scholarly journals Eksistensi gosip di media sosial dalam menentukan return saham di bursa efek indonesia dan persistensi pengaruhnya bersama hari bursa

2017 ◽  
Vol 22 (2) ◽  
Author(s):  
Sawidji Widoatmodjo ◽  
Halim Putera Siswanto
Keyword(s):  
Social Media ◽  
Stock Return ◽  
Control Variable ◽  
Abnormal Returns ◽  
Mailing List ◽  
January Effect ◽  
The Internet ◽  
Message Board ◽  
Noise Traders ◽  
The Impact

It isn’t easy to define whether a stock return is determined by a certain factor or trading days. There were many research evidence that some factors had influenced stock return. There were also, however, many researches on stock return anomaly providing the facts that stock return, especially their abnormal returns, were caused by specific trading days, such as week-day effect, January effect, and many others. This research attempts to explore this logic. We tested the impact of gossips that spreaded-out through social media, as a certain factor, and all trading days in a week to a stock return. We used the gossips in social media as response of the massive use of the internet in stock investment. The existence of the gossips is more strengthened by the existence of noise traders. Nowadays, noise traders use the internet, such as mailing list, message board, facebook, and others, that are called as social media, as a media to spread gossips. This research investigates whether gossips spreaded through mailing list have a role in mispricing, so then it can be used to determine the stock return. If they have the role, then how long is the persistence? To anticipate the impact of trading days, this research also includes trading days as a control variable. Using multivariate statistical technique and combined with event study with five windows (five days before and after a gossip has been posted), this research analyzes the stock return that gets the most gossips posted by investors. The result suggests that the gossips in social media don’t show significant influence on the stock return, and automatically no persistence exists. Based on that result, the conclusion is that the gossips in social media can’t be used to determine the stock return. The implication is that even social media can facilitate the stock transaction better, the investors in Indonesia Stock Exchange can’t exploit the gossips in social media for taking profit through behaving as noise traders.

scholarly journals Impact of the COVID-19 Pandemic on Instagram and Influencer Marketing

2021 ◽  
Vol 13 (2) ◽  
pp. 20
Author(s):  
Evelina Francisco ◽  
Nadira Fardos ◽  
Aakash Bhatt ◽  
Gulhan Bizel
Keyword(s):  
Social Media ◽  
Marketing Strategy ◽  
Online Survey ◽  
Video Conferencing ◽  
Marketing Mix ◽  
The Internet ◽  
Exploratory Research ◽  
Social Media Platforms ◽  
The Impact ◽  
Made In

The COVID-19 pandemic and the resulting stay-at-home orders have disrupted all aspects of life globally, most notably our relationship with the internet and social media platforms. People are online more than ever before, working and attending school from home and socializing with friends and family via video conferencing. Marketers and brands have been forced to adapt to a new normal and, as a result, have shifted their brand communication and marketing mix to digital approaches. Hence, this study aims to examine the shift of influencer marketing on Instagram during this period and the possible future implications. By employing an online survey for exploratory research, individuals answered questions addressing their perceptions about the impact of the pandemic, brands and influencers’ relationship, and the overall changes made in marketing strategy.

scholarly journals Social media: an exploration of the outcomes of social media use for homeless youth

2021 ◽  
Author(s):  
Jennifer Donath
Keyword(s):  
Social Media ◽  
Young Adults ◽  
Mobile Device ◽  
Homeless Youth ◽  
Qualitative Interviews ◽  
Daily Basis ◽  
Future Research ◽  
The Internet ◽  
The Impact ◽  
The City

The purpose of this project was to explore how young adults are experiencing relationships when using social media. Using a qualitative design young adults between the ages of 16-25 were asked questions about their experience with social media in the city of Toronto. Qualitative interviews were conducted with three homeless participants who used social media and had access to the internet and a mobile device. The researcher analyzed the data by looking for themes within the participant’s answers. Discussion focuses on the impact of social media, their experiences as a homeless youth and the interaction with social media on a daily basis. The findings also suggest future research for technology amongst homeless youth

The Impact of the Internet and Social Media on Caregiving

2015 ◽  
pp. 269-289 ◽  
Author(s):  
Katherina Nikzad-Terhune ◽  
Keith A. Anderson ◽  
Lori La Bey
Keyword(s):  
Social Media ◽  
The Internet ◽  
The Impact ◽  
Internet And Social Media

Getting Brand Commitment Through Internet and Mobile Sports Marketing

2018 ◽  
pp. 1-17
Author(s):  
Verónica Baena
Keyword(s):  
Social Media ◽  
Focus Group ◽  
Sports Marketing ◽  
Customer Engagement ◽  
The Internet ◽  
Marketing Department ◽  
Business Press ◽  
Football Team ◽  
The Impact

This chapter provides a better understanding of the impact that the Internet and mobile sports marketing are having on a business's ability to achieve customer engagement. To achieve this goal, the case of Real Madrid football team is analyzed, as it is calculated to have over 200 million supporters worldwide. Information about Real Madrid was gathered from September 2012 to March 2013 by repeatedly browsing the team's Website, Facebook, Twitter, Instagram, and apps. Data from interviews of Real Madrid's marketing department published in business press and posts was also compiled. Additionally, a focus group was conducted to discuss the customer engagement of Real Madrid's fans. The findings offer new opportunities to get customer engagement. They also highlight the important role of social media to gain insight about the fans.

