scholarly journals ANALISIS KEPUASAN KONSUMEN RESTORAN CEPAT SAJI MENGGUNAKAN METODE PARTIAL LEAST SQUARE (Studi Kasus: Burger King Bali)

2015 ◽  
Vol 4 (3) ◽  
pp. 98
Author(s):  
MADE SANJIWANI ◽  
KETUT JAYANEGARA ◽  
I PUTU EKA N. KENCANA
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Product Quality ◽  
Latent Variable ◽  
Partial Least Square ◽  
Least Square ◽  
First Order ◽  
Quality Product ◽  
First Order Variables ◽  
Variable Quality

The were two aims of this research. First is to get model of the relation between the latent variable quality of service and product quality to customer satisfaction. The second was to determine the influence of service quality on customer satisfaction and the influence of product quality on consumer satisfaction at Burger King Bali. This research implemented Partial Least Square method with 3 second order variables is the service quality, product quality, and customer satisfaction. In this research also used 5 first order variables to explain the variable service quality are tangibles, empathy, reliability, responsiveness, assurance and 6 first order variables to explain the variable quality product are performance, reliability, feature, durability, conformance, and design. Samples used in this research is 100. The results of this research indentify that the service quality and product quality affect customer satisfaction at Burger King.

scholarly journals The Mediation Effect of Customer Satisfaction in Relationship between Product Quality and Service Quality towards Customer Loyalty In Fuzee Sushi

2021 ◽  
Vol 6 (2) ◽  
pp. 172
Author(s):  
Charly Hongdiyanto ◽  
Kevin Liemena
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Product Quality ◽  
Customer Loyalty ◽  
Positive Impact ◽  
Partial Least Square ◽  
Least Square ◽  
Beverage Industry ◽  
Food And Beverage Industry ◽  
Food And Beverage

<p>Food and beverage industry in Indonesia has been growing constantly every year and also contributed to manufacture and economy growth in both current and the next following years. The important role of food and beverage industry is transparent through the consistent contribution and significant impact toward Gross Domestic Product and food and beverage startup businesses has been experiencing growth every year due to the growth of population in Indonesia. This study was made to know the effect of product quality and service quality towards customer loyalty of Fuzee Sushi. There is also customer satisfaction as a mediator between product quality and service quality to customer loyalty. This research aims on Fuzee Sushi’ customers that has bought the product more than once. An online questionnaire was distributed to the entire sample and used five points Likert scale as a measurement method. The data are analyzed using Partial Least Square. The result of this research showed that product quality has positive relationship toward customer loyalty directly however, service quality does not have positive impact directly toward customer loyalty. Product quality and service quality mediated by customer satisfaction has positive impact towards customer loyalty. The findings purpose is to understand more about product quality, service quality, customer satisfaction, and customer loyalty relationship in start-up food and beverage business in Indonesia.<strong></strong></p><p><strong> </strong></p>

The Effects of Service Quality, Competitive Prices and Product Quality on Customer Satisfaction

2019 ◽  
Vol 9 (6) ◽  
pp. 1165 ◽  
Author(s):  
FEBRYANTO FEBRYANTO ◽  
Innocentius BERNARTO
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Product Quality ◽  
Structural Equation ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Survey Method ◽  
Competitive Advantages ◽  
Competitive Prices

As time goes by, restaurant businesses increase significantly in such a way that they encourage businessmen to be aware of improving the competitive advantages to compete tightly. The purpose of this study is to determine whether service quality, competitive prices, and product quality have positive and significant influences on customer satisfaction in the KYF Restaurant, Tangerang, Indonesia. In this study, the data were collected by using the questionnaires. The method used in this study was the survey method. The population in this study refered to the customers of the KYF Restaurant. The samples in this study consisted of 100 respondents and convenience sampling was chosen. The statistical analysis that was used in this study was the PLS-SEM (Partial Least Square-Structural Equation Modeling) with the assistance of the SmartPLS 3.2.6 software. The research results have shown that service quality, prices, and product quality indicate positive and significant influences on customer satisfaction in the KYF Restaurant.

