scholarly journals How chatbots influence marketing

Management ◽  
2019 ◽  
Vol 23 (1) ◽  
pp. 251-270 ◽  
Author(s):  
Dominika Kaczorowska-Spychalska
Keyword(s):  
Human Life ◽  
Digital Technologies ◽  
Smart Devices ◽  
Digital Ecosystem ◽  
Starting Point ◽  
Diverse Interactions ◽  
Machine Interaction ◽  
The Internet Of Things

Summary The role of digital technologies, especially the Internet of Things (IoT) and Artificial Intelligence (AI), increasingly become a key element of diverse interactions between brands and consumers. Homo Cyber Oeconomicus, one of the potential stages of ongoing consumer’s evolution, lives between processes of dehumanization of the surrounding world and humanization of digital technologies. While remaining in a constant contact with smart devices, systems and algorithms, they are looking for new values and meanings, which are a metaphor of their desires, fears and behaviors. As a result, the digital ecosystem, as an attempt to combine the humanism idea with technologization processes, poses new challenges to companies/brands, both concerning the quality of interactions with an increasingly digital consumer and tools used in that process. Chatbots can prove to be an interesting solution here, as their spectrum of potential areas of implementation in business systematically increases. The paper attempts to identify the influence of chatbots on marketing taking into account their role in Human–to–Machine interaction process. A part of these considerations is of the character of philosophical discourse on the role of that technology in human life, which is a starting point for the presentation of preliminary assumptions for a model of consumer-chatbot interaction (digital technology) in marketing activity of companies/brands.

Management of Economics and State "Bottom"

2020 ◽  
Vol 17 (6) ◽  
pp. 76-91
Author(s):  
E. D. Solozhentsev
Keyword(s):  
Quality Of Life ◽  
Artificial Intelligence ◽  
Probabilistic Models ◽  
Human Life ◽  
Special Software ◽  
Human Quality ◽  
Relationship Of ◽  
The Relationship

The scientific problem of economics “Managing the quality of human life” is formulated on the basis of artificial intelligence, algebra of logic and logical-probabilistic calculus. Managing the quality of human life is represented by managing the processes of his treatment, training and decision making. Events in these processes and the corresponding logical variables relate to the behavior of a person, other persons and infrastructure. The processes of the quality of human life are modeled, analyzed and managed with the participation of the person himself. Scenarios and structural, logical and probabilistic models of managing the quality of human life are given. Special software for quality management is described. The relationship of human quality of life and the digital economy is examined. We consider the role of public opinion in the management of the “bottom” based on the synthesis of many studies on the management of the economics and the state. The bottom management is also feedback from the top management.

scholarly journals Tangibly understanding intangible complexities: Designing for distributed autonomous organizations

2019 ◽  
Vol 6 (1) ◽  
pp. 47-63 ◽  
Author(s):  
Bettina Nissen ◽  
Ella Tallyn ◽  
Kate Symons
Keyword(s):  
Distributed Systems ◽  
Interaction Design ◽  
Digital Technologies ◽  
Interactive Systems ◽  
Collaborative Practice ◽  
The Internet ◽  
The Face ◽  
Future Technologies ◽  
The Internet Of Things

Abstract New digital technologies such as Blockchain and smart contracting are rapidly changing the face of value exchange, and present new opportunities and challenges for designers. Designers and data specialists are at the forefront of exploring new ways of exchanging value, using Blockchain, cryptocurrencies, smart contracting and the direct exchanges between things made possible by the Internet of Things (Tallyn et al. 2018; Pschetz et al. 2019). For researchers and designers in areas of Human Computer Interaction (HCI) and Interaction Design to better understand and explore the implications of these emerging and future technologies as Distributed Autonomous Organisations (DAOs) we delivered a workshop at the ACM conference Designing Interactive Systems (DIS) in Edinburgh in 2017 (Nissen et al. 2017). The workshop aimed to use the lens of DAOs to introduce the principle that products and services may soon be owned and managed collectively and not by one person or authority, thus challenging traditional concepts of ownership and power. This workshop builds on established HCI research exploring the role of technology in financial interactions and designing for the rapidly changing world of technology and value exchange (Kaye et al. 2014; Malmborg et al. 2015; Millen et al. 2015; Vines et al. 2014). Beyond this, the HCI community has started to explore these technologies beyond issues of finance, money and collaborative practice, focusing on the implications of these emerging but rapidly ascending distributed systems in more applied contexts (Elsden et al. 2018a). By bringing together designers and researchers with different experiences and knowledge of distributed systems, the aim of this workshop was two-fold. First, to further understand, develop and critique these new forms of distributed power and ownership and second, to practically explore how to design interactive products and services that enable, challenge or disrupt existing and emerging models.

