scholarly journals POTENSI, PENGEMASAN DAN MODEL SALURAN DISTRIBUSI PEMASARAN PAKET WISATA PEDESAAN DI DESA BATUBULAN KANGIN

Jurnal IPTA ◽  
2020 ◽  
Vol 8 (2) ◽  
pp. 292
Author(s):  
Ni Kadek Devi Somiari ◽  
I Putu Sudana ◽  
NGAS. Dewi
Keyword(s):  
Distribution Channel ◽  
Distribution Channels ◽  
Rural Tourism ◽  
Ancillary Service ◽  
Tour Guides ◽  
Food And Beverage ◽  
Wood Carving ◽  
Qualitative Technique ◽  
House Production ◽  
The Village

Rural tourism development is very important to do because it is in line with the trend of sustainable tourism and the needs of new tourists. Batubulan Kangin Village has tourism potentials to develop as a rural tourism destination through a rural package tour. Mapping the village potential is very important to do to form a tour package. Marketing distribution channels need to be designed to reach the tourists as the consumer. The data were collected through observation, interviews, literature studies, and documentation. The informants were determined by purposive sampling and used descriptive qualitative technique to analysed the data. The result of this research shows that the natural attraction of Batubulan Kangin Village is rice fields scenery. The cultural attraction consists of authentic Balinese Cooking Class, offerings making class, and the village’s structure. Artificial attractions consist of a rice skin peeling process, wood carving gallery, Balinese Dance Studio, elementary school, Jaje Sirat House Production, Dug-Dug Mong Statue, and Balinese house. The amenities consist of food and beverage provision by Tumang Cooking Class. The accessibility is very adequate, and the ancillary service is potentially provided by the local communities. That potential can be packaged into a Half-day Cultural Cycling Tour Around Batuyang Village and 3 Days 2 Nights Tour Exploring the Authentic Way of Batuyang Village’s Life. The tour packages are managed and marketed directly via the internet, as well as collaborating with tourism drivers, tour guides, Five Pillar Experiences, GODEVI, and market places as the indirect marketing distribution channel.

scholarly journals Pivotal Facets of Distribution Channels in Travel Insurance: A Qualitative Reportage

2018 ◽  
Vol 5 (01) ◽  
Author(s):  
Marry Jeniffer. S ◽  
Anu Chandran ◽  
Das Antoni Arokianathan. S
Keyword(s):  
Distribution Channels ◽  
Tourism Industry ◽  
Insurance Companies ◽  
Ancillary Service ◽  
Travel And Tourism ◽  
Travel Agents ◽  
Insurance Sector ◽  
Online Sales ◽  
Core Function ◽  
Qualitative Technique

Travel insurance as an ancillary service emerged few decades ago. In the present day, it has been bolstered up as a core function owing to the tremendous surge experienced by the global travel and tourism industry coupled with the unforeseen mishaps and untoward incidents faced by travellers’ world over. In this paper, segmentation of distribution channels like agents, banks, brokers, work site marketing, online sales are dealt with. This paper examines the ways and means of processing resorted to by distribution channels engaged in the insurance sector mainly laying focus on (i) companies – employees - customers and (ii) array of mediators to end users and the work also analyses the major influencing factors of time (convenience), price (rationale), advancements (technology) and service (feasibility) involved while selling travel insurance. A qualitative technique has been employed for this study. The data was collected from the travel insurance companies’ staff, intermediaries, tourists (customers), travel agents and industry practitioners by way of interviews and observations. Thematic Content analysis and Empirical Data analysis shall be employed to process the data and derive inferences.

scholarly journals Optimalization of trails tours in Pinge Tourism Village to improve the community's economy during the Covid-19 pandemic

2021 ◽  
Vol 6 (7) ◽  
pp. 1309-1317
Author(s):  
I Wayan Eka Mahendra ◽  
Ni Luh Supartini ◽  
Gusti Ayu Eka Suwintari ◽  
Ni Made Ayu Sulasmini ◽  
Komang Shanty Muni Parwati
Keyword(s):  
Comparative Studies ◽  
English Language ◽  
English Proficiency ◽  
Language Skills ◽  
Rural Tourism ◽  
Travel Agents ◽  
Tour Guides ◽  
Short Course ◽  
Tourist Village ◽  
The Village

