scholarly journals Effective Ways of Content Creation in Disseminating Knowledge from Health and Safety Area

2019 ◽  
Vol 1 (1) ◽  
pp. 886-893
Author(s):  
Adam Sokolowski ◽  
Maja Rosi
Keyword(s):  
Health And Safety ◽  
Digital Transformation ◽  
Marketing Strategies ◽  
Google Trends ◽  
Content Category ◽  
Content Creation ◽  
Optimum Content ◽  
Internet Users ◽  
Content Classification

AbstractIn the era of a digital transformation of the manner of presenting and distributing content determined by activeness of Internet users, there is a necessity to identify optimum content creation. This aspect is analysed both in the dimension of information as well as marketing strategies. An important element then is to determine both technological as well as behavioural reasons that influence the form of the disseminated information. The paper will present marketing formats of content creation in the processes of disseminating knowledge on health and safety. In this light the Author will also analyse the effectiveness of particular types of content. Classification and characteristics of content will be presented in it as well. The research will be supported by selected tools of internet analytics so as to identify the types of content transfer carriers and the scale of their impact (such as, for example, Google Trends, Google Planner, Ubersuggest, Buzzsumo, Brand24 itp). The presentation will also include expert industry reports that indicate the extent to which in a general grasp the presented creations are applied to formulate interdependencies of applying the identified contents in the scope of the issues related to health and safety. Identifying potential division lines within the content category will allow to formulate a profiled methodology of their application within this specialist area.

scholarly journals Melihat Peran Perantara dalam Kasus Penyebaran Video Non-Konsensual dengan Kerangka Contextual Integrity

2021 ◽  
Vol 2 (2) ◽  
pp. 89-102
Author(s):  
Idha Saraswati
Keyword(s):  
Health And Safety ◽  
Digital Transformation ◽  
Gender Based Violence ◽  
Digital Platforms ◽  
Contextual Integrity ◽  
Digital Platform ◽  
Internet Users ◽  
New Space ◽  
Gender Based

Jumlah kasus kekerasan berbasis gender online atau KBGO selama masa pandemi dilaporkan meningkat. Penambahan jumlah pengguna internet serta kian masifnya tranformasi digital selama masa pandemi dipandang berkontribusi dalam peningkatan kasus KBGO tersebut. Kekerasan berbasis gender yang selama ini sudah marak terjadi di ranah offline menemukan ruang baru di dunia online sehingga kian mengancam keamanan, kesehatan dan keselamatan perempuan. Dalam kasus KBGO, dua pihak yang paling banyak dibicarakan adalah pelaku dan korban. Namun, pembicaraan tersebut melupakan pihak lain yang juga berpengaruh penting dalam terjadinya kekerasan, yakni platform digital yang menjadi wadah maupun memfasilitasi peristiwa kekerasan. Platform digital seperti media sosial tercatat menjadi salah satu medium terjadinya KBGO. Tulisan ini memaparkan peran platform digital sebagai perantara dalam kasus kekerasan, khususnya KBGO, dengan menerapkan kerangka contextual integrity yang diajukan Nissenbaum (2010) pada kasus penyebaran video intim non-konsensual yang menimpa GA dan GL. Tulisan ini menunjukkan bahwa melalui sistem dan kebijakan layanannya, pihak perantara turut berperan dalam mendorong terjadinya  KBGO. === The number of online gender based violence (OGBV) cases in Indonesia are reportedly increasing during the pandemic. The increasing number of internet users and the massive digital transformation during the pandemic has contributed to the escalation in OGBV cases. Gender-based violence has found a new space in the online world, thus threatening women’s security, health, and safety. In the OGBV case, the two parties that has been discussed the most were the perpetrators and the victims. However, the discussion forgot about the other party that also had an important influence, namely the digital platform. Digital platfarm like social media has become the medium for OGBV.This paper describes the role of the digital platform as an intermediary party for communication exchange in the cases of online violence, especially OGBV, by applying the contextual integrity framework proposed by Nissenbaum (2010) in the dissemination of non-consensual intimate videos of GA and GL cases. This paper shows that through its system and policies, digital platforms play significant role in facilitating OGBV.

