scholarly journals CONSUMPTİON, CONSUMER BEHAVİOR AND NEW HABİTS ACQUİRED BY CONSUMERS AS A RESULT OF COVID-19 MEASURES

2021 ◽  
Vol 9 (7) ◽  
pp. 318-328
Author(s):  
Yakup Durmaz ◽  
Kazım Dağ
Keyword(s):  
Consumer Behavior ◽  
Marketing Mix ◽  
Social Aspects ◽  
The Political ◽  
Economic Factors ◽  
Purchasing Behavior ◽  
Buying Behavior ◽  
The World ◽  
The Face ◽  
Huge Impact

The aim of this article is to address the changes in consumer behavior due to the political, legal and economic factors caused by the COVID-19 process by reviewing the literature. It was not expected that this epidemic, which first appeared in Wuhan, China, would make such radical changes in the world's living conditions and bring heavy consequences. For this reason, it has been started to investigate what kind of changes this epidemic will create in consumer behavior and whether these changes will be permanent. Consumer behavior knowledge is an important factor in the success of businesses. Knowing how the consumer behaves and what factors affect him enables businesses to manage their marketing mix, branding and communication with customers more effectively. Consumer buying behavior shows a complex trend and can change. The current financial downturn has a huge impact on the economic and social aspects of consumers around the world. Therefore, by emphasizing the fundamental changes in consumer purchasing behavior, this article provides some important information for the immediate decision-making and management of businesses in times of crisis and the transformation of consumers in the face of the epidemic.

scholarly journals Efeitos das Estratégias de Marketing de Compras Coletivas Sobre o Comportamento Impulsivo

2014 ◽  
Vol 13 (3) ◽  
pp. 138-151 ◽  
Author(s):  
Suzi Elen Ferreira Dias ◽  
Rosilene Maria dos Santos ◽  
Vinicius Martins ◽  
Giuliana Isabella
Keyword(s):  
Regression Analysis ◽  
Consumer Behavior ◽  
Marketing Mix ◽  
Marketing Strategies ◽  
Mixed Strategies ◽  
Purchasing Behavior ◽  
Impulsive Buying ◽  
The World ◽  
The Individual

Brazil has the second largest e-commerce market in the world. One model used in this sector is "collective buying", a feature of which is impulse sales. Consumer behavior can be influenced by several factors, two of which are addressed in this article: the individual impulsivity of consumers and strategies of mix marketing. Impulsive buying is characterized by an unplanned purchase, i.e. the need to acquire the product arises just before the purchase. Consumers respond differently to mixed strategies depending on their degree of impulsivity. Thus, this article aims to analyze the efficacy of different marketing mix strategies for impulsive and non-impulsive consumer purchasing behavior. 137 participants were given a questionnaire containing the Buying Impulsiveness scale from Rook and Fisher (1995), and statements about the marketing strategies used by collective buying sites. Through a regression analysis, three strategies were found to relate more to impulsivity: search for products from well-known brands, search for deals with big discounts and confidence in receiving the product. For e-commerce and researchers, this study elucidates which strategies, from the consumer's perspective, effectively persuade purchasing behavior.DOI: 10.5585/remark.v13i3.2646

Revolution and Protest Online

2021 ◽  
Vol 23 (2) ◽  
pp. 43-46
Author(s):  
Thomas J. Beck
Keyword(s):  
The United States ◽  
Social Aspects ◽  
The Political ◽  
Price Variability ◽  
Marginal Value ◽  
Global Issues ◽  
Subscription Price ◽  
Advanced Search ◽  
The World ◽  
Pdf Format

