scholarly journals Strategi Bersaing Agency Mthree Communication Dalam Industri Periklanan Nasional

2020 ◽  
Vol 4 (5) ◽  
pp. 236
Author(s):  
Linda Wardhani ◽  
Eko Harry Susanto
Keyword(s):  
Business Strategy ◽  
Swot Analysis ◽  
Service Industry ◽  
Rapid Development ◽  
Advertising Industry ◽  
National Advertising ◽  
Swot Matrix ◽  
The Face ◽  
The Right ◽  
Focus Strategy

Competition in the national advertising service industry is currently getting tougher, but the development potential of the advertising service industry is still quite good, especially in big cities that follow very rapid development. Advertising basically will never be lonely as seen from its function in introducing products that have effective and efficient usability properties, this of course makes more and more competitors also make the greater competition that will occur, if this is needed a business strategy that is able to compete. This research aims to determine whether the most appropriate strategy is used for Mthree Communication Advertising in the face of competition in the national advertising industry. This research was conducted in the Mthree Communication Advertising environment, with resource persons of employees who have strategic positions in the company's business and have a service life of more than 5 years. Research conducted using qualitative methods by conducting a SWOT analysis to identify strengths (weaknesses), weaknesses (weaknesses), opportunities (opportunities), and threats (threats). From the SWOT analysis, a SWOT matrix will be created which is useful for formulating alternative strategies for the company. From the results of the research that has been carried out, it has been concluded that the right competitive strategy for the company is the focus strategy, which is to provide maximum services to clients who are running until now.

scholarly journals FORMULATION OF THE DEVELOPMENT STRATEGY OF AN ORGANIZATION USING A SWOT ANALYSIS

JOURNAL ASRO ◽  
2019 ◽  
Vol 10 (3) ◽  
pp. 131
Author(s):  
Arys Susanto ◽  
Arica Dwi Susanto ◽  
Avando Bastari
Keyword(s):  
Development Strategy ◽  
Swot Analysis ◽  
Secondary Data ◽  
Quantitative Model ◽  
External Factors ◽  
Primary Data ◽  
The Development Strategy ◽  
Swot Matrix ◽  
The Face ◽  
The Right

This requires an organization to be able to compete by always paying attention to the user's condition. Development strategy is one way to find out competitiveness in each of its power lines. To deal with user competition, especially in the face of global users, an organization must be able to establish a method as the basic foundation for the formulation of development strategies by increasing the value of competitiveness for its output or services. This strategy needs to be involved using the SWOT method as the main method to increase output, internal and external factors become the initial steps to carry out strategies to optimize business to achieve success. The use of an effective SWOT analysis can play an important role in determining the development strategy, in order to know the strengths, weaknesses, opportunities and threats faced by the company in maintaining the survival and continuity of the organization. The problem that the answer in this research is looking for is whether the SWOT analysis is the right strategy to increase output in the organization and how the development strategy applied by the organization in overcoming global friendships. In connection with these problems the following hypothesis is proposed: It is suspected that using a SWOT analysis can increase output so that the organization experiences a profit (surplus). This study uses primary data by providing questionnaires and secondary data to obtain archives or documents. In line with the problem and the research hypothesis, this study was conducted using the IFAS analysis method to analyze internal factors, EFAS analysis for external factors, then, included in the quantitative model, namely the SWOT matrix. The results of the analysis show that, using IFAS and EFAS analysis and using SWOT analysis shows the position of the organization in cell 2, the strategy chosen to support the achievement of the objectives of the organization is ST strategy.Keywords: SWOT, Strategy, Product Marketing, Business.

scholarly journals Marketing Communications Mix Strategy to Improve Room Sales at The Ritz Carlton Jakarta Mega Kuningan

2020 ◽  
Vol 4 (1) ◽  
pp. 45
Author(s):  
Andreas Bryan Wagey ◽  
Putu Diah Sastri Pitanatri ◽  
Dewa Ketut Sujatha
Keyword(s):  
Development Strategy ◽  
Business Strategy ◽  
Swot Analysis ◽  
Geographic Area ◽  
Market Development ◽  
Market Penetration ◽  
Horizontal Integration ◽  
Integration Strategy ◽  
Product Development Strategy ◽  
The Right

To be able to survive in a continuously growing competitive environment, the right business strategy is needed. Aim of this research is to formulate a set of marketing communication mix strategies to increase room sales and hotel profits for The Ritz-Carlton Jakarta, Mega Kuningan. The methods used in this research are SWOT analysis and IFE-EFE matrix. The findings  suggested that the Hotel must hold and maintain strategy whereas it can be elaborated into four aspects 1) horizontal integration strategy by seeking ownership or increased control over competitors; 2) market penetration strategy; by seeking increased market share for present products or services in present markets through greater marketing efforts; 3) market development strategy by  introducing present products or services into the new geographic area, and 4) product development strategy; by seeking increased sales through improving present products or services or developing new ones.

