DIGITAL INTELLIGENCE: CONSUMPTIVE BEHAVIOR REDUCTION EFFORTS GLOBAL SOCIETY AGAINST HOAX INFORMATION

The development of information technology contributes to creating media diversity. This rapid development has triggered a shift in the availability of access from limited access to abundant media. The birth of cyber media is one sign of this diversity. However, not everything that develops has a positive impact, but many audiences complain about the reality that has entered the era of a world crowded with media. The existence of this phenomenon gives rise to freedom in the creation and dissemination of information which leads to the delivery of irresponsible messages. So that the phenomenon of the spread of fake news or hoaxes is increasing significantly in Indonesia and even in the world. Unfortunately, most netizens who take part in this new media era do not pay attention to cyber media law and ethics. In addition, they also lack knowledge about what, why and how media literacy is applied. From the emergence of this problem, it is important for netizens and audiences to know the importance of digital intelligence, as an effort to reduce the consumptive behavior of the global community in consuming information from hoax crimes.. Keywords: Cyber Media, Hoax, Digital Intelligence

STRUCTURAL DA'WAH THROUGH PUBLIC POLICY (ANALYSIS OF DA'WAH ENCOUNTER AND GOVERNMENT LEGITIMACY IN INDONESIA)

The discussion in this article focuses on the study of structural da'wah in public policy in Indonesia, which is currently widely used by local governments in various regions in Indonesia to improve morale and also campaign for Islamic values in their public policies. The focus of the discussion in this article is first, facts related to structural da'wah in Indonesia. Second, what is the background for the existence of structural da'wah in public policy in Indonesia, third, how is the formulation of structural da'wah in appropriate and good public policies. The fact related to how structural da'wah is mushrooming in Indonesia is that many regions apply structural da'wah in public policy. Various examples of regions in Indonesia that carry out structural da'wah in public policy are one of them in the Bulukumba area of South Sulawesi. As well as in Bandung Regency which has a structural da'wah program with the concept of Bandung Religious, a structural da'wah policy program is also implemented in the Central Java and East Java regions, namely in Jepara and Ponorogo Regencies. The emergence of structural da'wah policies in various regions in Indonesia cannot be separated from the existence of regional autonomy policy authorities. Concerning that local governments can regulate and manage their da'wah policies with their respective social structures. such as the degradation of morals and religious politics of the local government. In formulating the structural da'wah policy, the local government uses various innovations and various alternatives in formulating the da'wah policy. Structural da'wah policies must contain Islamic values and teachings that provide motivation, encouragement and an invitation to the Islamic community to implement and apply Islamic teachings as well as possible. The birth of this policy does not aim to make it an Islamic state and create a pure sharia-based constitution that is beneficial to society. Keywords: Structural Da'wah, Public Policy

COMMUNICATION STRATEGY OF DAKWAH IN COMMUNITY OF THE MODERN ERA (CASE STUDY IN LENGKONG VILLAGE, SUKOREJO DISTRICT, PONOROGO REGENCY)

Voicing goodness including preaching is an obligation for Muslims. In contrast to the method of preaching the Prophet Muhammad in the past, the ease of doing anything now cannot be separated because of the role of technological developments in disseminating information including preaching. The modern era provides an opportunity for us to invite us to do good by preaching by utilizing technology. However, the ease of access now is also inseparable from the communication strategy of preaching da'i in packaging da'wah messages to attractive and light da'wah methods which are also very much needed by modern society. In this paper the author presents empirical data from the preaching of the Prophet Muhammad which is still relevant to be implemented in the communication strategy of da'wah in modern society. The purpose of this research is that the modern era da'wah strategy must be able to be side by side with advanced science and technology. So that the use of technology in preaching is needed in order to increase faith and devotion to Allah through verbal communication (bil al-oral) and nonverbal (bil al hal). The result of this research is that modern society in Lengkong Village gives a good response and can apply what has been conveyed through the da'wah communication strategy carried out, by utilizing the sophistication of today's technology. Keywords: Strategy, Da'wah Communication, Society, Modern Era

AL-QUR'AN AS A TRANSENDENT COMMUNICATION MEDIA

This research proves that human communication with God is a transcendent communication process that is important for human life and its success cannot be measured. Al Quran in this case as evidence of transcendent communication. The Qur'an is a medium of communication in the form of the word of God which was revealed to the Prophet Muhammad SAW for all humans through the angel Gabriel. While communication is the process of sending messages or information from the communicator to the communicant and then generating feedback. God in this context as a transcendent communicator, then his message is written in the Qur'an itself and humans as communicants and the Prophet is the one who delivers the news. Keywords: Al-Qur’an, media, Transcendent Communication

IMPLEMENTATION OF SYSTEM THEORY IN EDUCATIONAL MEDIA FOR EARLY MARRIAGE CASES IN YOGYAKARTA

Early marriage is an issue that is widely discussed around the world. Because the discourse of early marriage is often motivated by several factors that deviate from a child's justice rights. Even the issue of early marriage is also referred to as part of child abuse. The factors that cause early marriage are parents, economy, social and customary pressures, perpetuating relationships, social media and influencers, unwanted pregnancy, lack of reproductive health education for children and parents. PKBI is one of the institutions whose concentration focuses on the study of sexual and reproductive health for all parties providing several means to voice the importance of suppressing the increase in the rate of early marriage, especially in Yogyakarta. One of the efforts made by PKBI is to hold several discussion forums. The holding of discussions is one of the comprehensive efforts to educate adolescents and parents about the importance of sexual and reproductive health, which in turn can hamper the process of early marriage. Keywords: Early Marriage, Reproductive Health Education, Early Marriage Factors, Communication

