scholarly journals The Declining use of the Term Market Research

2016 ◽  
Vol 58 (4) ◽  
pp. 503-522 ◽  
Author(s):  
Daniel Nunan
Keyword(s):  
Empirical Data ◽  
Market Research ◽  
The Past ◽  
Economic Context ◽  
Key Stakeholders ◽  
Research Sector ◽  
Future Success ◽  
Core Activity ◽  
Contemporary Context

This paper analyses the use of the term ‘market research’ in a contemporary context. Although the term is well established as an industry definition, its use and meaning have become increasingly contested. This study brings together empirical data from a range of sources that reflect key stakeholders within the market research sector. Findings suggest that the term ‘market research’ has become increasingly marginalised amongst these key stakeholders. Few of the leading research firms use this term to describe their core activity, and data suggest that wider use of the term has declined over the past decade. Where ‘market research’ is used, the term is typically demoted to describing a set of skills rather than a strategic concept around adding value. A number of explanations for this are explored, including isomorphism among research firms, the role of research in generating value, and the broader economic context in which research takes place. Finally, the paper considers whether continuing use of the term is beneficial to the future success of the research sector.

scholarly journals Public policy, public utility and citizens: The impact of privatization

2017 ◽  
Author(s):  
Μαντώ Λαμπροπούλου (Manto Lampropoulou)
Keyword(s):  
Public Utility ◽  
Network Industries ◽  
Public Enterprises ◽  
Economic Implications ◽  
The Past ◽  
Key Stakeholders ◽  
Post War ◽  
The Impact ◽  
The Relationship

Over the past two decades, utilities policy in Greece has been steadily shifting towards privatization and liberalization. This shift signified a critical reconsideration of the boundaries and the dynamics of the relationship between the state and the market in network industries. Public debate usually focuses on issues of ownership of public enterprises and economic performance. On the contrary, this book places the emphasis on the socio-economic implications of utilities policy for citizens. A key issue is the impact of privatization on the relationship between government (state), public enterprises (market) and citizens (society). The study covers the period from the post-war state monopolies to the current circumstances of mixed/private ownership of public enterprises and liberalized markets. The main questions addressed in this book are the following: What is the rationale (legitimization) for government intervention in the utilities sector? What are the politics of nationalization and privatization? How different policy contexts affect the institutional, organizational and regulatory framework of the utilities sector? Who are the key-stakeholders and policy actors? What is the role of citizens? What is the (re)distribution of utilities policy costs and benefits among stakeholders?

Reading Machines

2011 ◽  
Author(s):  
Stephen Ramsay
Keyword(s):  
Text Analysis ◽  
Digital Revolution ◽  
The Core ◽  
The Past ◽  
Interpretive Analysis ◽  
Computer Based ◽  
New Form ◽  
Critical Interpretation ◽  
Core Activity

Besides familiar and now commonplace tasks that computers do all the time, what else are they capable of? This study of computational text analysis examines how computers can be used as “reading machines” to open up entirely new possibilities for literary critics. Computer-based text analysis has been employed for the past several decades as a way of searching, collating, and indexing texts. Despite this, the digital revolution has not penetrated the core activity of literary studies: interpretive analysis of written texts. Computers can handle vast amounts of data, allowing for the comparison of texts in ways that were previously too overwhelming for individuals, but they may also assist in enhancing the entirely necessary role of subjectivity in critical interpretation. This book discusses the importance of this new form of text analysis conducted with the assistance of computers. The book suggests that the rigidity of computation can be enlisted by intuition, subjectivity, and play.

scholarly journals Good and Bad Times of Social Innovations: The Case of Universal Basic Income in Finland

2014 ◽  
Vol 9 (1-2) ◽  
Author(s):  
Pertti Koistinen ◽  
Johanna Perkiö
Keyword(s):  
Social Security ◽  
Conceptual Framework ◽  
Critical Points ◽  
Empirical Data ◽  
Agenda Setting ◽  
Social Security Reform ◽  
Basic Income ◽  
Economic Context ◽  
Social Innovations

AbstractThis article draws on innovation and agenda-setting theories to identify critical points in the realization of basic income in Finland. Our empirical data comprise 13 models of either unconditional basic income or social security reform proposals with some similarity to basic income. The models examined were published in Finland between 1984 and 2011. Using these data, we build a conceptual framework that enables us to discuss the role of the content, players, political and macro-economic context, and public interpretations in the successes and failures of the basic income initiatives.

