scholarly journals Communicative Strategies of an Interviewer Yury Dud: A Linguist’s View of the Media Phenomenon in Mass Culture

2021 ◽  
Vol 20 (6) ◽  
pp. 263-277
Author(s):  
O. S. Issers
Keyword(s):  
New Media ◽  
Mass Culture ◽  
Communicative Behavior ◽  
Mass Audience ◽  
Social Communications ◽  
Communicative Strategies ◽  
Wide Range ◽  
Show Business ◽  
The Media ◽  
Modern Mass

Purpose. The article examines the methods of building dialogue in interviews conducted by the popular video blogger and journalist Yury Dud, who is named the main hero of Russian cultural life in 2020 by Forbes Life. To determine his individual style, the author analyzes strategies of communicative behavior. The following parameters are the most significant for the description of interviewing strategies: thematic repertoire and thematic dominants of the conversation; methods of requesting/extracting information; methods of interpreting and evaluating what the interlocutor said; the choice of language code. The empirical basis of the study contains interviews by Yu. Dud with various interlocutors – journalists, TV presenters, cultural and show business figures, politicians, and other public figures, uploaded on the YouTube video hosting service in the period of 2017–2020. The analysis of more than 40 programs allows observing a wide range of techniques of a journalist, depending on the “addressee factor”.Results. The key topics that are regularly discussed in interviews are identified, including those that violate ethical taboos (about sex, bad behavior, and bad habits, judgments and hot takes on colleagues and senior officials, etc.). The thematic repertoire is considered as a deliberate communicative choice of a journalist, conditioned by the dramaturgy of public dialogue addressed to a mass audience and the tasks of portrayal.The author reveals the distinctive methods of requesting information and eliciting facts, which is inherent to the journalistic style of Yu. Dud: illocutionary forcing reasoning (“why-questions”), clarifying questions, reformulating, role modeling of relations with a guest, where the journalist often pretends being dilettante. Interpretation and evaluation of the interlocutor's statements are based on the clearest identification of their position for the mass addressee by an explication of ideas expressed by the guest implicitly, “delegation of opinion”, and the effects of “insight”.The choice of the language code indicates the “discursive adaptation” of the journalist to his interlocutor and allows the journalist to reveal to the mass audience their personality, including their speech characteristics. The dynamism of the dialogue is due to the setting to dramatize the conversation scenario: this is manifested not only in the choice of somewhat unexpected topics of conversation, but also in the expression of one's attitude to the statements of the interlocutor, explicit/implicit assessments, and the choice of the speech code.Conclusion. It is concluded that Dud’s interviews are a vivid example of the trends of modern Internet journalism, and the communicative strategies he implements allow us to see the prospects for the development of the genre. Given the popularity of the genre in traditional and new media, the author notices that the interview not only reflects the features of social communications of the 21st century but is also a powerful factor of shaping modern mass culture.

scholarly journals Towards A Supranational Media Theory

2018 ◽  
Vol 9 (34) ◽  
pp. 119-139
Author(s):  
Fatih ARTUN ◽  
Sevki ISIKLI
Keyword(s):  
New Media ◽  
Mass Communication ◽  
Communication Systems ◽  
Data Transfer ◽  
New Order ◽  
Social Experiment ◽  
Satellite Systems ◽  
Media Companies ◽  
Wide Range ◽  
The Media

