scholarly journals The Role and Impact of Social Media on Online Social Movements: An Analysis of ‘ALS Ice Bucket Challenge’ in India

2021 ◽  
Vol 14 (1 (39)) ◽  
pp. 102-119
Author(s):  
PARTHASARATHI ◽  
Grishma KUMARI
Keyword(s):  
Social Media ◽  
Social Movements ◽  
Communication Networks ◽  
Mixed Method ◽  
Online Communication ◽  
Peer Pressure ◽  
Media Campaigns ◽  
Online Social Media ◽  
Social Media Platforms ◽  
Method Approach

Online social movements have taken root and flourished in the last decade due to online communication networks attributed to Social media. In this paper, the mixed-method approach is utilized for qualita- tive and quantitative analysis to investigate the efficacy of social media in propounding the outcome of online social movements in India. Further, several factors which have a definite impact on the outcomes of such online social movements are highlighted. This study concludes that online social media campaigns can be viewed as an extension of ‘social norms media campaigns’. Further, it establishes that the internet penetration in India coupled with ‘online peer pressure’ accompanying such movements has ef- fectively aroused the consciousness of users towards such campaigns. It also highlights the alteration in the process of diffusion of ideas in society due to the advent of social media platforms.

Effect of Credible Reviews on Brand Image: A Mixed Method Approach

2017 ◽  
Vol 7 (1) ◽  
pp. 13-22 ◽  
Author(s):  
Uttam Chakraborty ◽  
Savita Bhat
Keyword(s):  
Social Media ◽  
Mixed Method ◽  
Structural Equation ◽  
Online Community ◽  
Brand Management ◽  
Brand Image ◽  
Online Reviews ◽  
Mixed Method Approach ◽  
Online Social Media ◽  
Method Approach

Rapid growth of online social media reduces the marketer’s control over brand management. Consumers share their brand-related experiences (through online reviews) in various online social media platforms. It is a major challenge for the marketers to understand the effects of online reviews on a brand’s image. This study addresses the issue and attempts to understand the effects of online reviews on brand image. The concept of brand image is broken up into two parts, namely, functional and hedonic. The study follows a mixed method approach using both quantitative and qualitative techniques. Quantitative techniques have been used to measure the objective experiences of the consumers, whereas qualitative techniques have been used to examine the subjective experiences of the consumers. For quantitative technique, structural equation modelling (SEM) has been adopted to determine the relationships between the variables. For qualitative technique, netnography has been followed. Quantitative data analysis reveals that online credible reviews have more significant effect on hedonic brand image. Qualitative study also shows evidences of functional and hedonic brand images in online community. Future directions for research are mentioned as well.

scholarly journals Bots as online impersonators

2021 ◽  
Vol 30 (1) ◽  
Author(s):  
Rose Marie Santini ◽  
Débora Salles ◽  
Charbelly Estrella Estrella ◽  
Carlos Eduardo Barros ◽  
Daniela Orofino
Keyword(s):  
Social Media ◽  
Grounded Theory ◽  
Mixed Method ◽  
Social Groups ◽  
Online Communication ◽  
Information Flows ◽  
Municipal Elections ◽  
Mixed Method Approach ◽  
Observational Techniques ◽  
Method Approach

Social bots are automated agents programmed to act on social media impersonating human behaviour to influence discussions online. This paper aims to contribute to the discussion of how bots can endanger online communication and alter information flows. We resorted to a mixed-method approach based on grounded theory and observational techniques in order to investigate the bots’ activities online during the 2016 municipal elections in Rio de Janeiro. We collected related content on Twitter in this period and detected 3,101 bots. This sample was classified in three categories based on tweeting content: user-generated bot, media spambot, and political bot. Our findings indicate that, although bots work for different political and social purposes, their computational nature claims into service of dominant social groups and economical elites. We conclude that computational propaganda is building a dangerous scenario of widespread automation in which different kinds of algorithms bias social media conversation.

Understanding the Role of Online Media Platforms in Airport Capital Projects and Community Outreach

2021 ◽  
pp. 036119812199347
Author(s):  
Max Z. Li ◽  
Megan S. Ryerson
Keyword(s):  
Social Media ◽  
Best Practices ◽  
Community Outreach ◽  
Capital Projects ◽  
The Public ◽  
Online Social Media ◽  
Social Media Platforms ◽  
Project Phases ◽  
Media Channels ◽  
Common Content

Community outreach and engagement efforts are critical to an airport’s role as an ever-evolving transportation infrastructure and regional economic driver. As online social media platforms continue to grow in both popularity and influence, a new engagement channel between airports and the public is emerging. However, the motivations behind and effectiveness of these social media channels remain unclear. In this work, we address this knowledge gap by better understanding the advantages, impact, and best practices of this newly emerging engagement channel available to airports. Focusing specifically on airport YouTube channels, we first document quantitative viewership metrics, and examine common content characteristics within airport YouTube videos. We then conduct interviews and site visits with relevant airport stakeholders to identify the motivations and workflow behind these videos. Finally, we facilitate sample focus groups designed to survey public perceptions of the effectiveness and value of these videos. From our four project phases, to maximize content effectiveness and community engagement potential, we synthesize the following framework of action items, recommendations, and best practices: (C) Consistency and community; (O) Organizational structure; (M) Momentum; (B) Branding and buy-in; (A) Activity; (T) Two-way engagement; (E) Enthusiasm; and (D) Depth, or as a convenient initialism, our COMBATED framework.

