scholarly journals PERAN GREEN TRUST MEMEDIASI PENGARUH GREEN PERCEIVED VALUE TERHADAP GREEN PURCHASE INTENTIONS

2019 ◽  
Vol 8 (5) ◽  
pp. 2753
Author(s):  
Ni Luh Putu Martha Pradnyadewi ◽  
I Gde Ketut Warmika
Keyword(s):  
Path Analysis ◽  
Sampling Method ◽  
Perceived Value ◽  
Purchase Intentions ◽  
Mediating Effect ◽  
Green Product ◽  
Test Results ◽  
Perceived Values ◽  
Green Trust

This study aimed to determine the effect of perceived value to the green green trust and purchase intentions green, green influence trusts to purchase green green intentions and the role of trust mediating effect of perceived value of green against green product purchase intentions Tumbler Starbucks On the Go in Denpasar. The study was conducted on the product Tumbler Starbucks On The Go in Denpasar with the number of respondents was 100 respondents. The number of respondents was determined using purposive sampling method, which is the technique of determining samples with certain considerations. Data obtained by distributing questionnaires were analyzed using path analysis (path analysis) and Sobel test. The test results of green perceived value in a positive and significant effect on trust and green green product purchase intentions Tumbler Starbucks On The Go in Denpasar. Green trust is able to mediate the influence of green perceived values ??positively and significantly on green purchase intentions. Keywords: green perceived value, green trust, green purchase intentions

scholarly journals KEPUASAN KERJA MEMEDIASI PENGARUH KEPEMIMPINAN TRANSFORMASIONAL TERHADAP KOMITMEN ORGANISASIONAL KUTABEX BEACH FRONT HOTEL BALI

2020 ◽  
Vol 9 (5) ◽  
pp. 2003
Author(s):  
Ni Luh Sintya Yulianingsih ◽  
Agoes Ganesha Rahyuda
Keyword(s):  
Job Satisfaction ◽  
Transformational Leadership ◽  
Organizational Commitment ◽  
Data Collection ◽  
Path Analysis ◽  
Random Sampling ◽  
Sampling Method ◽  
Mediating Effect ◽  
Analysis Techniques

Organizational commitment is an attitude that shows employee loyalty and ongoing process of how they expresses their attention to organization's success. Purpose of study is to analyze the role of job satisfaction in mediating effect of transformational leadership on organizational commitment of KutaBex Beach Front Hotel Bali employees. The population was 113 people and the sample are 54 people using proportionate random sampling method. Data are analyzed using path analysis techniques. Data collection through interviews and questionnaires. The results showed that transformational leadership had a positive and significant effect on job satisfaction and organizational commitment. In addition, job satisfaction has a positive and significant effect on organizational commitment and job satisfaction mediates the effect of transformational leadership on organizational commitment partially. The implication of this research is that high job satisfaction owned by employees will increase employee organizational commitment through the influence of transformational leadership. Keywords: transformational leadership, job satisfaction, organizational commitment

scholarly journals PERAN WORD OF MOUTH MEMEDIASI KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN

2019 ◽  
Vol 8 (9) ◽  
pp. 5442
Author(s):  
Ni Putu Dinda Prameswari Putri Astaki ◽  
Ni Made Purnami
Keyword(s):  
Path Analysis ◽  
Product Quality ◽  
Sampling Method ◽  
Word Of Mouth ◽  
Test Results ◽  
Purposive Sampling ◽  
Analysis Techniques ◽  
Buying Decisions

This study aims to determine the effect of product quality on word of mouth and buying decisions, the effect of word of mouth on buying decisions and the role of word of mouth mediating the effect of product quality on Georgioswomen's product buying decisions in Denpasar. The study was conducted on 100 female in Denpasar who had made purchases on Georgioswomen. The number of respondents was determined using a purposive sampling method, namely the technique of determining samples with certain considerations. Data obtained by distributing questionnaires were analyzed using path analysis techniques (path analysis) and Sobel test. The test results state that product quality variables have a positive and significant effect on word of mouth, product quality variables have a positive and significant effect on buying decisions, word of mouth variables have a positive and significant effect on buying decisions, and word of mouth variables significantly mediate the effect of product quality against buying decisions. Keywords: product quality, word of mouth, buying decisions, online shop

scholarly journals Role of Environmentalism in the Development of Green Purchase Intentions: A Moderating Role of Green Product Knowledge

