Need for Approval as Related to the Effects of Persuasive Communications on Actual, Reported and Intended Behavior Change—A Viable Predictor?

1973 ◽  
Vol 33 (3) ◽  
pp. 719-725 ◽  
Author(s):  
Richard M. Rozelle ◽  
Richard I. Evans ◽  
Thomas M. Lasater ◽  
Theodore M. Dembroski ◽  
Bem P. Allen

Need-for-approval scores were examined for possible relationships with various persuasive appeals, including one in which the social-approval content was predicted to have maximal effect on Ss high in need for approval. The study was conducted in the context of a large project in a natural setting ostensibly for the purpose of improving dental hygiene. Dependent measures included behavioral as well as reported responses in all experimental conditions. Although a trend in the predicted direction was obtained for the intention-to-behave measure, need-for-approval scores generally failed to predict the significant changes that were obtained. Implications of utilizing personality measures such as this one as related to attitude-behavior change are discussed.

Methodology ◽  
2019 ◽  
Vol 15 (1) ◽  
pp. 19-30 ◽  
Author(s):  
Knut Petzold ◽  
Tobias Wolbring

Abstract. Factorial survey experiments are increasingly used in the social sciences to investigate behavioral intentions. The measurement of self-reported behavioral intentions with factorial survey experiments frequently assumes that the determinants of intended behavior affect actual behavior in a similar way. We critically investigate this fundamental assumption using the misdirected email technique. Student participants of a survey were randomly assigned to a field experiment or a survey experiment. The email informs the recipient about the reception of a scholarship with varying stakes (full-time vs. book) and recipient’s names (German vs. Arabic). In the survey experiment, respondents saw an image of the same email. This validation design ensured a high level of correspondence between units, settings, and treatments across both studies. Results reveal that while the frequencies of self-reported intentions and actual behavior deviate, treatments show similar relative effects. Hence, although further research on this topic is needed, this study suggests that determinants of behavior might be inferred from behavioral intentions measured with survey experiments.


2021 ◽  
Vol 27 (1) ◽  
pp. 48-63
Author(s):  
Angela Makris ◽  
Mahmooda Khaliq ◽  
Elizabeth Perkins

Background: One in four Americans have a disability but remain an overlooked minority population at risk for health care disparities. Adults with disabilities can be high users of primary care but often face unmet needs and poor-quality care. Providers lack training, knowledge and have biased practices and behaviors toward people with disabilities (PWD); which ultimately undermines their quality of care. Focus of the Article: The aim is to identify behavior change interventions for decreasing health care disparities for people with disabilities in a healthcare setting, determine whether those interventions used key features of social marketing and identify gaps in research and practice. Research Question: To what extent has the social marketing framework been used to improve health care for PWD by influencing the behavior of health care providers in a primary health care setting? Program Design/Approach: Scoping Review. Importance to the Social Marketing Field: Social marketing has a long and robust history in health education and public health promotion, yet limited work has been done in the disabilities sector. The social marketing framework encompasses the appropriate features to aligned with the core principles of the social model of disability, which espouses that the barriers for PWD lie within society and not within the individual. Incorporating elements of the social model of disability into the social marketing framework could foster a better understanding of the separation of impairment and disability in the healthcare sector and open a new area of research for the field. Results: Four articles were found that target primary care providers. Overall, the studies aimed to increase knowledge, mostly for clinically practices and processes, not clinical behavior change. None were designed to capture if initial knowledge gains led to changes in behavior toward PWD. Recommendations: The lack of published research provides an opportunity to investigate both the applicability and efficacy of social marketing in reducing health care disparities for PWD in a primary care setting. Integrating the social model of disability into the social marketing framework may be an avenue to inform future interventions aimed to increase health equity and inclusiveness through behavior change interventions at a systems level.


2007 ◽  
Vol 13 (4) ◽  
pp. 1-25 ◽  
Author(s):  
Norman J. O'Reilly ◽  
Judith J. Madill

Organizations of all types increasingly recognize the importance of sponsorship as a source of revenue and as a means to achieve their objectives. This trend is driving the broader adoption of sponsorship, which has resulted in its use to pursue objectives other than those related to promotion, including those related to behavior change and, thus, social marketing. Concurrently, sponsors and sponsees are demanding the development of legitimate, reliable, and meaningful methods for the evaluation of sponsorship as investment in the area increases. For organizations whose objectives include behavior change and, thus seek to market behaviors (i.e., social marketers) this results in a need to be able to evaluate the social marketing elements of their sponsorships, distinct from other objectives that may be sought. The current research conceptualizes social marketing in sponsorship and then develops hypothetical examples for each resulting scenario to demonstrate how social marketing elements in sponsorship should be evaluated.


Author(s):  
V. A. Pitkin ◽  
L. A. Holodnaya

The article presents an analysis of the social phenomenon of vegetarianism from a historical, medical and sociological point of view. The purpose of this article is to analyze secondary data from cross-cultural studies in Russia and the UK. The main task was to highlight the main features of the attitude towards vegetarianism in the framework of the "Western" mentality and to study the perception of the phenomenon of vegetarianism in the minds of Russians, to compare the data obtained. To accomplish the set tasks, the analysis of theoretical material on the topic of vegetarianism as a phenomenon of modern society, its main types, specificity as a system of sociocultural patterns was carried out. In the course of an empirical analysis of intercountry trends in the field of attitudes towards vegetarianism, the following points were recorded using the example of two countries. The proportion of people on a vegetarian or vegan diet is higher in the UK. However, both in Russia and in the UK, 10–15% of respondents were found who could try this type of diet and stick to it for about a month. In Russia, personal well-being and health is more often the argument in favor of a vegetarian diet, while in the UK people are more interested in protecting the environment.


