scholarly journals DETERMINED CONSUMERS ONLINE PURCHASE INTENTION FACTORS BY CONSIDERING RISK AND E-TRUST

2020 ◽  
Vol 4 (2) ◽  
pp. 293
Author(s):  
Aulia Fashanah Hadining ◽  
Salmah Ayu Haryanti ◽  
Tazkia Rasyid Munajat
Keyword(s):  
Purchase Intention ◽  
Financial Risk ◽  
Influential Factors ◽  
Physical Interaction ◽  
Research Model ◽  
Online Purchases ◽  
Research Survey ◽  
Online Purchase ◽  
Shopping Experience ◽  
The Individual

Niat pembeli adalah salah satu pendorong utama bagi pembeli untuk melakukan transaksi pembayaran dan akhirnya membeli produk atau layanan. Semakin tinggi niat beli, semakin besar keinginan individu untuk membeli barang. Ini juga berlaku untuk pembelian online menggunakan e-commerce. Transaksi pembelian online memiliki karakteristik bahwa tidak ada interaksi fisik antara pembeli, penjual, dan proses pembayaran. Niat pembelian online dapat dipengaruhi oleh berbagai faktor. Berdasarkan studi sebelumnya, faktor-faktor penting dalam pembelian online adalah faktor pengalaman berbelanja, risiko yang mungkin, dan kepercayaan pada situs web penyedia layanan e-commerce. Penelitian ini bertujuan untuk mengetahui faktor-faktor yang berpengaruh dalam niat pembelian online dengan membangun model penelitian. Model dalam penelitian ini adalah kombinasi variabel penelitian dari penelitian sebelumnya. Ada tujuh variabel penelitian dengan sepuluh hipotesis penelitian. Variabel yang digunakan untuk menyusun model penelitian adalah Pengalaman Belanja Online, Kualitas Web, Risiko Produk, Risiko Keuangan, Risiko Privasi, E-Trust, dan Niat Pembelian Online. Tahap selanjutnya dari penelitian ini adalah melakukan survei penelitian dan mengolah hasil data menggunakan SMART PLS 3.0.The buyer's intention is one of the main drivers for a buyer to make payment transactions and end up buying products or services. The higher the purchase intentions, the greater the willingness of the individual to buy the goods. This also applies to online purchases using e-commerce. Online purchase transactions have the characteristic that there is no physical interaction between the buyer, seller, and payment process. The online purchase intention can be influenced by various factors. Based on previous studies, important factors in online purchasing are shopping experience factors, possible risks, and trust in e-commerce service provider websites. This study aims to determine the influential factors in online purchase intention by building a research model. The model in this study is a combination of research variables from previous studies. There are seven research variables with ten research hypotheses. The variables used to compile the research model are Online Shopping Experience, Web Quality, Product Risk, Financial Risk, Privacy Risk, E-Trust, and Online Purchase Intention. The next stage of this research is to conduct a research survey and processing the results of data using SMART PLS 3.0.

scholarly journals Critical Review: Factors Affecting Online Purchase Intention Generation Z

2021 ◽  
Vol 4 (1) ◽  
pp. 354-363
Author(s):  
Yolanda Veybitha ◽  
Lizar Alfansi ◽  
Muhartini Salim ◽  
Effed Darta
Keyword(s):  
Purchase Intention ◽  
Purchase Intentions ◽  
Research Model ◽  
Model Framework ◽  
Factors Affecting ◽  
Online Purchases ◽  
Online Purchase ◽  
Generation Z ◽  
Framework Model ◽  
Consumer Data

This review aims to examine in depth what factors influence Generation Z's online purchase intention. In addition, the author also examines the online shopping research framework model as a reference to be developed in further research. The author collects the results of previous studies regarding online purchase intentions for 10 years (2011 – 2021) from various international journal sources. Based on the results of previous studies, the research model framework uses TAM (Technology Acceptence Model) variables, trust, social factors, security, and website quality. The main finding in previous research shows that the security factor greatly determines a person's online purchase intention. The security factor here is not just a product guarantee to consumers, but also about consumer data that is not easily hacked by irresponsible parties. The convenience of the payment system also influences online purchase intentions. In addition, utilitarian and hedonic motives encourage individuals to make online purchases. The utilitarian motive is concerned with consumer needs, while the hedonic motive emphasizes pleasure.