2020 ◽  
Vol 15 (7) ◽  
pp. 1101-1111
Author(s):  
Mirza Ashfaq Ahmed ◽  
Aleena Arshad ◽  
Muhammad Anwar ul Haq ◽  
Bushra Akram
Keyword(s):  
Policy Issue ◽  
Perceived Value ◽  
Marketing Research ◽  
Sampling Technique ◽  
Purchase Intentions ◽  
Green Product ◽  
Product Knowledge ◽  
Cross Sectional ◽  
Environmental Consequences

Environmentalism has become not only a significant policy issue but also a crucial topic in marketing research. Environmental consciousness is now considered as a fundamental requirement to prevent further damage to the environment. Efforts have been made to improve the consumers understanding about the environmental consequences of their consumption patterns. This study develops a conceptual model of green purchase behaviour to determine the effects of environmentalism, advertisement message credibility and green perceived value on the consumers’ green purchase intentions with green product knowledge as a moderator. The convenience sampling technique with cross-sectional research design was used to select the sample. Data were collected using survey, and a total of 368 valid questionnaires were used for further analysis. The results from the structural analysis using Smart-PLS depict that environmentalism significantly influences the ad message credibility and green perceived value, and these constructs significantly affect the green purchase intentions. Furthermore, the green product knowledge moderates the relationship between environmentalism, ad message credibility and green perceived value. Overall, the findings of this study extend the theoretical basis of green purchase intentions by empirically testing the proposed model and provides the limitations and further research directions.

scholarly journals PERAN GREEN TRUST MEMEDIASI PENGARUH GREEN PERCEIVED VALUE DAN KEPUASAN KONSUMEN TERHADAP GREEN REPURCHASE INTENTION

2019 ◽  
Vol 8 (12) ◽  
pp. 7281
Author(s):  
Ni Nyoman Nuristiana Pratiwi ◽  
Ni Nyoman Kerti Yasa
Keyword(s):  
Customer Satisfaction ◽  
Path Analysis ◽  
Consumer Satisfaction ◽  
Sampling Method ◽  
Perceived Value ◽  
Environmentally Friendly ◽  
Significant Positive Effect ◽  
Repurchase Intention ◽  
Green Trust ◽  
Positive Effect

Green repurchase intention is the tendency of consumers to repurchase the same environmentally friendly products in the future. The purpose of this study was to determine the effect of green perceived value, customer satisfaction, and green trust on the green repurchase intention. This research was conducted on Tupperware product customers in Denpasar. The sample used was 100 respondents, with purposive sampling method. Path  analysis and sobel test were used. Based on the results of the analysis that green perceived value, customer satisfaction, and green trust have significant positive effect on green repurchase intention directly which the higher green perceived value, consumer satisfaction and green trust will increase green repurchase value on the product. Green perceived value and consumer satisfaction can indirectly affect green repurchase intention through green trust, means that the effect of green trust will be greater if followed by an increase in green perceived value and customer satisfaction. Keywords: green perceived value, consumer satisfaction, green trust, green reuprchase intention  

Do Augmented and Virtual Reality Technologies Increase Consumers’ Purchase Intentions? The Role of Cognitive Elaboration and Shopping Goals

2021 ◽  
pp. 0887302X2199428
Author(s):  
Hyejune Park ◽  
Seeun Kim
Keyword(s):  
Virtual Reality ◽  
Purchase Intentions ◽  
Mediating Effect ◽  
Cognitive Elaboration ◽  
Mediating Role ◽  
Virtual Store ◽  
Shopping Goals ◽  
The Way

The purpose of this study is to examine the effects of the “virtual try-on” technology (AR) and the “3D virtual store” (VR) incorporated in an apparel retail website on purchase intentions. This study highlights the mediating role of cognitive elaboration in the process through which these technologies influence purchase intentions, and examines the way consumers’ shopping goals (searching vs. browsing) interact with the website technology and influence their responses. The two experiments demonstrated that, for browsers, the website with VR was more effective in increasing purchase intentions than were the website with AR or a regular website with no technology, while for searchers, both the website with AR and the website with VR were more effective than was a regular website. In addition, cognitive elaboration mediated the interaction between a technology and a shopping goal on purchase intentions for browsers, while such a mediating effect was not found in searchers.