Revolution and Protest Online is an Alexander Street resource, which provides documents, images and videos on revolutions and resistance, protest, and social movements from the eighteenth to the twenty-first centuries. It can be purchased as a standalone collection with a perpetual access license, or it can be accessed as a Related Collection through a subscription to Global Issues Library, another Alexander Street resource. This database contains original documents and images in PDF format, as well as e-books, monographs, journals, and videos. These are drawn from a variety of national and international sources, and collectively represent several hundred images, almost 200 videos, and nearly 100,000 pages of content.This database is not difficult to navigate, and finding materials there is relatively easy, using either the basic or advanced searches or through browsing. These various search and browse functions can produce useful results, and are easily understandable, though the advanced search is arguably the most flexible and effective (but also the most complex!). Pricing for this database is based on an institution's budget, FTE, and whatever consortia arrangements it and other institutions make with the vendor. As a consequence, its price can vary considerably from one subscriber to another! For a specific price quote, contact Alexander Street. Its licensing agreement is quite average in its length and composition and is apparently the standard one for the vendor. The quality, quantity, and variety of materials in this database is notable. It will certainly be of use to those researching the political, historical, and social aspects of revolution and protest, both in the United States and around the world. However, given its price variability, it may only be of marginal value to institutions with a high purchase/subscription price and a low demand for these kinds of materials.

scholarly journals Customer game experience impact on gamification and online purchasing

2019 ◽  
Author(s):  
Fortesa Haziri ◽  
Lulzim Shabani ◽  
Miloslava Chovancova
Keyword(s):  
Consumer Behavior ◽  
Game Design ◽  
Positive Impact ◽  
Purchasing Behavior ◽  
Buying Behavior ◽  
Board Games ◽  
Purchasing Intention ◽  
Gamified Learning ◽  
Game Elements ◽  
Practical Implications

PPurpose – the purpose of the current research was to investigate the influence of the experience of players and no-players on their purchasing behavior in a gamified purchasing setting. Research methodology – PLS-SEM has been employed to investigate the effect of gaming on consumer behavior and analyze the data gathered via the questionnaire distributed online. Findings – unlike studies in different domains, where the positive impact of game experience in a gamified learning environment and purchasing intention towards gamified products has been highlighted, the results of this research reveal the irrelevance of game experience in online purchasing behavior. Research limitations – firstly, no comparison has been made concerning the differences between board-games and online games. Secondly, the length of time spent playing has not been analyzed. Lastly, the research does not offer any insight regarding the country, nor compare online and offline buying behavior. Practical implications – eventually, game experience needlessly impacts the purchasing process in a gamified setting. Game design, personality, characteristics, cultural background and other attributes of the participants are an important caveat. Originality/Value – the research reveals stimulating results for scholars in the field of gamification, game elements, consumer behavior, and online purchasing

Sexuality, Allegory and Interpretation

2020 ◽  
pp. 203-228
Author(s):  
Howard J. Booth
Keyword(s):  
South African ◽  
Narrative Form ◽  
The Political ◽  
Same Sex ◽  
New Approach ◽  
Pilgrim's Progress ◽  
The World ◽  
The Face ◽  
Arctic Summer

Both Damon Galgut’s Arctic Summer and E. M. Forster’s Maurice explore success achieved in the face of society’s hostility to homosexuality. This chapter addresses both novels in terms of allegory and utopian possibility. Whilst Galgut’s adoption of biofiction in Arctic Summer aims to utilize the political and creative possibilities found in early modernist writing, the text’s tight control of narrative form and use of allegory leads to problems – that apparent newness is in fact highly scripted and controlled. Spurred by this consideration of Arctic Summer, a new approach is taken to Maurice that emphasises its openness as a text. The reader is encouraged to engage with issues of interpretation, with Maurice’s own development showing him becoming adept at reading complex, pressured situations. John Bunyan’s The Pilgrim’s Progress is seen as an important intertext both for Maurice and the South African Anglophone tradition to which Galgut belongs. Using Walter Benjamin on natural history and allegory the chapter contends that Maurice, whilst maintaining its stress on how long-term same-sex relationships and cross-class love secure meaning in the world, also depicts a world that is always subject to change, loss and ruination.

scholarly journals Consumer Behavior in Grocery Shopping: Qatari Community during the GCC Blockade