scholarly journals Thermal Physics and Glaucoma II: Preliminary Evidences for a Thermophysical Design of a Possible Visible-Light-Photons Therapy

2021 ◽  
Vol 11 (14) ◽  
pp. 6301
Author(s):  
Giulia Grisolia ◽  
Mariarosa Astori ◽  
Antonio Ponzetto ◽  
Antonio Vercesi ◽  
Umberto Lucia
Keyword(s):  
Quality Of Life ◽  
Thermodynamic Approach ◽  
Equilibrium Thermodynamic ◽  
Pharmacological Treatments ◽  
Light Stimulation ◽  
Cell Behaviour ◽  
Thermal Physics ◽  
Starting Point

Recently, a non-equilibrium thermodynamic approach has been developed in order to model the fundamental role of the membrane electric potential in the cell behaviour. A related new viewpoint is introduced, with a design of a photobiomodulation treatment in order to restore part of the visual field. Here, a first step in experimental evidence of the validity of the thermodynamic approach is developed. This result represents the starting point for future experimental improvements for light stimulation in order to improve the quality of life of the patients. The future possible therapy will be in addition to the pharmacological treatments.

Pateicības izpausmes folklorā psiholoģiskā kontekstā

2021 ◽  
pp. 42-53
Author(s):  
Ieva Ančevska
Keyword(s):  
Family Relationships ◽  
Positive Emotions ◽  
Emotional Health ◽  
Human Life ◽  
Well Being ◽  
Psychological Research ◽  
Neuroscience Research ◽  
Health And Well Being

The article examines the depiction of gratitude and related events in Latvian folklore through comparative evaluation. Gratitude is considered in a psychological context, comparing the attitude expressed in folklore with the findings of modern scientific research. Gratitude is a concept that is usually associated with a relationship or a benefit, it is most often aimed outwards, dedicated to someone else, but at the same time, it creates a pleasant feeling within the person. In modern psychology, gratitude is receiving more and more attention from researchers because its manifestations stimulate the formation of positive emotions and contribute to the improvement of the person’s overall well-being. Research and clinical studies in psychotherapy confirm that gratitude plays an important role in improving mental health and reducing depressive, destructive feelings. In turn, neuroscience research shows the potential of a grateful and positive attitude in strengthening psycho-emotional health and well-being in general. In Latvian folklore, gratitude is depicted as an important part of ritual events, which helps to ensure a positive, balanced connection with the forces of nature, gods, and society. In folklore, the importance of gratitude is emphasised more when building family relationships or accepting various situations and occurrences in life. In both psychological research and the practice of systemic therapy, as well as in folklore, gratitude appears as one of the most important values of interpersonal connection, which promotes the formation of harmonious relationships. Similar to the opinions of psychology, the folk world views emphasise the motivational role of gratitude in improving the quality of human life and health in general.

scholarly journals IMMERSIVE TECHNOLOGIES AS A TOOL OF INNOVATIVE MARKETING IN THE FIELD OF BUSINESS ORGANIZATION

2021 ◽  
Author(s):  
Valentyna Fostolovych ◽  
Tetiana Botsian
Keyword(s):  
Human Life ◽  
Digital Technologies ◽  
Digital Transformation ◽  
Competitive Advantages ◽  
Marketing Activities ◽  
Marketing Tool ◽  
The Cost ◽  
The Impact ◽  
Immersive Technologies