Satellite systems and the Internet have created a significant alternative that undermines the traditional reporting approach and triggered the search for a new order in mass communication. Instant and interactive data transfer systems have transformed local users into global readers and reporters encouraging a trend of democratization relative to freedom of thought and expression. Content providers and distributors in the traditional news industry which is televisions, magazines, radios, newspapers, online platforms, have a wide range of freedom to reach people. Consumers who use interactive mass communication systems have opportunities to interact with the content that is produced in many different centers. However, in the presence of the media defined as a mechanism that manufactures the consent of people for certain ideas, no matter if they are traditional or novel, people sometimes take the position of a buyer or an activist who takes action for a project and sometimes a part of a group of insusceptible people. People think their consent is their freewill without noticing that it is just a product. They feel a sense of gratitude to the ruling elites without noticing that they are the subjects of a social experiment and under the hypnotic influence of the media. Even though the world societies are getting the same content using the same communication technologies thanks to supranational media companies. Particularly because of content created to convey a message, social differences become more explicit and radical rather than the values in common. That’s why conflicts are incited. At the heart of the majority of new media organization debates, the existence of this problematic information lies. This article, which has been prepared with an analytical approach based on a literature review, discusses the theoretical conditions and the possibility of a new supranational media structure that world citizens need as a source of information. The philosophical basis of the supranational media ideal in question is at the heart of cosmopolitan individuals and eternal peace ideals of The Universal Declaration of Human Rights. The present media are unable to produce content that doesn’t try to convey a message as it positions individuals as “consumers or user” rather than “people”. Here, supranational media depicting theoretical conditions doesn’t seek profit. It introduces individuals and cultures with their diverse social layers in the consciousness of being a cosmopolitan. Supranational media’s output is based on notions like science, rights and freedoms, the earth, coexistence, and "humanity”.

scholarly journals Auditorijos sampratos paradigmų kaita

2012 ◽  
Vol 61 ◽  
pp. 93-112
Author(s):  
Daiva Siudikienė
Keyword(s):  
New Media ◽  
Cultural History ◽  
Research Area ◽  
Social Philosophy ◽  
Theoretical Background ◽  
Communication Process ◽  
Audience Studies ◽  
Theoretical Approaches ◽  
Wide Range ◽  
The Media

Evoliucionuojant medijoms požiūriai į auditorijas nuolat kito. Auditorijos kaip kolektyvinės medijų pranešimų gavėjos savo esme yra itin dinamiškos ir kintančios struktūros. Kiekviena naujai atsirandanti medija darė įtaką auditorijų kaitos procesams ir skatino mokslininkus iš naujo įvertinti auditorijas formuojančius veiksnius bei persvarstyti jų sampratos aktualumą.Straipsnyje nagrinėjama, kaip kito auditorijų samprata per visą studijų laikotarpį, ir klausiama, kokios auditorijos koncepcijos gyvuoja šiandien, kai iškyla medijų auditorijos, veikiančios daugiakanalėje daugialypės terpės erdvėje.Reikšminiai žodžiai: publikos, minia, masės, auditorijos, masinė auditorija, naujosios medijos, konvergencija, medijų naudotojai, medijų auditorijos.Shifts of the audience’s paradigmsDaiva SiudikienėSummaryThis paper reveals the main theoretical approaches which influence the construction and shifts of the audience’s paradigms. The audience studies developed eventually under the influence of contradictory theoretical perspectives. It was stated that the significant processes had started long before the academic discipline formation, but intellectual discussions on the reflections of the massification processes were significant for developing the theoretical background for further audience studies. Contemplations on such concepts as public, crowd, mass, mass society, mass audience are closely related to the traditions of political theory, social philosophy and cultural history of the late 19th and the 20th centuries. Development of the communication sciences measures more than one hundred years, but the audience as an equivalent participator of the communication process had been recognized only at the end of the 20th century. For a long time, the audiences had been approached as unqualified and unable to evaluate the media production properly. Therefore, the conception of audience as the market dominated throught a couple of decades and formed the research traditions of the audience as a quantitatively measured object. The extent remains the most significant indicator in this research area, but the audience studies have generated much more concepts. Side by side with the citizens audience, there emerged the notions of the interpretive communities and lifestyle audiences. The recognition of the fact that the audience members differ in their socio-cultural and national characteristics, knowledge, experience in the use of media and other aspects, clarification of this notion remain a complicated matter. The most important facet should be the point that the individuals realize their role differently as an audience, but all together they are in the process of creating the cognitive schemes and the collective ideals as a certain united community. The rise of the new media has generated unprecedented processes in the post-modern societies and new notions applied for media users. It was stated that, despite the media explosion and the audience fragmentation, this term remains relevant. The new media environment is recasting the notion of audience for covering a wide range and multifaceted activities of media users. Therefore, the new roles of media users are under consideration. According to the author of this paper, as the most meaningful concepts should be recognized those that indicate the creative potential of the audience.

