scholarly journals The Impression Management Strategy of the Candidates of Governor-Vice Governor of DKI Jakarta on Social Media

Author(s):  
Endah Murwani

The use of social media is not only important but also strategic means of political communication in the Regional Leader Election (Pilkada) of DKI Jakarta and is interesting to be examined, particularly from the view of Erving Goffman’s Self Presentation—Impression Management Theory. This research aims at illustrating the impression management strategy of the Governor-Vice Governor candidates for DKI Jakarta, namely Ahok-Djarot and Anies-Sandi, through social media. We apply qualitative analyses to the Instagram feeds and Twitter timelines of the two duos from October 2016 to April 2017. The result shows that the candidates attempt to present themselves by projecting the images they want. Ahok-Djarot applies three strategies: 1) credibility strategy, presenting competency, achievements, performance during their time in the office of DKI Jakarta as well as their characters—enthusiastic, firm, and focus to positive matters; (2) politeness strategy, by illustrating themselves as two concerned, friendly, and humorist persons; (3) influencing strategy, to spread influence; (4) self-deprecating strategy to draw sympathy from the citizens about the problems faced by Ahok. On the other hand, Anies-Sandi utilize these three strategies: 1) affinity seeking and politeness strategy to make them acknowledged and liked by the netizens; 2) image confirming strategy to make the netizens have the image of who Anies-Sandi are; and (3) credibility strategy by showcasing their achievements prior to being the Governor-Vice Governor of DKI Jakarta candidates.

Young ◽  
2019 ◽  
Vol 28 (2) ◽  
pp. 157-174 ◽  
Author(s):  
Petter Bae Brandtzaeg ◽  
María-Ángeles Chaparro-Domínguez

The process of self-presentation is significantly complicated for people growing up with social media. Many individuals have time-stamped digital footprints in social media from early youth to adulthood. However, little is known about long-term consequences for these individuals, their experience of time and their identity transition from youthful experimentation to a professional identity in social media. Through 15 in-depth interviews, our study explores challenges concerning identity transition and impression management in social media for young adults who have recently entered working life as journalists. Our participants described how they curated their image and self-censored both their previous and current self-generated content in social media. We also find that many have actively opted for passive and peace-keeping self-presentation and use of social media or for turning their usage into private messaging platforms, masking their online identity. Some participants indicated they felt trapped by their own identity making in social media.


2021 ◽  
Vol 20 (2) ◽  
pp. 61-74
Author(s):  
Franciska Krings ◽  
Irina Gioaba ◽  
Michèle Kaufmann ◽  
Sabine Sczesny ◽  
Leslie Zebrowitz

Abstract. The use of social networking sites such as LinkedIn in recruitment is ubiquitous. This practice may hold risks for older job seekers. Not having grown up using the internet and having learned how to use social media only in middle adulthood may render them less versed in online self-presentation than younger job seekers. Results of this research show some differences and many similarities between younger and older job seekers' impression management on their LinkedIn profiles. Nevertheless, independent of their impression management efforts, older job seekers received fewer job offers than younger job seekers. Only using a profile photo with a younger appearance reduced this bias. Implications for the role of job seeker age in online impression management and recruitment are discussed.


Author(s):  
Ruth Grüters ◽  
Knut Ove Eliassen

AbstractTo understand the success of SKAM, the series’ innovative use of “social media” must be taken into consideration. The article follows two lines of argument, one diachronic, the other synchronic. The concept of remediation allows for a historical perspective that places the series in a longer tradition of “real time”-fictions and media practices that span from the epistolary novels of the 18th century by way of radio theatre and television serials to the new media of the 21st century. Framing the series within the current media ecology (marked by the connectivity logic of “social media”), the authors analyze how the choice of the blog as the drama’s media platform has formed the ways the series succeeded in affecting and mobilizing its audience. Given the long tradition of strong pedagogical premises in the teenager serials of publicly financed Norwegian television, the authors note the absence of any explicit media critical perspectives or didacticism. Nevertheless, the claim is that the media-practices of the series, as well as the actions and discourses of its followers (blogposts, facebook-groups, etc.), generate new insights and knowledge with regards to the series’ form, content, and practices.


ICCD ◽  
2018 ◽  
Vol 1 (1) ◽  
pp. 22-25
Author(s):  
Atiya Isfahani

Human interactions are being communicated by means of electronic, Internet-based Medias. This research is about representation differ in presentation on online dating applications. This study is aimed at understanding how images are used as a means of creating an identity, specifically through Tinder. Self-presentation is divided into two parts: the front region and the back region. The front region is the area where a person displays a self-presentation that he/she wants to show the audience or user in this context in the picture. Front region consists of setting, appearance, and manner that are related to each other. In the back region, the appearance is a visual appearance that is not displayed or any activity performed. That will create impression management in Tinder which create personal branding. In this study qualitative method are used to answer the research questions. The process of research involves emerging questions and procedures, data typically collected in the participant’s setting, data analysis inductively building from particulars to general themes, and the researcher making interpretations of the meaning of the data. The results showed that starting from self-presentation, every participant have their own style to build their own personal branding to make him/her unique among all the other tinder user. This allows them to stand out. The implication of this research is the need for management of personal branding for every individual involved because personal branding is really important as a form of self-presentation in order to compete in relationship or business.