scholarly journals ANALYSIS OF THE EFFECTS OF PRODUCT QUALITY, PROMOTION & LOCATION ON LOYALTY USING SATISFACTION AS THE MEDIATING VARIABLE AT LOTTEMART OF TAMAN SURYA JAKARTA

2020 ◽  
Vol 1 (5) ◽  
pp. 709-724
Author(s):  
Dyah Ruth Wulandari ◽  
Ngadino Surip
Keyword(s):  
Data Collection ◽  
Customer Satisfaction ◽  
Product Quality ◽  
Customer Loyalty ◽  
Sampling Technique ◽  
Partial Least Square ◽  
Least Square ◽  
Quality Product ◽  
Mediator Variable ◽  
Quality Promotion

This study aims to know and analyze the influences of product quality, promotion and location on the customer loyalty either directly or through the customer satisfaction as the mediator variable and also to know and analyze the influence of customer satisfaction on the customer loyalty at hypermarket Lottemart of Taman Surya. Data collection is conducted through questionnaire. Sample used in this study consists of 400 respondents of customers of hypermarket Lottemart of Taman Surya Jakarta. The sampling technique in this research uses non probability sampling technique. The method of analysis used is Partial Least Square (PLS) assisted with SmartPLS application. The results of the research reveal that quality product, promotion and location have a positive and significant effect on customer satisfaction. Product quality, promotion and customer satisfaction have a positive and significant effect on customer loyalty but location has no significant effect on customer loyalty.

scholarly journals Analisis Kepuasan Pelanggan Atas Kualitas Produk dan Pelayanan Dengan Metode SEM-PLS

2018 ◽  
Vol 2 (2) ◽  
pp. 8-16
Author(s):  
Besse Arnawisuda Ningsi
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Product Quality ◽  
Customer Service ◽  
Production Quality ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Strongly Agree

This study aims to analyze what factors can affect customer satisfaction and to estimate customer satisfaction models for Bleached Cotton products. Respondents in this study were Bleached Cotton customers. The variables used consist of customer satisfaction variables (Y) as dependent variables and independent variables namely product quality (X1) and service quality (X2) with each variable will be measured by the indicator. The sample in the study was taken as simple as 33 people. The instrument used in this study as a means of collecting virgin using questionnaires / questionnaires. This questionnaire is used to measure the customer satisfaction index. Statements are prepared using a Likert scale with five respondents' answers to customer satisfaction, namely: Strongly Agree (SS), Agree (S), Doubt (RR), Disagree (TS) and Strongly Disagree (STS). The data analysis technique used is Partial Least Square-Strutural Equation Modeling (PLS-SEM) which is used to predict and develop theories. Based on the results of the analysis, it was found that product quality has an effect on customer satisfaction, which means that not all customers will feel satisfied if only with the quality of the product, but there must be other factors. In this study the most positive indicators of production quality so that customer satisfaction can be achieved are performance indicators. While indicators that are less influential on the quality of production causing customer satisfaction to be achieved are indicators of design. Service quality has an effect on customer satisfaction, which means that the higher and better the quality of service provided, it can ensure customer satisfaction can be achieved. The first positive most influential indicator of service quality so that customer satisfaction can be achieved is the assurance indicator. And indicators that are less influential on the quality of production so that customer satisfaction is not achieved is an indicator of empathy. Product quality and customer service can simultaneously influence customer satisfaction so that if these two variables are prioritized, customer satisfaction will be achieved more optimally. Product quality and customer service are measured using indicators of design, performance, conformance, tangiable, emphaty, responsiveness, reliability, assurance are factors that influence customer satisfaction because when viewed from the output obtained.

scholarly journals The Influence of Food Service Quality and Innovation Production on Local Product of Thailand: Study of Creative Agriculture

2020 ◽  
Vol 11 (5) ◽  
pp. 469
Author(s):  
Waleerak Sittisom ◽  
Thammarak Srimarut
Keyword(s):  
Data Analysis ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Food Service ◽  
Partial Least Square ◽  
Least Square ◽  
Raw Material ◽  
Primary Data ◽  
Local Product ◽  
Product Promotion

