Enterprise strategy selection as a factor of market potential development

2017 ◽  
Vol 23 (14) ◽  
pp. 830-837
Author(s):  
G.V. Koltakova ◽  
2018 ◽  
pp. 51-56 ◽  
Author(s):  
A. V. Sergeeva

Information and theoretical base of the final thesis are analytical information provided by an industry-specific publications. Materials published by foreign and domestic authors in the field of economics and innovative management are also used as a sources of information for this project. As a result, methodical provision of innovative enterprise strategy selection is represented at the thesis.


Author(s):  
Zoryana Koval ◽  

The choice of strategy ensures the formation of a certain option that provides a detailed analysis of situations that may arise in the future. As in the game, where each of the participants plans their actions, predicting the actions of other players and the general conditions of situations that may arise as a result of these actions. You should pay attention to the probability of committing players and the probability of a certain situation. It is clear that this is a prediction of a situation that has not yet occurred, but occurred in accordance with the probability of the strategy in the implementation of the actions of each of the participants associated with the risk. The application of the principles, methods and tools of game theory will make it possible to form a complete plan of action in all situations that are expected to occur. The developed action plan of the participants (players, subjects) in accordance with the whole set of situations and possible developments in them, forms a strategy. Game theory is based on the application by each participant of a single strategy, which is a certain algorithm of actions, not a list of them. Such an algorithm, due to its branches, should reflect the possibility of occurrence and development of events and situations. The article proposes methods of selecting and evaluating enterprise strategies through the application of game theory, which will take into account the strategies of competitors (other participants in the conflict situation) or the state of "nature", which embodies the environment of enterprises. The article considers the advantages and disadvantages of using game theory methods to evaluate enterprise strategies, classifies and compares the types of these methods to clarify the peculiarities of their application in certain situations, the peculiarities of the application of strategy selection criteria in this scope.


Author(s):  
Halyna Seleznova

The article presents the results of the research on the essence of the enterprise "competitive potential" concept and the definition of its structural components. It’s been proved that the creation and maintenance of the competitive potential of the enterprise directly depends on its management system, which makes it necessary to consider the potential of the enterprise as a set of the management subject potential and production potential (potential of the management object). Choosing the growth trajectory of the enterprise is impossible without assessing the development adequacy of the components of its potential, for which different methods and indicators can be used. In addition, the build-up process should take into account the chosen strategy, the implementation of which is based on the availability of a sufficient level of certain components of the potential. This necessitates the coordination of potential building processes, creating competitive advantages and implementing the company's strategy. It’s been proposed to form the competitive potential of the enterprise based on the assessment of the strategic gap. The contradictions of the process of managing the competitive potential of the enterprise have been determined and the influence of personnel resistance to changes in the process of transformations has been considered. There has been developed a scheme of the process of forming of the enterprise competitive potential which foresees the following blocks: development of the enterprise strategy, creating the program of measures for reduction possible resistance, identification of measures on transformation of production potential and increasing administrative potential, assessment of activities priority and sequence formation of the organization competitive potential, development and implementation of the comprehensive program for the formation of the organization competitive potential. The advantage of the proposed scheme is the achieved consistency of potential building processes, creation of competitive advantages and implementation of enterprise strategy. The proposed approach is aimed to resolve the contradictions that arise in the process of managing the competitive potential of the enterprise, which provides an opportunity to qualitatively and timely implement a strategy aimed at enterprise development.


