation, use, maintenance, and preservation. The authors draw on a case study that explores the identification, arrangement, description, and preservation of students’ records produced in an eLearning environment in Singapore and is used as a starting point to highlight and discuss the implications that the use of social media in education can have for the management and preservation of educational institutions’ records as evidence of their activity and of students’ learning, to fulfill legal and accountability requirements. The authors also discuss how the use of social media by educators in the classroom environment facilitates the creation of records that raise issues of intellectual property and copyright, ownership, and privacy: issues that can further impact their maintenance and preservation.

scholarly journals PERAN SISTEM PENGENDALIAN MANAJEMEN DALAM PENERAPAN STRATEGI RELATIONSHIP MARKETING AZIZAH KONVEKSI DI DESA JATIRUNGGO KEC. PRINGAPUS

2021 ◽  
Vol 2 (1) ◽  
pp. 1-11
Author(s):  
Viqi Miftakhul Faza ◽  
Afita Setyowati ◽  
Budi Utomo
Keyword(s):  
Social Media ◽  
Marketing Strategy ◽  
Control Systems ◽  
Relationship Marketing ◽  
Management Control ◽  
Management Control Systems ◽  
Management Control System ◽  
The Village ◽  
A Company

This research is a research about how the role of management control system in implementing relationship marketing strategy in a company. Where the name of the company certainly needs a strategy to increase sales. This study aims to determine the role of management control systems in implementing a relationship marketing strategy at a convection company located in the village of Jatirunggo, Kec. Pringapus. In this study, it was found that the production process had not run optimally due to rejected or defective products. Therefore, the convection party needs control in order to anticipate the damage that occurs to the products produced later. This control can be done by supervising activities at the time of production, selecting materials with good quality and providing training to the parties concerned with the production. Then, this convection Azizah distributed pamphlets through social media and posted pamphlets in crowded places to increase sales, orders and increase incoming orders. With so many customers from out of town working with Azizah convection

scholarly journals Social Presence of Ruangguru in Social Media during Covid-19 Pandemic

2020 ◽  
Vol 12 (2) ◽  
pp. 180
Author(s):  
Raihan Abiyan Fattah ◽  
Firman Kurniawan Sujono
Keyword(s):  
Social Media ◽  
Social Presence ◽  
Online Communication ◽  
Qualitative Approach ◽  
Three Dimensions ◽  
Social Changes ◽  
Communication Tool ◽  
Brand Engagement ◽  
The Social

<p><em><span lang="EN-ID">Covid-19 Pandemic gives many social changes in society specially in communications study. One important policy made during Covid-19 is related to students who are required to study at home. Ruangguru is top of mind in digital based learning company, especially during this pandemic. Covid-19 and this policy made Ruangguru as Indonesia online learning company with the most followers, to adapt in giving online communication message, especially in @ruangguru (Instagram). This research aims to see the social presence of Ruangguru in social media (Instagram) during Covid-19 Pandemic through three dimensions of social presence, which are: social context, online communication, and interactivity. On previous research, it was mentioned that social presence relates to brand engagement. Brand's social presence in social media is important to be researched due to more brand using social media as primary communication tool to gain brand engagement. Method used in this research is case study with qualitative approach. Through Ruangguru's post on Instagram, researcher observes using three dimensions of social presence. The result of this research depicts Ruangguru as showing good social presence based on three dimensions of social presence during Covid-19 Pandemic in social media Instagram.</span></em></p>

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