Rethinking the market research curriculum

2018 ◽  
Vol 61 (1) ◽  
pp. 22-32 ◽  
Author(s):  
Daniel Nunan ◽  
MariaLaura Di Domenico
Keyword(s):  
Market Research ◽  
Marketing Practice ◽  
Customer Data ◽  
Research Education ◽  
Marketing Education ◽  
Technology Firms ◽  
The Past ◽  
Research Curriculum ◽  
Recurrent Theme

Addressing the challenge of aligning how market research is practiced and how it is taught has been a recurrent theme in the marketing education literature. Recently, the growth of digital marketing and new forms of customer data have disrupted many traditional aspects of marketing practice. Companies are increasingly able to collect data directly from their customers, via large technology firms or from specialist data providers. This has reduced the demand for the traditional fieldwork-based data collection that remains a core focus within the market research curricula. This article considers the past, present, and future role of market research education in the light of the changing practitioner environment. An audit of market research courses is carried out, weaknesses identified, and suggestions made to better align market research courses with evolving skills requirements. More broadly, the article challenges educators to evaluate the extent to which the marketing curriculum can respond to the disruptions brought by the emerging digital economy.

scholarly journals Handicraft Tourism in Pokhara: Connecting the Past Tradition to the Present

2019 ◽  
Vol 12 (1) ◽  
pp. 33-44
Author(s):  
Prakash Upadhyay
Keyword(s):  
Present Article ◽  
Empirical Data ◽  
Raw Materials ◽  
Job Creation ◽  
Government Policies ◽  
Policy Improvement ◽  
Sustainable Tourism Development ◽  
The Past ◽  
Unique Experience

 Although the importance of handicraft has been widely recognized, the literature regarding the role of handicraft in tourism market is scarce. Based on empirical data, the present article aimed to explore the interplay between handicraft and tourism, the contribution of handicraft in tourism promotion and the challenges faced by handicraft sector in Pokhara, Nepal. This study identifies that there is a significant level of correlation and dependency between handicraft and foreign tourist arrivals, job creation and the increase in income and social status of handicraft shop proprietor. As a harbinger of past tradition, handicraft tourism/souvenir items has created a unique experience for tourist, enriched nation’s pride, belief and identity and connected the past tradition to the present. Lack of effective advertisement/marketing, inequitable price, scarcity of raw materials, intrusion of foreign goods, ineffective government policies are the key challenges of handicraft tourism. Policy improvement, increase in source/supply of raw materials, supply of handicrafts as per demand, creative production and marketing are the ways that can promote handicraft market. Handicraft tourism is not just about displaying and selling products, it is about allowing tourists to truly understand the skill/craft at rear and realize handicrafts unique tradition, linking tourists to artisans to facilitate them understand and appreciate the art. It is necessary recognizing the importance of local handicraft in sustainable tourism development and the importance of tourism as an agent for protection and preservation of traditional crafts, methods of production and cultural milieu.

scholarly journals “Why did it take so long?” Exploring Greek public opinion as an obstacle to the settlement of the Macedonia name dispute

2021 ◽  
pp. 1-20
Author(s):  
Ioannis Armakolas ◽  
George Siakas
Keyword(s):  
Foreign Policy ◽  
Public Opinion ◽  
Empirical Data ◽  
Policy Making ◽  
Emotional Involvement ◽  
The Past ◽  
Key Players ◽  
The Relationship

Abstract The Macedonia name dispute was resolved in 2018 with the signing of the Prespa Agreement. Ambassador Nimetz – one of the key players in the solution efforts – queried recently “Why did it take us so long?”, echoing the confusion of foreign observers about what has routinely been seen as an incomprehensible spat. This article provides more context about the past intractability of the dispute by focusing on the role of Greek public opinion. Taking stock of the literature on the relationship between foreign policy-making and public opinion, our analysis identifies key parameters for investigating the influence of Greek public opinion on policy. We test these parameters against empirical data from a comprehensive poll on the name dispute that was conducted in 2016, only a few months before the start of the negotiations that led to the Prespa Agreement. Our analysis demonstrates the extent and depth of the Greek public’s opposition to any compromise, as well as the emotional involvement in the Macedonia name dispute. The findings have implications for our understanding of the process that led to the settlement of the dispute as well as the challenges of implementing the agreement.

scholarly journals COMMUNICATION STRATEGY OF DAKWAH IN COMMUNITY OF THE MODERN ERA (CASE STUDY IN LENGKONG VILLAGE, SUKOREJO DISTRICT, PONOROGO REGENCY)

2021 ◽  
Vol 2 (2) ◽  
pp. 198-217
Author(s):  
Zaimatul Millah
Keyword(s):  
Empirical Data ◽  
Modern Society ◽  
Communication Strategy ◽  
The Past ◽  
Use Of Technology ◽  
Technological Developments ◽  
Ease Of Access ◽  
Modern Era

Voicing goodness including preaching is an obligation for Muslims. In contrast to the method of preaching the Prophet Muhammad in the past, the ease of doing anything now cannot be separated because of the role of technological developments in disseminating information including preaching. The modern era provides an opportunity for us to invite us to do good by preaching by utilizing technology. However, the ease of access now is also inseparable from the communication strategy of preaching da'i in packaging da'wah messages to attractive and light da'wah methods which are also very much needed by modern society. In this paper the author presents empirical data from the preaching of the Prophet Muhammad which is still relevant to be implemented in the communication strategy of da'wah in modern society. The purpose of this research is that the modern era da'wah strategy must be able to be side by side with advanced science and technology. So that the use of technology in preaching is needed in order to increase faith and devotion to Allah through verbal communication (bil al-oral) and nonverbal (bil al hal). The result of this research is that modern society in Lengkong Village gives a good response and can apply what has been conveyed through the da'wah communication strategy carried out, by utilizing the sophistication of today's technology. Keywords: Strategy, Da'wah Communication, Society, Modern Era

scholarly journals The Discussion about the Book “The People’s Will Party’s Journalism” by E.E. Kolosov in 1930-1932

