scholarly journals PERAN GREEN TRUST MEMEDIASI PENGARUH GREEN PERCEIVED VALUE DAN KEPUASAN KONSUMEN TERHADAP GREEN REPURCHASE INTENTION

2019 ◽  
Vol 8 (12) ◽  
pp. 7281
Author(s):  
Ni Nyoman Nuristiana Pratiwi ◽  
Ni Nyoman Kerti Yasa
Keyword(s):  
Customer Satisfaction ◽  
Path Analysis ◽  
Consumer Satisfaction ◽  
Sampling Method ◽  
Perceived Value ◽  
Environmentally Friendly ◽  
Significant Positive Effect ◽  
Repurchase Intention ◽  
Green Trust ◽  
Positive Effect

Green repurchase intention is the tendency of consumers to repurchase the same environmentally friendly products in the future. The purpose of this study was to determine the effect of green perceived value, customer satisfaction, and green trust on the green repurchase intention. This research was conducted on Tupperware product customers in Denpasar. The sample used was 100 respondents, with purposive sampling method. Path  analysis and sobel test were used. Based on the results of the analysis that green perceived value, customer satisfaction, and green trust have significant positive effect on green repurchase intention directly which the higher green perceived value, consumer satisfaction and green trust will increase green repurchase value on the product. Green perceived value and consumer satisfaction can indirectly affect green repurchase intention through green trust, means that the effect of green trust will be greater if followed by an increase in green perceived value and customer satisfaction. Keywords: green perceived value, consumer satisfaction, green trust, green reuprchase intention  

scholarly journals KEPUTUSAN PEMBELIAN DALAM MEMEDIASI GREEN PROMOTION DAN GREEN PRICE TERHADAP KEPUASAN KONSUMEN

2020 ◽  
Vol 10 (1) ◽  
pp. 1-17
Author(s):  
Dian Palupi
Keyword(s):  
Customer Satisfaction ◽  
Significant Influence ◽  
Consumer Satisfaction ◽  
Sampling Method ◽  
Environmentally Friendly ◽  
Direct Influence ◽  
Purchasing Decisions ◽  
Positive Effect

Abstrak                                                              Penelitian ini bertujuan untuk menguji promosi ramah lingkungan (green promotion) dan harga dari produk ramah lingkungan terhadap kepuasan konsumen serta meneliti keputusan pembelian sebagai variabel yang memediasi promosi dan harga produk ramah lingkungan terhadap kepuasan konsumen. Sampel penelitian ini berjumlah total 135 orang mahasiswa. Sampel diambil dengan metode accidental sampling. Hasil penelitian ini menunjukkan bahwa bahwa green promotion yang berwawasan lingkungan memiliki pengaruh langsung terhadap keputusan pembelian. Harga premium berpengaruh positif terhadap keputusan pembelian. Keputusan pembelian memiliki pengaruh secara signifikan terhadap kepuasan konsumen pada produk ramah lingkungan. Keputusan pembelian terbukti sebagai variabel yang memediasi pengaruh promosi dan harga dari produk ramah lingkungan terhadap kepuasan pembelianKata kunci : green promotion, green price, kepuasan konsumen, keputusan pembelian  AbstractThis study aims to examine the promotion of environmentally friendly (green promotion) and the price of environmentally friendly products on consumer satisfaction and examine purchasing decisions as a variable that mediates promotions and prices of environmentally friendly products on consumer satisfaction. The sample of this study totaled 135 students. Samples were taken by accidental sampling method. The results of this study indicate that green environmental promotion has a direct influence on purchasing decisions. Premium prices have a positive effect on purchasing decisions. Purchasing decisions have a significant influence on customer satisfaction on environmentally friendly products. Purchasing decisions are proven as variables that mediate the influence of promotions and prices of environmentally friendly products on purchase satisfactionKeywords : : green promotion, green price, customer satisfaction, buying decision 

scholarly journals How to Expand Repurchase Intention? Intervention Impact of Customer Satisfaction

