scholarly journals ANALISIS CUSTOMER REPURCHASE FREMILT HOUSE THAI TEA (Studi Kasus Pada Fremilt House Thai Tea)

2020 ◽  
Vol 4 (02) ◽  
Author(s):  
Ridwan Sanito ◽  
Sudarwati Sudarwati ◽  
Ida Aryati
Keyword(s):  
Regression Analysis ◽  
Product Quality ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Quantitative Data ◽  
Brand Image ◽  
Sampling Techniques ◽  
Data Types ◽  
Purposive Sampling

This research is expected to be able to prove the effect of product quality, store atmosphere and brand image on repurchasing at FREMILT HOUSE THAI TEA. This study uses quantitative data types by distributing questionnaires to respondents through purposive sampling techniques. By using multiple regression analysis, the results of this study prove that product quality, store atmosphere, and brand image play a role in consumer repurchases. However, store atmosphere is more dominant in this regard. Keywords : product quality, store atmosphere, brand image on repurchasing

scholarly journals Brand Promotion: The Effects of Celebrity Endorsement and Brand Image on Consumer Buying Decision

2021 ◽  
Vol 8 (1) ◽  
Author(s):  
Adinda Nur Annissa ◽  
Eristia Lidia Paramita
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Significant Influence ◽  
Brand Image ◽  
Brand Awareness ◽  
Celebrity Endorsement ◽  
Analysis Method ◽  
Purposive Sampling ◽  
Brand Promotion

In the recent years, the influence of celebrity in promoting a brand is promising. Without a doubt, celebrity endorsement will boost business brand awareness with an endorsement. This research objective is to analyse the effect of celebrity endorsement and brand image toward the customer buying decision. The purpose of this study is to provide guidance for both the brand and celebrities regarding to endorsing. The population was the consumer of Maybelline in Indonesia. Purposive sampling was used in this research with 216 respondent. Multiple regression analysis method was used in this research. This research implies that celebrity endorsement and brand image affected the customer buying decision and the result is that Celebrity Endorsement and Brand Image of Maybelline have a positive significant influence on the buying decision. 

scholarly journals Pengaruh Harga Dan Citra Merek Terhadap Minat Beli Wisatawan Domestik Di Pusat Oleh-Oleh Joger, Kuta, Bali

2019 ◽  
Vol 7 (2) ◽  
pp. 310
Author(s):  
Risa Kariba Jambak ◽  
Made Sukana
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Brand Image ◽  
Tourism Industry ◽  
Sampling Techniques ◽  
Probability Sampling ◽  
Goods And Services ◽  
Analysis Methods ◽  
Domestic Tourist

The—development--of business today is increasingly complex. Everyday-people are involved in...business_activity such--as purchasing of merits and stuffes . In this era of globalization, the business competition _must be transparant and consistent in meeting the needs of consumers, beside they must -also compete with competitors to maintain the image of their consumers. This also applies to the tourism industry. One of the tourism industries engaged in goods and services is the business center for souvenirs (shopping tourism). Several things that items to be considered as business are factors that can influence the buying interest of tourists at the center of souvenirs. This study –aims- to –analyze- the _influence - of - price factors and brand image related to domestic tourist shopping interests at the Jogger souvenir center, Kuta, Bali. This study uses multiple regression analysis methods with data sourced from observations, interviews, questionnaires, documentation and literature studies with non-probability sampling techniques as a method of determining to sample. Based on this research it could be concluded by the _price factor and brand _image has a significant influences on the buyinginterest of domestictourists on Joger, Kuta, Bali. Keywords: Tourist Characteristics, Price, Brand Image, Purchase Interest, Joger Kuta.

scholarly journals THE INFLUENCE LIFESTYLE, GROUP PREFERENCE, PERCEPTION BRAND LUXURY AND PRODUCT QUALITY TOWARD CONSUMER WILLINGNESS TO PAY ( Study of consumer iPhone at Malang )

2018 ◽  
Vol 6 (1) ◽  
Author(s):  
Ghifari Alief Putra
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Willingness To Pay ◽  
Product Quality ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Sampling Technique ◽  
F Test ◽  
Group Preference ◽  
Purposive Sampling

The purposes of this study was determine the influence of lifestyle, group preference, perception brand luxury and product quality toward consumer willingness to pay on iPhone product. The population in this study consist of society in Malang that buy iPhone product, which the value was unknown. Based on Maholtra analysis, number of sample are 85 respondent. This study use purposive sampling as the sampling technique. Data analysis was used in this study was multiple regression analysis. The result of this study shows that lifestyle, group preference influence have significant toward consumer willingness to pay partially. In addition, the results of the F test describes that  lifestyle, group preference, brand luxury and product quality influence on have significant consumer willingness to pay simoultaneosly

scholarly journals PENGARUH CITRA MEREK TERHADAP LOYALITAS NASABAH PADA PT. BRI UNIT BUMI NYIUR

2020 ◽  
Vol 3 (3) ◽  
pp. 249-256
Author(s):  
Dewi Indra Lestiani ◽  
Syamsul Bachri Daeng Parani ◽  
Elimawaty Rombe
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Customer Loyalty ◽  
Significant Influence ◽  
Brand Image ◽  
Sampling Technique ◽  
Corporate Image ◽  
Purposive Sampling ◽  
Product Image

