scholarly journals Landscape Plant Material, Size, and Design Sophistication Increase Perceived Home Value

2005 ◽  
Vol 23 (3) ◽  
pp. 127-133 ◽  
Author(s):  
B. Behe ◽  
J. Hardy ◽  
S. Barton ◽  
J. Brooker ◽  
T. Fernandez ◽  
...  
Keyword(s):  
Plant Material ◽  
Service Marketing ◽  
Plant Size ◽  
Landscape Design ◽  
Marketing Strategies ◽  
Material Type ◽  
Landscape Plant ◽  
Home Value ◽  
Consumer Perspective ◽  
Study Participants

Abstract Little consumer research is available to help landscape design and installation businesses develop service marketing strategies. We investigated the effect of three components of a landscape design on the perceived value of a home. This information would be useful in marketing lawn and landscape services to prospective clients. Our objective was to provide a consumer perspective on the value of the components in a ‘good’ landscape and determine which attributes of a landscape consumers valued most. Using conjoint design, 1323 volunteer participants in seven states viewed 16 photographs that depicted the front of a landscaped residence. Landscapes were constructed using various levels of three attributes: plant material type, design sophistication, and plant size. Results showed that the relative importance increased from plant material type to plant size to design sophistication. Across all seven markets, study participants perceived that home value increased from 5% to 11% for homes with a good landscape.

scholarly journals Consumers Preferences for Plant Size, Type of Plant Material and Design Sophistication in Residential Landscaping

2000 ◽  
Vol 18 (4) ◽  
pp. 224-230 ◽  
Author(s):  
Jill Hardy ◽  
Bridget K. Behe ◽  
Susan S. Barton ◽  
Thomas J. Page ◽  
Robert E. Schutzki ◽  
...  
Keyword(s):  
Plant Material ◽  
Material Selection ◽  
Perceived Value ◽  
Value Added ◽  
Plant Size ◽  
Relative Importance ◽  
Home Value ◽  
Size Type ◽  
Survey Responses ◽  
Residential Landscaping

Abstract How much value do consumers place on a good landscape? Self-selected attendees to a Detroit, MI, flower show indicated that plant size was the most important factor in the perceived value of a landscape. Holding other factors equal, increasing from the smallest size plant generally available for installation to the largest size defined in our study increased perceived home value by 5.0%. Design sophistication was almost as important as size. Holding other factors equal, upgrading from a traditional foundation planting to a sophisticated design that incorporated multiple bed and curved bedlines increased perceived home value by 4.5%. The type of plant material used was the least important. The relative importance of plant material selection as a factor contributing value added to the home by the landscape was almost half that of plant size and over 40% less than design sophistication. The conjoint model produced from 158 survey responses predicted that from the least valued landscape to the most valued landscape the perceived value of the home increased 12.7%.

scholarly journals 624 Consumer Perceptions of Landscape Value using Different Designs, Types of Plant Material, and Plant Sizes

HortScience ◽  
1999 ◽  
Vol 34 (3) ◽  
pp. 555B-555
Author(s):  
Karl J. Muzii ◽  
M. Haque ◽  
R.T. Fernandez ◽  
B. Behe ◽  
S. Barton
Keyword(s):  
South Carolina ◽  
Plant Material ◽  
Perceived Value ◽  
Plant Size ◽  
Landscape Design ◽  
Consumer Perceptions ◽  
Actual Cost ◽  
Labor Costs ◽  
Landscape Value ◽  
The Difference

The research contained in this thesis quantifies the difference between actual landscape value and perceived value on the part of homeowners. Pertinent information and necessary data were gathered by surveys interviewing consumers over the age of 18, who evaluated a set of 16 home landscape photographs. These surveys were conducted at two sites in South Carolina. The study involved three levels of landscape design with varying complexity and cost factors. Four plant material and hardscape combinations were developed for use in each cost design. Finally, the plant material size was categorized as small, medium, or large. Thirty-six design combinations were created. A subset of 16 computer-generated images was selected to simplify the evaluation. Participating respondents answered a questionnaire providing personal demographic information and their evaluations of the 16-image subset. Participants were supplied a base starting price and a photo of the home without landscaping. Responses were analyzed to determine consumer perceptions of value influenced by landscape design style, plant material, and hardscape selection; plant size; and by the difference between perceived value and actual cost to install. Consumer responses for all landscape designs were positive and indicate that consumers consider landscaping an asset to residential value. Participants valued the home on average between.95% to 11.3%, depending on the complexity of design, plant material, hardscape, and size combinations. The variance between consumer perception and actual cost of material and labor indicates that consumers undervalue the price of a newly installed landscape where all material and labor costs are priced consistent with professional landscaping averages.