2021 ◽  
Vol 1 ◽  
pp. 248-257
Author(s):  
Sri Widiastuti ◽  
Rifda Nabila
Keyword(s):  
Path Analysis ◽  
Consumer Satisfaction ◽  
Sampling Technique ◽  
Test Reliability ◽  
Significant Positive Effect ◽  
Repurchase Intention ◽  
Central Java ◽  
Intervention Impact ◽  
Intervening Variables ◽  
Positive Effect

This study aims to determine the effect of halal lifestyle, halal awareness, price on repurchase intention with consumer satisfaction as an intervening variable at the Kedu Susu shop in Temanggung, Central Java. Researchers used quantitative data with a population of all visitors to the Temanggung Kedu Susu shop and used a sample of 100 respondents using purposive random sampling technique. The method used by the researcher is by distributing questionnaires through an online method. The researcher conducted an analysis using validity test, reliability test, classical assumption test, statistical test, and path analysis to test the intervening variables. The results of this study indicate that the halal lifestyle variable has no significant positive effect, halal awareness has no effect while price has a significant positive effect on repurchase interest. Consumer satisfaction has a significant positive effect on repurchase intention. The results of the path analysis test showed that consumer satisfaction was not able to mediate the effect of halal lifestyle on repurchase intention, while consumer satisfaction was able to mediate the effect of halal awareness and price on repurchase interest.

scholarly journals PENGARUH BRAND EQUITY DAN CONSUMER SATISFACTION PADA BRAND LOYALTY

2017 ◽  
Vol 7 (1) ◽  
pp. 307
Author(s):  
A. A. Gede Tresna SP ◽  
Ni Ketut Seminari
Keyword(s):  
Quality Of Service ◽  
Customer Satisfaction ◽  
Brand Equity ◽  
Brand Loyalty ◽  
Consumer Satisfaction ◽  
Sampling Method ◽  
Significant Positive Effect ◽  
Quality Product ◽  
Positive Effect

Increased cultural intention to buy the community along with increasing loyalty to a product brand. This paper aims to analyze the influence of brand equity and customer satisfaction on Nevada brand loyalty products in Denpasar City. The study was conducted in Denpasar with sample size of 140 respondents using purposive sampling method. The results of the analysis found that brand equity has a significant positive effect on brand loyalty. Customer satisfaction has a significant positive effect on brand loyalty. Suggestions that can be recommended for manufacturers of Nevada brand products should consider the position of a brand in accordance with consumer views such as maintaining product quality, product prices so as to increase consumer loyalty. Nevada must maintain the quality of service provided so far to consumers, because the quality of service as a key that determines customer satisfaction so as to increase customer loyalty to buy products Nevada in Denpasar.   Keywords: brand equity, customer satisfaction, brand loyalty

scholarly journals Pengaruh Customer Satisfaction, Perceived Value, Dan Trust Terhadap Online Repurchase Intention Pada Fashion Di Instagram Di Jakarta

2021 ◽  
Vol 3 (1) ◽  
pp. 117
Author(s):  
Florensia Aurelia ◽  
Muhammad Tony Nawawi
Keyword(s):  
Social Media ◽  
Customer Satisfaction ◽  
Perceived Value ◽  
Survey Questionnaire ◽  
Significant Positive Effect ◽  
Repurchase Intention ◽  
Repurchase Intentions ◽  
Online Purchase ◽  
Business Opportunities ◽  
Positive Effect

