scholarly journals THE EVOLUTION OF EDUCATIONAL MARKETING

10.26458/1744 ◽  
2017 ◽  
Vol 17 (4) ◽  
pp. 37-45 ◽  
Author(s):  
Natalia Manea ◽  
Mihaela PURCARU
Keyword(s):  
Social Marketing ◽  
Service Marketing ◽  
Marketing Strategies ◽  
Conceptual Level ◽  
Educational Marketing ◽  
State Budget ◽  
Non Profit ◽  
Financial Benefits ◽  
The Social

The association of the term ‘educational’ to the term ‘marketing’ generates a specialized domain, by applying methods, politics and marketing strategies in the area of education. Due to the cultural, social and complex role of the education, educational marketing represents a part of the services marketing, the social marketing and the non-profit organizations. By offering mandatory educational services, financed from the state budget, the school units, through their activity, respect the principles of social marketing, regardless of the financial benefits that result from the provision of these services.  This article aims to place educational marketing below the conceptual level in the field of service marketing; the reference works in the field of educational marketing are not many, a consequence of the fact that this is a new field.

scholarly journals “FATHERING JAPAN” :DISKURSUS ALTERNATIF DALAM HEGEMONI KETIDAKSETARAAN GENDER DI JEPANG

2018 ◽  
Vol 9 (1) ◽  
pp. 62
Author(s):  
Yusy Widarahesty
Keyword(s):  
Gender Gap ◽  
Gender Stereotypes ◽  
Birth Rate ◽  
Active Role ◽  
Child Rearing ◽  
Non Profit ◽  
Alternative Approach ◽  
The Social ◽  
Security Problem

The phenomenon of gender gap in Japan has brought many impacts of change in Japan from the declining birth rate and including the emergence of non-profit organizations (NPO) action groups namely "Fathering Japan"(Ikumen) founded by Tatsuya Ando in 2006, which tried to present as a form of resistance ideology from the myth of "Gender Stereotypes" hegemony in Japan.Ando established the NPOto encourage present and future fathers to play a more active role in child-rearing.“The priority of traditional Japanese fathers is work ... they don't know what to do even when they come home early," said Tetsuya Ando. Thus, it is important to study this social and cultural phenomenon to understand the whole structure of Japanese non-traditional security problem that can be seen through the “Fathering Japan” as a new discourse. By using the discourse alternative approach to analyze the role of the social movement of "Fathering Japan" (Ikumen) as the resistance ideology from Japan cultural mythology, the study was conducted by using qualitative methods through the Discourse Analysis by Ernesto and Chantal Mouffe.Keywords: Fathering Japan, discourse, Non Profit Organization, gender gap, JapanAbstrakFenomena kesenjangan gender di Jepang telah membawa banyak dampak perubahan di Jepang dari tingkat kelahiran yang menurun dan termasuk munculnya  Organisasi Non Profit  (NPO) yaitu "Fathering Japan" (Ikumen) yang didirikan oleh Tatsuya Ando pada 2006, yang mencoba menyajikan bentuk ideologi perlawanan dari mitos hegemoni "Gender Stereotypes" di Jepang. Ando mendirikan NPO untuk mendorong ayah hadir di masa depan untuk memainkan peran yang lebih aktif dalam membesarkan anak. "Prioritas ayah tradisional Jepang adalah pekerjaan ... mereka tidak tahu apa yang harus dilakukan bahkan ketika mereka pulang lebih awal," kata Tetsuya Ando.Dengan demikian, penting untuk mempelajari fenomena sosial dan budaya ini untuk memahami keseluruhan struktur masalah keamanan non-tradisional Jepang yang dapat dilihat melalui "Fathering Japan" sebagai diskursus baru. Dengan menggunakan pendekatan diskursus alternatif  untuk menganalisis peran gerakan sosial "Fathering Japan" (Ikumen) sebagai ideologi perlawanan dari mitologi budaya Jepang, penelitian ini dilakukan dengan menggunakan metode kualitatif melalui Analisis Wacana oleh Ernesto dan Chantal Mouffe .Kata kunci: fathering Jepang, diskursus, NPO, ketimpangan gender, Jepang