scholarly journals Media culture in modern society

2020 ◽  
pp. 61-67
Author(s):  
Samir Ljajić
Keyword(s):  
New Media ◽  
Social Life ◽  
Modern Society ◽  
Media Culture ◽  
Complex Spectrum ◽  
Social Significance ◽  
Global Culture ◽  
Wide Range ◽  
Television Film ◽  
The Media

The importance of media culture in contemporary society is extremely large because it shapes a modern man life, the creation of political attitudes and social behavior of individuals. The products of media culture, paintings, sounds and performances are increasingly organizing free time of a contemporary man, shaping his thinking and identity. Based on the content of radio, television, film, and new media technologies, a person creates an image of himself, his own potentials, values, success, as well as his own affiliation, a certain class, race, nationality, and thus media culture has a remarkable social significance. A number of relevant authors state that media culture shapes people's perceptions of the world, the value system, morality, good and evil. Worldwide, the contents of the media culture today constitute a general culture and are seen as the basis for new forms of global culture. A complex spectrum of actions that make media, primarily radio television, film, and media of modern technologies, creates the need for a more precise definition of the term media culture, bearing in mind its breadth and complexity. In this context, the main goal of this paper is to define the concept of media culture, in order to better understand all aspects, as well as the complexity of the whole that this term implies. Media culture is determined by the terms which provide an insight into a better understanding of this term, and in this paper they are given considerable attention. D. Kelner in the Media Culture section points to the following important determinants: a wide range of media resources that form an integral part of the media culture; performances created by the combination of picture and sound; creation of features and symbols of contemporary social life; media culture as a high technology culture (techno-culture); the relation between media culture and society; theory of media and cultures.

scholarly journals Typology of Communication Strategies in the Discourse of Social Advertising

2020 ◽  
pp. 164-175
Author(s):  
M. V. Terskikh
Keyword(s):  
Scientific Literature ◽  
Media Discourse ◽  
Outdoor Advertising ◽  
Social Communications ◽  
Communicative Strategies ◽  
Different Types ◽  
The Media ◽  
Commercial Advertising ◽  
Social Advertising

A typology of strategies, tactics and techniques used in the discourse of social advertising is proposed in the article. The relevance of modeling the tools of communicative impact in social advertising is determined by the persuasive nature of the discourse of social communications, as well as the insufficient development of this issue in the scientific literature. The author of the article relies on the studies of linguists who proposed the classification of communicative strategies used in commercial advertising, as well as in the discourse of socio-political newspapers. The material for analysis was the polycode texts of Russian and foreign social advertising (outdoor advertising, social videos, as well as social photo projects posted on Instagram). The result of the study was a model of communicative strategies and tactics that constitute the discourse of social advertising. Since the effect of persuasiveness is achieved, among other things, by using different types of semiotic codes in the advertising text, special attention is paid to the verbal and visual implementation of the selected strategies, tactics and techniques. The author comes to the conclusion that the frustration strategy based on tactics of escalating negative emotions , shocking with facts and negative forecasting is the basis for the discourse of social advertising. Moreover, the main part of the identified strategies and tactics is invariant for the media discourse as a whole.

scholarly journals ТЕКСТ ДИЛЕТАНТА VS НЕОДНОРОДНОСТЬ МАССОВОЙ РЕЧЕВОЙ КУЛЬТУРЫ

2020 ◽  
Author(s):  
Natalya Orlova ◽  
Veronika Kostina
Keyword(s):  
Mass Culture ◽  
Chief Editor ◽  
Theory And Practice ◽  
Research Issues ◽  
The Public ◽  
The Press ◽  
The Media ◽  
Speech Features ◽  
Modern Mass ◽  
Evaluative Reactions