scholarly journals Florida Nurseries: Why Some Struggle and Some Sail Through Economic Hard Times

2010 ◽  
Vol 20 (5) ◽  
pp. 844-846
Author(s):  
Teresa Olczyk ◽  
Juanita Popenoe ◽  
Ed Skvarch ◽  
Alejandro Bolques
Keyword(s):  
Best Management Practices ◽  
Plant Material ◽  
Crop Production ◽  
Management Practices ◽  
Negative Impact ◽  
Marketing Strategies ◽  
Extension Agents ◽  
Best Management ◽  
Landscape Plant ◽  
Hard Times

The Florida nursery industry generated $3 billion in farm gate sales in 2005, positioning Florida as the nation's second largest nursery crop production state after California. The recent downturn in the economy and collapse of the housing market has had a negative impact on some sectors of the industry, forcing many of the nurseries producing landscape plant material out of business, but leaving some nurseries untouched. An informal survey by extension agents indicated that nurseries are coping by using various strategies, including reductions in labor force, increased efficiencies in irrigation and fertilizer, the adoption of best management practices, creative marketing strategies, specialization in the production of unique crops, and innovative production and business techniques.

Developing Service Marketing Through Successful Involvement of Customer

2015 ◽  
Vol 2 (1) ◽  
pp. 6
Author(s):  
_______ Naveen
Keyword(s):  
Relationship Marketing ◽  
Service Marketing ◽  
Marketing Strategies ◽  
Customer Relationship ◽  
Successful Implementation ◽  
Process Automation ◽  
Customer Contact ◽  
Use Of Technology ◽  
Marketing Systems ◽  
Technological Means

Customer Relationship Management has its roots in service marketing which is based in turn on the formative work of Berry (1983) and the IMP. Its purpose is to integrate marketing, sales and service functions through business process automation, technological solutions and information resources to maximize each customer contact. In this way service marketing systems facilitate relationships among enterprises, their customers, suppliers and employees and so provide the technological means to put relationship marketing philosophy into practice. Organizations that fail to keep up with competitor’s service marketing capabilities risk being seriously disadvantaged. However, the use of technology on its own is not sufficient and firms must combine developments in IT with a philosophy that calls for the re-organisation of the entire firm around its customers. This shift will not be easily achieved. Our purpose, based on collaborative Canfield/CSC Computer Sciences Corporation studies, is to identify the pitfalls, and offer advice on the successful implementation of service marketing systems in support of relationship marketing strategies, including an audit of the organization’s readiness to proceed. 

scholarly journals Landscape and Consumer Culture in the Design Work of Humphry Repton and Gordon Cullen: A Methodological Framework

2018 ◽  
Author(s):  
Mira Engler
Keyword(s):  
Mass Media ◽  
Urban Design ◽  
Consumer Culture ◽  
Landscape Design ◽  
Marketing Strategies ◽  
Theory And Practice ◽  
Methodological Framework ◽  
Design Studies ◽  
Consumer Markets ◽  
Humphry Repton

The practice of landscape and townscape or urban design is driven and shaped by consumer markets as much as it is by aesthetics and design values. Since the 1700s gardens and landscapes have performed like idealized lifestyle commodities via attractive images in mass media as landscape design and consumer markets became increasingly entangled. This essay is a methodological framework that locates landscape design studies in the context of visual consumer culture, using two examples of influential and media-savvy landscape designers: the renowned eighteenth-century English landscape gardener Humphry Repton and one of Britain’s top twentieth-century draftsmen and postwar townscape designers, Gordon Cullen. Rather than aesthetics and meaning, I focus on the designer’s motives, working modes, and visual marketing strategies for building audiences and markets. At the heart of these strategies is the performance of images in consumerist culture. Drawing on primary and secondary sources, I show that they persuasively fashioned, “packaged,” and “sold” their landscape commodity through attractive and marketable image-text products. The study highlights the specific role that each man assumed vis-à-vis his work environment and consumers, the pictorial sources that each used, and the media that broadcast and shaped each designer’s legacy. Despite the different historical contexts and the particular logics of the economy and mass media apparatuses of the time, this consumerist-focused study also reveals parallels between these men’s motives and image-making and marketing strategies. For instance, their drive for both professional and laypeople appeal led them to bridge theory and practice, use the “art of compromise,” and devise palatable and alluring images. By using consumerist arts perspectives in landscape and urban design studies, I offer a new interpretive path toward a historical knowledge that incorporates the landscape designer’s modus operandi and explains the role of mass media and marketing in the production and consumption of landscape.