Big Collusion

2016 ◽  
pp. 127-144
Author(s):  
Garry Robson ◽  
C. M. Olavarria
Keyword(s):  
Consumer Behavior ◽  
Insufficient Attention ◽  
Individual Privacy ◽  
Digital Surveillance ◽  
Financial Benefits ◽  
The Social ◽  
The Government ◽  
Relationship Of ◽  
The U.S

In the post-Snowden digital surveillance era, insufficient attention has been paid to the role of corporations and consumers in the onslaught on digital privacy by the largest surveillance state – the U.S. The distinction between corporations and the government is increasingly difficult to pinpoint, and there exists an exclusive arrangement of data sharing and financial benefits that tends towards the annihilation of individual privacy. Here the role of consumers in facilitating this alliance is examined, with consideration given to the “social” performances treated as free and exploitable data-creating labor. While consumers of the digital economy often assume that everything should be free, the widespread tendency to gratify desires online inevitably leads to hidden costs and consequences. The permanent data extracted from consumer behavior helps agencies sort and profile individuals for their own agendas. This trilateral relationship of ‘Big Collusion' seems to have gained an irreversibly anti-democratic momentum, producing new transgressions of privacy without proper consent.

Influencing strategy lessons from the world of social marketing

2018 ◽  
Vol 34 (1) ◽  
pp. 8-9
Keyword(s):  
Public Health ◽  
Social Marketing ◽  
Health Problem ◽  
Design Methodology ◽  
Public Health Problem ◽  
Marketing Strategies ◽  
Strategy Development ◽  
Content Type ◽  
Marketing Effectiveness ◽  
The Social

Purpose This paper aims to present a theoretical model with a special emphasis on developing social marketing strategies and tactics that account for industry involvement. The overall goal is to enhance social marketing effectiveness. Design/methodology/approach A planning model is presented which helps the social marketer account for industry involvement in the social or public health problem. Findings The paper finds that conducting an analysis of the causal influences of the social or public health problem helps to inform strategy development. Originality/value The paper presents a planning mode that can be useful in identifying industry contributions to social problems and in anticipating industry opposition to social change. The model is particularly appropriate for developing social marketing programs in which industry involvement is present.

Using Social Marketing to Tackle Compulsive Buying

2021 ◽  
pp. 152450042098826
Author(s):  
Monica M. Popa Sârghie
Keyword(s):  
Social Marketing ◽  
Conceptual Development ◽  
Compulsive Buying ◽  
Marketing Strategies ◽  
Future Research ◽  
Product Price ◽  
The Social ◽  
Practical Guidelines ◽  
Research Questions ◽  
Promotional Strategies

Background: The present paper focuses on compulsive buying, outlining the need to tackle this phenomenon using a social marketing approach, for the wellbeing of the affected individuals, their families and contacts, and for the health of our society at large. Focus of the Article: This conceptual development article is centered on behavior change and social marketing strategies that can address compulsive buying. Research Questions: How can social marketers help in curbing compulsive buying? What conceptual components and practical guidelines can be used in marketing programs for addressing compulsive shopping? Program Design/Approach: The platform developed herein outlines segmentation, targeting, product, price, place and promotional strategies recommended based on theoretical elements across disciplines. Importance to the Social Marketing Field: To date, compulsive buying has largely been ignored in the social marketing field, despite its relevance and prevalence. This paper provides a framework that can be employed in developing social marketing programs. Method: The proposed platform was created by bridging the literatures on compulsive buying and social marketing, identifying useful theoretical elements (e.g., the potential of the Thranstheoretical model), adapting and customizing these elements to provide actionable insights for intervention programs. The toolkit used for tackling other addictions was taken into account and integrated into the current development. Future Research: This paper offers an initial framework for social marketing efforts aimed at compulsive buying. It hopes to inspire significantly more work in this area to explore the potential of other theories and approaches to foster behavioral change for the better.