Author(s):  
Ajeng yumna Azizah

ABSTRACT Oral cavity is one of the crucial parts of our body. Oral cavity represents our oral health because there are a lot of disease symptoms from our oral cavity. Systemic disease could cause poor oral and dental health. Online education is one way to improve someone’s oral and dental hygiene level. Online education is one of learning process with the internet as a media, so the users can connect with everybody, whenever and wherever they want. Purpose of this research is to determine the effect of online education towards students’ oral and dental hygiene behavior change in YPSA Senior High School Medan during COVID-19 pandemic. This research was conducted with an observational analytic method with cross sectional design with a total sample of 55 students. Sample was determined by accidental sampling technique. Data was analyzed using a statistics dependent t test. Results showed that there were any behavior changes before and after online education. Conclusion of this research showed there were any significant effect of online education towards students’ oral and dental hygiene behavior change in YPSA Senior High School Medan during COVID-19 pandemic.     ABSTRAK Mulut merupakan bagian krusial bagi tubuh, selain ini dikatakan juga bahwa mulut merupakan cermin dari Kesehatan tubuh, karena dari mulut dapat dilihat gejala beberapa penyakit umum yang lainnya. Gangguan sistemik dapat disebabkan oleh kondisi gigi serta mulut yang kebersihannya buruk. Edukasi online dapat menjadi salah satu cara yang dapat dilakukan untuk meningkatkan tingkat kebersihan gigi serta mulut pada seseorang. Edukasi online adalah suatu proses belajar mengajar yang memakai jaringan internet yang dapat memudahkan penggunanya terhubung tanpa keterbatasan waktu dan tempat dengan siapa saja. Tujuan penelitian ini adalah untuk mengetahui pengaruh edukasi online terhadap perubahan perilaku menjaga kebersihan gigi pada mulut selama masa pandemi di SMA YPSA Medan. Jenis penelitian ini merupakan penelitian obeservasional analitikmenggunakan desain cross sectional. Jumlah sampel 55 orang. Penentuan sampel memakai Teknik Accidental sampling. Uji analisis yang dipakai yaitu dependent t test. Hasil penelitian menunjukkan terdapat perubahan perilaku menjaga kebersihan gigi pada mulut sebelum dan sesudah edukasi online. Kesimpulan penelitian ini yaitu ada pengaruh edukasi online terhadap perubahan perilaku menjaga kebersihan gigi pada selama masa pandemi pada di SMA YPSA Medan.  


2018 ◽  
Author(s):  
Julie Eyink ◽  
Benjamin Motz ◽  
Gordon Heltzel ◽  
Torrin Liddell

Teachers use injunctive norms when telling students what they should be doing. But researchers find that sometimes descriptive norms, information about what others are doing, more powerfully influence behavior. Currently, we examine which norm is more effective at increasing self-regulated studying and performance in an online college course. We found injunctive norms increased study behaviors aimed at fulfilling course requirements (completion of assigned activities), but did not improve learning outcomes. Descriptive norms increased behaviors aimed at improving knowledge (ungraded practice with activities after they were due), and improved performance. These results imply norms have a stronger influence over behavior when there is a match between the goal of the behavior (fulfilling course requirements vs. learning goals) and the pull of a stated norm (social approval vs. efficacy). Because the goal of education is learning, this suggests descriptive norms have a greater value for motivating self-regulated study in authentic learning environments.


Author(s):  
H. Randy Gimblett ◽  
Merton T. Richards

Ecosystem management, in the ideal sense, gives appropriate consideration to the complex and interdependent ecological and social systems that comprise forestlands. One prominent and growing arena where ecological and social systems interact is in the recreational use of wildlands. Recreational uses of forestlands are among an extensive array of commodities and amenities that are increasingly demanded of forest managers. An in-depth understanding of the relationships between recreational and other important uses is essential to effective ecosystem management. Within the human dimension of ecosystem management, recreation and amenity uses of forestlands and the associated benefits of those uses, constitute an important component of management decisions. Forestland recreation is a special form of leisure behavior not only because it takes place outdoors, but because it depends upon a “natural” setting. Particular environmental settings are crucial to the fulfillment of forest recreation goals, because the recreationist seeks meaningful and satisfying experiences rather than simply engagement in activities. Importantly, wildland recreation takes place in settings that result from management actions of one form or another, whether the management objective is recreation opportunity, wildlife habitat improvement, or timber production, among others. The recreation opportunity spectrum (ROS) provides a conceptual framework for relating opportunities for particular behaviors and experiences to specific settings. The ROS argues that recreator's pursuits of certain activities in specific settings reveals their demand for experiences that are satisfying and that may give long-term benefits. The ROS framework describes a spectrum of recreation opportunity classes that relate a range of recreation experiences to an array of possible settings and activities. Setting structure is composed of three components: an ecological component, a social component, and a managerial component. The ecological component comprises the physical-biological conditions of the setting. These are typically delineated by the relative remoteness of the setting, its size, and evidence of human impact (number and condition of trails, structures, or roads, alteration of vegetation, etc.). The social component is typically defined by the number of users at one time (density) in the setting, delineated by the number of encounters or sightings a recreation party has with others.


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