The permeability of all spheres of both economic activity and human life with digital technologies encourages the search for new marketing ideas necessary for the implementation of the product (goods, works and services).  Today's consumer has become more demanding both to the product itself and to the ways of presenting it.  Immersive technologies are becoming one of the tools that contribute to the formation of competitive advantages, especially the organization of business in the field of entertainment, as one of the areas of additional income in the field of hotel and restaurant services and marketing activities of enterprises.  Digital transformation leads to the search for new initiatives that will be a tool to meet customer needs and a way to reach wider market segments.  The process of digitalization must first be integrated into the economy of the whole state and the enterprise as a whole, and in all processes of production of goods, works and services.  Digital-transformation of domestic enterprises will help to obtain additional competitive advantages both in the domestic market and in the international market.  The formation of competitive advantages is associated not only with the maximum involvement of digital technologies in business.  It is important to choose such technologies that will be most effective in the implementation of a particular type of enterprise, under certain conditions and in a particular environment. The expediency of using immersive technologies as a marketing tool is undeniable.  However, in addition to tools, immersive technologies are important as a means of education, a separate milestone in the field of entertainment, a means of psychological influence and more.  That is, the impact of this tool on the level of competitiveness of the enterprise in the environment of the demanding consumer is manifested: in the form of reducing the cost of attracting the client; active covert promotion through their use; improving the quality of the presented product (goods, works, services); ensuring the elasticity of the enterprise to the needs and requirements of consumers; the transition of the enterprise to an innovative type of development and active digitalization.

scholarly journals Modelling Uptake Sensitivities of Connected and Automated Vehicle Technologies

2021 ◽  
Vol 10 (2) ◽  
pp. 88-106
Author(s):  
Gillian Harrison ◽  
Simon P. Shepherd ◽  
Haibo Chen
Keyword(s):  
Internet Of Things ◽  
Dynamic Modelling ◽  
Transport Systems ◽  
The Internet ◽  
Sensitivity Testing ◽  
Automated Vehicle ◽  
Vehicle Technologies ◽  
The Internet Of Things

Connected and automated vehicle (CAV) technologies and services are rapidly developing and have the potential to revolutionise the transport systems. However, like many innovations, the uptake pathways are uncertain. The focus of this article is on improving understanding of factors that may affect the uptake of highly and fully automated vehicles, with a particular interest in the role of the internet of things (IoT). Using system dynamic modelling, sensitivity testing towards vehicle attributes (e.g., comfort, safety, familiarity) is carried out and scenarios were developed to explore how CAV uptake can vary under different conditions based around the quality of IoT provision. Utility and poor IoT are found to have the biggest influence. Attention is then given to CAV ‘services' that are characterized by the attributes explored earlier in the paper, and it is found that they could contribute to a 20% increase in market share.

scholarly journals The importance and the role of forensics of mobile

2012 ◽  
Vol 25 (2) ◽  
pp. 121-136 ◽  
Author(s):  
Zaklina Spalevic ◽  
Zeljko Bjelajac ◽  
Marko Caric
Keyword(s):  
Digital Forensics ◽  
Technological Development ◽  
Human Life ◽  
High Technology ◽  
Computer Forensics ◽  
System Support ◽  
Electronic Networks ◽  
Systemic Control

Scientific-technological development, along with initiating integrative forces that offer improvement of the quality of human life, concurrently created prerequisites for individuals to exploit certain innovations for performing criminal activities. Modern criminals wander through electronic networks, and assisted by high technology, perform a variety of criminal acts and ?launder? large sums of money. Computer forensics is a technological, systemic control of the computer system and its content for the purpose of gathering evidence of a criminal act or other abuse that it has been used for. Digital forensics requires particular expertise that goes beyond traditional data collection, as well as employment of techniques available to the final user or system support personnel. In this context, this article examines principles, methods and procedures in mobile device investigation, which nowadays represent a multifunctional, powerful computer weapon, and considers the necessity to update concrete procedures in accordance with the development and growth of IT.

scholarly journals Design a blockchain-based middleware layer in the Internet of Things Architecture

2020 ◽  
Vol 4 (1) ◽  
Author(s):  
Tanweer Alam
Keyword(s):  
Internet Of Things ◽  
Fog Computing ◽  
Smart Devices ◽  
The Internet ◽  
Novel Approach ◽  
Generation Computing ◽  
Critical Issues ◽  
Iot Devices ◽  
The Internet Of Things