The fast growing internet has resulted in competitive businesses, namely providing opportunities and challenges for various businesses. One of these business opportunities is to do business online. Online transaction systems require customers to buy and make payments for products and services using internet platforms such as social media. The purpose of this study was to study the effect of customer satisfaction, perceived value, and trust in online repuchase intentions on Instagram. Data was collected by survey questionnaire. This study collected 115 valid responses from Instagram users who must have made an online purchase before at least once. SmartPLS 3.0 is used for approved approved studies. The results show that (1) There is a significant positive effect on customer satisfaction with online repurchase intentions. (2) There is a significant positive effect of perceived value on online repurchase intentions. (3) There is a significant positive effect of trust on online repurchase intentions. Internet yang cepat berkembang telah menciptakan bisnis yang kompetitif, yaitu memberikan peluang dan tantangan untuk berbagai bisnis. Salah satu peluang bisnis ini adalah dengan melakukan bisnis online. Sistem transaksi online meminta pelanggan untuk membeli dan melakukan pembayaran untuk produk dan layanan menggunakan platform internet seperti sosial media. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh customer satisfaction, perceived value, dan trust terhadap online repuchase intention pada fashion di Instagram. Data dikumpulkan dengan membagikan kuesioner survei. Penelitian ini mengumpulkan 115 tanggapan valid dari pengguna Instagram yang pasti pernah melakukan pembelian online sebelumnya minimal satu kali. SmartPLS 3.0 digunakan untuk memverifikasi kerangka penelitian. Hasil menunjukkan bahwa (1) terdapat pengaruh positif yang signifikan customer satisfaction terhadap online repurchase intention. (2) terdapat pengaruh positif yang signifikan perceived value terhadap online repurchase intention. (3) terdapat pengaruh positif yang signifikan trust terhadap online repurchase intention.

scholarly journals INFLUENCE OF TRUST AND CUSTOMER SATISFACTION ON REPURCHASE INTENTION AT ONLINE SHOP IN THE FACEBOOK

2018 ◽  
Vol 5 (2) ◽  
Author(s):  
Viajeng Purnama Putri
Keyword(s):  
Customer Satisfaction ◽  
Path Analysis ◽  
Consumer Satisfaction ◽  
Sampling Method ◽  
Repurchase Intention ◽  
Analysis Method ◽  
Purposive Sampling

The purpose of study was to examine the influence of trust and customer satisfaction on repurchase intention. The sample in this study 100 respondents (Customer Online Shop). The sampling method was purposive sampling method from populations of customer Online Shop in the Facebook. The analysis method was  path analysis. The results of path analysis show that trust and consumer satisfaction influence positive and significant effect on repurchase intention online shop in the Facebook. The trust effect as mediation between consumer satisfaction and repurchase intention.

scholarly journals PENGARUH BRAND IMAGE, PERCEIVED VALUE DAN TRUST TERHADAP NIAT BELI ULANG SALDO E-WALLET GOPAY

2021 ◽  
pp. 525
Author(s):  
I Gede Agus Sastrawan ◽  
Tjok Gede Raka Sukawati
Keyword(s):  
Sampling Method ◽  
Brand Image ◽  
Perceived Value ◽  
Linear Analysis ◽  
Significant Positive Effect ◽  
Repurchase Intention ◽  
Repurchase Intentions ◽  
Analysis Techniques ◽  
Purchase Process ◽  
Positive Effect

Repurchase appear from the intention of repurchase, repurchase intention is an action taken by the consumer after the purchase process. Components that affect repurchase intentions include brand image, perceived value and trust. This research aims to find out how these components affect GoPay e-wallet users in Denpasar. The sample size used in this study amounted to 140 respondents GoPay e-wallet users in Denpasar City using purposive sampling method on the sampling. Google forms are used to help distribute questionnaires to respondents. This study uses multiple linear analysis techniques as data analysis techniques. This study obtained the results that (1) brand image has a positive and significant effect on the repurchase intentions (2) perceived value has a significant positive effect on the repurchase intention (3) trust has a significant positive effect on the repurchase intention. Based on this research, it is concluded that good brand image, perceived value, and trust greatly influence the repurchase intention of balances on GoPay e-wallet users in Denpasar City.