This study aims to analyze the influence of: (1) brand image, consisting of corporate image, customer image, and product image on customer loyalty at PT. BRI Unit Bumi Nyiur Palu. (2) corporate image on customer loyalty at PT. BRI Unit Bumi Nyiur of Palu. (3) customer image on customer loyalty at PT. BRI Unit Bumi Nyiur of Palu. (4) product image on customer loyalty at PT. BRI Unit Bumi Nyiur of Palu. Type of study is causal descriptive. Population includes customers at PT. BRI Unit Bumi Nyiur of Palu. Sampling technique is purposive sampling, with 100 respondents as samples. Method of analysis is multiple regression analysis. The results show that (1) brand image consisting of corporate image, customer image, and product image simultaneously have significant influence on customer loyalty at PT. BRI Unit Bumi Nyiur of Palu (2) Corporate image has a significant influence on customer loyalty at PT. BRI Unit Bumi Nyiur of Palu, (3) customer image has a significant influence on customer loyalty at PT. BRI Unit Bumi Nyiur of Palu, (4) product image significantly influences customer loyalty at PT. BRI Unit Bumi Nyiur of Palu. Penelitian ini bertujuan untuk menganalisa: (1) pengaruh citra merek yang terdiri dari citra perusahaan, citra konsumen, dan citra produk terhadap loyalitas nasabah pada PT. BRI Unit Bumi Nyiur Palu. (2) pengaruh citra perusahaan terhadap loyalitas nasabah pada PT. BRI Unit Bumi Nyiur Palu. (3) pengaruh citra konsumen terhadap loyalitas nasabah pada PT. BRI Unit Bumi Nyiur Palu. (4) pengaruh citra produk terhadap loyalitas nasabah pada PT. BRI Unit Bumi Nyiur Palu. Jenis penelitian yang digunakan adalah Deskriptif Kausal. Populasi dalam penelitian ini adalah masyarakat Kota Palu yang merupakan nasabah pada PT. BRI Unit Bumi Nyiur Palu. Teknik penarikan sampel menggunakan purposive sampling, dengan jumlah sampel sebanyak 100 responden. Metode analisis menggunakan analisis regresi berganda. Hasil penelitian menunjukkan bahwa (1) Citra merek yang terdiri dari citra perusahaan, citra konsumen, dan citra produk, berpengaruh signifikan terhadap loyalitas nasabah pada PT. BRI Unit Bumi Nyiur Palu (2) Citra perusahaan berpengaruh signifikan terhadap loyalitas nasabah pada PT. BRI Unit Bumi Nyiur Palu, (3) Citra kosumen berpengaruh signifikan terhadap loyalitas nasabah pada PT. BRI Unit Bumi Nyiur Palu, (4) Citra produk berpengaruh signifikan terhadap loyalitas nasabah pada PT. BRI Unit Bumi Nyiur Palu.

scholarly journals Pengaruh Green Marketing dan Consumer Knowledge Terhadap Brand Image Produk Tupperware

Jurnal Ecogen ◽  
2020 ◽  
Vol 3 (4) ◽  
pp. 572
Author(s):  
Meri Ariani ◽  
Rose Rahmidani
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Sampling Methods ◽  
Brand Image ◽  
Green Marketing ◽  
Primary Data ◽  
Consumer Knowledge ◽  
Purposive Sampling

This study aims to reveal the effect of green marketing and consumer knowledge towards brand image of Tupperware in Padang. This type of research is causative. The population of this research are people who use Tupperware. The sample of this research is based on Chocran formula of 100 respondents that choose by using Nonprobability sampling methods and purposive sampling technic. It used primary data that obtained through distributing questionnaires to people in Padang with particular criteria. This research is using multiple regression analysis as method of analysis with SPSS 26. The result of this research is show that (1) Green marketing has significant effect towards the brand image of Tupperware in Padang (2) Consumers knowledge has significant effect to brand image of Tupperware in Padang. Keywords: green marketing, consumer knowledge, brand image

scholarly journals FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN GULA KRISTAL PUTIH DI DAERAH ISTIMEWA YOGYAKARTA

2020 ◽  
Vol 4 (1) ◽  
pp. 14
Author(s):  
Ecclisia Sulistyowati ◽  
Tri Wisudawati ◽  
Wahyu Adhi Saputro
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Product Quality ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
The Body ◽  
Purchase Decision ◽  
Purposive Sampling ◽  
Quality Product

Sugar serves as a source of energy/calories for the body. The demand for sugar in Region of Yogyakarta has increased along with the increasing population. Consumers have their own criteria for choosing and consuming sugar. This study aims to know and analyze about factors that influence the purchase decision of sugar in DIY. The approach used is descriotive quantitive with a population of sugar consumers who shop at mini markets and super markets in DIY. Determination of sampling using purposive sampling. Respondents numbered as many as 40 people. Data analysis used multiple regression analysis. The results showed that simultaneously of product quality, price, packaging, product and brand guarantees has influence to purchased decision of sugar, but separately the quality, product and brand guarantees has influence, while price and packaging has no influence to purchase decision of sugar in DIY.

