scholarly journals THE INFLUENCE OF IMPULSE BUYING TOWARD CONSUMER STORE LOYALTY AT HYPERMARKET IN JAKARTA

2016 ◽  
Vol 10 (1) ◽  
pp. 25 ◽  
Author(s):  
Soeseno Bong
Keyword(s):  
Information Technology ◽  
Consumer Behavior ◽  
Structural Model ◽  
Time Pressure ◽  
Sustainable Growth ◽  
Store Loyalty ◽  
Impulse Buying ◽  
Consumer Loyalty ◽  
Buying Behavior ◽  
The World

The rapid growth of the world economy driven by globalization and well supported by information technology results in economic boom across all the business throughout the world virtually leading to significant cross border transactions. The distribution and trading business in particular has no protection in the emerging countries like Indonesia. Hypermarket is one of the very popular concepts in distribution industry which has been developing rapidly in Indonesia and other emerging markets.<br />The sustainable growth of Hypermarket industry largely attributed to consumers’ loyalty driven by marketing strategies and tactics supported by advanced information technology networking. Understanding Consumer behavior is one of the key successes of maintaining consumer loyalty. In this research, Consumer Impulse Buying Behavior and its influence on consumer loyalty has been dealt in detail. The main objective of this study was identifying the influence of Personal Antecedents, In-store Stimuli, In-store Browsing, Shopping Enjoyment, Convenience Orientation, and Perceived Time Pressure to Consumer Impulse Buying Behavior of Hypermarket in Jakarta to assess whether Impulse Buying influence the Consumer Store Loyalty. A conceptual model has been developed to test the relationships among these constructs. The findings expected to enrich the local traditional markets or small and medium enterprises to equip themselves as their competitive edge against the modern retailers and the hypermarkets as well. A new structural model devised to explain the various influences of the relationship among the variables. From the proposed seven hypotheses, there were four hypotheses significantly supportive, while three hypotheses were not supportive. Results and analysis show an interesting hypermarket consumer behavior in Jakarta which consistently enjoy shopping despite having time pressure, insufficient cash availability and lack of attention to in-store stimuli and store convenience. Interestingly this consumer segment was very impulsive in buying decisions and the  empirical analysis shows that they were loyal to the store they visit to enjoy shopping as a simple means of recreation

A structural model of fashion‐oriented impulse buying behavior

2006 ◽  
Vol 10 (4) ◽  
pp. 433-446 ◽  
Author(s):  
Eun Joo Park ◽  
Eun Young Kim ◽  
Judith Cardona Forney
Keyword(s):  
Structural Model ◽  
Impulse Buying ◽  
Buying Behavior

scholarly journals The Moderator Role of Brand Awareness and Brand Loyalty on Consumers’ Online Impulse Buying Behavior

2018 ◽  
Vol 7 (1) ◽  
pp. 35-48
Author(s):  
Melis Kaytaz Yigit ◽  
Mehmet Tıgli
Keyword(s):  
Brand Loyalty ◽  
Time Pressure ◽  
Brand Awareness ◽  
Strategy Development ◽  
Impulse Buying ◽  
Buying Behavior ◽  
Moderator Effect ◽  
Browsing Behavior ◽  
Moderating Role

In recent years, with consumers’ widespread preference for shopping in Private Shopping Clubs (PSCs) on the internet, there has been a remarkable increase in impulse purchases with the attractive opportunities and smart strategies of PSCs stimulating consumers’ impulse buying behavior. Within the PSC framework, the purpose of this article is to investigate the moderator effect of brand awareness and brand loyalty on the relationship between online impulse buying behavior and perceived low price, browsing behavior and time pressure. The study created and tested five hypotheses using data collected in Turkey. Results indicate that browsing behavior, time pressure and perceived low price do influence online impulse buying behavior. A hierarchical regression analysis was also used to analyze the moderating role of brand awareness and brand loyalty on impulse buying behavior and both variables were found to have a moderating role. The results provide substantial information on strategy development for internet retailers.