Pengaruh Program E-Samsat terhadap Kepatuhan Wajib Pajak Kendaraan Bermotor Dengan Kepuasan Kualitas Pelayanan Sebagai Variabel Intervening (Studi Kasus Samsat Daerah Istimewa Yogyakarta)

2020 ◽  
Vol 15 (2) ◽  
Author(s):  
Dewi Kusuma Wardani
Keyword(s):  
Data Analysis ◽  
Service Quality ◽  
Path Analysis ◽  
Sampling Method ◽  
Motor Vehicle ◽  
Primary Data ◽  
Significant Positive Effect ◽  
Analysis Techniques ◽  
Positive Effect ◽  
Special Region

The purpose of this research is to know, the influence of e-samsat program to the satisfaction of service quality, the influence of the satisfaction of service quality to the compliance of motor vehicle taxpayer, the influence of e-samsat program to the compliance of the motor vehicle taxpayers, and to know the effect of e-samsat program on compulsory compliance motor vehicle tax through satisfaction of service quality as intervening variable in Special Region of Yogyakarta. We use primary data. The sample of research is 75 taxpayers but the sample that can be processed only 74.The sampling method used is purposive sampling. Data analysis techniques used path analysis, t test, F test, and R2 test. Based on result of research by using path analysis that, e-samsat program have a significant positive effect to service quality satisfaction, service quality satisfaction has a significant positive effect to vehicle taxpayer compliance, e-samsat program has a significant positive effect on vehicle taxpayer compliance and program e-samsat has a significant positive effect on the compliance of motor vehicle taxpayers through the satisfaction of service quality.Keywords: e-samsat program, service quality satisfaction, and taxpayer compliance

scholarly journals The Structural Relationship among Perceived Service Quality, Perceived Value, and Customer Satisfaction-Focused on Starbucks Reserve Coffee Shops in Shanghai, China

2021 ◽  
Vol 13 (15) ◽  
pp. 8633
Author(s):  
Yuhan Ge ◽  
Qing Yuan ◽  
Yaxi Wang ◽  
Keunsoo Park
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Behavioral Intention ◽  
Perceived Value ◽  
Significant Positive Effect ◽  
Coffee Shop ◽  
Perceived Service Quality ◽  
Positive Effects ◽  
Coffee Shops ◽  
Positive Effect

In today’s increasingly competitive coffee industry, the point of running a good coffee shop is no longer to run a coffee and beverage shop simply, but to focus on the quality of service and the value that customers feel as a result. Previous studies have mainly discussed the customer satisfaction and behavioral intention of restaurants, while few studies have explored the influencing factors of customer satisfaction and behavioral intention of chain coffee shops. Given that the perceived service quality theory and DINESERV model can effectively predict customer satisfaction and behavioral intention, this study took 385 consumers in the first Starbucks Reserve flagship store in China as survey objects. SmartPLS 3.0 software was used to explore the relationship among respondents’ perceived service quality, customer perceived value, satisfaction, and behavioral intention. The results show that service quality has a partially significant positive effect on perceived value. Perceived service quality and customers’ perceived value both have significant positive effects on satisfaction. Customers’ satisfaction has a significant positive effect on their behavioral intention. These results indicate that enterprises should strengthen the emotional bond between consumers and enterprises and improve the reliability, assurance, and empathy of perceived service quality to create a better emotional resonance between consumers and the Starbucks brand to improve customer satisfaction. At the same time, it should also promote the symbolic perceived value of Chinese consumers to Starbucks to realize the sustainable development of coffee-shop operation and consumer repurchase. This study expands the research on the service quality, perceived value, and behavioral intention of coffee chain enterprises in the context of non-habitual coffee-drinking countries. Moreover, it provides case support for the operation and research of regional cultural consumption habits of international catering chain enterprises.

scholarly journals The Effect of Corporate Social Responsibility (CSR), Food Quality, and Perceived Value on Repurchase Intention Through Customer Satisfaction as Intervening Variables in The Pandemi Covid-19 Era (Study On "Chatime" Bubble Drink Products)

