Rethinking the market research curriculum

2018 ◽  
Vol 61 (1) ◽  
pp. 22-32 ◽  
Author(s):  
Daniel Nunan ◽  
MariaLaura Di Domenico
Keyword(s):  
Market Research ◽  
Marketing Practice ◽  
Customer Data ◽  
Research Education ◽  
Marketing Education ◽  
Technology Firms ◽  
The Past ◽  
Research Curriculum ◽  
Recurrent Theme

Addressing the challenge of aligning how market research is practiced and how it is taught has been a recurrent theme in the marketing education literature. Recently, the growth of digital marketing and new forms of customer data have disrupted many traditional aspects of marketing practice. Companies are increasingly able to collect data directly from their customers, via large technology firms or from specialist data providers. This has reduced the demand for the traditional fieldwork-based data collection that remains a core focus within the market research curricula. This article considers the past, present, and future role of market research education in the light of the changing practitioner environment. An audit of market research courses is carried out, weaknesses identified, and suggestions made to better align market research courses with evolving skills requirements. More broadly, the article challenges educators to evaluate the extent to which the marketing curriculum can respond to the disruptions brought by the emerging digital economy.

scholarly journals The Declining use of the Term Market Research

2016 ◽  
Vol 58 (4) ◽  
pp. 503-522 ◽  
Author(s):  
Daniel Nunan
Keyword(s):  
Empirical Data ◽  
Market Research ◽  
The Past ◽  
Economic Context ◽  
Key Stakeholders ◽  
Research Sector ◽  
Future Success ◽  
Core Activity ◽  
Contemporary Context

This paper analyses the use of the term ‘market research’ in a contemporary context. Although the term is well established as an industry definition, its use and meaning have become increasingly contested. This study brings together empirical data from a range of sources that reflect key stakeholders within the market research sector. Findings suggest that the term ‘market research’ has become increasingly marginalised amongst these key stakeholders. Few of the leading research firms use this term to describe their core activity, and data suggest that wider use of the term has declined over the past decade. Where ‘market research’ is used, the term is typically demoted to describing a set of skills rather than a strategic concept around adding value. A number of explanations for this are explored, including isomorphism among research firms, the role of research in generating value, and the broader economic context in which research takes place. Finally, the paper considers whether continuing use of the term is beneficial to the future success of the research sector.

scholarly journals How Can Marketing Academics Serve Marketing Practice? The New Marketing DNA as a Model for Marketing Education

2011 ◽  
Vol 33 (3) ◽  
pp. 253-272 ◽  
Author(s):  
Paul Harrigan ◽  
Bev Hulbert
Keyword(s):  
21St Century ◽  
Marketing Channels ◽  
Exact Nature ◽  
Degree Programs ◽  
Integrated Marketing Communications ◽  
Integrated Marketing ◽  
Marketing Practice ◽  
Marketing Education ◽  
Depth Interviews

This article seeks to address how marketing academics can best serve marketing practice through marketing education. It is contended that, where technology is driving marketing in practice, it is afforded significantly less attention in both theory and education. Thus, the marketing graduates being produced from universities are often lacking in the skills that 21st-century marketers require. Where the focus of the article is on marketing education, a broad analysis of the content of marketing textbooks and degree programs is presented and an “old Marketing DNA” presented. The study also adopted an inductive approach to data collection where the aim was to investigate the exact nature, constituency, and role of marketing in organizations. Qualitative in-depth interviews were undertaken with senior marketing managers and executives in U.K. organizations. Findings are organized into the areas of customer-led marketing, value-driven strategic marketing, channels, data-driven marketing, and online and off-line integrated marketing communications. The article concludes that there is a disconnect between marketing education and marketing practice and goes some way to recommending what the response of marketing academia should be through the “new Marketing DNA.” This article aims to inspire a holistic response from marketing educators to bring their practice more in line with what is actually being practiced by marketing practitioners in the 21st century.

scholarly journals IMIA: Coalescing Medical Informatics Worldwide for 40 Years

2007 ◽  
Vol 16 (01) ◽  
pp. 176-185 ◽  
Author(s):  
C. A. Kulikowski
Keyword(s):  
Medical Informatics ◽  
Health Informatics ◽  
Health Care Research ◽  
Professional Organization ◽  
Time Line ◽  
Research Education ◽  
The Past ◽  
Full Participation ◽  
Working Groups