2018 ◽  
Vol 3 (1) ◽  
Author(s):  
Aminah Aminah

This study aims to explain the role of Social Media "Facebook" and its impacts ahead of the elections of regional heads in 2017 in Aceh Jaya district. Data required in this study was obtained through literature and field research. The research literature is done by reading textbooks, legislation, and other reading materials related to this research. While the field research conducted by interviewing informants. The results showed that social media "Facebook" very effective way of delivering a variety of things including the introduction of a track record as well as the vision and mission of the future leaders of Aceh Jaya fore. Campaigns that use social networking "Facebook" more influential than campaigns that are only focused on the delivery of any information or content (in the sense of simply using billboard and his card only). In the use of social media "Facebook" there are various impacts. There are two impacts: the effect of positive and negative impacts. The positive impact of the using social media "Facebook" in the election of Aceh Jaya, namely (1) the establishment of kinship fellow Team (timses) of each candidate, (2) can foster public participation in politics (3) provides information on the dynamics of the election in Aceh Jaya (4) to introduce the candidates (5) to introduce the vision and mission of the candidates. As for the negative impact of (1) to attack each other between supporters and supporters Irfan TB Well yahGam (2) Dropping Party Opposition. Keywords: Role of Facebook, Political Communication and Election


2021 ◽  
Author(s):  
Christian Campbell

In the early days of the Internet, many political communication theorists held the utopian belief that political actors would use online tools to communicate directly with members of the public, and thereby bolster political engagement and enrich democracy. Unfortunately, studies over the past two decades found that political websites were not usually used to interact directly with the public, but instead were used to simply disseminate information in a one-way information-sharing model. However, the emergence of social media sites presents political actors with the opportunity to interact with the public far more easily than websites had previously allowed. Given the widespread adoption and high usage rates of social media sites, these online resources could potentially open up a space for public discussion about politics and allow political actors to interact directly with members of the public. Literature indicates that this type of shared space is conducive to the kind of civic mindset that leads to higher rates of political engagement. Research on political uses of social media tends to focus on the use of social media engagement. Research on political uses of social media tends to focus on the use of social media within elections, such as the 2008 U.S presidential election, and on the use of social media by national governments. I have chosen instead to examine how a group of municipal councilors in Toronto, Ontario uses social media. These politicians have the greatest need to interact directly with individuals throughout their term of service because municipal councilors are expected to know the members of their ward far more intimately than federal, or even provincial, politicians. My study focuses on the use of Facebook because literature indicates that it is the most political social media platform and that it presents politicians with the greatest opportunity to foster political engagement online. Through analysis of the Facebook pages of Toronto city councilors this study examines the degree to which councilors use Facebook to engage their followers, whether certain citizens are consistently engaged in ongoing political discussions, and whether small communities of politically engaged citizens develop around the Facebook profiles of councilors.


2017 ◽  
Vol 6 (1) ◽  
pp. 40-49
Author(s):  
John Hill

Understanding political communication using a networked model is not simply a case of opposing linear with nonlinear communication, of mainstream media with social media, or television with the internet. Rather it is about seeing the whole of the communication system as complex, unstable and indeterminate. Networked communication includes within it both broadcast and dialogue but does not separate them out. Each part of the system has the capacity to determine the potential of the other, with meaning a product of the change they effect on the system as a whole. Understanding broadcast as existing within a networked model reopens the potential for invention that the statistical model of information must foreclose in order to function.


Author(s):  
Ahmet Sarıtaş ◽  
Elif Esra Aydın

Today, using of the internet extended social media by individuals habitually enables both the business firms and politicians to reach their target mass at any time. In this context, internet has become a popular place recently where political communication and campaigns are realized by ensuring a new dimension to political campaigns. When we examine the posts and discussions in the social media, we can say that they are converted into open political sessions. As there are no censorship in such channels, individuals have a freedom to reach to any partial/impartial information and obtain transparent and fast feedback, and with this regard, political parties, leaders and candidates have a chance to be closer to electors. In this study, it is aimed to give information about the social media, present what medium has been used for election campaigns from the past until today and besides, by considering the effects of effective and efficient use of social media and new trends related to the internet by politicians, together with their applications in the world, to make suggestions about its situation and application in Turkey.


Author(s):  
Helin Alagöz Gessler

This chapter analyses the effects of social media on political communication and the role they play in government-citizen relations by focusing on the Twitter ban phenomenon in Turkey in March 2014. The chapter asks the reasons of government intervention in social media, particularly Twitter. It argues that Twitter makes, on the one hand, a significant contribution to the evolution of political participation as it diversifies the process and methods of political communication. On the other hand, it introduces a new type of security dilemma which encourages governments to consider taking measures against social media to protect their authority.


Author(s):  
Apoorv Durga ◽  
M. L. Singla

Usage of social media within organizations' value chains has been increasing rapidly. There are several benefits and savings projected due to usage of social media. As a result, there is also a lot of hype that is typical of any new web phenomenon. On the other hand, saner voices are cautioning against excessive hype and point to high failure rate of social media initiatives. Lack of best practices or frameworks and incomplete understanding of how to make best use of social media are some of the reasons cited for this high failure of social media initiatives. In addition, there are several other aspects related to governance, people, and processes that need to be addressed to improve success rate of these initiatives. Therefore, effective implementation of a social media initiative includes addressing all those aspects that relate to governance, people, and processes. The authors use a construct, “Social Media Readiness,” that encapsulates these aspects. This chapter summarizes research that shows how readiness can impact social media use.


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