scholarly journals The Effect of Price Reduction on Consumer’s Buying Behavior in the U.S. Differentiated Yogurt Market

2019 ◽  
Vol 6 (2) ◽  
pp. 32
Author(s):  
Rezgar Mohammed ◽  
Olga Murova
Keyword(s):  
Consumer Behavior ◽  
Brand Loyalty ◽  
Price Reduction ◽  
Consumer Loyalty ◽  
Price Promotion ◽  
Buying Behavior ◽  
Marketing Literature ◽  
Interesting Topic ◽  
Unit Increase ◽  
The U.S

Although price reduction is an interesting topic in marketing literature and has studied in numerous papers, less attention is paid to its effect on consumer behavior. This paper analyzes the effect of the price promotion on consumer’s behavior in terms of the percentage of buying and the brand loyalty in the U.S. differentiated yogurt market. This paper tries to answer the following questions. Is the choice of high preferred brands sensitive to the price promotion of less preferred brands? Are there loyal consumers in the yogurt market? How sensitive is the consumer loyalty of high preferred brands to the price promotion of less preferred brands? Results show that a unit increase in the frequency of price reduction of less popular brands will decrease the consumer’s choice of high popular brands significantly. Switching across brands is very common and there are less loyal consumers in the yogurt market where main brands have collectively only 12% loyal consumers. Loyalty of high popular brands is also sensitive to the price promotion of less popular brands as a unit increase in the frequency of price reduction for less preferred brands will decreases the share of households who are loyal to high popular brands of General Mills and Danone.

scholarly journals Faktor Penghambat Adopsi Mobile Banking Pada Generasi Milenial Mahasiswa Universitas Mulawarman

2020 ◽  
Vol 8 (2) ◽  
pp. 231
Author(s):  
Dimas Adha Septyan
Keyword(s):  
Information Technology ◽  
Consumer Behavior ◽  
Millennial Generation ◽  
Quantitative Method ◽  
Mobile Banking ◽  
The World ◽  
Negative Effect ◽  
Questionnaire Online ◽  
Resistance Theory ◽  
Method Approach

The world today is driven by an instant and easy lifestyle. This can be seen from the development of digital-based information technology so that information can be managed in real-time without human assistance by using an automated and sophisticated system. In this case, M-Banking can assist in accessing banking information and services quickly and easily. M-Banking users in the millennial generation of Mulawarman University are low. Therefore, the aim of this study is to analyze the barriers that prevent the millennial generation of Mulawarman University from adopting M-Banking by implementing Innovation Resistance Theory (IRT). This study uses a quantitative method approach through filling out a questionnaire online involving 155 millennial generation respondents at Mulawarman University to empirically test the innovation resilience model. The results showed that of the six barriers studied, value barriers, traditional barriers and image barriers had a negative effect on adoption intentions. This journal contributes by applying less learned perspectives through innovation resistance theory to assist banks in a deeper understanding of consumer behavior and perceptions and helping banks to develop solutions to increase the adoption rate of M-Banking itself.

scholarly journals Does Consumer Gender Influence The Relationship Between Consumer Loyalty And Its Antecedents?

2015 ◽  
Vol 31 (4) ◽  
pp. 1593 ◽  
Author(s):  
Valentina Stan
Keyword(s):  
Choice Behavior ◽  
Empirical Studies ◽  
Store Loyalty ◽  
Consumer Loyalty ◽  
Buying Behavior ◽  
Proper Understanding ◽  
Gender Influence ◽  
Differential Outcomes ◽  
Psychology Literature ◽  
The Relationship