Creative agriculture is a vast and deep knowledge of a product from its preparation from raw material to the end consumer of the product. Hence creative agriculture deals with deep analysis, production process, and commercialization, of a product. The present study explored the relationship between food service quality, innovation in production, customers’ satisfaction, and local product promotion. Both the foodservice quality and innovation in production increase customer satisfaction and local product promotion. An increased level of customer satisfaction is also promising for the increment in local product promotion. A survey from 300 food engineers working with different food providing companies, were the respondents of the present study for the collection of primary data. Then, a statistical software, named Partial Least Square (PLS) was used for the finalization of the data analysis process. The results achieved from the data analysis were used for the accomplishment of the end results of the present study.

Customer satisfaction with sommelier services of upscale Chinese restaurants in Hong Kong

2019 ◽  
Vol 31 (4) ◽  
pp. 532-554 ◽  
Author(s):  
Tommy Lau ◽  
Man Lai Cheung ◽  
Guilherme D. Pires ◽  
Carol Chan
Keyword(s):  
Hong Kong ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Customer Loyalty ◽  
Positive Impact ◽  
Partial Least Square ◽  
Least Square ◽  
Survey Method ◽  
Content Type ◽  
The Impact

Purpose The abolishment of the wine tax in Hong Kong has led to increased wine consumption and increased demand for wine-related professionals, such as sommeliers. Yet the importance of sommeliers’ value-adding performance in the context of upscale Chinese restaurants has not been examined. To address this gap, the SERVQUAL framework is adopted to examine the influence of sommeliers’ service quality (SQ) on customer satisfaction (CS) and loyalty in the context of upscale Chinese restaurants in Hong Kong. Design/methodology/approach The survey method is used to collect data from 302 units of the population of interest, partial least square-structural equation modelling (PLS-SEM) is used to test the links between constructs. Findings Four of the seven dimensions of sommeliers’ service quality, namely, empathy, tangibles, credibility and assurance, have a significant positive impact on customer satisfaction and customer loyalty, whereas the impact of perceived value and responsiveness on customer satisfaction and customer loyalty is positive but only marginally significant. Reliability has a weak and non-significant impact on customer satisfaction and customer loyalty. Research limitations/implications Examining a small number of upscale Chinese restaurants in Hong Kong limits generalisation of the findings to other contexts. Replication of the research in different contexts will enhance generalizability. In terms of implications, the discussion highlights the importance of sommeliers’ service performance on customers’ SQ perceptions SQ, CS and loyalty, all of which are important variables for restaurateurs. Originality/value To the best of the authors’ knowledge, this is the first study of the influence of the quality of sommelier’s SQ on CS and loyalty in upscale Chinese restaurants in Hong Kong. Given the lack of attention to this service role in the literature, the study contributes theory from which further understanding can develop.

scholarly journals The Effect of Service Quality, Trust, Brand Image on Customer Satisfaction (Study on Cimb Niaga Tabungan Bisnis PT. Bank Cimb Niaga Tangerang Bintaro Branch)

2020 ◽  
Vol 5 (8) ◽  
pp. 1767-1772
Author(s):  
Defi Alfianto ◽  
Dr. Tafiprios, SE,. MM
Keyword(s):  
Data Analysis ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Brand Image ◽  
Partial Least Square ◽  
Least Square ◽  
Survey Method ◽  
Questionnaire Data ◽  
Analysis Method ◽  
Convenience Sampling

In this researchpintends to analyze the influence of service quality, trust, brand image and customer satisfaction. The object of this research is the customer of bank cimb niaga branch tanggerang bintaro the number of samples specified is a total of 100 respondents by using slovin calculation method. The sample withdrawal method uses Convenience Sampling. The method performed for data collection using the survey method, with research instruments is a questionnaire. Data analysis method using SEM Partial Least Square (PLS).. Penelitian has proven telah that thequality of service has a positive and significant effect on customer satisfaction,trust kepercayaan has a positive and significant effect on customer satisfaction,and the brand image has a positive and significant effect on pt customer satisfaction. Bank CIMB Niaga Tangerang Bintaro Branch

scholarly journals Studi Mediasi Kepuasan Pelanggan Pada Industri Retail: Peran Kualitas Layanan dan Implikasinya terhadap Loyalitas Pelanggan