Consumer–Celebrity Parasocial Interaction: A Conditional Process Analysis

2021 ◽  
pp. 097215092110103
Author(s):  
Yadvinder Parmar ◽  
Bikram Jit Singh Mann
Keyword(s):  
Sampling Method ◽  
Process Analysis ◽  
Purchase Intentions ◽  
Moderating Effect ◽  
Parasocial Interaction ◽  
Conditional Process Analysis ◽  
The Relationship ◽  
Self Administered Questionnaire ◽  
Moderating Role

This article aims to empirically examine the mediating impact of consumer’s parasocial interaction on the relationship between celebrity images on the consumer’s purchase intentions. It aims to empirically investigate the moderating role of celebrity liking in the formation of consumer’s parasocial interaction. Four different versions of self-administered questionnaire using different celebrities as a stimulus were developed. Data were collected from 484 respondents. Quota cum judgemental sampling method was used for the study. The findings show that parasocial interaction mediates the relationship between celebrity images and purchase intentions. It also reveals positive moderating effect of celebrity liking. It has significant implications for marketers and academicians.

scholarly journals Peranan Intellectual Capital Pada Intermediary Function Terhadap Return On Equity Perusahaan Perbankan

2019 ◽  
Vol 11 (1) ◽  
pp. 59-72
Author(s):  
Anita Permatasari
Keyword(s):  
Intellectual Capital ◽  
Sampling Method ◽  
Stock Exchange ◽  
Secondary Data ◽  
Capital Adequacy ◽  
Test Results ◽  
Return On Equity ◽  
Operating Income ◽  
Capital Adequacy Ratio

This study aims to examine the role of Intellectual Capital in banking companies listed on the Indonesia Stock Exchange. The research data used are secondary data in the form of financial data and financial ratios of banks listed on the  Indonesia Stock Exchange from 2010 to 2016 using the purposive sampling method. Based on sampling criteria, 23 banks were selected and divided into two categories: banks with low Intellectual Capital and banks with high Intellectual Capital. The results showed that there were three findings, namely the first test results on banks with low Intellectual Capital and high Intellectual Capital showed that Non Performing Loans (NPL), Operational Costs Per Operating Income (BOPO), Loan to Deposit Ratio (LDR), and Capital Adequacy Ratio (CAR) does not affect Return on Equity (ROE). Second, the results of testing on banks with low Intellectual Capital and high Intellectual Capital indicate that Non Performing Loans (NPL), Loan to Deposit Ratio (LDR), and Capital Adequacy Ratio (CAR) have no effect on Return on Equity (ROE). Third, the results of testing on banks with high Intellectual Capital indicate that Operational Cost Per Operational Income (BOPO) has an effect on Return on Equity (ROE).

scholarly journals Pengaruh Budaya Kerja dan Kepemimpinan terhadap Disiplin Kerja Pegawai pada Dinas Pendidikan Kota Gorontalo

2020 ◽  
Vol 2 (1) ◽  
pp. 21-32
Author(s):  
Syaiful Pakaya
Keyword(s):  
Path Analysis ◽  
Sampling Method ◽  
Work Culture ◽  
Test Results ◽  
Analysis Method ◽  
Validity And Reliability ◽  
Simultaneous Effect ◽  
The Third

This study aims to determine how much influence work culture and leadership partially and simultaneously on the work discipline of employees at the Gorontalo City Education Office. The sampling method used in this study is the census method, namely the number of samples in the study is less than 100. The main point is through a list of statements  that are tested through validity and reliability tests. The analysis method used is the path analysis method. The first test results show that the variables of work culture (X1) and leadership (X2) have a simultaneous effect on employee work discipline. The results of testing the second hypothesis show that work culture (X1) partially has a positive and significant effect on employee work discipline. The third test results indicate that the leadership variable (X2) partially has a positive and significant effect on employee work discipline.

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