Service Marketing Strategies for Small and Medium Enterprises

2019 ◽  
Author(s):  
Muhammad Sabbir Rahman ◽  
Mahmud Habib Zaman ◽  
Md Afnan Hossain
Keyword(s):  
Small And Medium Enterprises ◽  
Service Marketing ◽  
Marketing Strategies ◽  
Medium Enterprises

Exploring the Dimensions of Service Marketing for Telecom Services: A Study of Rural Consumers in Bihar State

2015 ◽  
Vol 9 (1and2) ◽  
Author(s):  
Ms. Amrita Pritam ◽  
Dr. Narendra Sharma ◽  
Mr. Devendra Sharma
Keyword(s):  
Service Marketing ◽  
Marketing Strategies ◽  
Product Price ◽  
Telecommunication Services ◽  
Physical Evidence ◽  
Rural Market ◽  
Place Promotion ◽  
Rural Consumers ◽  
Traditional Approaches ◽  
Bihar State

The paper examines different marketing strategies which are being adopted by marketers in order to promote the telecommunication services in terms of 7 Ps of service marketing i.e. product, price, place, promotion, people process, physical evidence. The rural market is growing at the rate of 10-14% whereas urban demand is either static or contracting. Marketing strategy to penetrate the rural segment is somewhat different from that of urban segment. In this context, the paper attempts to find out the various dimensions within the 7 P’s of service marketing which rural consumers value when they buy telecom services. A survey research design was adopted and the study was conducted in villages of two districts of Bihar state. Exploratory factor analysis was applied on the collected data so as to find out the various dimensions related to rural market for telecom players. The results suggest that managers were required to go beyond traditional approaches to serve the rural consumer.

Evolution of the perception of marketing. Marketing strategy design

2019 ◽  
Author(s):  
Валерий Грушенко ◽  
Valyeriy Grushyenko
Keyword(s):  
Marketing Strategy ◽  
Customer Orientation ◽  
Service Marketing ◽  
Marketing Strategies ◽  
Marketing Plan ◽  
Teaching Activities ◽  
Strategic Plans ◽  
Strategy Design ◽  
Business Orientation

The material presented in the publication is the result of many years of research and practical consulting and teaching activities in the field of design and application of modern principles and methods of marketing, in particular, strategic plans and strategies. The manual analyzes the evolution of concepts and the role of marketing in the management of the company. Special attention is paid to the two concepts of marketing proposed by the author: the concept of orientation business and service marketing on the product as the main source of income and the concept of business and marketing in customer orientation, performing the role of the main source of income of the firm. The book reveals the methods, models and methods of designing marketing strategies and marketing plan, taking into account the selected business orientation, acquired in practical consulting activities. The manual can be recommended to students in the study of General theoretical management disciplines "Fundamentals of management", "Marketing", as well as undergraduates and specialists in the field of management in the study of applied courses on the design of General corporate and marketing strategies.

scholarly journals Opportunities for Cooperation between Landscape Contractors and Landscape Architects

1992 ◽  
Vol 10 (4) ◽  
pp. 202-204
Author(s):  
M.P Garber ◽  
K. Bondari
Keyword(s):  
Plant Material ◽  
Plant Size ◽  
Site Preparation ◽  
Plant Quality ◽  
Working Relationship ◽  
Plant Maintenance ◽  
Close Supervision

Abstract Landscape architects identified the most common complaints they receive regarding plant material installed in the landscape. The 54 responses from a survey of landscape architects in Georgia were grouped into four categories relating to plant size, plant quality, site preparation and installation, and plant maintenance. Specific opportunities are identified for landscape contractors to help landscape architects address these customer concerns. In addition, landscape architects identified several areas for landscape contractors to assist them in supplying better products and services. These areas include plant material care and availability, close supervision of the installation process, and a closer working relationship between the two groups.

scholarly journals THE EVOLUTION OF EDUCATIONAL MARKETING

10.26458/1744 ◽  
2017 ◽  
Vol 17 (4) ◽  
pp. 37-45 ◽  
Author(s):  
Natalia Manea ◽  
Mihaela PURCARU
Keyword(s):  
Social Marketing ◽  
Service Marketing ◽  
Marketing Strategies ◽  
Conceptual Level ◽  
Educational Marketing ◽  
State Budget ◽  
Non Profit ◽  
Financial Benefits ◽  
The Social

The association of the term ‘educational’ to the term ‘marketing’ generates a specialized domain, by applying methods, politics and marketing strategies in the area of education. Due to the cultural, social and complex role of the education, educational marketing represents a part of the services marketing, the social marketing and the non-profit organizations. By offering mandatory educational services, financed from the state budget, the school units, through their activity, respect the principles of social marketing, regardless of the financial benefits that result from the provision of these services.  This article aims to place educational marketing below the conceptual level in the field of service marketing; the reference works in the field of educational marketing are not many, a consequence of the fact that this is a new field.

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