Uncertainty Avoidance and Consumer Cognitive Innovativeness in E-Commerce

2021 ◽  
pp. 1664-1685
Author(s):  
Osama Sohaib ◽  
Kyeong Kang ◽  
Iwona Miliszewska
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
New Product ◽  
Uncertainty Avoidance ◽  
Cultural Value ◽  
Website Design ◽  
Shopping Experience ◽  
Path Modelling ◽  
Business To Consumer ◽  
The Individual

This article describes how despite the extensive academic interest in e-commerce, an investigation of consumer cognitive innovativeness towards new product purchase intention has been neglected. Based on the stimulus–organism–response (S–O–R) model, this study investigates the consumer cognitive innovativeness and the moderating role of the individual consumer-level uncertainty avoidance cultural value towards new product purchase intention in business-to-consumer (B2C) e-commerce. Structural equation modelling, such as partial least squares (PLS) path modelling was used to test the model, using a sample of 255 participants in Australia who have had prior online shopping experience. The findings show that the online store web atmosphere influences consumers' cognitive innovativeness to purchase new products in countries with diverse degrees of uncertainty avoidance such as Australia. The results provide some guidance for a B2C website design based on how individual's uncertainty avoidance and cognitive innovativeness can aid the online consumer purchasing decision-making process.

scholarly journals How Social Ties Influence Customers’ Involvement and Online Purchase Intentions

2020 ◽  
Vol 16 (3) ◽  
pp. 395-408
Author(s):  
Liang Ma ◽  
Xin Zhang ◽  
Xiaoyan Ding ◽  
Gaoshan Wang
Keyword(s):  
Purchase Intention ◽  
Online Shopping ◽  
Social Ties ◽  
Underlying Mechanism ◽  
Purchase Intentions ◽  
Purchase Behavior ◽  
Customer Involvement ◽  
Online Purchase ◽  
Shopping Experience ◽  
Positive Effect

A major challenge confronting online retailers is that of stimulating consumer online purchase intention. Many studies have explored the factors that affect consumer purchase behavior; however, few have described the underlying mechanism that links the online shopping experience to social ties and the effect of their strength on purchase intentions. This study adapted the stimuli–organism–response (S–O–R) model to analyze the effects of the online shopping experience on customer involvement and online purchase intention under conditions of weak and strong social ties. Two quasi-experiments were conducted to test the research model and hypotheses. The results showed that online shopping experience had a positive effect on customer involvement, and this involvement in turn had a positive effect on online purchase intention in the strong-tie group and the weak-tie group. Cognitive and affective involvement played partial mediating roles between the online shopping experience and online purchase intention in the weak-ties group and full mediating roles in the strong-ties group. The effects of online shopping experience on customer involvement and online purchase intention differed between the two tie strength groups. The implications of these findings for researchers and practitioners are discussed.

scholarly journals Applying Diffusion of Innovation in Online Purchase Intention through Social Network: A Focus Group Study of Facebook in Thailand

2013 ◽  
Vol 5 (3) ◽  
pp. 144-154 ◽  
Author(s):  
Atchara Leerapong
Keyword(s):  
Social Network ◽  
Focus Group ◽  
Diffusion Of Innovation ◽  
Purchase Intention ◽  
Relative Advantage ◽  
Alternative Theory ◽  
Slight Variation ◽  
Research Model ◽  
Theoretical Understanding ◽  
Online Purchase

