CONSUMER RESEARCH PROCESS AND UNDERSTANDING BUYING BEHAVIOR POST COVID -19
2021 ◽
Vol 5
(10)
◽
Keyword(s):
In this paper we will be discussing on the changing consumer behavior attitudes and bring up a comparison of Pre- and Post-COVID consumer buying habits and what are the attributes where the consumers make a choice of their decision. The study aims on finding the relationship of the buyer and consumer in Fashion Retail market structure and helps us to find the changes the world has noticed after the rapid pandemic outbreak.