2020 ◽  
Author(s):  
Eiman Abdel Maksoud Eissa
Keyword(s):  
Consumer Behavior ◽  
Online Survey ◽  
Subjective Norm ◽  
Arabic Language ◽  
The Political ◽  
Economic Opportunity ◽  
Grocery Shopping ◽  
Competitive Advantages ◽  
The World ◽  
Grocery Products

While Qatar had the highest GDP in the world in 2016, it faced the dilemma of a blockade in June 2017. This had a direct effect on the Qatari community who united and showed clear signs of patriotism. Consumers turned from the blockade countries’ food products to products that were local or those that came from supporting countries. This blockade was seen as an economic opportunity for local brands as well as many international brands since 40% of the food that was previously available came from blockading countries (IISS, 2017). With this, many new brands entered the market and soon prospered. This research aims to compare the changes in the grocery shopping consumer behavior of the Qatari community at the start of the blockade and more than two years later. An Arabic language online survey is conducted on a non-probability-snowball sample of 194 respondents in 2017 and is repeated on a sample of 189 respondents in 2020. Results show that the subjective norm the Qatari community’s consumers have towards grocery products continues to be associated with the political positions of the countries of production. They also show that the most successful marketing technique used by grocery brands is “patriotism.” Moreover, they show that the Qatari community has become more focused on learning the properties and competitive advantages of the products. Conclusions show that the Qatari community has remained consistent with giving priority to buying groceries that support the country and its allies throughout the blockade. They also show that the consumers have become more aware in comparing available products and making educated buying decisions. Further research should be conducted to examine the changes in attitude and consumer behavior after the blockade is lifted.

scholarly journals Towards freedom and social awareness: Hopeful narratives and performatives in American theatre and literature

Ars Aeterna ◽  
2017 ◽  
Vol 9 (1) ◽  
pp. 7-13
Author(s):  
Ivan Lacko
Keyword(s):  
Social Issues ◽  
American Art ◽  
The Political ◽  
Political Arena ◽  
American Theatre ◽  
The World ◽  
The Face ◽  
Characteristic Features ◽  
American Society ◽  
The Aesthetic

Abstract The paper addresses the complexity of social issues in contemporary American society through the prism of its reflection in theatre and literature. The characteristic features of American narratives and performatives are freedom and an almost utopian belief in diversity and social understanding. At the same time, the discussed works present a comprehensive look at social issues using a great variety of forms and genres, and appealing to the aesthetic sensitivity of different groups of recipients. In the face of future problems in the political arena, American art offers an interesting transatlantic perspective on the complexity of 21st-century issues which are relevant all over the world.

scholarly journals Universal War Strategy Supported Political Integration Reviewed from The Third Sila Pancasila; The Unity of Indonesia

2021 ◽  
Vol 2 (3) ◽  
pp. 228-234
Author(s):  
Agus Setyo Hartono
Keyword(s):  
Cultural Diversity ◽  
The Political ◽  
Political Integration ◽  
Government Agencies ◽  
National Unity ◽  
Political Dimension ◽  
The Third ◽  
Government Power ◽  
The World ◽  
The Face

The understanding of uniting the nation's cultural diversity requires a strategy in handling it so that it does not become a breaker of Indonesian unity, in the political integration of diversity in party groups and their partisanship with government power, it becomes less and less pro to certain communities in society that are represented in dealing with various problems. Cultural diversity that characterizes the Indonesian nation is a nation's wealth or asset that must be preserved and it is hoped that it will lead to potential excellence in the world. Conflicts that are oriented towards division, disintegration of the nation, and want to liberate from the unitary republic of Indonesia require concrete efforts to be overcome for the sake of realizing national unity in the Universal War Strategy. Therefore, the researcher wants to examine how the implementation of a sense of unity and political integration as an element that plays a very important role in the universal war strategy, because the understanding of universal war in the face of non-military threats is needed from government agencies outside of defense, especially in the political dimension, so civic, universality and populist is a feature of the settlement with a universal war strategy.

