Performing the Norm

MedienJournal ◽  
2017 ◽  
Vol 34 (4) ◽  
pp. 35-47
Author(s):  
Andra Siibak

Semi-structured interviews (N=21) with young SNS „Rate“ profile owners were carried out in order to analyse the main trends in visual self-presentation strategies that 10-12-year-old Estonians use, and have perceived to be in use by others, on SNS. The aim of the study was to capture the role that the norms and rules of mediated culture, as well as the online peer group, have on the visual self-presentation strategies of the young on online environments. The findings of the study indicate that the youth are well aware of the rules and schemas prevalent in the online environments and form their self-presentation according to these norms of the peer culture. Although the understanding of what is considered „cute” enough to be uploaded on the SNS is in constant flux, the young are very conscious of publishing only the very best images of themselves. Thus, I suggest that the impression management on SNS consists of various strategically calculated acts in order to create a desired persona. A four-staged model of visual impression management used by the pre-teens on SNS is provided.

2019 ◽  
Vol 13 (2) ◽  
pp. 243-276 ◽  
Author(s):  
Lucie Merunková ◽  
Josef Šlerka

To investigate how people form their identity on social networks and control the impressions they invoke in their audiences, we analyzed personal profiles of 50 university student Facebook users using Erving Gofmann´s dramaturgical theory. We identified five basic forms through which users create and present their identities: The Public diary, The Influencer, The Entertainer, Job and education and Hobby, as well as the appropriate secondary roles performed by users who interact with them.These findings are corroborated by 8 semi-structured interviews with respondents, which enable a more in-depth exploration of the way they use Facebook, the social interactions they participate in, their motivation for posting contributions, and how they engage in impression management, perceive privacy and resolve issues caused by multiple audiences.A better understanding of how privacy is conceived and what motivates users to share their personal information online is essential for public authorities’ cooperation on shaping company privacy policies and creation of appropriate legal regulations.The key results confirm the presence of conscious effort to make a desired impression and prove Goffman’s theory of face-to-face interactions to be relevant in the context of online social networks.


2017 ◽  
Vol 8 (1) ◽  
pp. 47
Author(s):  
Puspa Aqirul Mala

This research explores about selfies phenomenon, especially how people managing their self-presentation through selfies on the Facebook. Computer Mediated Communications (CMC) and Erving Goffman’s Dramaturgi become basic theory in this research. Six informants were active uploaded their selfies and all of them are students of Communications Science in Muhammadiyah University of Surakarta. Phenomenology qualitative data result that informants are active managing their visual impression management on Facebook. They consider that Facebook is a stage and themself is an actor, so they can managing their selfies easily. Formed the charactheristic of CMC consist of: interactive, editable, de massified, and  asynchronity.


2021 ◽  
Vol 20 (2) ◽  
pp. 61-74
Author(s):  
Franciska Krings ◽  
Irina Gioaba ◽  
Michèle Kaufmann ◽  
Sabine Sczesny ◽  
Leslie Zebrowitz

Abstract. The use of social networking sites such as LinkedIn in recruitment is ubiquitous. This practice may hold risks for older job seekers. Not having grown up using the internet and having learned how to use social media only in middle adulthood may render them less versed in online self-presentation than younger job seekers. Results of this research show some differences and many similarities between younger and older job seekers' impression management on their LinkedIn profiles. Nevertheless, independent of their impression management efforts, older job seekers received fewer job offers than younger job seekers. Only using a profile photo with a younger appearance reduced this bias. Implications for the role of job seeker age in online impression management and recruitment are discussed.


ICCD ◽  
2018 ◽  
Vol 1 (1) ◽  
pp. 22-25
Author(s):  
Atiya Isfahani

Human interactions are being communicated by means of electronic, Internet-based Medias. This research is about representation differ in presentation on online dating applications. This study is aimed at understanding how images are used as a means of creating an identity, specifically through Tinder. Self-presentation is divided into two parts: the front region and the back region. The front region is the area where a person displays a self-presentation that he/she wants to show the audience or user in this context in the picture. Front region consists of setting, appearance, and manner that are related to each other. In the back region, the appearance is a visual appearance that is not displayed or any activity performed. That will create impression management in Tinder which create personal branding. In this study qualitative method are used to answer the research questions. The process of research involves emerging questions and procedures, data typically collected in the participant’s setting, data analysis inductively building from particulars to general themes, and the researcher making interpretations of the meaning of the data. The results showed that starting from self-presentation, every participant have their own style to build their own personal branding to make him/her unique among all the other tinder user. This allows them to stand out. The implication of this research is the need for management of personal branding for every individual involved because personal branding is really important as a form of self-presentation in order to compete in relationship or business.


