scholarly journals Pengaruh Harga Dan Citra Merek Terhadap Minat Beli Wisatawan Domestik Di Pusat Oleh-Oleh Joger, Kuta, Bali

2019 ◽  
Vol 7 (2) ◽  
pp. 310
Author(s):  
Risa Kariba Jambak ◽  
Made Sukana
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Brand Image ◽  
Tourism Industry ◽  
Sampling Techniques ◽  
Probability Sampling ◽  
Goods And Services ◽  
Analysis Methods ◽  
Domestic Tourist

The—development--of business today is increasingly complex. Everyday-people are involved in...business_activity such--as purchasing of merits and stuffes . In this era of globalization, the business competition _must be transparant and consistent in meeting the needs of consumers, beside they must -also compete with competitors to maintain the image of their consumers. This also applies to the tourism industry. One of the tourism industries engaged in goods and services is the business center for souvenirs (shopping tourism). Several things that items to be considered as business are factors that can influence the buying interest of tourists at the center of souvenirs. This study –aims- to –analyze- the _influence - of - price factors and brand image related to domestic tourist shopping interests at the Jogger souvenir center, Kuta, Bali. This study uses multiple regression analysis methods with data sourced from observations, interviews, questionnaires, documentation and literature studies with non-probability sampling techniques as a method of determining to sample. Based on this research it could be concluded by the _price factor and brand _image has a significant influences on the buyinginterest of domestictourists on Joger, Kuta, Bali. Keywords: Tourist Characteristics, Price, Brand Image, Purchase Interest, Joger Kuta.

scholarly journals ANALISIS CUSTOMER REPURCHASE FREMILT HOUSE THAI TEA (Studi Kasus Pada Fremilt House Thai Tea)

2020 ◽  
Vol 4 (02) ◽  
Author(s):  
Ridwan Sanito ◽  
Sudarwati Sudarwati ◽  
Ida Aryati
Keyword(s):  
Regression Analysis ◽  
Product Quality ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Quantitative Data ◽  
Brand Image ◽  
Sampling Techniques ◽  
Data Types ◽  
Purposive Sampling

This research is expected to be able to prove the effect of product quality, store atmosphere and brand image on repurchasing at FREMILT HOUSE THAI TEA. This study uses quantitative data types by distributing questionnaires to respondents through purposive sampling techniques. By using multiple regression analysis, the results of this study prove that product quality, store atmosphere, and brand image play a role in consumer repurchases. However, store atmosphere is more dominant in this regard. Keywords : product quality, store atmosphere, brand image on repurchasing

scholarly journals The effect of rewards and achievement motivation on teachers’ performance

2021 ◽  
Vol 6 (2) ◽  
pp. 559
Author(s):  
Sri Fitria Ningsih ◽  
Yasir Arafat ◽  
Mulyadi Mulyadi
Keyword(s):  
Regression Analysis ◽  
High Schools ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Achievement Motivation ◽  
Junior High ◽  
Sampling Technique ◽  
T Test ◽  
Junior High Schools ◽  
Probability Sampling

This study aimed to determine: (1) the effect of reward on teachers’performance at state junior high schools of Babat Supat District; (2) the effect of achievement motivation on teachers’ performance atstate junior high schools of Babat Supat District; and (3) the effect of reward and achievement motivation on teachers’ performance atstate junior high schools of Babat Supat District. The data in this study were collected through distributing questionnaires to respondents. The results of filling out the questionnaire were analyzed by using multiple regression analysis through t test, F test, and determination coefficient test. The population in this study were all state junior high schoolsteachers at Babat Supat District, totaling 134 people. The sampling technique used in this study was probability sampling by using Slovin formula to obtain 100 teachers as the research sample. The results of the study found that: (1) there was an effect of reward on teachers’performance at state junior high schools of Babat Supat District; (2) there was an effect of Achievement Motivation on teachers’performance at state junior high schools of Babat Supat District; (3) there was aneffect of reward and achievement motivation simultaneously on teachers’ performance at state junior high schools of Babat Supat District.

scholarly journals Brand Promotion: The Effects of Celebrity Endorsement and Brand Image on Consumer Buying Decision