DA'WAH AMIDST RELIGIOUS AND CULTURAL DIFFERENCES (STUDY OF Q.S. AL-HUJURAT:13)

The Unitary State of the Republic of Indonesia is a country that has many cultures, this is evidenced by the Indonesian slogan "Bhinneka Tunggal Ika" which means "different but still one thing". In a variety of cultures, humans need interaction with other humans, namely what is known as the word "communication". Peace in the midst of cultural differences is the application of Allah's orders in the teachings of Islam. Created from a man and woman and made humans into nations and tribes so that humans know each other to be devoted to Allah SWT. Contextual interpretation of the Quran and considering the socio-historical context in interpreting a text is so urgent and important. This is directly related to the spirit of the Koran, where Muslims must always learn and develop a number of knowledge by involving the text of the Qur'an on the one hand and dialogue with reality on the other. Da'wah bil-hal and verbally become a milestone of success for community harmony in Cempaka Putih Village, Jelutung District, Jambi City, Jambi Province. Keywords: Intercultural Communication, Contextual of the Quran, Da'wah

MARKETING STRATEGY THROUGH COVID-19 PREVENTION MESSAGES IN GOJEK ADVERTISING “J3K”

Advertising is a fundamental part of one of the functions of marketing strategy with the aim of not only informing the public but also aimed at influencing someone about the image of a product. The Covid-19 prevention content that is being discussed is an opportunity for the Gojek company to do marketing. Through YouTube media, the Gojek company aired the ad "J3K" Take care of health, maintain cleanliness and maintain security as an effort to prevent the spread of Covid-19. This study will reveal marketing strategies through the message of preventing Covid-19 in the Gojek "J3K" advertisement. This research uses qualitative research methods through analytical descriptive exposure. The implicit marketing strategy in the Gojek "J3K" advertisement is analyzed using semiotics from Ferdinand De Saussure. In the analysis, produced a sign (signifier), a marker (signified) and a sign (sign). The signifier in the Gojek "J3K" advertisement is recorded visually and audio in the advertisement so that there are similarities in the meaning of the sign. After knowing the signifier, an agreement will be obtained on the concept of sign meaning in the form of a signified. Keywords: Advertising, Marketing Strategy, Covid-19, Semiotics

COMMUNICATION OF TEACHERS AND DEAF STUDENTS IN INTRODUCING SIGN LANGUAGE IN THE EXTRAORDINARY SCHOOL PERTIWI PONOROGO

Deafness is a disorder that occurs in the human sense of hearing. Loss of hearing function causes deaf people unable to hear and communicate verbally so that they experience delays in language development. Sign language is used by deaf people as a communication language. Sign language needs to be introduced by teachers of SLB Pertiwi Ponorogo to students with hearing impairments in order to get an agreement on the meaning of the signs used during communication. This research uses a descriptive type of research with a qualitative approach. The results of this study indicate the following: first, the communication carried out by the teacher in introducing sign language uses total communication by means of oral, written, pictures, signs, spelling, and lip-reading. Second, students gave a positive response indicated by a change in attitude following the cues displayed by the teacher. Students give negative responses indicated by emotional changes such as expressions of anger, confusion, silence, and even rejection from students. Third, the communication position in this study lies in the communicator, message, and communicant, namely the communication process barriers, physical barriers, and semantic barriers.

JURGEN HABERMAS'S COMMUNICATIVE PARADIGM AS TRANSFORMATIVE DA'WAH REINFORCEMENT

Work and communication are two basic human that determine how humans as a species move and live in their world. The reformation begins with two basic human foundations. Jurgen Habermas, a German authoritarian who makes a fairly firm discount with his predecessors, seems to be in his central idea of the fundamental differences between the two dimensional praxis, namely work and communication. But it needs to be seen how communication and rationality of power are exercised, or how one positions in it. In the public space, each individual expresses his or her various thoughts related to the public interest that want to be discussed without coercion. This public space must be free from the intervention of any party, so that each individual can express his or her thoughts freely and openly. That's where a social area free from censorship and dominance. The complexity of people’s lives demands a more transformative movement of da’wah activities, in this case communication and transformative da’wah. This process also aims to "pay attention" to the target of da’wah to the weak. As coveted by the Islamic community, that not only focused on homogeneous social status, nor looked at the higher and lower social status, officials and subordinates, rich and poor, and so on. Rather, it sees from the level of laughter of an individual to his Lord. To achieve this, preachers need to emphasize an approach that better respects and respects human dignity and dignity, humanizes people, and uses local cultural approaches and the unstoppable use of information technology as a tool to transform a message.

ISLAM IN THE WEST MEDIA DISTORTION (MEDIA IN CONSTRUCTING ISLAM AS A TERRORIST AND EXTREMIST RELIGION)

Various media reports that directly or indirectly have formed public opinion that accuses Muslims as a whole as accused of all forms of violence and terrorism on the face of the earth accompanied by extremist acts. Some western media are trying to brainwash the global community that where there are Muslims then there are terrorists and where there are terrorists then there is a threat accompanied by extremist acts. This article aims to see how western media are constructing the message that Islam is the religion of terrorists and extremists. The method used is the study of literature. The results show that the Media has a big impact on a person's view of something and using only symbols of Islam, they can be accused of being terrorists. The media constructs messages in the form of writings or images that link terror acts with Muslims. Muslims, in general, are suspected of being part of terrorists, even for small neighborhoods. So it is clearly seen that the media is trying to form a negative concept of Islam as a religion of terrorists and extremists.