A Survey of Computational Methods for Online Mental State Assessment on Social Media

2021 ◽  
Vol 2 (2) ◽  
pp. 1-31
Author(s):  
Esteban A. Ríssola ◽  
David E. Losada ◽  
Fabio Crestani
Keyword(s):  
Social Media ◽  
Mental Disorders ◽  
Mental State ◽  
Extraction Process ◽  
State Assessment ◽  
Future Research ◽  
Linguistic Markers ◽  
Online Social Media ◽  
Suicide Behaviour ◽  
Social Media Platforms

Mental state assessment by analysing user-generated content is a field that has recently attracted considerable attention. Today, many people are increasingly utilising online social media platforms to share their feelings and moods. This provides a unique opportunity for researchers and health practitioners to proactively identify linguistic markers or patterns that correlate with mental disorders such as depression, schizophrenia or suicide behaviour. This survey describes and reviews the approaches that have been proposed for mental state assessment and identification of disorders using online digital records. The presented studies are organised according to the assessment technology and the feature extraction process conducted. We also present a series of studies which explore different aspects of the language and behaviour of individuals suffering from mental disorders, and discuss various aspects related to the development of experimental frameworks. Furthermore, ethical considerations regarding the treatment of individuals’ data are outlined. The main contributions of this survey are a comprehensive analysis of the proposed approaches for online mental state assessment on social media, a structured categorisation of the methods according to their design principles, lessons learnt over the years and a discussion on possible avenues for future research.

scholarly journals Principles for the production and dissemination of recruitment material for three clinical trials of an online intervention

Trials ◽  
2021 ◽  
Vol 22 (1) ◽  
Author(s):  
Stefan Rennick-Egglestone
Keyword(s):  
Social Media ◽  
Clinical Trials ◽  
Health Research ◽  
Online Intervention ◽  
Ethics Committee ◽  
Promotional Material ◽  
Media Campaigns ◽  
Social Media Platforms ◽  
Ethical Oversight ◽  
Research Studies

AbstractSome health research studies recruit participants through electronic mechanisms such as the placement of messages on social media platforms. This raises questions for ethics committee oversight, since effective social media campaigns might involve the production and dissemination of hundreds of contemporaneous messages. For the Narrative Experiences Online (NEON) study, we have developed nine principles to control the production and dissemination of promotional material. These have been approved by an ethics committee and enable the audit of our recruitment work. We propose that the drafting for approval of recruitment principles by health research studies may, in many cases, strike an appropriate balance between enabling ethical oversight of online recruitment work and the potential burden of message review.

scholarly journals “Best of both worlds”: A students-as-partners near-peer moderation program improves student engagement in a course Facebook group

2019 ◽  
Vol 3 (1) ◽  
pp. 169-181
Author(s):  
Mohammad Jay ◽  
Michelle Lim ◽  
Khalid Hossain ◽  
Tara White ◽  
Syed Reza Naqvi ◽  
...  
Keyword(s):  
Social Media ◽  
Student Engagement ◽  
Online Communication ◽  
Traditional Learning ◽  
The Third ◽  
Social Media Platforms ◽  
Effective Use ◽  
Senior Students ◽  
Traditional Learning Environments

Social media platforms like Facebook are designed to facilitate online communication and networking, primarily around content posted by users. As such, these technologies are being considered as potential enhancements to traditional learning environments. However, various barriers to effective use may arise. Our research investigated the effectiveness of a students-as-partners near-peer moderation project, arising from collaboration between instructors and senior students, as a vehicle for enhancing student interaction in a Facebook group associated with a large introductory science course. The quantity and quality of sample posts and comments from Facebook groups from three successive academic years were evaluated using a rubric that considered characteristics such as civility, content accuracy, critical thinking and psychological support. Two of these groups were moderated by near-peer students while the third group was not moderated.  We found improved course discussion associated with moderated groups in addition to benefits to moderators and the faculty partner. This suggests that near-peer moderation programs working in collaboration with faculty may increase student engagement in social media platforms.

scholarly journals Examining the Role of Facebook in the Dissemination of Hate Messages over the Agitation for Biafra in Ikeja, Lagos

2019 ◽  
Vol 5 (09) ◽  
Author(s):  
Ogbu S. U. ◽  
Olupohunda Bayo Festus
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Indigenous People ◽  
Quantitative Data ◽  
Regulatory Mechanisms ◽  
The World ◽  
Social Media Platforms ◽  
Quantitative And Qualitative Methods ◽  
Method Approach