1998 ◽  
Vol 22 (1) ◽  
pp. 20-24 ◽  
Author(s):  
Matthew Hodes ◽  
Jayne Creamer ◽  
James Woolley

This study investigated the links between aspects of cultural life and response to ethnic monitoring questions, and compared parental and adolescents' responses. Questionnaires were given to consecutive attenders at a child and adolescent psychiatry department situated in central London. Forty-seven parents participated, and 24 adolescents (aged 12–16 years) also completed questionnaires. Parents came from many parts of the world and their offspring were mostly born in the UK, but had varied cultural life with respect to language, peer group and diet. Just over half of the offspring were regarded as ‘White British’ by parents but the second largest group was that marked ‘other’, who all had mixed identity. There were differences in how parents described adolescents, especially in relation to peer culture. Since ethnic categories have limitations the data should be used carefully, and for many aspects of health planning and delivery other cultural variables would be useful. Consideration should be given to the need for specifying whether adolescents or their parents should respond to ethnic monitoring questions.


2019 ◽  
Vol 12 (1) ◽  
pp. 155-168
Author(s):  
Roberta Biolcati

Background: Self-esteem is a critical factor in online impression management strategies and could play a crucial role in explaining women’s selfie-posting behaviours. Previous works examining relationships between self-esteem and self-presentation on social media have yielded controversial results. Objective: This study was performed to clarify the relationship between self-esteem and the frequency of taking and posting own, group and partner selfies on Social Networking Sites (SNS). Methods: A sample of 692 Italian young women (18-28 years old) completed questionnaires on self-esteem, satisfaction with life, body satisfaction and selfie posting bahaviours. The low self-esteem group was compared with the high self-esteem group. Results: Results showed that women with low self-esteem are more dissatisfied with their body image and life and significantly they post fewer types of selfies compared to women with high self-esteem. Conclusion: Findings from this study provide new insights into the relation between self-esteem and selfie impression management strategies.


Humans are becoming increasingly reliant on interconnected technologies to go about their daily lives in the personal and professional spheres. From finding romance, to conducting businesses entirely online, receiving health services, shopping, banking, and gaming, the Internet and World Wide Web open up a world of possibilities to people across the globe. Understanding the psychological processes underlying and influencing the thinking, interpretation, and behavior associated with this online interconnectivity is the core premise of Cyberpsychology. This book explores a wide range of cyberpsychological processes and activities through the research and writings of some of the world’s leading cyberpsychology experts. The book covers a broad range of topics spanning the key areas of research interest in this emerging field of enquiry and will be of interest to those who have only recently discovered the discipline as well as more seasoned cyberpsychology researchers and teachers. The book contains eight sections, and includes contributions spanning the breadth of current academic and public interest. Topics include: online research methods, self-presentation and impression management, technology across the lifespan, interaction and interactivity, online groups and communities, social media, health and technology, video gaming, and cybercrime and cybersecurity.


2019 ◽  
Vol 7 (2) ◽  
pp. 68
Author(s):  
Fanny Duckert ◽  
Kim Edgar Karlsen

Ten Norwegian TV-hosts, all nation-wide celebrities, were interviewed about their experiences with critical media exposure. How did they perceive their relationship with the press?  What were the main sources of stress? How did they cope? All expressed a strong focus on impression management and self-presentation. The majority described an independent and often playful interaction with the press, in order to keep control over their programs and their privacy.All had experienced negative media exposure. Sources of stress were one-sided presentations, evil informers, personal attacks, and harming their family. They experienced both direct effects by the media coverage, and indirect effects through interaction with other people.The majority used problem-focused coping strategies, actively influencing the media coverage; emotion-focused strategies, regulating their thoughts and feelings; and meaning-focused strategies, allowing reflection. Proactive self-presentation work helped maintain and protect their identities.Two of the participants reported using more defensive strategies, and had suffered more intensely.


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