2021 ◽  
Vol 5 (1) ◽  
pp. 60-77
Author(s):  
Mohc. Velian Muhajir ◽  
Tias Andarini Indarwati
Keyword(s):  
Corporate Social Responsibility ◽  
Customer Satisfaction ◽  
Social Responsibility ◽  
Food Quality ◽  
Perceived Value ◽  
Repurchase Intention ◽  
Analysis Technique ◽  
Negative Effect ◽  
Corporate Social ◽  
Positive Effect

Bubble drink products are one of the beverage trends that have developed this year, even during the Covid 19 pandemic. One of the bubble drink brands that is in demand by the public especially teenagers in Indonesia is Chatime, in which consumers do not buy Chatime just once. The purpose of this paper is to study the effect of corporate social responsibility, food quality, customer satisfaction, on repurchase intention, through customer satisfaction. The research sampling techniques used are nonprobability sampling by judgmental sampling. This study focuses on Chatime consumers who bought Chatime products during a pandemic Covid-19. The data analysis technique is used path analysis. The results show that CSR has a negative effect on repurchase intention and customer satisfaction, food quality has a positive effect on repurchase intention and customer satisfaction, perceived value has a negative effect on repurchase intention, but has a positive effect on customer satisfaction.

PENGARUH KEPERCAYAAN, KEPUASAN KONSUMEN, DAN NILAI TERHADAP LOYALITAS PRODUK

2017 ◽  
Vol 12 (1) ◽  
pp. 55
Author(s):  
Rintar Agus Simatupang
Keyword(s):  
Customer Satisfaction ◽  
Consumer Satisfaction ◽  
Linear Regression Analysis ◽  
Perceived Value ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Positive Influence ◽  
Validity And Reliability ◽  
Convenience Sampling ◽  
Positive Effect

This study aims to examine the influence of trust, customer satisfaction, perceived value on loyalty simultaneously and test the influence of trust, customer satisfaction, and perceived value on loyalty partially. Respondents in this study are consumers of notebook users. The sampling technique is done through convenience sampling technique. The number of respondents that can be used as a sample is as much as 250 respondents. Before the first analysis is done the validity and reliability test with the aim of knowing the level of validity and reliability, then analyzed using multiple linear regression analysis. The result of analysis shows that trust, consumer satisfaction and perceived value have positive influence on loyalty simultaneously, then based on partial test of trust variable does not affect to loyalty, while consumer satisfaction and perceived value have positive effect on loyalty.Keywords: Trust, Consumer Satisfaction, Perceived Value, Loyalty.Penelitian ini bertujuan untuk menguji pengaruh kepercayaan, kepuasan konsumen, nilai yang dipersepsikan pada loyalitas secara simultan dan menguji pengaruh kepercayaan, kepuasan konsumen, dan nilai yang dipersepsikan pada loyalitas secara parsial. Responden dalam penelitian ini adalah konsumen pengguna notebook. Teknik pengambilan sampel dilakukan melalui teknik convenience sampling. Jumlah responden yang dapat digunakan sebagai sampel adalah sebanyak 250 responden. Sebelum dilakukan analisis terlebih dahulu dilakukan uji validitas dan reliabilitas dengan tujuan mengetahui tingkat validitas dan reliabilitas, kemudian dianalisis menggunakan analisis regresi linier berganda. Hasil analisis menunjukkan kepercayaan, kepuasan konsumen dannilai yang dipersepsikan berpengaruh positif pada loyalitas secara simultan, kemudian berdasarkan pengujian secara parsial variabel kepercayaan tidak berpengaruh terhadap loyalitas, sedangkankepuasan konsumen dan nilai yang dipersepsikan berpengaruh positif pada loyalitas.Kata Kunci: Kepercayaan, Kepuasan Konsumen, Nilai yang Dipersepsikan, Loyalitas

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