Evolution of the perception of marketing. Marketing strategy design

2019 ◽  
Author(s):  
Валерий Грушенко ◽  
Valyeriy Grushyenko
Keyword(s):  
Marketing Strategy ◽  
Customer Orientation ◽  
Service Marketing ◽  
Marketing Strategies ◽  
Marketing Plan ◽  
Teaching Activities ◽  
Strategic Plans ◽  
Strategy Design ◽  
Business Orientation

The material presented in the publication is the result of many years of research and practical consulting and teaching activities in the field of design and application of modern principles and methods of marketing, in particular, strategic plans and strategies. The manual analyzes the evolution of concepts and the role of marketing in the management of the company. Special attention is paid to the two concepts of marketing proposed by the author: the concept of orientation business and service marketing on the product as the main source of income and the concept of business and marketing in customer orientation, performing the role of the main source of income of the firm. The book reveals the methods, models and methods of designing marketing strategies and marketing plan, taking into account the selected business orientation, acquired in practical consulting activities. The manual can be recommended to students in the study of General theoretical management disciplines "Fundamentals of management", "Marketing", as well as undergraduates and specialists in the field of management in the study of applied courses on the design of General corporate and marketing strategies.

scholarly journals The Intervention of TV in the Chilean Earthquake

Comunicar ◽  
2011 ◽  
Vol 18 (36) ◽  
pp. 69-76 ◽  
Author(s):  
María Dolores Souza-Mayerholz ◽  
Víctor Martínez-Ravanal
Keyword(s):  
Natural Disasters ◽  
Research Study ◽  
The Other ◽  
Conceptual Level ◽  
Suggested Model ◽  
The Social ◽  
Intervencion En Crisis ◽  
Practical Level ◽  
Tv Broadcasting

This paper has two purposes: one conceptual and the other practical. On a conceptual level, it outlines a model for understanding how TV operates as a social mediator in the event of natural disasters, and at the practical level, it recommends measures that can be used to optimize the role of TV and its ideal social function in contexts of crisis. This model views TV intervention as both «self-centered», that is, driven by its reproduction as a media consumption company; and «socially-centered», designed to respond swiftly and accurately to the social requirements that emerge in crisis situations. The suggested model is to be contrasted with the results of a research study conducted by the National TV Council of Chile that explored the role of TV broadcasting after the earthquake in February 2010. According to the results of the study, audiences value the amount of information broadcasted by TV networks but perceive that the predominance of its «self-centered» function creates a problem: the logic of the 'spectacle' is prevalent and exacerbates the audience’s emotions. The primary purpose of this paper is to develop a strategy to recommend how TV and its associate services can respond to a crisis situation while respecting the tragedy of natural disasters.Este trabajo contempla a la vez un propósito conceptual y otro de orden práctico. En lo conceptual se propone un modelo para comprender el funcionamiento de la televisión en escenarios de catástrofe y consecutivamente se sugiere, desde este modelo, un conjunto de derivaciones prácticas destinadas a optimizar la funcionalidad de la televisión en estos escenarios. El modelo propuesto concibe la intervención televisiva con una doble funcionalidad, una de carácter «autocéntrico» focalizada en su reproducción como empresa y otra de carácter «sociocéntrico» orientada a responder a los requerimientos surgidos en el escenario de la crisis. Este modelo será contrastado con los resultados de un estudio del Consejo Nacional de Televisión de Chile que indagó sobre el rol que asumió la televisión en el terremoto acaecido en Chile el año 2010. Según este estudio, si bien se valora el rol informativo y orientador de la televisión, la doble funcionalidad de su intervención fue percibida como problemática, con predominio de la funcionalidad autocéntrica que, desde una lógica de la espectacularidad, buscó construir audiencias, empleando una estrategia basada en la hiperactivación emocional. Finalmente, se concluye con una propuesta para conducir la televisión desde una intervención en la crisis hacia una efectiva intervención en crisis optimizando su funcionalidad sociocéntrica.