Although there are several studies on factors affecting online purchase intention in social media website using the Technology Acceptance Model (TAM), little research exists with respect to the study using different theories. This research is one of the studies that using an alternative theory, Diffusion of Innovation Model. This paper reports the findings of recent focus group research among working adult (ages 25 to 34), which examined the factors that influence their online purchase decision through online social network, particularly Facebook. The findings are presented and discussed in order to refine the preliminary research model that was developed from an extensive review of literature. Methods: Two focus groups involving 15 participants were recruited in Trang, Thailand. Researchers analyzed and coded the data according to research model and hypotheses. Results: Focus group respondents ranked in order of importance relative advantage, trust, perceived risk, compatibility as the factors that encouraged or discouraged them from purchasing product through Facebook. The findings of factors and their attributes from this study are in line with the findings in the literature with slight variation. Conclusions: This research makes a contribution to the development of a theoretical understanding of online purchase intention through social network.

scholarly journals Analysis of Millennial Purchase Intention Using Modified UTAUT2 in Yogyakarta City

2021 ◽  
Vol 9 (1) ◽  
pp. 101
Author(s):  
Lusia Tria Hatmanti Hutami
Keyword(s):  
Social Relationships ◽  
Purchase Intention ◽  
Purchase Intentions ◽  
Distribution Area ◽  
Online Purchase ◽  
Shopping Experience ◽  
Facilitating Conditions ◽  
The Impact ◽  
Yogyakarta City

The purpose of this study was to analyse the effect of hedonic motivation and online purchasing habits on online purchase intentions and the effect of habitual mediation on hedonic motivation and online purchase intentions by Millennial. The research method used the AMOS path analysis to 400 students at the Universitas Sarjanawiyata Tamansiswa, Yogyakarta. The results showed that all hypotheses were accepted except hedonic motivation towards online purchase intentions, while habitual mediation of hedonic motivation and online purchase intentions was accepted, thus strengthening this mediation relationship. Thus, it can be concluded that Millennial like the online shopping experience because it is considered fun and amusing and can lead to habitual behaviour. The implication for online purchasing application managers should not only prioritize short-term (momentary) relationships but prioritize long-term relationships therefore consumers become accustomed to using the application. The author's recommendation for managers is to always be creative and innovative, such as creating an attractive and profitable membership program. This research is limited to the number and distribution area of the sample and does not specifically refer to a particular application. Suggestions for further research include the impact of social relationships and the facilitating conditions applied to online purchase intentions.

Uncertainty Avoidance and Consumer Cognitive Innovativeness in E-Commerce

2021 ◽  
pp. 1797-1818
Author(s):  
Osama Sohaib ◽  
Kyeong Kang ◽  
Iwona Miliszewska
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
New Product ◽  
Uncertainty Avoidance ◽  
Cultural Value ◽  
Website Design ◽  
Shopping Experience ◽  
Path Modelling ◽  
Business To Consumer ◽  
The Individual

This article describes how despite the extensive academic interest in e-commerce, an investigation of consumer cognitive innovativeness towards new product purchase intention has been neglected. Based on the stimulus–organism–response (S–O–R) model, this study investigates the consumer cognitive innovativeness and the moderating role of the individual consumer-level uncertainty avoidance cultural value towards new product purchase intention in business-to-consumer (B2C) e-commerce. Structural equation modelling, such as partial least squares (PLS) path modelling was used to test the model, using a sample of 255 participants in Australia who have had prior online shopping experience. The findings show that the online store web atmosphere influences consumers' cognitive innovativeness to purchase new products in countries with diverse degrees of uncertainty avoidance such as Australia. The results provide some guidance for a B2C website design based on how individual's uncertainty avoidance and cognitive innovativeness can aid the online consumer purchasing decision-making process.

scholarly journals Influence of Site Personalization and First Impression on Young Consumers’ Loyalty to Tourism Websites

2021 ◽  
Vol 13 (3) ◽  
pp. 1425
Author(s):  
José Alberto Martínez-González ◽  
Carmen D. Álvarez-Albelo
Keyword(s):  
Purchase Intention ◽  
Descriptive Analysis ◽  
Positive Influence ◽  
Online Purchases ◽  
Online Purchase ◽  
Generation Z ◽  
Positive Attitudes ◽  
First Impression ◽  
Young Consumers ◽  
Tourism Websites