The Internet, Social Media, and Knowledge Production and Development of Political Marketing

2019 ◽  
pp. 562-593
Author(s):  
Nyarwi Ahmad
Keyword(s):  
Social Media ◽  
Knowledge Production ◽  
Conceptual Knowledge ◽  
Political Marketing ◽  
The Internet ◽  
Political Actors ◽  
Theoretical Assumptions ◽  
Use Of The Internet ◽  
Use Of Social Media ◽  
The Impact

Though the use and development of the Internet, World Wide Web and social media and their impacts on politics have been robustly investigated, specific attention has not yet been paid to explore the impact of adaptation and use of social media by political actors and organizations on the knowledge production and generation of political marketing. In order to fill this knowledge gap, a conceptual framework to explore modes of knowledge production and generation of political marketing has been proposed. The transcendental realism approach postulated by Bhaskar (1998, 2008) and the meta-theoretical assumptions of political marketing proposed by Henneberg (2008) were adopted. A content analysis of 320 articles of Journal of Political Marketing published in between 2002 and 2015 was carried out. This work reveals that the adaptation and use of the Internet and social media have been accounted for in producing and generating the operational or the rudimentary-conceptual or the established-conceptual knowledge of political marketing.

The Internet, Social Media, and Knowledge Production and Development of Political Marketing

2017 ◽  
pp. 177-208
Author(s):  
Nyarwi Ahmad
Keyword(s):  
Social Media ◽  
Knowledge Production ◽  
Conceptual Knowledge ◽  
Political Marketing ◽  
The Internet ◽  
Political Actors ◽  
Theoretical Assumptions ◽  
Use Of The Internet ◽  
Use Of Social Media ◽  
The Impact

Though the use and development of the Internet, World Wide Web and social media and their impacts on politics have been robustly investigated, specific attention has not yet been paid to explore the impact of adaptation and use of social media by political actors and organizations on the knowledge production and generation of political marketing. In order to fill this knowledge gap, a conceptual framework to explore modes of knowledge production and generation of political marketing has been proposed. The transcendental realism approach postulated by Bhaskar (1998, 2008) and the meta-theoretical assumptions of political marketing proposed by Henneberg (2008) were adopted. A content analysis of 320 articles of Journal of Political Marketing published in between 2002 and 2015 was carried out. This work reveals that the adaptation and use of the Internet and social media have been accounted for in producing and generating the operational or the rudimentary-conceptual or the established-conceptual knowledge of political marketing.

Play It Like Beckham!

2017 ◽  
pp. 43-61
Author(s):  
Sylvaine Castellano ◽  
Insaf Khelladi
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Academic Research ◽  
Future Research ◽  
The Internet ◽  
Research Directions ◽  
Media Usage ◽  
Future Research Directions ◽  
The Impact

New opportunities and challenges are emerging thanks to the growing Internet importance and social media usage. Although practitioners have already recognized the strategic dimension of e-reputation and the power of social media, academic research is still in its infancy when it comes to e-reputation determinants in a social networks context. A study was conducted in the sports setting to explore the impact of social networks on the sportspeople's e-reputation. Whereas the study emphasized (1) the influence of social networks' perception on the sportspeople's e-reputation, and the neutral roles of (2) the motives for following sportspeople online, and (3) the negative content on the Internet, additional insights are formulated on maintaining, restoring and managing e-reputation on social networks. Finally, future research directions are suggested on the role of image to control e-reputation.

Social Media, Surgeons, and the Internet: An Era or an Error?

2012 ◽  
Vol 78 (5) ◽  
pp. 555-558 ◽  
Author(s):  
Michelle C. Azu ◽  
Elizabeth J. Lilley ◽  
Aparna H. Kolli
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Care Setting ◽  
Primary Care Setting ◽  
The Internet ◽  
Research Corporation ◽  
Physician Rating ◽  
Access Information ◽  
The Impact

According to the National Research Corporation, 1 in 5 Americans use social media sites to obtain healthcare information. Patients can easily access information on medical conditions and medical professionals; however physicians may not be aware of the nature and impact of this information. All physicians must learn to use the Internet to their advantage and be acutely aware of the disadvantages. Surgeons are in a unique position because, unlike in the primary care setting, less time is spent developing a long-term relationship with the patient. In this literature review, we discuss the impact of the Internet, social networking websites, and physician rating websites and make recommendations for surgeons about managing digital identity and maintaining professionalism.

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