2020 ◽  
Vol 1 (1) ◽  
pp. 22-27
Author(s):  
Gusti R. Sadimantara ◽  
Sitti Leomo

Bananas are tropical fruit commodities that are very popular and have a high potential to be managed intensively and agribusiness oriented. Banana plants have many benefits for human needs so that they have high economic value. Bananas can play a role as food substitutes containing calories, protein, carbohydrates, fats, vitamins, and minerals that are needed by the human body. The potential development of bananas is quite significant because it has broad adaptability to various agro-climate zones and has excellent potential for commercial growth as an export commodity. The market potential abroad is enormous and continues to increase.  The domestic market's potential also increased due to rising levels of income and quality of life. There are many obstacles to increasing domestic banana production. Besides, processed banana products have not optimally produced as a source of livelihood and community income. This PKM partner business group has prospective business potential to be developed, because the banana and processed banana-based market is enormous, both at local and national levels. The banana production business that has developed has not been economically productive due to various limitations and constraints on land availability. In such conditions, bananas have cultivated as inserted plants. However, these two farmer groups have the potential to be productive farmer groups. The introduction of shade-tolerant bananas can be a solution for increasing banana production on limited land through the intercropping system. While the introduction of improvements to the processing and packaging system of Dempok bananas can improve the added value and quality of the products produced


2018 ◽  
Author(s):  
Hernita Sahban

The type of qualitative research through phenomenology approach, the results showed Traders in the traditional market that became the main distribution channel of Indonesian people's agricultural products, currently has not been able to compete with the traders in the modern market. Though not a few people who rely their lives on traders in traditional markets. When hit by the economic crisis, traders in traditional markets are able to support the lives of most Indonesians, both traders and farmers who are only able to market their agricultural products through this market. With the rapid presence of traders in the traditional market impact on the local suppliers who generally cannot go to large retailers.


Author(s):  
L.M. Roiter ◽  
N.A. Eremeeva ◽  
I.M. Pavlova

Author(s):  
Achmad Habibullah

AbstractPedagogical competence is one of important competencies to the teachers. Therefore, this study aims to determine how the pedagogical competence of teachers is, viewed from the aspects of learning know­ledge skills, preparation of lesson plans, and learning in the classroom. This study used the quantitative method with 631 respondents of civil servant teachers of Islamic Education at school and teachers of ge­neral subjects at madrasah (Islamic school) recruited from non-permanent teachers in 20 districts/cities in Central Java province, selected at random. The findings show that teachers’ pedagogical competence knowledge on the aspect of learning knowledge skills is in the “poor” category, the aspect of students’ potential development knowledge and reflective efforts to improve the learning quality becomes a very weak point at an average value with the “very poor” category. In addition, the aspect of ability to prepare lesson plans is in the “sufficient” category, the teaching material organization and the evaluation aspect are very weak competence aspects, which get “poor”. Meanwhile, the competence of learning implemen­tation aspect is in the “sufficient” category. AbstrakKompetensi pedagogik merupakan salah satu kompetensi yang penting bagi guru. Untuk itu, penelitian ini bertujuan untuk mengetahui bagaimana kompetensi pedagogik guru, dilihat dari aspek kemampuan pengetahuan pembelajaran, menyusun rancangan pembelajaran (RPP), dan pembelajaran di kelas. Penelitian ini menggunakan metode kuantitatif dengan responden 631 guru PNS Pendidikan Agama Islam pada sekolah dan guru mata pelajaran umum pada madrasah yang direkrut dari guru honorer di 20 Kabupaten/Kota di Provinsi Jawa Tengah yang dipilih secara random. Hasil penelitian menunjukkan bahwa kompetensi pedagogik guru pada aspek kemampuan pengetahuan pembelajaran dalam kategori “kurang”, aspek pengetahuan pengembangan potensi peserta didik dan upaya reflektif untuk meningkatkan mutu pembelajaran menjadi titik yang sangat lemah dengan mendapat nilai rata-rata dengan kategori “sangat kurang”. Selain itu, aspek kemampuan menyusun RPP dalam kategori “cukup”, aspek pengorganisasian materi ajar dan aspek evaluasi merupakan aspek kemampuan yang sangat lemah dengan mendapatkan nilai “kurang”. Sedangkan, aspek kemampuan dalam melaksanakan pembelajaran dalam kategori “cukup”.


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