scholarly journals BUSINESS STRATEGY FORMULATION OF INDIHOME PT. TELEKOMUNIKASI INDONESIA AREA OF WEST NUSA TENGGARA

2020 ◽  
Vol 5 (2) ◽  
pp. 849
Author(s):  
Mia Ananda Fatimah ◽  
H.A., Romadlon ◽  
Risris Rismayani
Keyword(s):  
Business Strategy ◽  
Swot Analysis ◽  
Sampling Technique ◽  
Primary Data ◽  
Strategy Formulation ◽  
Alternative Strategies ◽  
Internet Service ◽  
Additional Information ◽  
Swot Matrix ◽  
Qspm Matrix

This study aims to determine the priority strategies of several alternative strategies in IndiHome which are formulated using SWOT analysis. This research is a qualitative descriptive study. The data used are primary. Sampling using a purposive sampling technique and get seven informants. Primary data generated from the interviews were analyzed using SAP and ETOP to diagnose factors including strengths, weaknesses, opportunities, and threats. After that, these factors are formulated in the SWOT matrix to determine alternative strategies. Strategy alternatives are then formulated in the QSPM matrix to obtain priority strategy results for IndiHome. The validity test in this study was carried out by triangulation of sources. The results showed that there were four alternative strategies for IndiHome Telkom Area of West Nusa Tenggara. Based on four alternative strategies, the priority strategy for IndiHome which is determined by QSPM matrix is to upgrade the quality of services provided to customers regularly with a total weight of 7,051. The results of this study are expected to be able to assist in the framework of thinking about strategic management knowledge in the Internet Service Provider (ISP) industry and also provide additional information and insights in the selection of alternative strategies as well as new insights about the condition of the company from an external perspective.

Strategic management in cartelized environment: case of Hisham Packaging, Dubai

2016 ◽  
Vol 6 (2) ◽  
pp. 1-16
Author(s):  
Mohammed Laeequddin ◽  
K. Abdul Waheed
Keyword(s):  
Strategic Management ◽  
United Arab Emirates ◽  
Automobile Industry ◽  
Business Strategy ◽  
Swot Analysis ◽  
Service Industry ◽  
Subject Area ◽  
Sales Manager ◽  
Content Type ◽  
B2b Marketing

Subject area Business-to-business (B2B) marketing, microeconomics and strategic management. Study level/applicability Target audience can be MBA students who are taking B2B marketing, microeconomics and strategic management courses. Case overview On 1 January 2015, Hamza joined Hisham Packaging, Dubai, United Arab Emirates (UAE) as the CEO. Hisham Packaging specialises in production of corrugated boxes of various sizes, both in plain and printed forms. Most of Hamza’s experiences have been in the automobile industry, where his focus was on Lean operations rather than marketing. After joining Hisham Packaging, he learnt that in service industry like printing and packaging, the business focus is more customer-oriented than process-orientated. In the packaging industry, each customer’s requirement is unique and customised with variety and small volumes. What was shocking to him was that there is an informal cartel arrangement among major corrugated box suppliers in the country and without the consent of the cartel members, he cannot take any major decision like expanding the business or accepting or dropping a customer. Hamza discussed the scenario with his sales manager Ahmad to see what strategy to adopt for the growth of the company. He was trying to figure out what next? Like any other newly joined CEO, Hamza also had plans to increase the market share and make the operations Lean. He quickly found that it would be difficult for him to make any major impact on the existing business due to the constraints and he needed a different strategic move to grow the company. Expected learning outcomes The outcomes include understanding of market dynamics, cartelization of companies based on market structure and strategy building. Students learn that an organization’s performance is just not dependent on how the managers plan, organize and control but it also depends on the competitors and customer’s strategies. Students learn how to apply strengths, weaknesses, opportunities, and threats (SWOT) analysis, Porter’s Five Forces analysis and PESTEL analysis in developing business strategy. Supplementary materials Teaching note is attached. Subject code CSS 8: Marketing

scholarly journals USED THE BUSINESS MODEL OF CANVAS (BMC) TO CREATE ALTERNATIVE STRATEGIES IN BUSINESS DEVELOPMENT OF THE MICRO SMALL MEDIUM ENTERPRISES

2017 ◽  
Author(s):  
purwantoro ◽  
Rina Ari Rohmah
Keyword(s):  
Business Model ◽  
Business Strategy ◽  
Swot Analysis ◽  
Business Owners ◽  
Customer Segmentation ◽  
Business Strategies ◽  
Business Model Canvas ◽  
Small Medium Enterprises ◽  
The Right ◽  
Medium Enterprises