In next-generation computing, the role of cloud, internet and smart devices will be capacious. Nowadays we all are familiar with the word smart. This word is used a number of times in our daily life. The Internet of Things (IoT) will produce remarkable different kinds of information from different resources. It can store big data in the cloud. The fog computing acts as an interface between cloud and IoT. The extension of fog in this framework works on physical things under IoT. The IoT devices are called fog nodes, they can have accessed anywhere within the range of the network. The blockchain is a novel approach to record the transactions in a sequence securely. Developing a new blockchains based middleware framework in the architecture of the Internet of Things is one of the critical issues of wireless networking where resolving such an issue would result in constant growth in the use and popularity of IoT. The proposed research creates a framework for providing the middleware framework in the internet of smart devices network for the internet of things using blockchains technology. Our main contribution links a new study that integrates blockchains to the Internet of things and provides communication security to the internet of smart devices.

Formation of the Printing Elements in the Photopolymer Material Used in Flexography

2014 ◽  
Vol 611-612 ◽  
pp. 883-891 ◽  
Author(s):  
Sanja Mahovic Poljacek ◽  
Tamara Tomasegovic ◽  
Tomislav Cigula ◽  
Miroslav Gojo ◽  
Diana Milcic
Keyword(s):  
Laser Ablation ◽  
Polymer Material ◽  
Major Influence ◽  
Printing Plate ◽  
Starting Point ◽  
Reproduction Process ◽  
Flexographic Printing ◽  
Printing Ink

Starting point of this paper is photopolymer printing plate used for flexographic printing. It is used for transfer of the printing ink onto the printing surface during the reproduction process. Photopolymer printing plate consists of several layers: polyester basis, photo sensitive polymer material and LAMS - Laser Ablation Mask. In the platemaking process the photosensitive material, which will form a printing plate, has to be several time exposed to different radiation in order to obtain a functional printability performance. LAMS layer has a role of masking in the exposure process. Upon pre-exposure, LAMS layer has to be removed by laser ablation only at the surfaces where photopolymer printing plate needs to be exposed. After ablation the exposures to UV lights follows and the plate will be finished with chemical removal of the unexposed parts of the polymer. Functionality of the finished printing plate has to be characterised and monitored in every procedure step because the formed image element on the printing plate has a major influence on the quality of the finished printed product. In this paper observing of the changes in the polymer material which is caused by exposure through LAMS layer will be performed. The aim is to measure the surface openings on the LAMS mask and to measure surface coverage (image elements) on the polymer material formed by exposure through the LAMS. Measuring will be made by image analysis software based on microscopic images of the control fields of differing halftone values. It is assumed that there will be a correlation between the LAMS openings and formed image elements on the printing plates. Preliminary results indicate that certain differences in image elements can be detected and are probably the consequence of the different amount of irradiated surface of the polymer material. Since the polymer material which forms the printing plate should be stable in the graphic reproduction process, results of the paper will explain the influence of UV exposures on polymerisation process and on the functional printability performance of the plates.

The Changing Global Landscape With Emerging Technologies and Their Implications for Smart Societies

2021 ◽  
pp. 402-423
Author(s):  
Patrice Seuwou ◽  
Vincent F. Adegoke
Keyword(s):  
Autonomous Vehicles ◽  
Rapid Evolution ◽  
Digital Technologies ◽  
The Internet ◽  
Privacy Rights ◽  
Modern Life ◽  
The World ◽  
The Internet Of Things ◽  
Mass Surveillance

The opportunities offered by digital technology are enormous. The global social and economic system is being reconfigured at an incredible rate. Connectivity is increasingly reshaping our world and redefining the way we interact with our environment. The rise of digital technologies is transforming almost every aspect of modern life. More and more of our interactions are mediated by machines. Along with the rapid evolution comes the risks, threats, and vulnerabilities in the system for those who plan to exploit it. In this chapter, firstly, the authors explore the role of 5G, big data, the internet of things (IoT), artificial intelligence (AI), autonomous vehicles (AV), and cloud computing play in the context of smart societies; secondly, they analyse how the synergy between these technologies will be used by governments and other stakeholders around the world to improve the safety of citizens albeit increasingly relinquishing privacy rights and encouraging mass surveillance at the expense of liberty.

Sign in / Sign up

Export Citation Format

Share Document