This study analyzes the influence of site personalization, first impression, and design on young consumers’ loyalty to tourism websites. It is a new and necessary study, taking into account the multimedia profile and purchasing potential of the studied segment, the need for increasing online consumer loyalty, and the tourism websites’ relevance. Based on previous findings and using a sample of 609 young consumers, a causal model (PLS) is designed that is practical, novel, and significantly predicts online loyalty. The descriptive analysis results show young consumers’ positive attitudes toward e-commerce and their high online use and potential for making online purchases. The significant influence of site personalization on consumers’ first impression is also confirmed. In addition, first impression influence perceived website quality, and, in turn, this quality affects consumers’ online purchase intention and loyalty to the website. Finally, it is shown that online purchase intention has a direct and positive influence on website loyalty. Thus, this study provides tourism managers with the knowledge to encourage young consumers’ loyalty to their websites in a market orientation context. It can be achieved by acting on the site’s personalisation, the first impression, and the design of the site. The generational approach (Generation Z) also allows the conclusions and implications to be transferred to other regions and sectors.

scholarly journals Factors Affecting Online Purchase Intention: A Case Study of Malaysian Consumers

2021 ◽  
Vol 6 (10) ◽  
pp. 429-436
Author(s):  
Mohd Zulfakar Mohd Nawi ◽  
Samihatunnadzirah Sulaiman
Keyword(s):  
Consumer Choice ◽  
Purchase Intention ◽  
Average Score ◽  
Test Results ◽  
Key Factors ◽  
Safety Factors ◽  
Factors Affecting ◽  
Online Purchases ◽  
Online Purchase

Online purchase is chosen as an easy step to spend on getting our essentials without having to line up at the counter. The objective of this research is to study online purchasing practices and the factors that influence them. In addition, the study also aims to examine the differences in online purchasing practices by selected background factors (gender, stratum, generation, ethnicity, home income, education level and zone). The population of this study consisted of users over the age of 17 who were selected by convenience through the 'mall intercept' method. T-test results showed significant differences (t = -3.156, p = 0.001) for online purchase practice scores between male and female respondents. ANOVA test results also show significant average score differences in terms of generation [F (3, 1298) = 3,475, p = 0.016], ethnicity [F (4, 1291) = 3,678, p = 0.006], and income [F (4, 1227) = 6,935, p = 0.000] while no differences are reported for the level of education, zone and stratum when p > 0.05. The findings also show that only five key factors were the consumer choice before make online purchases, which are safety factors, products offered, risks, can trusted and user experience.

scholarly journals IMPACT OF PERCEIVED RISK ON CUSTOMER’S ONLINE PURCHASE INTENTION TOWARDS BRANDED APPARELS

2021 ◽  
Vol 1 (1) ◽  
pp. 38-62
Author(s):  
Wajiha Iqbal
Keyword(s):  
Perceived Risk ◽  
Purchase Intention ◽  
Financial Risk ◽  
Negative Influence ◽  
Social Risk ◽  
Security Risk ◽  
Online Purchase ◽  
Two Factors ◽  
Product Risk ◽  
The Impact

The purpose of the current research is to assess the influence of perceived risk on the online purchase intention of customers towards branded apparels. To discuss perceived risk, the use of five different factors was made which are product risk, time risk, social risk, security risk, and financial risk. It has evaluated the impact of these risks on online purchase intention. To collect data, a survey has been used as a method and quantitative analysis used for testing the hypothesis established. Data were collected from 20 respondents who participated in the survey online and the collected data were analyzed by using IBM SPSS Statistics 25. The findings suggest that there is an influence of perceived risk on consumers when they are purchasing branded apparel online. Two factors product and financial risk have a significant and negative influence on customers online purchase intention. However, other factors which are security, social, and time risk are insignificant. In the context of practical implications, this study would be helpful for online retailers and would provide them with an overview of the customer’s perspective regarding the risks that restrict them from purchasing branded apparel online.

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