Micro Small medium enterprises (UMKM) in each state specifically in the ASEAN region faced with the situation of global competition. A very tight competition is forcing businessmen to Become the best. One of the ways that it can be Reached by the trade to be Able to be the best business strategy is Appropriate, effective and efficient. This research aims to find out how the application business model canvas in creating alternative business strategies for the development of UMKM. The second objective is to know the proper strategic alternatives for the development of UMKM. The methods used in this research is descriptive qualitative approach with the use of informants as respondents research. The source of data used is the business owners as much as 16 UMKM who open businesses in the downtown area of Pasir Pengaraian. Data collection techniques directly using interview techniques, observation and documentation. This research uses a template business model canvas to map strategy for the effort and combined with the SWOT analysis. Based on Data Obtained from the results of research, that the description of the business model approach of UMKM using Business Model Canvas outline can be used as Recommendations for business strategy, the business model of the which is currently already underway is Able to meet the Nine elements of the blocks on the template business model canvas. The findings of this research are that not all the UMKM business strategy and have just run a business without the vision of enterprise development. Based on the results of the SWOT analysis can be found that new alternative Efforts by optimizing internal strength in revenue streams on each of UMKM and conduct of elections to the right customer segments. Suggestions that may the researcher pointed out every UMKM should be more online to have the vision to grow and continue to innovate against products goods or services, increase of customer segmentation and the make use of business model canvas approach in making the strategy of the business.

scholarly journals SWOT Analysis as Strategy to Improve Competitiveness of Durian Pancake Medium Enterprises

2019 ◽  
Author(s):  
Supriyanto Supriyanto ◽  
Iswandi Idris ◽  
Ruri Aditya Sari ◽  
Masniati Murni Ritonga
Keyword(s):  
Business Strategy ◽  
Swot Analysis ◽  
Competitive Strategies ◽  
Market Strategy ◽  
Descriptive Research ◽  
Swot Matrix ◽  
Medium Enterprise ◽  
Qualitative Descriptive ◽  
Medium Enterprises ◽  
Global World

One of the efforts that should be conducted by a businessman to compete in the global world is that understanding the situation and mastering market strategy. This study aimed to determine and analyze competitive strategies and improve competitive qualities contained based on SWOT analysis of strengths, weaknesses, opportunities and threats. This study conducted qualitative descriptive research. The data was obtained from observation, interview, and library study. The data were analysed based on IFAS matrix, EFAS matrix, SWOT diagram and SWOT Matrix. The results of this study indicate that durian pancake medium enterprise of SALINARY used product strategy and good service strategy to the customer. Business strategy was good enough but still need to do evaluation in more strategy to develop Durian pancake business. Based on SWOT Analysis, to improve the Quality of durian Pancake Business it was necessary to apply aggressive strategy or SO strategy. Therefore, Durian Pancake Enterprises could empower the opportunities to exist.

scholarly journals EVALUASI PENGEMBANGAN UMKM KABUPATEN ROKAN HULU MENGGUNAKAN BUSINES MODEL CANVAS

2019 ◽  
Vol 4 (2) ◽  
pp. 165-174
Author(s):  
Purwantoro Purwantoro
Keyword(s):  
Business Model ◽  
Business Strategy ◽  
Swot Analysis ◽  
Customer Segmentation ◽  
Business Strategies ◽  
Business Model Canvas ◽  
Data Source ◽  
Small Medium Enterprises ◽  
The Right ◽  
Medium Enterprises

Micro Small medium enterprises (UMKM) in each state specifically in the ASEAN region faced with the situation of global competition. A very tight competition is forcing businessmen to become the best. One of the ways that it can be reached by the trade to be able to be the best business strategy is appropriate, effective and efficient. This research aims to find out how the application business model canvas in creating alternative business strategies for the development of UMKM. The second objective is to know the proper strategic alternatives for the development of UMKM. The methods used in this research is descriptive qualitative approach with the use of informants as respondents research. The data source used is the business owners as much as 16 UMKM who open businesses in the downtown area of  Pasir  Pengaraian. Data collection techniques using interview techniques directly, observation and documentation. This research uses a template business model canvas to map strategy for the effort and combined with the SWOT analysis. Based on data obtained from the results of research, that the description of the business model approach UMKM using Business Model Canvas outline can be used as recommendations for business strategy, the business model which is currently already underway is able to meet the Nine elements of the blocks on the template business model canvas. The findings of this research are that not all the UMKM business strategy and have just run a business without the vision of enterprise development. Based on the results of the SWOT analysis can be found that alternative new efforts by optimizing internal strength in revenue streams on each UMKM and conduct elections to the right customer segments. Suggestions that may the researcher pointed out every UMKM should be more daring to have the vision to grow and continue to innovate against products goods or services, increase customer segmentation and make use of business model canvas approach in making the strategy of the business.