scholarly journals Building stock market resilience through digital transformation: using Google trends to analyze the impact of COVID-19 pandemic

2020 ◽  
Vol 14 (1) ◽  
Author(s):  
Ding Ding ◽  
Chong Guan ◽  
Calvin M. L. Chan ◽  
Wenting Liu
Keyword(s):  
Stock Market ◽  
Stock Prices ◽  
Stock Price ◽  
Digital Transformation ◽  
Google Trends ◽  
Building Stock ◽  
Market Sentiment ◽  
Price Performance ◽  
Novel Coronavirus ◽  
The Impact

Abstract As the 2019 novel coronavirus disease (COVID-19) pandemic rages globally, its impact has been felt in the stock markets around the world. Amidst the gloomy economic outlook, certain sectors seem to have survived better than others. This paper aims to investigate the sectors that have performed better even as market sentiment is affected by the pandemic. The daily closing stock prices of a total usable sample of 1,567 firms from 37 sectors are first analyzed using a combination of hierarchical clustering and shape-based distance (SBD) measures. Market sentiment is modeled from Google Trends on the COVID-19 pandemic. This is then analyzed against the time series of daily closing stock prices using augmented vector autoregression (VAR). The empirical results indicate that market sentiment towards the pandemic has significant effects on the stock prices of the sectors. Particularly, the stock price performance across sectors is differentiated by the level of the digital transformation of sectors, with those that are most digitally transformed, showing resilience towards negative market sentiment on the pandemic. This study contributes to the existing literature by incorporating search trends to analyze market sentiment, and by showing that digital transformation moderated the stock market resilience of firms against concern over the COVID-19 outbreak.

scholarly journals Digital Transformation of Marketing Strategies during a Pandemic: Evidence from an Emerging Economy during COVID-19

2021 ◽  
Vol 13 (12) ◽  
pp. 6735
Author(s):  
Ganesh Dash ◽  
Debarun Chakraborty
Keyword(s):  
Customer Satisfaction ◽  
Life Insurance ◽  
Purchase Intention ◽  
Purchase Intentions ◽  
Digital Transformation ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Five Dimensions ◽  
Customer Involvement ◽  
The Relationship

This study explores the relationship between digital marketing practices, customer satisfaction, customer involvement, and purchase intention. The focus is on the life insurance digital marketing strategies during a pandemic and the resultant lockdown and shutdown. This work sought to analyze the digital transformation of marketing practices and the customers’ resultant purchase intentions. COVID-19 was taken as the prevailing pandemic and its impact on the digital transformation of marketing strategies. Five dimensions of digital marketing strategies with eighteen items and three items each of customer satisfaction and purchase intention were considered for practical purposes. It used structural equation modeling to study 535 responses of life insurance customers. Findings indicate that SEM/SEO, display, and E-CRM practices significantly impacted customer satisfaction and purchase intention. Further, a mediation-cum-moderation approach was undertaken. Customer satisfaction significantly affected purchase intention and played a good mediator between digital marketing practices and purchase intention. Additionally, customer involvement moderated the relationship between content marketing and communication with purchase intention. This research work helps life insurance marketers in general. The digital channel managers expressly understand their key areas of strengths regarding the five dimensions of digital marketing strategies. Accordingly, they frame their plans for decision-making to improve customer satisfaction and resultant purchase intentions. It provides a direction for future adoption of specific marketing strategies during a pandemic and consequent shutdown and lockdowns.