2021 ◽  
Vol 8 (1) ◽  
Author(s):  
Adinda Nur Annissa ◽  
Eristia Lidia Paramita
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Significant Influence ◽  
Brand Image ◽  
Brand Awareness ◽  
Celebrity Endorsement ◽  
Analysis Method ◽  
Purposive Sampling ◽  
Brand Promotion

In the recent years, the influence of celebrity in promoting a brand is promising. Without a doubt, celebrity endorsement will boost business brand awareness with an endorsement. This research objective is to analyse the effect of celebrity endorsement and brand image toward the customer buying decision. The purpose of this study is to provide guidance for both the brand and celebrities regarding to endorsing. The population was the consumer of Maybelline in Indonesia. Purposive sampling was used in this research with 216 respondent. Multiple regression analysis method was used in this research. This research implies that celebrity endorsement and brand image affected the customer buying decision and the result is that Celebrity Endorsement and Brand Image of Maybelline have a positive significant influence on the buying decision. 

scholarly journals Analisis Anteseden Kewirausahaan Di Perusahaan Keluarga

2016 ◽  
Vol 19 (2) ◽  
pp. 295
Author(s):  
Ariyani Wahyu Wijayanti ◽  
Salman Faris Insani
Keyword(s):  
Regression Analysis ◽  
Strategic Planning ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Family Firms ◽  
Corporate Entrepreneurship ◽  
Business Owners ◽  
Technological Opportunity ◽  
Probability Sampling ◽  
Willingness To Change

<p><em>This research examines and analyzes the corporate entrepreneurship antecedent in family firms; the willingness to change, generation involvement, perceived technological opportunity, and strategic planning. The samples of this research are family firms which located in the center of batik industry in Surakarta, Sukoharjo, and Sragen. Eighty two respondents in this study are business owners or respective family members who are involved in managing the organization and able to disclose required information for this research. The research used non-probability sampling and purposive sampling as the method and technique. By using multiple regression analysis, the findings have shown that corporate entrepreneurship antecedent is a willingness to change and strategic planning, while generation involvement and perceived technological opportunity do not influence on corporate entrepreneurship.</em></p>

scholarly journals Pengaruh kepuasan kerja dan stres kerja terhadap intensi turnover

2019 ◽  
Vol 4 (1) ◽  
Author(s):  
Mohamad Naffisya Kancana Gumilang
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Fringe Benefit ◽  
Operating Conditions ◽  
Probability Sampling ◽  
Contingent Rewards

Tujuan penelitian ini adalah untuk mengetahui pengaruh kepuasan kerja dan stres kerja terhadap intensi turnover. Sampel penelitian ini yaitu karyawan Bank Mandiri Syariah kantor pusat sebanyak 196 karyawan. Teknik sampling yang digunakan, yaitu dengan teknik non-probability sampling. Analisis data yang digunakan yaitu Multiple Regression Analysis. Hasil penelitian menunjukkan bahwa terdapat pengaruh yang signifikan kepuasan kerja dan stres kerja terhadap intensi turnover karyawan. Proporsi varians dari intensi turnover yang dijelaskan oleh seluruh variabel bebas yaitu sebesar 54.8%, sedangkan 45,2% sisanya dipengaruhi oleh variabel lain di luar penelitian ini. Hasil uji hipotesis menunjukkan bahwa dimensi gaji (pay), promosi (promotion), rekan kerja (co-workers), sifat pekerjaan (nature of work) dan gejala perilaku stres kerja memiliki pengaruh yang signifikan terhadap intensi turnover. Sedangkan dimensi supervisi (supervision), tunjangan (fringe benefit), penghargaan (contingent rewards), kondisi operasional (operating conditions), komunikasi (communication), gejala fisiologis, dan gejala psikologis tidak berpengaruh terhadap intensi turnover.

scholarly journals The Effect of Tourism Accessibility Perception Towards Tourists Visiting Intention to Toba Lake in Samosir District