Введение. Дилетантский текст представляет собой заметное явление современной массовой (не элитарной) речевой культуры. К факторам, обеспечивающим продвижение данного типа текстов в СМИ, относятся приоритет гедонистической функции в ущерб познавательной, а также интерес социума к публичной личности, которой институт медиа предоставляет возможность высказываться по вопросам, не связанным с полученным образованием и профессией. Цель – исследование восприятия дилетантского текста (его содержание и формы) разными группами реципиентов. Проблематика исследования направлена на выявление неоднородности массовой речевой культуры через сопоставление оценочных позиций разных адресатов одного текста. Материал и методы. Как образец дилетантского текста использован текст главного редактора глянцевого журнала, который подчеркнуто дистанцируется от специалистов в обсуждаемой им области знания (филологии). На основе семантико-стилистического метода анализируется речевой материал, полученный в психолингвистическом эксперименте, т. е. вторичные тексты-реакции. Реципиенты поделены на три группы: неспециалисты от 18 до 44 лет; неспециалисты от 50 до 62 лет; студенты, обучающиеся по направлению «Филология». Результаты исследования. Установлено, что текст транслирует относительно достоверную информацию (научное и околонаучное знание, лингвистический миф), содержит фактические ошибки. Экспериментальное исследование оценочных реакций на текст показывает, что транслируемые текстом сведения некритично воспринимаются значительной частью реципиентов. Отношение к дилетанту как социальному типу у неспециалистов зависит от возраста: молодые участники эксперимента относятся к нему более лояльно, чем реципиенты старшей группы. Студенты, освоившие в теории и на практике обсуждаемую проблему, высказываются о суждениях дилетанта резко негативно. Оценки речевых особенностей текста коррелируют с оценками содержания. Младшая группа одобряет юмор, доступность, «легкость», с которой подается информация; старшая группа отмечает в тексте речевую агрессию, нарушение этических норм. Филологи в своих оценках речевой манеры автора ближе к старшей группе, то есть консервативнее своих сверстников. Научная новизна и практическая значимость. В лингвистический оборот вводится понятие дилетантского текста и его автора; уточняются условия, обусловливающие выдвижение фигуры дилетанта как субъекта массовой коммуникации; на основе отношения к дилетантскому тексту обосновывается наличие поколенченских вариантов массовой речевой культуры. Заключение. Оценочные реакции на одну из разновидностей современной массовой культуры – дилетантский текст – позволяют говорить о неоднородности этой культуры, а именно о существовании старшей и младшей коммуникативной нормы. Позиции младшей нормы в массовой речевой культуре являются более сильными. Этот вывод сделан на основании того, что речевые особенности исходного текста, получившие у реципиентов младшей группы одобрение, а реципиентов старшей – неодобрение, рассматриваются в современной стилистике как наиболее яркие черты прессы в целом.Introduction. The amateurish text is a notable phenomenon of modern mass (not elitist) speech culture. Factors that ensure the promotion of this type of text in the media include the priority of the hedonistic function to the detriment of the cognitive, as well as the interest of society in the public figure, which the media institute provides an opportunity to speak on issues not related to education and profession. The aim of the article is to study the perception of an amateurish text (its content and form) by different groups of recipients. The research issues are aimed at identifying the heterogeneity of mass speech culture by comparing the estimated positions of different recipients of the same text. Material and methods. As an example of amateurish text, the text of the chief editor of a glossy magazine is used, which emphasizes distance from specialists in the field of knowledge (philology) that he discusses. Based on the semantic- stylistic method, speech material obtained in a psycholinguistic experiment, that is, secondary reaction texts, is analyzed. Recipients are divided into three groups: non-specialists from 18 to 44 years old; non-specialists from 50 to 62 years old; students studying in the direction of “Philology”. Results and discussion. It is established that the text broadcasts relatively reliable information (scientific and semiscientific knowledge, a linguistic myth), contains factual errors. An experimental study of evaluative reactions to the text shows that the information transmitted by the text is uncritically accepted by a significant part of the recipients. Non-specialists regard the amateur as a social type depending on age: young participants in the experiment are more loyal to him than senior group recipients. Students who have mastered the problem under discussion in theory and practice speak out sharply negatively about amateur judgments. Assessment of the speech features of the text correlate with the assessment of content. The younger group approves of the humor, accessibility, “ease” with which the information is presented; the senior group notes in the text speech aggression, violation of ethical standards. Philologists in their assessments of the author’s speech style are closer to the older group, that is, more conservative than their peers. Conclusion. Evaluative reactions to one of the varieties of modern mass culture – the amateurish text – allow us to talk about the heterogeneity of this culture, namely the existence of an older and younger communicative norm. The positions of the younger norm in mass speech culture are stronger. This conclusion is based on the fact that the speech features of the source text, which received approval from the younger group recipients, and disapproval of the senior recipients, are considered in modern style as the most striking features of the press as a whole.