A retailer can improve consumer loyalty to a store by identifying and implementing a suitable marketing strategy, which must start with proper understanding of the factors that influence shoppers choice behavior. Several empirical studies on buying behavior have pointed out that customer demographics may be related to store loyalty. Regarding gender, even if this variable is often perceived as a main predictor of differential outcomes in social psychology literature, it is not yet clear how these differences impact customer loyalty and the relationship between consumer loyalty and its antecedents. The findings of this study demonstrate that women are more loyal to store than men. In addition to this, it can be noted that gender does not moderate any of the relationships between loyalty and its antecedents.

scholarly journals Analysis of the Effect of Visual Merchandising, Store Atmosphere and Sales Promotion on Impulse Buying Behavior

2020 ◽  
Vol 2 (2) ◽  
pp. 167
Author(s):  
Nurudin Nurudin
Keyword(s):  
Consumer Behavior ◽  
Sampling Technique ◽  
Sales Promotion ◽  
Impulse Buying ◽  
Buying Behavior ◽  
Significant Development ◽  
Analysis Technique ◽  
Impulsive Buying ◽  
Considerable Impact ◽  
Visual Merchandising

<p>Consumer behavior undergoes a very dynamic and significant development, which is caused by various factors. Consumer behavior is related to the factors behind the interest and decision to buy. This study aims to determine the effect of visual merchandising, store atmosphere, and sales promotion on impulse buying behavior. The method used in this research is quantitative. The sample used is supermarket consumers in Demak. The sampling technique used purposive sampling. The data analysis technique used multiple linear regression. The results showed that visual merchandising had a significant effect on impulsive buying behavior, store atmosphere has a considerable impact on impulsive buying behavior, and sales promotion significantly affected impulsive buying behavior. Therefore, in the future, if you want to optimize buyer interest, these three factors need to be considered.</p>

scholarly journals CONSUMER RESEARCH PROCESS AND UNDERSTANDING BUYING BEHAVIOR POST COVID -19

2021 ◽  
Vol 5 (10) ◽  
Keyword(s):  
Consumer Behavior ◽  
Market Structure ◽  
Consumer Research ◽  
Research Process ◽  
Retail Market ◽  
Buying Behavior ◽  
The World ◽  
Fashion Retail ◽  
Relationship Of ◽  
The Relationship

In this paper we will be discussing on the changing consumer behavior attitudes and bring up a comparison of Pre- and Post-COVID consumer buying habits and what are the attributes where the consumers make a choice of their decision. The study aims on finding the relationship of the buyer and consumer in Fashion Retail market structure and helps us to find the changes the world has noticed after the rapid pandemic outbreak.

scholarly journals CONSUMPTİON, CONSUMER BEHAVİOR AND NEW HABİTS ACQUİRED BY CONSUMERS AS A RESULT OF COVID-19 MEASURES

2021 ◽  
Vol 9 (7) ◽  
pp. 318-328
Author(s):  
Yakup Durmaz ◽  
Kazım Dağ
Keyword(s):  
Consumer Behavior ◽  
Marketing Mix ◽  
Social Aspects ◽  
The Political ◽  
Economic Factors ◽  
Purchasing Behavior ◽  
Buying Behavior ◽  
The World ◽  
The Face ◽  
Huge Impact

The aim of this article is to address the changes in consumer behavior due to the political, legal and economic factors caused by the COVID-19 process by reviewing the literature. It was not expected that this epidemic, which first appeared in Wuhan, China, would make such radical changes in the world's living conditions and bring heavy consequences. For this reason, it has been started to investigate what kind of changes this epidemic will create in consumer behavior and whether these changes will be permanent. Consumer behavior knowledge is an important factor in the success of businesses. Knowing how the consumer behaves and what factors affect him enables businesses to manage their marketing mix, branding and communication with customers more effectively. Consumer buying behavior shows a complex trend and can change. The current financial downturn has a huge impact on the economic and social aspects of consumers around the world. Therefore, by emphasizing the fundamental changes in consumer purchasing behavior, this article provides some important information for the immediate decision-making and management of businesses in times of crisis and the transformation of consumers in the face of the epidemic.

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