SummaryTo summarize and highlight the role of IMIA in the past 40 years in becoming the international professional organization that brings together researchers, practitioners, and educators in the field of medical informatics, and more broadly biomedical, nursing, and health informaticsOutlining developments of medical informatics related to IMIA from 1967 to 2007 in a time-line and comparative topic and geographical distribution analyses over selected MEDINFOs from 1980 and selected Yearbooks from 1992 onwards. This illustrates how IMIA, through the global reach of its activities, has helped advance the science and development of informatics across the entire spectrum of biomedical and health care research, education, and practice.The contribution of IMIA over the past 40 years has been to sponsor and coordinate international conferences and promote interchange and collaborations in biomedical and health informatics by linking national and regional societies, organizing meetings, high quality publications, and working groups. These have helped the coalescing of the discipline worldwide, promoting full participation and a broad interdisciplinary scope that fulfills the hopes of the pioneers in the field.

scholarly journals Perspective of Materiality in Archaeological Heritage

2021 ◽  
Vol 16 (3) ◽  
Author(s):  
Natalija Ćosić
Keyword(s):  
Professional Community ◽  
Archaeological Remains ◽  
Archaeological Heritage ◽  
Research Education ◽  
Stone Monuments ◽  
The Past ◽  
Theoretical Standpoint ◽  
Contemporary Context

In the wider professional community gathered around the notion of archaeological heritage, there is an undisputed consensus that the material traces have to be preserved for research, education and presentation, for the present and future generations. However, the climate change, pollution, intensive urbanization and other perils present a significant source of risk for archaeological remains in their original settings. Additionally, archaeological evidence may be present in the form of skeletal remains, cave drawings, landscapes or negatives of missing objects or materials. Underwater finds, stone monuments, archaeobotanical traces, fortifications, or wooden sanctuaries may all also constitute archaeological remains. In order to be preserved today, each of these examples requires various conditions, processing of material traces and preservation after excavation. Finally, all these artefacts and ecofacts gain different places in the contemporary context. Bearing in mind the variety of situations and forms in which archaeological finds and material remains may occur, it is necessary to reconsider the scope of the content embraced by the term of archaeological heritage and material traces of the past, under the conditions of rapid and intensive changes. Here the theoretical standpoint is applied derived from Bruno Latour, about the role of various actants, live and non-live participants in social processes. In this sense, objects – artefacts and ecofacts, are parts of diverse processes of negotiation and reshaping of their environment. They can equally influence, entice, stop or change processes. In order to contribute to solving this dilemma, the text discusses the notion of archaeological materialities at the intersection of conservation and archaeological perspectives. It is argued that, when facing the current problems, especially in regard to in situ preservation, the answers and inspiration should be sought for in the wider conceptualization of materiality, as the guide and source of specific knowledges, leading to new theoretical insights.

On Future Directions in Pathology

1982 ◽  
Vol 40 ◽  
pp. 274-277
Author(s):  
Benjamin F. Trump ◽  
Irene K. Berezesky ◽  
Raymond T. Jones
Keyword(s):  
Electron Microscopy ◽  
Transmission Electron Microscopy ◽  
Clinical Pathology ◽  
Future Directions ◽  
Diagnostic Pathology ◽  
The Past ◽  
Transmission Electron ◽  
Organ Systems ◽  
The Many

The role of electron microscopy and associated techniques is assured in diagnostic pathology. At the present time, most of the progress has been made on tissues examined by transmission electron microscopy (TEM) and correlated with light microscopy (LM) and by cytochemistry using both plastic and paraffin-embedded materials. As mentioned elsewhere in this symposium, this has revolutionized many fields of pathology including diagnostic, anatomic and clinical pathology. It began with the kidney; however, it has now been extended to most other organ systems and to tumor diagnosis in general. The results of the past few years tend to indicate the future directions and needs of this expanding field. Now, in addition to routine EM, pathologists have access to the many newly developed methods and instruments mentioned below which should aid considerably not only in diagnostic pathology but in investigative pathology as well.