Thinking Normatively about Global Justice without Systematic Reflection on Global Capitalism

2020 ◽  
pp. 488-509
Author(s):  
Jiwei Ci
Keyword(s):  
Global Justice ◽  
Theory And Practice ◽  
Democratic Peace ◽  
The Political ◽  
Law Of Peoples ◽  
The Status ◽  
The Face ◽  
Huge Impact ◽  
Liberal Approach ◽  
Significant Weakness

Given the huge impact of capitalism on global justice, it is a significant weakness of liberal political philosophy devoted to global justice that it has paid relatively little attention to this impact. Symptomatic of this weakness are the political ineffectiveness and explanatory reticence of liberal theories of global justice in the face of the large and arguably growing gap between theory and practice. This chapter discusses Rawls’s Law of Peoples as an paradigmatic case, taking particular issue with his vision of a realistic utopia and his idea of democratic peace. It aims to show how the mainstream liberal approach is vitiated in its grasp of relevant facts and in its normative plausibility by the separation of the political and the economic, of the normative and the causal, and by the resulting ideological reconciliation with the status quo.

A Look at the Yezidi Journey to Self-discovery and Ethnic Identity

2019 ◽  
Vol 23 (1) ◽  
pp. 87-104
Author(s):  
Peter Nicolaus ◽  
Serkan Yuce
Keyword(s):  
Collective Identity ◽  
Ethnic Identification ◽  
The Political ◽  
Northern Iraq ◽  
Military Commanders ◽  
The World ◽  
The Face ◽  
The Usa ◽  
Self Discovery ◽  
The One

Yezidi communities throughout the world are struggling with their collective identity; each at a varying and somewhat differing stage of self-discovery. While the present paper does seek to elaborate upon this journey for the Yezidis in Transcaucasia, Germany, Canada, and the USA, its main focus remains the analysis of the political developments in the Yezidi heartland of Northern Iraq. This is so that the reader may have a fuller picture of the catalysts spurring this Yezidi reimagining. On the one hand, you have the traditional Yezidi leadership caught within a complex series of client-patron relationships with Kurdish leaders: ethnic identification is leveraged for promises of influence and power. While, on the other hand, newly minted Yezidi military commanders, as well as grassroot figures and Yezidi NGOs, are trying to establish themselves as heads of a Yezidi community that is undeniably distinct from their Kurdish neighbours. This paper will further show that the withdrawal of the Kurdish Peshmerga in the face of the ISIS attack in 2014, the half-hearted responses of the regional Kurdish and Federal Iraqi governments, all coupled with the stalled return of Yezidi refugees contributed to a growing Yezidi movement to cement their identity, as well as satiate a growing urgency to define themselves as a distinct ethnoreligious entity.

scholarly journals Reflections on the Economy of ASEAN countries in the face of the Covid-19 Pandemic

2021 ◽  
Vol 2 (1) ◽  
pp. 1-5
Author(s):  
Linh Benson ◽  
Tienne Nhung
Keyword(s):  
Economic Growth ◽  
Global Economy ◽  
Economic Factors ◽  
Economic Stability ◽  
World Community ◽  
Production Factors ◽  
The World ◽  
The Face ◽  
Asean Countries ◽  
Negative Growth

This article discusses the Economic Reflections of Asean countries in facing the Covid-19 Pandemic in several Asean countries, namely Vietnam, Malaysia and Indonesia. Vietnam's economic growth was victorious, the economies of various countries in other Southeast Asian regions were battered by the corona virus. The process of economic growth is influenced by two kinds of factors, namely economic factors and non-economic factors. Economic factors, which are none other than production factors, are the main force affecting economic growth. Malaysia has proven to the world community that its country is capable of managing its economy even in challenging circumstances. He quoted the IMF as global economy recorded negative growth and in Indonesia it seems that contraction in income activities in some income classes is affected. In the second quarter there is a slowdown, then in the third quarter the savings are enormous. It could be that consumption, which has been a factor in economic growth, will be a challenge. In an effort to maintain economic stability during the Covid-19 pandemic. This reflects that the economies of ASEAN countries, even in the world, are currently under the same pressure due to the Covid-19 virus pandemic, the world economy this year will experience a recession.

Sign in / Sign up

Export Citation Format

Share Document