2020 ◽  
Vol 19 (2) ◽  
pp. 448-467
Author(s):  
Olga V. Shemyakina
Keyword(s):  
Final Stage ◽  
Practical Experience ◽  
Negative Reaction ◽  
Revolutionary Movement ◽  
The Past ◽  
Political Views ◽  
Contemporary Context

The article considers the discussion of the book The Peoples Will Partys Journalism by D. Kuzmin (E.E. Kolosov). Its key question was the role of N.K. Mikhailovskii and L.A. Tikhomirov in the journalism and ideology of the Peoples Will. The discussion is of interest because it involved Marxist historians, old populists, and former Socialist Revolutionaries (Kolosov himself). The first part of the article focuses on the biography of Kolosov and analyses his book in the context of the historiography of populism of the 1920s. The article then scrutinizes the origins and content of the critical Afterword by V.N. Figner and the reasons of her negative reaction to The Peoples Will Partys Journalism. The author pays a special attention to the attitude of V.N. Figner and other old revolutionaries to Tikhomirov and his memoirs which were published in an abridged version in the 1920s. On the basis of published and archival sources the author analyses the opinions of old revolutionaries (A.P. Pribyleva-Korba, M.F. Frolenko, A.V. Yakimova, P.S. Ivanovskaia, N.S. Rusanov) and Marxist historians (I.A. Teodorovich, B.P. Kozmin, B.I. Gorev, P.I. Anatolev). Finally, the article reviews the final stage of the discussion, when Kolosov strove to prove his point, using the language of political accusations, characteristic to the Bolsheviks journalism of the early 1930s. On the basis of the materials of the discussion, the author attempts to discern different approaches to the study of the past of all abovementioned parties. Marxist historians paid a special attention to ideology and genealogy of the revolutionary movement. Figner and other old populists sought to preserve the memory of the revolutionary generation of the 1870s with their distinctive practical experience, psychology and ethics. Kolosov was eager to combine his political views and research interests, putting them in a highly volatile historiographical context of the 1930s. Unlike Figner, Kolosov could not be indifferent to the Marxist literature, so he was trying to find a place for his politics in contemporary context.

Toward a Biregional Agenda for the Twenty-first Century

2000 ◽  
Vol 42 (2) ◽  
pp. 9-34 ◽  
Author(s):  
Andrew Crawley
Keyword(s):  
Latin American ◽  
First Century ◽  
The Political ◽  
The West ◽  
The Past ◽  
Economic Context ◽  
Current State ◽  
The Relationship ◽  
The Eu

In the wake of the 1999 Rio Summit and its focus on biregional cooperation, this article reviews the background and development of European-Latin American relations over the past two decades, the political and economic context, the current state of transatlantic links, and the shortterm prospects for the relationship. Among its several premises is that the EU and Latin America constitute the bulk of the West, and the ways they work together will therefore condition the role of each of them on the international stage.

scholarly journals Perspective of Materiality in Archaeological Heritage

2021 ◽  
Vol 16 (3) ◽  
Author(s):  
Natalija Ćosić
Keyword(s):  
Professional Community ◽  
Archaeological Remains ◽  
Archaeological Heritage ◽  
Research Education ◽  
Stone Monuments ◽  
The Past ◽  
Theoretical Standpoint ◽  
Contemporary Context

In the wider professional community gathered around the notion of archaeological heritage, there is an undisputed consensus that the material traces have to be preserved for research, education and presentation, for the present and future generations. However, the climate change, pollution, intensive urbanization and other perils present a significant source of risk for archaeological remains in their original settings. Additionally, archaeological evidence may be present in the form of skeletal remains, cave drawings, landscapes or negatives of missing objects or materials. Underwater finds, stone monuments, archaeobotanical traces, fortifications, or wooden sanctuaries may all also constitute archaeological remains. In order to be preserved today, each of these examples requires various conditions, processing of material traces and preservation after excavation. Finally, all these artefacts and ecofacts gain different places in the contemporary context. Bearing in mind the variety of situations and forms in which archaeological finds and material remains may occur, it is necessary to reconsider the scope of the content embraced by the term of archaeological heritage and material traces of the past, under the conditions of rapid and intensive changes. Here the theoretical standpoint is applied derived from Bruno Latour, about the role of various actants, live and non-live participants in social processes. In this sense, objects – artefacts and ecofacts, are parts of diverse processes of negotiation and reshaping of their environment. They can equally influence, entice, stop or change processes. In order to contribute to solving this dilemma, the text discusses the notion of archaeological materialities at the intersection of conservation and archaeological perspectives. It is argued that, when facing the current problems, especially in regard to in situ preservation, the answers and inspiration should be sought for in the wider conceptualization of materiality, as the guide and source of specific knowledges, leading to new theoretical insights.

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