Pinge Village is the first tourist village in Tabanan Regency which was officially inaugurated by Tabanan Regent Decree No. 337 of 2004 that concerning to Design Pinge Traditional Village as a Tourism Village. This village has several potentials as sources of attractions for tourists. These potentials include beautiful natural scenery, cool air, residential traditional housing, friendly people, and characteristics of rural tourism in the form of "trails" along village roads. The existing potential has not been managed optimally due to several obstacles, such as: 1) the English language skills of local tour guides are still low, especially the mastery of English vocabulary and 2) the management of homestays is not optimal, because most of the tourist activities are served by travel agents. This problem was overcome through 16-hour English short course activities, 8-hour guided mentoring, and comparative studies. As a result, the implementation of the English short course received positive responses from the participants, the village head, the manager of the Pinge Tourism Village, and the head of the Pokdarwis Pinge Asri. Statistically, there was an increase in participants' English proficiency by 22.14%. Mentoring and comparative studies on homestay management also received positive responses, even the homestay managers want this activity to be carried out continuously.

scholarly journals Marketing Extension Of Marketing Area (Distribution Channel) In Ketumbar Crackers (Kriuk Baren) Business In Curah Lele Village, Balung District, Jember District

2020 ◽  
Vol 3 (1) ◽  
pp. 23-26
Author(s):  
Tri Palupi Robustin
Keyword(s):  
Community Service ◽  
Distribution Channel ◽  
Distribution Channels ◽  
City Area ◽  
Area Distribution ◽  
Service Activities ◽  
Marketing Area ◽  
The Village ◽  
Small And Medium Business

Distribution channels have an important role in the distribution of a product from producers to the end consumers in order to meet the wants and needs of consumers. This is one of the obstacles for UMKM in expanding distribution channels. Coriander Crackers (Baren’s Kriuk) is a small and medium business that was established around the end of 2018 which is located in the village of Curah Lele Balung District Jember Regency. The problem faced by the home industry of coriander crackers barri 's kriuk is in the field of marketing especially the marketing area (distribution channel) which is less expanded, especially in the jember city area. Community service activities are expected to produce targets in accordance with partner expectations, namely: (1) Broader marketing area (distribution channels) so that products are better known to the wider community; (2) Better packaging innovation.

The Effects of Economic, Socio-Cultural and Environment of an Integrated Rural Tourism Destination Pinge Village-Tabanan

2015 ◽  
Vol 1 (1) ◽  
pp. 9
Author(s):  
I Wayan Pantiyasa ◽  
Ni Luh Supartini
Keyword(s):  
Tourism Development ◽  
Rural Tourism ◽  
Community Leader ◽  
Field Observations ◽  
Tourism Destination ◽  
Community Based ◽  
Alternative Tourism ◽  
Qualitative Descriptive ◽  
Negative Impacts ◽  
The Village

Community based Tourism paradigm as a concept of alternative tourism has been able to provide distribution to community either in welfare or empowerment towards sustainable tourism. In relation to this paradigm, this study was conducted to analyze the impacts of rural tourism development in Pinge village. Pinge is one of the village in Tabanan- Bali which has been developed to be rural tourism destination.The approach used in this research was qualitative descriptive. Technique of collecting data was through interviewing with community leader and conducting field observations in order to find out positive and negative impacts to economy, socio cultural and environment to this village. The researcher found that the development of rural tourism provides positive and negative impacts to society in Pinge. From the result of data collection, there were found that economy of society was improved, the culture was preserved, and the environment was arranged well. The result of this study is expected to be a reference study in rural tourism development in Pinge village through controlling the negative impacts from this tourism destination development.

scholarly journals Children, Media and Food. A New Paradigm in Food Advertising, Social Marketing and Happiness Management

2021 ◽  
Vol 18 (7) ◽  
pp. 3588
Author(s):  
Rodrigo Elías Zambrano ◽  
Gloria Jiménez-Marín ◽  
Araceli Galiano-Coronil ◽  
Rafael Ravina-Ripoll
Keyword(s):  
Eating Habits ◽  
Self Regulation ◽  
World Health Organisation ◽  
World Health ◽  
New Paradigm ◽  
Number Of Children ◽  
Food And Beverage ◽  
Qualitative Technique ◽  
Food And Drink ◽  
The One