A literature review on firms' internationalisation through e-commerce

2019 ◽  
pp. 121-143
Author(s):  
Riccardo Resciniti ◽  
Federica De Vanna
Keyword(s):  
Systematic Review ◽  
Literature Review ◽  
International Business ◽  
Decision Process ◽  
Foreign Markets ◽  
New Markets ◽  
Integrative Framework ◽  
The Past ◽  
The Relationship

The rise of e-commerce has brought considerable changes to the relationship between firms and consumers, especially within international business. Hence, understanding the use of such means for entering foreign markets has become critical for companies. However, the research on this issue is new and so it is important to evaluate what has been studied in the past. In this study, we conduct a systematic review of e-commerce and internationalisation studies to explicate how firms use e-commerce to enter new markets and to export. The studies are classified by theories and methods used in the literature. Moreover, we draw upon the internationalisation decision process (antecedents-modalities-consequences) to propose an integrative framework for understanding the role of e-commerce in internationalisation

Concealment of Illegally Obtained Assets in Nigeria: Revisiting the Role of the Churches in Money Laundering

2020 ◽  
Vol 28 (1) ◽  
pp. 106-121
Author(s):  
Kato Gogo Kingston
Keyword(s):  
Economic Growth ◽  
Money Laundering ◽  
Financial Crime ◽  
The Past ◽  
Key Drivers ◽  
Nigerian Government

Financial crime in Nigeria – including money laundering – is ravaging Nigeria's economic growth. In the past few years, the Nigerian government has made efforts to tackle money laundering by enacting laws and setting up several agencies to enforce the laws. However, there are substantial loopholes in the regulatory and enforcement regimes. This article seeks to unravel the involvement of the churches as key drivers in money laundering crimes in Nigeria. It concludes that the permissive secrecy which enables churches to conceal the names of their financiers and donors breeds criminality on an unimaginable scale.

Provision of Remedies for Violation of Economic, Social and Cultural Rights: A Comparative Study of the United Nations, Inter-American and African Human Rights Systems

2020 ◽  
Vol 28 (2) ◽  
pp. 298-318
Author(s):  
Roman Girma Teshome
Keyword(s):  
Human Rights ◽  
United Nations ◽  
Comparative Study ◽  
Economic Rights ◽  
Regional Monitoring ◽  
Cultural Rights ◽  
The Past ◽  
The United Nations ◽  
To Receive

The effectiveness of human rights adjudicative procedures partly, if not most importantly, hinges upon the adequacy of the remedies they grant and the implementation of those remedies. This assertion also holds water with regard to the international and regional monitoring bodies established to receive individual complaints related to economic, social and cultural rights (hereinafter ‘ESC rights’ or ‘socio-economic rights’). Remedies can serve two major functions: they are meant, first, to rectify the pecuniary and non-pecuniary damage sustained by the particular victim, and second, to resolve systematic problems existing in the state machinery in order to ensure the non-repetition of the act. Hence, the role of remedies is not confined to correcting the past but also shaping the future by providing reforming measures a state has to undertake. The adequacy of remedies awarded by international and regional human rights bodies is also assessed based on these two benchmarks. The present article examines these issues in relation to individual complaint procedures that deal with the violation of ESC rights, with particular reference to the case laws of the three jurisdictions selected for this work, i.e. the United Nations, Inter-American and African Human Rights Systems.

Receptions of the Past: Commemoration, Racism, Desire

Somatechnics ◽  
2017 ◽  
Vol 7 (2) ◽  
pp. 288-303
Author(s):  
Michael Connors Jackman
Keyword(s):  
Critical Point ◽  
Social Relations ◽  
White Privilege ◽  
Body Politic ◽  
The Body ◽  
Race And Racism ◽  
Lesbian And Gay ◽  
The Past ◽  
History Of

This article investigates the ways in which the work of The Body Politic (TBP), the first major lesbian and gay newspaper in Canada, comes to be commemorated in queer publics and how it figures in the memories of those who were involved in producing the paper. In revisiting a critical point in the history of TBP from 1985 when controversy erupted over race and racism within the editorial collective, this discussion considers the role of memory in the reproduction of whiteness and in the rupture of standard narratives about the past. As the controversy continues to haunt contemporary queer activism in Canada, the productive work of memory must be considered an essential aspect of how, when and for what reasons the work of TBP comes to be commemorated. By revisiting the events of 1985 and by sifting through interviews with individuals who contributed to the work of TBP, this article complicates the narrative of TBP as a bluntly racist endeavour whilst questioning the white privilege and racially-charged demands that undergird its commemoration. The work of producing and preserving queer history is a vital means of challenging the intentional and strategic erasure of queer existence, but those who engage in such efforts must remain attentive to the unequal terrain of social relations within which remembering forms its objects.

Sign in / Sign up

Export Citation Format

Share Document