In Nigeria, during the agitation for Biafra by the Nnamdi Kanu-led Indigenous People of Biafra between 2013 and 2017, the role of Facebook in the dissemination of hate messages by the protagonists and those in opposition to the agitation raised concern about the role of social media as a tool for the spread of hate messages. It is against this background that this research was designed to evaluate the role of Facebook in the spread of hate messages over the agitation for the separate state of Biafra. The study adopted the exploratory design and the mix method approach; both quantitative and qualitative methods were employed. For the quantitative data, 400 questionnaires were administered on purposively sampled respondents. The surveys were analyzed using simple percentages and frequency distribution. Also, content analysis of some purposively selected Facebook messages was carried out. In the end, the research found that hate messages were propagated through Facebook using six major channels during the agitation for Biafra between 2013 and 2017. They include; Facebook Personal Profiles, Status Updates and Wall Postings, Facebook Group Chats, Facebook Video Uploads, Individual Comments and Likes, Video Shares and Reposts, and sharing of articles and links to other social media platforms. In line with its findings, the research recommended that Facebook should review its community standards and policies on postings of hate messages through its medium and also strengthen its regulatory mechanisms to ensure that it does not provide a platform anymore for propagators of hate messages in Nigeria and around the world.

scholarly journals Selfies as expressively authentic identity performance

First Monday ◽  
2017 ◽  
Author(s):  
Linh Nguyen ◽  
Kim Barbour
Keyword(s):  
Social Media ◽  
Focus Group ◽  
Theoretical Frameworks ◽  
Self Identity ◽  
Face To Face ◽  
Digital World ◽  
Online Social Media ◽  
Social Media Platforms ◽  
The Individual ◽  
The University

This paper explores whether or not our online social media persona is viewed as authentic. The selfie is a fundamental part of the structure of the online identity for young people in today’s digital world. The relationship between an individual’s self-identity in the physical face-to-face environment was analysed and compared to a carefully constructed, modified virtual representation in a selfie posted on social media platforms. Data was obtained through four focus groups at the University of Adelaide. Two key theoretical frameworks provide a basis for this study: Erving Goffman’s concept of the self as a performance, and Charles Horton Cooley’s concept of the looking glass self. In examining the focus group discussions in light of these two frameworks as well as associated literature, we conclude that the authenticity of the selfie as a way of visualising a social media persona is subjective and dependent on the individual posting a selfie. Ultimately, authenticity involves a degree of subjectivity. It was on this basis that focus group participants argued that selfies could be considered authentic expressions of identity.

Evolving In Step or Poles Apart?

2015 ◽  
pp. 1307-1330
Author(s):  
Karolina Koc-Michalska ◽  
Darren G. Lilleker
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Comparative Studies ◽  
Communication Strategies ◽  
Online Communication ◽  
Parliamentary Elections ◽  
Sales Strategy ◽  
Social Media Platforms ◽  
Online Strategies ◽  
Web Cartography

Comparative studies are rare in the study of online communication campaigning. The authors chose two cases, Poland and France, to describe the two campaigns for the Parliamentary elections. Content analysis allowed the authors to detect online communication strategies and parties' attempt to reach different audiences. Web-cartography illustrates the parties' network connections. The authors find strong cross-country and resource-based differences for the more interactive and engaging features (Web 2.0), which are not that powerful for explaining audience-targeting strategies. Overall a sales strategy and a focus on marketing dominated over e-representation (exhibiting the parties' political record). In both countries social media platforms are well incorporated into online strategies. Facebook dominates in Poland, Twitter in France. Web cartography gives a counterintuitive picture of the Polish parties' network being much more personalized but also of more ghettoing within the supporting environment.

Utilizing the Dimensions of Religion to Analyze Social Media Campaigns

2017 ◽  
pp. 202-220
Author(s):  
Iman Mohamed Zahra
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Major Conclusion ◽  
Campaign Strategies ◽  
Media Campaigns ◽  
The Social ◽  
Campaign Messages ◽  
Social Media Platforms ◽  
Media Platform ◽  
Message Strategies

The objective of the current chapter is to analyze one of the most recent and successful social media campaigns namely #NotInMyName from the viewpoint of the seven dimensions of religion utilized by Van Esch and others as the main pillar of social marketing and media campaigns. Further #NotInMyName Public Relations (PR) campaign is scrutinized for PR strategies and message strategies utilized in formulating the campaign messages. To achieve that end, a qualitative analysis was implemented on three levels relating to each video and vine of the study sample: first locating the Dimensions of Religion (DOR taxonomy(ies) used in this video or vine, then emanating on the PR campaign strategies implemented in the video or vine and finally searching for the message strategies utilized in the video or vine. The major conclusion of this study was that although campaigns launched via social media lack the scientific known steps utilized to plan and launch media campaigns traditionally, those campaigns derive from the social media platform exacerbating an unprecedented power to stir political and social movements especially, regarding controversial and stagnant matters. Posts, comments and shares on different social media platforms go viral, stir discussions, and trigger public opinion both virtually and in reality. Dimensions of Religion taxonomies proved reliability as a viable platform stemming from another discipline to plan messages and to analyze campaigns based on the different aspects the model would provide. Ranging from simple aspects to more complicated aspects, Dimensions of Religion model must be subjected to further research to determine its feasibility to be applied to different campaigning structures and objectives.

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