2021 ◽  
Vol 4 (1) ◽  
pp. 39-52
Author(s):  
Dina Wati Veronika Napitupulu ◽  
Fitri Rahmafitria ◽  
Rosita Rosita
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Random Sampling ◽  
Statistical Data ◽  
Sampling Techniques ◽  
Independent Variables ◽  
Tourist Destinations ◽  
Approach Method

ABSTRACTThis study aims to see the effect of perceptions received by tourists visiting intention to Toba Lake, Samosir Regency. A quantitative approach method was used by using statistical data in multiple regression analysis. The population was domestic tourists and the sample was 325 respondents who were obtained using random sampling techniques. The results were divided into (1) a significant effect and positive destination accessibility and simultaneously on the intention in tourist visits 2) the ability of the independent variables in explaining the related variables was 53.8% the remaining 46.2% from other variables not discussed in this study 3) the influence of accessibility variable on tourists' visiting intention is strong. From these results it can be concluded that accessibility according to the Apollo concept needs to be improved by the manager of tourist destinations at Toba Lake because the role of accessibility affects the intention to visit tourists to Toba Lake. Keywords: Real Accessibility, Destination Accessibility, and Visiting Intention 

Acceptance towards Goods and Services Tax (GST) among local business communities

2017 ◽  
Vol 5 (4) ◽  
pp. 62
Author(s):  
Shahariah Asmuni ◽  
Sabariah Yusoff ◽  
Nur Syuhadah Mohd Ses
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Business Community ◽  
Key Factors ◽  
Business People ◽  
Independent Variables ◽  
Goods And Services ◽  
The Mean ◽  
The Relationship

The Goods and Services Tax (GST) has been introduced in Malaysia to replace the Sales and Services Tax (SST) to improve the efficiency of indirect tax collection. However, its implementation has not been fully understood by business people.  This research aims to examine the key factors that have contributed to the level of acceptance towards GST among business communities in a local city, Johor Bharu. In this study, three variables were selected namely awareness, understanding and attitude. Using questionnaire as a research instrument, 100 sets of questionnaires were distributed. Multiple regression analysis was used to test the relationship among awareness, understanding and attitude with the level of acceptance among business communities towards GST. The results revealed that the mean score for all independent variables is moderate. Awareness and attitude were found to have significant impact on the level of acceptance among business community towards GST, while understanding is not significant. The business community in Johor Bahru shows a moderate or positive level of acceptance and attitude towards GST.

Penerapan Kualitas Layanan Berdampak Pada Keputusan Pembelian Produk Pao Pao

2020 ◽  
Vol 11 (2) ◽  
pp. 134-143
Author(s):  
Liliana Dewi
Keyword(s):  
Regression Analysis ◽  
Service Quality ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Total Population ◽  
Sampling Technique ◽  
Probability Sampling ◽  
Purchasing Decision ◽  
A Company ◽  
Chinese Food

Zolid Agung Perkasa company is a company that runs in food & beverageindustry and has been established since February 2, 2015. This company sellsproduct that named PaoPao, that is, the product with a various food menu thatare focus more on chinese food. This product is done because there in anopportunity in which nowadays many people want things all fast and affordable.The matter that is consumers who purchase PaoPao products do not purchasethat cause unstable sale. The purpose of this research in this study aims to knowwhere the effect of service quality on consumer purchasing decision of PaoPao.The total population that used in this research is 63 people. The samplingtechnique that in used in this research is non-probability sampling by using saturated sampling technique. The number of samples used 63 people. Theanalysis technique used in this research is multiple regression analysis techniqueusing SPSS version 20. The result of this research shows that tangible (X1),reliability (X2), assurance (X3), responsiveness (X4), empathy (X5) significantyaffect the purchasing decision (Y).

scholarly journals PENGARUH CITRA MEREK TERHADAP LOYALITAS NASABAH PADA PT. BRI UNIT BUMI NYIUR

2020 ◽  
Vol 3 (3) ◽  
pp. 249-256
Author(s):  
Dewi Indra Lestiani ◽  
Syamsul Bachri Daeng Parani ◽  
Elimawaty Rombe
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Customer Loyalty ◽  
Significant Influence ◽  
Brand Image ◽  
Sampling Technique ◽  
Corporate Image ◽  
Purposive Sampling ◽  
Product Image