IQTISHODUNA ◽  
2020 ◽  
Vol 16 (2) ◽  
pp. 115-130
Author(s):  
Mohammad Nur Safri Ramadhan ◽  
Nur Asnawi
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Direct Effect ◽  
Customer Loyalty ◽  
Comparative Research ◽  
Partial Least Square ◽  
Least Square ◽  
Retail Service ◽  
Retail Service Quality ◽  
Pls Method

The purpose of this research is to determine the direct effect of retail service quality on customers' loyalty and satisfaction, the effect of customer satisfaction on their loyalty and how much customer satisfaction mediates retail service quality on customers' loyalty on Super Indo Bendungan Sutami customers, Malang. This research method uses comparative research with a quantitative approach. The sample used was 120 respondents with collected data by a questionnaire. The data analysis in this study used the Partial Least Square (PLS) method. The results of this research indicate that there is a direct effect of the retail service quality variable upon customers' loyalty and also on customer satisfaction which has a direct influence on customers of Super Indo Bendungan Sutami. Meanwhile, loyalty and can mediate the effect of retail service quality on customer loyalty.               

scholarly journals MODEL KEPUTUSAN PEMBELIAN PAKAIAN BATIK DAN TINGKAT KEPUASAN KONSUMEN

2020 ◽  
Vol 6 (1) ◽  
pp. 67-74
Author(s):  
Hani Ernawati ◽  
Fitriana Fitriana
Keyword(s):  
Customer Satisfaction ◽  
Product Quality ◽  
Consumer Satisfaction ◽  
Least Square ◽  
Market Demand ◽  
Purchasing Decision ◽  
Ordinary Least Square ◽  
Satisfaction Index ◽  
Quality Product ◽  
The Relationship

Batik is a craft that has high artistic value and has become part of Indonesian culture that must be preserved. The level of consumer satisfaction towards Batik has to be known in order to understand the market demand, as well knowing the influencing factors that have postive effect on purchasing decision of Batik. The purposes of this study are (1) measures customer satisfaction levels of batik clothing, (2) measures the influence of quality product, brand, price, and access toward purchasing decision. Method - A total of 120 respondents were asked to rate their assesment on product quality, brand, price and access to get Batik clothes and their purchasing decision. Analysis of customer satisfaction used Consumer Satisfaction Index. The relationship between quality product, brand, price, and access toward purchasing decision determined by regression analysis Ordinary Least Square. The result of this study revealed that consumers’ satisfaction toward Batik clothes included in term of satisfied category. Brand and price had positive effect on purchasing decision, but product quality and accesibity didn’t.

scholarly journals The Influence of Product, Restaurant Atmosphere, Customer Value, and Customer Loyalty through Customer Statisfacation as Mediation (Case study on Choie Dimsum Surabaya)

2021 ◽  
Vol 2 (4) ◽  
pp. 244-250
Author(s):  
Romadini Antikasari ◽  
Agus Baktiono ◽  
I Gede Arimbawa ◽  
Elok Damayanti
Keyword(s):  
Customer Satisfaction ◽  
Product Quality ◽  
Customer Loyalty ◽  
Significant Influence ◽  
Customer Value ◽  
Partial Least Square ◽  
Least Square ◽  
Analysis Technique

The purpose of this study was to analyze the effect of product quality, restaurant atmosphere, and customer value on customer satisfaction and customer loyalty. This type of research is quantitative. The population of this study were 95 respondents who bought at Surabaya Choie Dimsum. The analysis technique used is Partial Least Square (PLS). Data was obtained from questionnaires and tested with the SmartPLS 3.0 application. The results of this study indicate that product quality, restaurant atmosphere, and customer value have a positive and significant influence on customer satisfaction and customer loyalty. And customer satisfaction has a positive and significant influence on customer loyalty.

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