Use of Google Trends in modelling registered unemployment rate in Poland

2021 ◽  
Vol 66 (3) ◽  
pp. 45-61
Author(s):  
Mariusz Malinowski
Keyword(s):  
Unemployment Rate ◽  
Autoregressive Model ◽  
Goodness Of Fit ◽  
Google Trends ◽  
Forecast Errors ◽  
International Mobility ◽  
Exogenous Variables ◽  
Basic Model ◽  
Current State ◽  
Internet Users

The paper deals with the problem of monitoring the unemployment rate in Poland. The main aim of the article is to check whether the addition of selected Google Trends indices improves the accuracy of forecasts generated by the autoregressive model of registered unemployment rate. The research method is based on nowcasting techniques which are used to assess the current state of an economy. Data for the years 2004–2019 were retrieved from publication by Statistics Poland (GUS) and Google Trends, the latter of which allows tracking the popularity of terms searched by Internet users. The study compares the goodness of fit and forecast errors of the basic model with these of models extended with exogenous variables. Both the potential and the limitations of the utilisation of a new source of data in macroeconomic analyses concerning Poland are presented in the paper. The analysis yields a conclusion that Google indexes (commonly used in the literature written in English) do not improve the accuracy of predictions of the autoregressive model. Satisfactory results are only obtained for indices related to the international mobility of the workforce.

scholarly journals Combining Hungarian Administrative Data with Google Search Trends to Predict Tendencies in Local Public Health and Consumer Behaviour

2019 ◽  
Vol 4 (3) ◽  
Author(s):  
Dorottya Molnár-Kovács
Keyword(s):  
Consumer Behaviour ◽  
Local Population ◽  
Google Trends ◽  
Data Set ◽  
Local Public Health ◽  
Social Surveys ◽  
Internet Users ◽  
Behavioural Patterns ◽  
Public Data ◽  
Google Search

Google Trends is a publicly available free tool that provides minute-by-minute, regional statistics on the popularity of keywords users type in the search engine. Although this massive and exponentially growing data set has its limitations, it provides a unique look into the minds of Internet users. As opposed to direct questionnaires, people using Google have no incentives to lie or to hide their true interests, yet they are motivated to be as honest and precise about their questions as they possibly can. This source of information, when combined with official data provided by government institutions can help researchers understand behavioural patterns and overtime can assist in predicting epidemics or anticipating cultural trends. This presentation will focus on a research aiming to use Hungarian administrative health data concerning the influenza epidemics from 2004 to 2018 to see how frequent certain flu-related searches were in the periods preceding the cold and flu season, and during the period itself. After determining which Google keywords work best as indicators of a flu outbreak, we tested Google Trends solely to measure the accuracy with which we could have predicted a forthcoming flu epidemic in the past few years. The goal of our research was to experiment with ways in which researchers studying local phenomena could take advantage of the massive amounts of free, public data from digital footprints of the local population. During our research we have experimented with using Google Trends to mirror and possibly predict consumer behaviour and as an alternative to conducting social surveys.

scholarly journals Leading digital transformation through an Agile Marketing Capability: the case of Spotahome

2020 ◽  
Author(s):  
Ludovica Moi ◽  
Francesca Cabiddu
Keyword(s):  
Single Case ◽  
Digital Transformation ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Theoretical Research ◽  
Marketing Capability ◽  
Strategic Actions ◽  
Qualitative Research Design ◽  
Agile Practices

Abstract Scholars and practitioners both acknowledge that agility is crucial in leading a digital transformation effort. However, empirical and theoretical research on agile capabilities in an international digital marketing setting is severely lacking. Drawing on qualitative research design methods, this exploratory single-case study involving the international digital firm Spotahome provides an empirical and theoretical investigation of a new marketing capability we define as an Agile Marketing Capability. We identify its key theoretical dimensions and provide empirical guidelines to facilitate its implementation. This study has important implications for international marketing managers, suggesting what strategic actions are needed to deploy agile practices in their marketing strategies and processes from a practical perspective, in the context of an Agile Marketing Capability.

scholarly journals Digital transformation of marketing strategies of the construction small and medium-sized enterprises