Pengaruh Citra Merek, Kualitas Produk Dan Harga Terhadap Kepuasan Konsumen Pada Bisnis Franchise Minuman

2017 ◽  
Vol 24 (2) ◽  
pp. 144-153
Author(s):  
Yunita Fitri Wahyuningtyas
Keyword(s):  
Regression Analysis ◽  
Marketing Strategy ◽  
Product Quality ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Sampling Method ◽  
Sampling Technique ◽  
Sampling Process ◽  
And Function ◽  
Simultaneous Influence

This research is conducted upon the emergence of many companies producing the same product of the same kind and function. It leads to the urgency of proper and well planned marketing strategy. This research aims to investigate how far the influence of branding, product quality, and price toward consumer’s satisfaction in beverage franchise business. This research utilizes 5 likert scale questionnaire which is tested by using multiple regression analysis to reveal whether or not there is partial and simultaneous influence of branding, product quality, and price toward consumer’s satisfaction in beverage franchise business. Sampling method is accidental sampling technique, in which sample of particular population is taken based on the accessibility and availability of the sample during the sampling process. Sample used is 100 samples among consumers or customers of Mang Endy Milkshake. The result shows that branding, product quality, and price influence consumer’s satisfaction in beverage franchise business.

KEPUTUSAN PEMBELIAN PRODUK SAPA KOPI MENGGUNAKAN E-COMMERCE PADA LAYANAN PESAN ANTAR BERBASIS OJEK ONLINE

2021 ◽  
Vol 5 (1) ◽  
Author(s):  
Jati Prastyo ◽  
Bambang Mursito ◽  
Istiqomah Istiqomah
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Sampling Technique ◽  
Quantitative Approach ◽  
Purchasing Decisions ◽  
Purposive Sampling ◽  
Delivery Service ◽  
Motorcycle Taxi

The purpose of this study is to examine purchasing decisions through online applications (e-commerce) on an online motorcycle taxi-based delivery service. This study uses a quantitative approach, namely by collecting data from respondents using a questionnaire. The number of samples is 100 people, calculated using the Slovin formula for buyers for three months. The sampling technique uses purposive sampling on consumers who have bought Sapa Kopi products through the Grabfood application. In testing multiple regression analysis using SPSS version 21, the calculated F value of 64.530 (p> 3.09) and a significance value of 0.000 (p 1.98) with a significance value of 0.000 (p 1.98) with a significance value of 0.000 (p 1.98) with a significance value of 0.017 (p

scholarly journals Pengaruh Karakteristik, Sikap, Dan Keterampilan Wirausahawan Rumah Makan Pempek Di Kota Palembang Terhadap Keberhasilan Usaha

2019 ◽  
Vol 17 (1) ◽  
pp. 92
Author(s):  
Andreas Sarjono ◽  
Maria Josephine Tyra
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Influencing Factors ◽  
Sampling Technique ◽  
T Test ◽  
Purposive Sampling ◽  
Successful Business

A study entitled �The Influence of Characteristics, Attitude and Skill of Pempek Entrepreneurs in Palembang toward Successful Business Achievement� is an entrepreneurship study related to the influencing factors of succesful business achievement of pempek entrepreneurs in Palembang. This purpose of this study is to find out whether or not the entrepreneurs� characteristics, attitude and skill factors affect the succesful business achievement. Sample was selected by using purposive sampling technique. The hypothesis was tested by using multiple regression analysis. The t-test of SPSS calculation implied that the significant value of characteristics was 0.709, attitude was 0.213 and entrepreneurship skill was 0.287 (less than 0.05). Therefore, the results of the study implied that there was no correlation between characteristics, attitude and entrepreneurship skill of pempek entrepreneurs in Palembang toward succesful business achievement.

scholarly journals INDEPENDENSI KOMITE AUDIT, KEPEMILIKAN INSTITUTIONAL DAN MANAJEMEN LABA

2019 ◽  
Vol 4 (1) ◽  
pp. 9-15
Author(s):  
Siti Isnaniati
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Purposive Sampling

Tujuan dari penelitian untuk menganalisa pengaruh independensi komite audit dan kepemilikan institusional dalam manajemen laba. Kepemilikan Institusional adalah pengukuran oleh proporsi dari saham yang diimiliki oleh pemegang saham yang dibagi dengan saham yang dikeluarkan pada publik. Manajemen laba dalam penelitian ini diukur oleh pengguna nilai akrual yang ditentukan oleh kebijakan manajemen. Populasi sampel dari penelitian ini adalah perusahaan manufaktur yang berada di Bursa Efek Indonesia (BEI) pada tahun 2014-2015. Penelitian ini juga menggunakan metode purposive sampling, dengan total sampel sebanyak 70 sampel yang menguji hipotesis menggunakan multiple regression analysis. Hasil dari pengujian hipotesis mengindikasikan bahwa Independensi Komite Audit mempunyai pengaruh signifikan yang negatif terhadap manajemen laba, meskipun kepemilikan institusional tidak berdampak pada manajemen laba.

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