scholarly journals The Concept of Spiritual Education in Surah Ibrahim Verses 35-41 According to Muhammad Quraish Shihab

2019 ◽  
Vol 1 (1) ◽  
pp. 20-47
Author(s):  
Aulia Fitri Yunus ◽  
Sidik Sidik ◽  
Kamaruddin Kamaruddin
Keyword(s):  
Rapid Development ◽  
Analysis Approach ◽  
Human Beings ◽  
Spiritual Education ◽  
Library Research ◽  
Present Context ◽  
The Face ◽  
Technological Developments ◽  
Technology And Communication ◽  
The Right

This researcher examines the concept of spiritual education according to Muhammad Quraish Shihab in surah Ibrahim verses 35-41 and the relevance of spiritual education in the present context. This type of research is library research and data collection is done by the method of irfani (Sufism) and analysis approach. Data analysis was performed with inductive analysis techniques, which are drawing conclusions by departing from specific interpretations towards general conclusions. While interpretative is to look for the meaning behind the explicit and implied meaning. The results of the research show that the concept of spiritual education according to Muhammad Quraish Shihab in surah Ibrahim verses 35-41 uses the irfani method (tasawuf science) and analysis approach so that it can be seen the meaning of the material and the values ​​of spiritual education contained in surah Ibrahim verses 35-41 namely the value of faith, worship, patience, sincerity, gratitude, and morals. The relevance of spiritual education in the present context of diversity in Islam is the first meaning of the rituals of prayer, fasting, zakat, and pilgrimage. If the rapid development of technology and communication as human beings are required to commemorate each other, advise that they always do the right thing and stay away from the sin. So, current technological developments by looking at spiritual education in the face of social media which are viral can we avoid but must be multi-channel in overcoming the challenges of globalization.

scholarly journals Strategi Peningkatan Daya Saing Usaha Mikro Tempe Nasabah Lembaga Keuangan Mikro

2018 ◽  
Vol 6 (1) ◽  
pp. 48
Author(s):  
Arasy Alimudin , Ramadhan Prasetya Wibawa
Keyword(s):  
Development Strategy ◽  
Swot Analysis ◽  
Financial Institution ◽  
Raw Material ◽  
Added Value ◽  
Selling Price ◽  
Microfinance Institutions ◽  
Soybean Price ◽  
Swot Matrix ◽  
The Right

<em>The problem faced by micro business tempe customer of micro financial institution (LKM) of Sidoarjo Regency so that can improve competitiveness of Micro Business of Tempe for business sustainability is loan interest rate and unstable of soybean price as main raw material of tempe product. The purpose of this study is to examine and determine alternative micro business tempe competitiveness strategy that has obtained financing from MFIs so as to create sustainability of business in the era of MEA competition amid widespread imports of soybeans. The method of research used mix method (mixed method) object of this research is micro entrepreneur of tempe product in village area sepande subdistrict of Sidoarjo district which is not member of cooperative and have become customer of Micro Finance Institution amount 10 person. The analysis method used in this research is SWOT Analysis, SWOT matrix then continued with QSPM (Quantitative Strategic Planning Matrix). The result of the research shows that the right competitiveness strategy is product development strategy by developing the type and variant of tempe product, especially the change of form and packaging which is more interesting and hygienic so that it can give the added value of the product and increase the selling price, which in turn will increase the business profit and can overcome the weaknesses in the burden of interest costs on loans provided by microfinance institutions.</em>

scholarly journals Analisa Strategi Pengembangan Bisnis PT Tanabe Indonesia Dalam Mengahadapi Era Jaminan Kesehatan Nasional

2020 ◽  
Vol 4 (5) ◽  
pp. 173
Author(s):  
Midyan Aji Arso
Keyword(s):  
Development Strategy ◽  
Production Efficiency ◽  
Swot Analysis ◽  
Secondary Data ◽  
Business Development ◽  
Efficiency And Effectiveness ◽  
The Face ◽  
Qualitative Descriptive ◽  
Focus Strategy ◽  
Descriptive Method

This research was conducted to analyze the business development strategy of PT Tanabe Indonesia in the face of the JKN era, by describing the internal conditions such as Marketing, Finance, production and human resources and also external condition of companies, namely the five-force analysis. Then a SWOT analysis is performed to identify the strengths, weaknesses, opportunities and threats. The study was conducted with a qualitative-descriptive method using primary and secondary data collection techniques through interviews, observation and identification of company documents. From the results of the study it was concluded that the business development strategy in facing the JKN era carried out by PT Tanabe Indonesia was a focus strategy, namely focusing the company on narrower market segments and maintaining production efficiency and effectiveness.

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