2021 ◽  
pp. 30-45
Author(s):  
Kseniya Alekseevna Rayter
Keyword(s):  
Digital Literacy ◽  
Development Strategies ◽  
Digital Economy ◽  
Digital Transformation ◽  
Marketing Strategies ◽  
Strategy Formulation ◽  
Key Characteristics ◽  
Digital Development ◽  
Socioeconomic Crisis ◽  
The Impact

The subject of this research is the digital transformation of marketing strategies and development strategies of the construction small and medium-sized enterprises. The object of this research is the construction small and medium-sized enterprises in the conditions of modern digital economy and the global socioeconomic crisis caused by the COVID-19 pandemic. The goal of this article consists in the analysis of peculiarities of digital transformation of marketing strategies and development strategies of the construction small and medium-sized enterprises. The research data was collected via he method of in-depth interviews with the representatives of Russian construction small and medium-sized enterprises, and analyzed using the method of thematic analysis. The hypotheses were advanced and proved on the the impact of digital transformation of marketing strategies of the construction small and medium-sized enterprises upon their competitiveness in the conditions of modern digital economy. The article indicates the growing role of digital transformation of the construction small and medium-sized enterprises in the conditions of modern digital economy and global socioeconomic crisis caused by the COVID-19 pandemic. As a result of research, the author obtained the key characteristics of digital transformation of the construction small and medium-sized enterprises, including the questions of awareness of the informants about digitalization, digital transformation marketing strategies and development strategies of the informant companies, level of digital literacy of the employees of the construction small and medium-sized enterprises, barriers and changes in the process of digitalization, forecasts for the future digital development of the construction small and medium-sized enterprises, and personal perception of digital transformation by the informants. The acquired data can be used by the construction small and medium-sized enterprises in development of the technology for creating digital strategy, formulation of the corresponding scientific-methodological and practical recommendations in the area of their innovation development.

Lean thinking in service digital transformation

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jorge Julião ◽  
Marcelo Calvete Gaspar
Keyword(s):  
Higher Education ◽  
Health And Safety ◽  
Education Institution ◽  
Transformation Process ◽  
Digital Transformation ◽  
Lean Thinking ◽  
Content Type ◽  
Four Dimensions ◽  
Study Approach ◽  
Academic Services

Purpose The COVID-19 pandemic situation has imposed changes in the way many services are being provided. The purpose of this paper is to explore the use of lean thinking and digital transformation on services redesign of a higher education institution. The aim is to improve efficiency and incorporate new health and safety recommendations because of the pandemic situation. Design/methodology/approach This paper follows a case study approach to explore how lean thinking contributes to the digital transformation of services. The data was collected through student surveys from a Portuguese University, where three different academic services were selected. Findings This paper identifies important requirements for new and improved online alternatives to face-to-face interactions of the students with the academic services. It also shows that lean thinking is a driver for digital transformation of services. Practical implications This paper presents a dedicated roadmap to aid the implementation of a digital transformation process within student academic services of higher education institutions. Originality/value This paper addresses the digital transformation of services through a lean thinking perspective and considering four dimensions: quality, efficiency, cost reduction and health and safety.

Age and Digital Divide

2021 ◽  
Vol 12 (3) ◽  
pp. 17-29
Author(s):  
Ali Acilar
Keyword(s):  
Digital Divide ◽  
Turkish Population ◽  
Digital Transformation ◽  
The Internet ◽  
Technological Innovations ◽  
Older Population ◽  
Social Challenges ◽  
Internet Users ◽  
The World ◽  
Important Health

Over the last decades, while we have been witnessing digital transformation with the rise of the internet and other technological innovations, the older population continues to rise all around the world with increasing life expectancy. These important developments pose important health, economic, and social challenges to societies. Even though the diffusion of the internet has rapidly increased worldwide, the digital divide between young and elderly people is still present, particularly in the developing countries. The aim of this study is to explore age-based digital divide in the Turkish population. Although the number of internet users has increased among the older population over time, a prominent digital divide remains between younger and older people in the Turkish population.

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