The growing number of children who are obese or overweight in certain countries or geographical areas is a fact, as evidenced by the continuous studies and reports on the subject, endorsed or carried out by the World Health Organisation and independent research. In this context, food and beverage advertising can contribute to this. The main objective of this research is to evaluate compliance with the Food and Drink Advertising Code for Children (PAOS Code) in Spain and its relationship with nutritional habits on television, specifically on channels aimed at children. The methodology is therefore mixed: on the one hand, a qualitative technique based on discourse analysis and, on the other, a quantitative technique based on the content analysis of the advertising broadcast for seven consecutive days on three specialised channels and two generalist channels on Spanish television. The results reveal a systematic noncompliance with this code, which translates into inadequate eating habits among children. The immediate conclusion is that 9 out of 10 parts of food and drink advertising do not comply with any of the rules of the PAOS Code and that self-regulation by the advertising companies is negligible and insufficient.

scholarly journals Choice of Modern Food Distribution Channels and Its Welfare Effects: Empirical Evidence from Taiwan

Agriculture ◽  
2021 ◽  
Vol 11 (6) ◽  
pp. 499
Author(s):  
Yun-Cih Chang ◽  
Min-Fang Wei ◽  
Yir-Hueih Luh
Keyword(s):  
Control Function ◽  
Smallholder Farmers ◽  
Distribution Channel ◽  
Marketing Channel ◽  
Distribution Channels ◽  
Food Distribution ◽  
Economic Effects ◽  
Farm Households ◽  
Farm Household ◽  
Decomposition Approach

The determinants and/or economic effects of modern food distribution channels have attracted much attention in previous research. Studies on the welfare consequences of modern channel options, however, have been sparse. Based on a broader definition of modern food distribution channels including midstream processors and downstream retailers (supermarkets, hypermarkets, brand-named retailers), this study contributes to the existing body of knowledge by exploring the distributional implications of farm households’ choice of modern food distribution channels using a large and unique farm household dataset in Taiwan. Making use of the two-step control function approach, we identify the effect of modern food distribution options on farm households’ profitability. The results reveal selling farm produce to modern food distributors does not produce a positive differential compared to the traditional outlets. Another dimension of farm household welfare affected by the choice of modern food distribution channel is income inequality. We apply the Lerman and Yitzhaki decomposition approach to gain a better understanding of the effect of the marketing channel option on the overall distribution of farm household income. The Gini decomposition of different income sources indicates that the choice of modern food distribution channels results in an inequality-equalizing effect among the farm households in Taiwan, suggesting the inclusion of smallholder farmers in the modern food distribution channels improves the overall welfare of the rural society.

scholarly journals analisis faktor - faktor yang mempengaruhi harga jual kedelai di tingkat petani pada sentral produksi di Kecamatan Peudada Kabupaten Bireuen

2017 ◽  
Vol 2 (2) ◽  
pp. 138-146
Author(s):  
Amirul Fuadi ◽  
Elly Susanti ◽  
Suyanti Kasimin
Keyword(s):  
Distribution Channels ◽  
Production Level ◽  
Selling Price ◽  
Research Model ◽  
Factors Affecting ◽  
Post Harvest ◽  
Research Areas ◽  
Central Production ◽  
The Village

