scholarly journals Consumer engagement in value co-creation within virtual video game communities

2021 ◽  
Vol 16 (4) ◽  
pp. 370-386
Author(s):  
Fouad El Afi ◽  
Smail Ouiddad
Keyword(s):  
Video Game ◽  
Online Survey ◽  
Uses And Gratifications ◽  
Positive Influence ◽  
Digital Game ◽  
Uses And Gratifications Theory ◽  
Consumer Engagement ◽  
Gaming Industry ◽  
Distribution Services ◽  
Social Motivations

Abstract With the emergence of the gaming industry as the most empowering form of entertainment, video game online communities have become a refuge for many users who are looking to fulfil specific needs, leading them to participate in creating their own experiences. Drawing upon the uses and gratifications theory, this research aims to understand the motivations behind consumer engagement in value co-creation within digital game distribution services (exp. Steam), and how it affects loyalty. To the extent of the author’s knowledge, little research has addressed this question within the gaming industry. We conducted an online survey administered to video game platforms users, through which 195 valid answers were collected. Findings suggest that hedonic along with personal and social motivations have positive influence on user’s engagement to co-create value, which in return increases their loyalty behavior.

scholarly journals Motivations for the Use of Video Game Streaming Platforms: The Moderating Effect of Sex, Age and Self-Perception of Level as a Player

2020 ◽  
Vol 17 (19) ◽  
pp. 7019
Author(s):  
Luis Javier Cabeza-Ramírez ◽  
Sandra M. Sánchez-Cañizares ◽  
Fernando J. Fuentes-García
Keyword(s):  
Video Games ◽  
Video Game ◽  
Uses And Gratifications ◽  
The Self ◽  
Live Streaming ◽  
Moderating Effects ◽  
Self Perception ◽  
Uses And Gratifications Theory ◽  
Proposed Model ◽  
Social Motivations

A particularly striking new phenomenon in recent years is the live streaming of video games through popular platforms, such as Twitch. This study focuses on the motivations and types of use underlying viewer participation in live streaming platforms. Based on the uses and gratifications theory, this paper aims to analyse how three basic motivations are related to the use of video game streaming platforms. Furthermore, it examines the moderating effects that significant variables, such as the audience member’s age, sex or self-perception of level as a player may exert on this relationship. The results reveal that the three types of motivations are positively associated with use of the platform, although notable differences appear, with informational motivations outweighing entertainment and social motivations. At the same time, no moderating effects on the results of the proposed model were found for the heterogeneity stemming from sex and age. Conversely, the influence of informational motivations on the use of these platforms is moderated by the self-perception of level as a player.

Millennials’ Uses and Gratifications on LinkedIn: Implications for Recruitment and Retention

2020 ◽  
pp. 232948842097371
Author(s):  
Stephanie A. Smith ◽  
Brandi Watkins
Keyword(s):  
Professional Development ◽  
Online Survey ◽  
Uses And Gratifications ◽  
Academic Research ◽  
Business Communication ◽  
Popular Press ◽  
Job Seekers ◽  
Uses And Gratifications Theory ◽  
Hedonic Value ◽  
Job Searching

While popular press has examined Millennial’s in the workforce, there is limited academic research about Millennials’ job searching strategies. This study draws on uses and gratifications theory to examine the motives, uses, and gratifications of U.S. Millennial job seekers for using LinkedIn. Consistent with previous uses and gratifications research, an online survey found Millennials ( N = 216) use LinkedIn to find information, communicate with others, and for surveillance needs. Millennials use about 42.8% of the features available on LinkedIn for professional development, entertainment, and networking. Finally, this research found that Millennials obtain social/functional and hedonic value from using LinkedIn. Collectively, the results indicate that Millennials are using the site regularly, although at less than half of its capacity, regardless of whether or not they are job searching, but in ways that violate the expectations of potential employers and recruiters. Theoretical contributions and business communication implications are discussed.

scholarly journals Uses and Gratifications on Augmented Reality Games: An Examination of Pokémon Go

2020 ◽  
Vol 10 (5) ◽  
pp. 1644 ◽  
Author(s):  
Salvador Bueno ◽  
M. Dolores Gallego ◽  
Jan Noyes
Keyword(s):  
Augmented Reality ◽  
Social Presence ◽  
Uses And Gratifications ◽  
Structural Model ◽  
Online Gaming ◽  
Positive Influence ◽  
Continuance Intention ◽  
Gaming Industry ◽  
Mobile Games ◽  
Pokémon Go

Users are attracted by augmented reality games to fulfil their needs. Two objectives are proposed: (1) to research the motivations of those using augmented reality mobile games; (2) to define a structural model based on Uses and Gratifications Theory for the adoption of augmented reality mobile games. The present study examines the case of Pokémon Go. The model is composed of eight constructs: enjoyment, fantasy, escapism, social interaction, social presence, achievement, self-presentation and continuance intention. The SEM model was empirically assessed based on 1183 responses from Pokémon Go users around the world. Results clearly confirmed the positive influence of almost all the proposed constructs on continuance intention for Pokémon Go. First, these findings may be helpful for the online gaming industry in identifying the game functions that retain more gamers and improve the user experience. Second, the online gaming industry might use these results in order to classify those players with behaviours that favour the use of online games.