This study aims to analyze the influence of: (1) brand image, consisting of corporate image, customer image, and product image on customer loyalty at PT. BRI Unit Bumi Nyiur Palu. (2) corporate image on customer loyalty at PT. BRI Unit Bumi Nyiur of Palu. (3) customer image on customer loyalty at PT. BRI Unit Bumi Nyiur of Palu. (4) product image on customer loyalty at PT. BRI Unit Bumi Nyiur of Palu. Type of study is causal descriptive. Population includes customers at PT. BRI Unit Bumi Nyiur of Palu. Sampling technique is purposive sampling, with 100 respondents as samples. Method of analysis is multiple regression analysis. The results show that (1) brand image consisting of corporate image, customer image, and product image simultaneously have significant influence on customer loyalty at PT. BRI Unit Bumi Nyiur of Palu (2) Corporate image has a significant influence on customer loyalty at PT. BRI Unit Bumi Nyiur of Palu, (3) customer image has a significant influence on customer loyalty at PT. BRI Unit Bumi Nyiur of Palu, (4) product image significantly influences customer loyalty at PT. BRI Unit Bumi Nyiur of Palu. Penelitian ini bertujuan untuk menganalisa: (1) pengaruh citra merek yang terdiri dari citra perusahaan, citra konsumen, dan citra produk terhadap loyalitas nasabah pada PT. BRI Unit Bumi Nyiur Palu. (2) pengaruh citra perusahaan terhadap loyalitas nasabah pada PT. BRI Unit Bumi Nyiur Palu. (3) pengaruh citra konsumen terhadap loyalitas nasabah pada PT. BRI Unit Bumi Nyiur Palu. (4) pengaruh citra produk terhadap loyalitas nasabah pada PT. BRI Unit Bumi Nyiur Palu. Jenis penelitian yang digunakan adalah Deskriptif Kausal. Populasi dalam penelitian ini adalah masyarakat Kota Palu yang merupakan nasabah pada PT. BRI Unit Bumi Nyiur Palu. Teknik penarikan sampel menggunakan purposive sampling, dengan jumlah sampel sebanyak 100 responden. Metode analisis menggunakan analisis regresi berganda. Hasil penelitian menunjukkan bahwa (1) Citra merek yang terdiri dari citra perusahaan, citra konsumen, dan citra produk, berpengaruh signifikan terhadap loyalitas nasabah pada PT. BRI Unit Bumi Nyiur Palu (2) Citra perusahaan berpengaruh signifikan terhadap loyalitas nasabah pada PT. BRI Unit Bumi Nyiur Palu, (3) Citra kosumen berpengaruh signifikan terhadap loyalitas nasabah pada PT. BRI Unit Bumi Nyiur Palu, (4) Citra produk berpengaruh signifikan terhadap loyalitas nasabah pada PT. BRI Unit Bumi Nyiur Palu.

scholarly journals PENGARUH SPONSORSHIP DALAM MENINGKATKAN BRAND AWARENESS (Studi pada Sponsorship Garuda Indonesia Terhadap Liverpool FC sebagai Global Official Airline Partner)

2018 ◽  
Vol 2 (1) ◽  
pp. 1
Author(s):  
Aqidah Nuril Salma
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Two Dimensions ◽  
Quantitative Approach ◽  
The Other ◽  
Brand Awareness ◽  
Sampling Techniques ◽  
Brand Positioning ◽  
Snowball Sampling

Garuda Indonesia is the first and the only airline in Indonesia that implement sponsorship programs with international soccer club, Liverpool FC. This study uses sponsorship dimension consisting of target audience reach, compatibility with the company’s or brand positioning, and message capacity. This research applies quantitative approach and involves 83 respondents as samples collected by non-probability and snowball sampling techniques. The results suggest that sponsorship has a strong effects towards brand awareness. Futher, multiple regression analysis also indicates that the dimensions of sponsorship compatibility with the company’s or brand positioning have the biggest influence towards brand awareness than the other two dimensions.

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