Abstrak : Harga jual merupakan salah satu faktor yang sangat berpengaruh terhadap petani, salah satunya yaitu tingkat pendapatan yang di peroleh oleh para petani, yang selanjutnya akan berpengaruh terhadap motivasi dan produktivitas kerja dari para petani. Saluran pemasaran yang terlalu panjang, dan kebijakan harga yang tidak memihak pada petani mengakibatkan keuntungan yang di peroleh oleh petani sangat sedikit. Tujuan dari penelitian ini adalah untuk mengetahui faktor- faktor yang mempengaruhi harga jual kedelai tingkat petani di Kecamatan Peudada Kabupaten Bireuen. Berdasarkan hal tersebut, penelitian ini dilakukan untuk mengetahui faktor-faktor apa saja yang berpengaruh terhadap harga jual kedelai tingkat petani. Penelitian ini dilakukan di Kecamatan Peudada Kabupaten Bireuen, Lokasi penelitian dipilih secara sengaja (purposive). Ruang lingkup penelitian ini terbatas pada faktor tingkat produksi, kualitas, penanganan pascapanen dan saluran distribusi pemasaran. Populasi dalam penelitian ini sebanyak 30 orang yang diambil dari tiga desa tersebut yaitu desa Cot Kruet, Pinto Rimba, Ara Bungong. Sedangkan besarnya sampel yang digunakan dalam penelitian ini adalah 15% dari total populasi penelitian. Model analisis yang digunakan adalah fungsi linier berganda. Hasil analisis koefisiensi determinasi ( R² ) diperoleh nilai sebesar 0,827 yang berarti bahwa tingkat produksi, kualitas, penanganan pascapanen, dan saluran ditribusi pemasaran mempengaruhi harga jual kedelai sebesar 82,7%, sedangkan sisanya 17,3% dipengaruhi oleh faktor lain. Hasil analisis secara serempak (uji-f) bahwa tingkat produksi, Kualitas, Penanganan pascapanen, dan saluran distribusi pemasaran berpengaruh nyata terhapap harga jual kedelai tingkat petani di Kecamatan Peudada Kabupaten Bireuen. Analisis secara parsial (uji-t) menyatakan bahwa faktor kualitas dan penanganan pascapanen yang berpengaruh nyata terhadap harga jual kedelai tingkat petani.Analysis Factors Affecting The Selling Price Soybean Level Farmer in Central Production in Kecamatan Peudada Kabupaten Bireuen.Abstract : The selling price is one factor that would influence the farmers, one of them is income levels in get the farmers, which later will have an influence to motivation and labor productivity from farmers. Marketing outlets is too long, and policy the price of being impartial the farmers resulting in an advantage in get by farmers very few. The purpose of this study is to find of factors affect the selling price of soybean the farm gate in Kecamatan Peudada Kabupaten bireuen. Based on it, the study is done to find out what factors had an influence on the selling price of soybean farm gate. The study is done in Kecamatan Peudada Kabupaten Bireuen, the research areas was selected deliberately (purposive). Scope this research limited to factors production level, the quality of, post-harvest handling of crops and distribution channels marketing. Population in this study as many as 30 people who is taken from the three the village the village Cot Kruet, Pinto Rimba, Ara Bungong. The amount of sample used in this research was 15 % of the total number of research. Model the analysis used is a function linear multiple.The results of the analysis koefisiensi determination ( R2 ) obtained value of 0,827 which means that production level, the quality, post-harvest handling of crops, and channels ditribusi marketing affect the selling price soybean of 82.7 %, while the rest 17.3 % influenced by other factors. The results of the analysis in unison ( uji-f ) that production level, the quality, post-harvest handling of crops, marketing and distribution channels may had have real impact against the selling price soybean the farm gate in Kecamatan Peudada Kabupaten Bireuen. Analysis in partial ( uji-t ) said that factors the quality and post-harvest handling of crops who had have real impact on the selling price soybean the farm gate.

scholarly journals ANALISIS RUMAH KABEL BAWAH TANAH PADA PROYEK PEKERJAAN JARINGAN UTILITAS SKTT 150 KV PLUMPANG - GAMBIR

2018 ◽  
Vol 6 (2) ◽  
pp. 61-70
Author(s):  
Redaksi Tim Jurnal
Keyword(s):  
Carrying Capacity ◽  
Distribution Channel ◽  
Distribution Channels ◽  
Research Data ◽  
Land Acquisition ◽  
Shear Stability ◽  
Cable Networks ◽  
Underground Cable ◽  
The Stability ◽  
Soil Instability