scholarly journals The Continuance Intention of User’s Engagement in Multiplayer Video Games based on Uses and Gratifications Theory

2018 ◽  
Vol 4 (2) ◽  
pp. 131
Author(s):  
Ira Puspitasari ◽  
Elzha Odie Syahputra ◽  
Indra Kharisma Raharjana ◽  
Ferry Jie
Keyword(s):  
Social Interaction ◽  
Video Game ◽  
Uses And Gratifications ◽  
Partial Least Square ◽  
Least Square ◽  
Continuance Intention ◽  
Uses And Gratifications Theory ◽  
Age And Gender ◽  
Self Presentation ◽  
And Gender

One of the key success factors in video game industry, including multiplayer video game (MVG), is the user’s continuance intention. The MVG industry runs in a highly competitive market. Users can shift to another game as soon as they discover a slightly inconvenient issue. Thus, maintaining the user’s enthusiasm in playing MVG for a long time is challenging for most games. The solution to prolong the users’ engagement can be initiated by identifying all factors that facilitate the continuance use of playing MVG. This study applied uses and gratifications theory to examine seven variables (enjoyment, fantasy, escapism, social interaction, social presence, achievement, and self-presentation) and the moderating effects of age and gender on the MVG continuance intention. The data analysis and the model development were tested based on Partial Least Square method using the responses of 453 MVG users. The results revealed that enjoyment, fantasy, social interaction, achievement, and self-presentation significantly affected the continuance intention of playing MVG, with enjoyment being the strongest variable. The result also demonstrated the moderating effect of age and gender on the relation between independent variables and continuance intention. The results and findings offered additional insights into the system development to enhance the information system application.

scholarly journals Contexts between mental health of fledged people and compassion competence in the care

2019 ◽  
Vol 29 (Supplement_4) ◽  
Author(s):  
S Steiner
Keyword(s):  
Mental Health ◽  
Asylum Seekers ◽  
Online Survey ◽  
Research Question ◽  
Positive Influence ◽  
Clinical Context ◽  
Doctoral Thesis ◽  
Positive Sense ◽  
Screening Scale

Abstract The aim of this doctoral thesis is to investigate the extent to which the competence compassion has a positive influence on the mental health of refugees. The research question was raised in a first step by means of a questionnaire by Mohr & Müller, ‘Depression tendencies in the non-clinical context’. Eighty asylum seekers were questioned in a total of seventeen lodgings. In addition, a survey was conducted with employees and volunteers in refugee care. This survey included 102 people who were assessed using the standardized BOSS1 Burnout Screening Scale. With the help of the Santa Clara Briefing Scale, the differences in the population between people who are not volunteering and those who volunteer in refugee care are being investigated through an online survey. There were 818 people attending. The evaluation of the data showed that the competency compassion lowers the depressive tendencies among the refugees and they have a more positive sense of integration and hope for a better life. The competency of compassion reduces burnout factors and people who have committed themselves voluntarily have significantly higher values in compassion competency. Thus compassion can be confirmed as a valuable competence in refugee care, not only among the refugees, but also among employees and volunteers. Key messages The present study has shown that empathy skills reduce depressive tendencies in people who have escaped. Associations of compassion and low burnout factors confirmed by the study showed that persons with high compassion skills have low burnout scores.

scholarly journals Impacts of Gratifications on Consumers’ Emotions and Continuance Use Intention: An Empirical Study of Weibo in China

2018 ◽  
Vol 10 (9) ◽  
pp. 3162 ◽  
Author(s):  
Ives Gogan ◽  
Ziqiong Zhang ◽  
Elizabeth Matemba
Keyword(s):  
User Satisfaction ◽  
Uses And Gratifications ◽  
Theoretical Background ◽  
Emotional States ◽  
Continuance Intention ◽  
Uses And Gratifications Theory ◽  
Emotional Commitment ◽  
Use Of Social Media ◽  
Individual Use

Recently, several studies on information systems have applied the Uses and Gratifications theory to investigate individual use of social media, and have reported the role of different gratifications in predicting users’ behaviors. However, no attention was given to the influence of these gratifications on users’ emotional states (satisfaction and emotional commitment). To address this research gap, the current study integrates the Uses and Gratifications theory and the Stimulus-Organism-Response theory to provide a theoretical background for the impacts of gratification on consumers’ emotional states and continuance use intention. The study has proposed a theoretical model that was tested on data collected from 252 Sina Weibo users in China. The results revealed that social gratification is the most important factor influencing users’ satisfaction and emotional commitment. In addition, we report the roles that user satisfaction and emotional state provide in predicting users’ continuance intention. The theoretical and practical implications of the proposed theory are also discussed.