Gendered experiences of African male learners in child- and youth-headed households: implications for the role of psychologists

2016 ◽  
Vol 47 (3) ◽  
pp. 305-315 ◽  
Author(s):  
Linda Hage ◽  
Jace Pillay
Keyword(s):  
Community Violence ◽  
Thematic Analysis ◽  
Cultural Practices ◽  
Non Profit ◽  
Individual Interviews ◽  
The Social ◽  
Significant Difference ◽  
And Gender ◽  
Area Data

The aim of this study was to describe the gendered experiences of African male learners living in child- and youth-headed households. The participants included seven male learners, identified through a non-profit organisation in the Soweto area. Data were collected through individual interviews, collages, and essays and analysed using qualitative content and thematic analysis. The theoretical framework included the works of Erikson and Nsamenang. The findings indicated that cultural practices and gender roles of boys were important aspects for the participants. Also, the presence of an older male figure in their lives was crucial. The social support from family and friends made a significant difference for them. Their resilience was seen in their desire to be educated so that they could have a better future, as well as in their ability to not engage in community violence. Based on the findings, relevant recommendations are provided with emphasis on the role of psychologists.

scholarly journals The Role of Non- Profit Organizations in Building the Capacity of their Beneficiaries: دور المنظَّمات غير الرِّبحية في بناء قدرات المستفيدين منها

2021 ◽  
Vol 5 (12) ◽  
pp. 31-10
Author(s):  
Meshari Abdulhadi Alsabilah Meshari Abdulhadi Alsabilah
Keyword(s):  
Capacity Building ◽  
Simple Random Sample ◽  
Development Programs ◽  
Non Profit ◽  
The Social ◽  
Survey Population ◽  
Non Profit Organizations ◽  
Building Program ◽  
Capacity Building Program

The study aimed to mainly identify the role of non- profit organizations in building the capacity of their beneficiaries. The study relied on the social survey approach and used the questionnaire as a tool to realize the purpose of the study. The survey population was (1353) beneficiaries who attended the capacity building program, offered by five different organizations across the Kingdom. They were selected using the simple random sample (SRS) method. The study found a number of results, the most important of which was that the survey population believed that they benefited from the capacity building program in general. The study also showed statistically significant differences in the degree to which the trainees benefited from the capacity building program, according to the organization that offered the program. The study recommended several measures, the most important of which are: Non- profit organizations should develop programs that aim to develop and market the beneficiaries products and link them to e- commerce websites. Non- profit organizations should develop an electronic application to provide training, guidance and development programs in order to foster communication with beneficiaries to enable their capacity in a more impactful way.

scholarly journals The Role of Youth Non-profit Organizations in the Formation and Development of Social Elevators in Modern Russia

2020 ◽  
pp. 45-50
Author(s):  
Kirill Andreevich Cherkess
Keyword(s):  
Young People ◽  
Social Mobility ◽  
Political Life ◽  
Russian Society ◽  
Non Profit ◽  
The Social ◽  
Media Reputation ◽  
Non Profit Organizations ◽  
Further Development

Youth non-profit organizations are described con-sidering their participation in the modern political life of Russian society and their role in the political socialization of young people. The author raises the problem of formation and development of social elevators in the context of ensuring social mobility of young people, as well as the possibility of access to this tool in modern Russia. As part of the study of youth non-profit organizations, the author gave a charateristics of the organizations operating on a national scale, which have a media reputation, and develop projects focused on the vertical mobility of their participants. Arguments are given in favor of individual and collective social elevators within the framework of youth non-profit organizations. The conclusions presented in the study allow us to eval-uate the activities of youth non-profit organizations as a mechanism for changing the social status of an individual in the stratification structure of society, a channel for vertical social mobility, and prospects for further development of non-profit organizations in this direction.

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