Underground cable distribution channels to be excellent especially in big cities like Jakarta. This is because the underground cable distribution is a solution to the difficulty of land acquisition that will be used for top cable networks. Nevertheless, there is an important factor to be considered in implementing the underground cable distribution channel that is the condition of the soil through which the cable. This study aims to determine the dimensions of the cable house was safe from the soil instability. The soil instability are the stability of bolsters and the shear stability and take into account the carrying capacity of the foundation used. The data used as a reference in the analysis using research data that has been done previously. In stability analysis and foundation bearing capacity used Geo5 software demo version aid. The results obtained from the analysis, with variations on the dimensions of the cable house used are 2 mx 2 m, 2.5 mx 2.5 m and 3 mx 3 m, it is seen that the greater the dimensions used then the security number of stability bolsters, soil shear stability and the carrying capacity of the foundation decreases. This is due to the greater the dimensions of the cable house used, the greater the burden borne by the soil.

scholarly journals Distribution Channels for Wine Tourism in New Zealand

2021 ◽  
Author(s):  
◽  
Ying Liu
Keyword(s):  
New Zealand ◽  
Distribution Channel ◽  
Information Provision ◽  
Distribution Channels ◽  
Tourism Industry ◽  
Corporate Groups ◽  
Wine Tourism ◽  
Factors Influencing ◽  
Tourism Product ◽  
Direct Distribution

<p>This study examines the structure of the distribution channels and the underlying factors influencing the most prominent channel choices within the wine tourism industry in New Zealand. This research specifically compares wine tourism in Marlborough and Auckland. It aims to provide a better understanding of the distribution channels for practitioners in the wine tourism industry, with the hope of assisting them to develop their wine tourism businesses successfully and manage the businesses growth effectively. This is a destination-based study performed by employing qualitative approaches focusing on the supply-side through semi-structured interviews. These in-depth interviews were conducted with the owners or managers of the local wine tour operators and wineries in the two regions. The findings generally show that wine tourism businesses place a clear priority on direct distribution of their wine tourism product to visitors “at destination”; the majority of customers of all these businesses are independent visitors. Specifically, overseas independent tourists comprise the largest portion of customers to local wine tour operators in Marlborough and Auckland. The wine tour operators work more actively with intermediaries and reach tourists “in market”, “while travelling” and “at destination” than wineries in these two regions. Marlborough wineries and Auckland wine tour operators and wineries receive domestic corporate groups, most of whom are approached “at destination” with direct distribution. Compared with wineries in Marlborough, more corporate groups use Auckland wine tour operators to visit wineries. Marlborough wineries and wine tour operators, and Auckland wine tour operators receive more international visitors, whereas the majority of visitors to Auckland wineries are from Auckland. When considering the function of wine tourism distribution channels, information provision, reservation and purchase are nearly equally important to local wine tour operators in both Marlborough and Auckland; the most widely used functions for Marlborough wineries is information provision; for Auckland wineries, information provision and purchase play significant roles in the distribution of wine tourism product. Factors influencing distribution channel choice include information provision cost, commissions, businesses’ attitudes towards tourism, perceptions of the Internet, service diversity, capacity, accessibility, availability, market segments, reputation and nature of intermediaries.</p>

scholarly journals Paths to the Market: analysing tourism distribution channels for community-based tourism

2020 ◽  
Author(s):  
Christian Schott
Keyword(s):  
Central Government ◽  
Market Access ◽  
Distribution Channel ◽  
Distribution Channels ◽  
Channel Structure ◽  
Economic Sustainability ◽  
Community Based ◽  
Five Factors ◽  
Information And Communication ◽  
Distribution Structure

<p>This research investigates distribution channels as a critical business mechanism for community-based tourism (CBT) by connecting CBT projects with the market. Specifically, it examines the distribution channels structure of a culture & heritage focused CBT project in Cambodia, explores the key influencing factors behind the observed structure, and develops recommendations for improved economic sustainability. The paper is informed by 21 interviews which were conducted with respondents from Banteay Chhmar CBT, key private sector businesses, NGOs, local and central government, and CBT experts. The examination of the distribution channel structure reveals considerable channel diversity which sees both direct and a variety of indirect channels included in the distribution mix. Due to the community-guided nature of the CBT project, intermediaries had a very strong presence in the distribution structure and maintained both direct and multi-layered indirect channels with consumers. Five factors were identified to underlie the observed distribution structure: commissionable product, product characteristics and market access, information and communication technology, partnership issues, and community capacity. Based on these findings a range of recommendations are proposed that seek to improve the distribution channels related economic sustainability of the CBT project.</p>

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