scholarly journals Student Pharmacists’ Assessment of a Serious Game on Opioid Medication Safety

2020 ◽  
Vol 11 (4) ◽  
pp. 19
Author(s):  
Olufunmilola Abraham ◽  
Maeleigh Tidd ◽  
Megan Buechel ◽  
Tanvee Thakur ◽  
Randall Brown
Keyword(s):  
Video Game ◽  
Medication Safety ◽  
Retention Rates ◽  
Lead Author ◽  
Digital Game ◽  
Opioid Misuse ◽  
Game Based Learning ◽  
Opioid Medication ◽  
Social Collaboration ◽  
Abused Drugs

Objective: To explore second- and third-year student pharmacists’ perspectives on the design and use of a digital game to teach opioid medication safety.  To explore the game-based learning approach to teach about appropriate drug use and pediatric education.   Innovation: The lead author developed MedSMA℞T: Adventures in PharmaCity, an educational video game focused on adolescent opioid safety.  Second- and third-year students in a Midwestern School of Pharmacy enrolled in an elective course focused on appropriate use of abused drugs, played the digital game during a classroom session on adolescent opioid misuse.  Using a small group discussion guide, students summarized their reflections and perspectives on gameplay. Critical Analysis: Students retained fundamental messages of the game including opioid safety and identified that social interactions contribute to decision-making and consequences of opioid misuse.  Student pharmacists found the game’s visual appearance engaging, dialogue amusing, and the settings and scenarios relatable.  Feedback regarding game controls, environment, dialogue, instructions, and level summaries was provided by students to improve the game design and content.  This project provides an example of a thoughtful approach to game-based learning in pharmacy classrooms with the purpose of enhancing student pharmacists’ knowledge about opioid safety education, communication, social collaboration, and critical-thinking.   Next Steps: Future projects can further investigate student pharmacists’ preferences of using game-based active learning.  Additionally, retention rates of students from joint lectures and game-based learning activities can be analyzed.

scholarly journals How and why people are impolite in danmu?

2020 ◽  
Author(s):  
Jiayi Wang
Keyword(s):  
Social Media ◽  
Social Interaction ◽  
Focus Group ◽  
Uses And Gratifications ◽  
Focus Group Interview ◽  
Interview Data ◽  
Group Interview ◽  
Uses And Gratifications Theory ◽  
Video Sharing

Abstract This study explores how and why people are impolite in danmu. Danmu refers to anonymous comments overlaid on videos uploaded to video-sharing sites. Although there is wide recognition that impoliteness prevails in danmu, the questions of how and why people are impolite in this context have rarely been investigated. This study addresses this lacuna of research. Using both an analysis of comments identified as impolite by participants and an analysis of focus group interview data, this research identified seven impoliteness strategies, covering both conventionalised formulae and implicational impoliteness. By applying uses and gratifications theory, this study identified five uses and gratifications for performing impoliteness in danmu: social interaction, entertainment, relaxation, expression of (usually differing) opinions and finding connections. The dialectic of resonance and opposition that emerged from the data helped explain why impolite comments tended not to be perceived as inappropriate in danmu. Thus, this study contributes to the emerging research on impoliteness in social media.

Examining drivers and outcomes of social media brand engagement

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Civilai Leckie ◽  
Abhishek Dwivedi ◽  
Lester Johnson
Keyword(s):  
Social Media ◽  
Consumer Satisfaction ◽  
Structural Equation ◽  
Online Survey ◽  
Perceived Value ◽  
Brand Trust ◽  
Consumer Engagement ◽  
Content Type ◽  
Brand Engagement ◽  
Brand Congruence

PurposeThis study empirically examines a set of drivers (i.e. social media involvement, self-brand congruence, firm image and relationship age) of consumers’ social media brand engagement (SMBE), which subsequently influences consumer outcomes (i.e. consumer satisfaction, brand trust and perceived value).Design/methodology/approachData were collected using a self-administered online survey of 340 social media users. Structural equation modelling was employed to test the conceptual model.FindingsFindings indicate that social media involvement, self-brand congruence and firm image are significant drivers of SMBE, while relationship age is not. SMBE subsequently impacts consumer satisfaction, brand trust and perceived value.Research limitations/implicationsThis study contains some limitations associated with cross-sectional research. It does not investigate consumer engagement with other entities (e.g. other commercial brands) through the use of social media.Practical implicationsThese findings call for marketing managers and social media brand managers to pay attention and invest resources in the significant drivers of SMBE. They also provide insights on enhancing SMBE to strengthen consumer–brand relationships.Originality/valueBased on consumer–brand relationship marketing and consumer psychology of brands, this study investigates brand-related relational drivers and outcomes of SMBE, thereby deepening understanding of consumer engagement in digital environments.

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