scholarly journals The Problem of Deheroization of the Image of a Terrorist in Mass Media Publications

2021 ◽  
Vol 10 (3) ◽  
pp. 450-468
Author(s):  
Vladimir Oleshko ◽  
Evgeny Oleshko ◽  
Ivan Shestak
Keyword(s):  
Mass Media ◽  
Criminal Group ◽  
Secondary Data ◽  
Counter Terrorism ◽  
Wide Range ◽  
Other Information ◽  
Study Programs ◽  
The Media ◽  
Modern Mass ◽  
Terrorist Acts

In the era of globalization, the problem of terrorism in all of its forms and aspects is one of the most important issues for the global society. This article reviewed the problem of deheroization of the image of a terrorist in modern mass media. Since the media today operate in a constantly updated digital space, the authors have tried to develop an algorithm of deheroization. In this regard, the sequence of creative operations is analyzed and presented, for a journalist or another subject of information activity is able to deprive a terrorist or a criminal group of a hero halo and any other aspects of solidarity with them. The theoretical and methodological basis of the research was scientific works devoted to the problems of counter-terrorism activities and the role of the mass media in its implementation. The empirical basis of the study was the thematic monitoring of 112 texts that covered the resonant terrorist acts of 2016–2021. Comparative analysis and secondary data analysis were used as well. Using concrete examples, it is proved that the algorithm of deheroization of the image of a terrorist, developed on the basis of legislative and ethical aspects of journalistic activity, should be characterized by discreteness, certainty, effectiveness, and should also contain some properties of the heuristic process. It is noted that the structural-thematic, socio-psychological, lexical and semantic characteristics of the broadcast texts both increase and remove their uncertainty, which ultimately determines the effectiveness of the media activity. The proposed recommendations, an analysis of techniques and methods of deheroization, can contribute not only to counter-terrorism activities, but also could be applicable in other information situations. The developed algorithm is useful for a wide range of journalists, media managers and students of creative study programs.

“The Days When Ideals Shined”: Journalistic nostalgia and the myth of golden age in China

2016 ◽  
Vol 1 (4) ◽  
pp. 452-470 ◽  
Author(s):  
Hongtao Li
Keyword(s):  
New Media ◽  
Golden Age ◽  
Textual Analysis ◽  
Discursive Practices ◽  
Traditional Media ◽  
Interpretive Community ◽  
Wide Range ◽  
The Press ◽  
The Media ◽  
The Ideal

This study explores Chinese journalists’ discursive practices of nostalgia in the context of transition and “crisis” of media and the journalism profession in order to understand how the journalistic community looks back and forward at such a historical juncture. I conduct a textual analysis of writings of nostalgia produced by journalists and media commentators in a wide range of settings: the commemoration of diseased journalists, resignation letters by former journalists, celebration of media organizations’ anniversaries, and reflections on scandals and crises in the media. The analysis reveals that golden ages emerging from such writings refer to the period of the press reform and the rise of market-oriented media in the mid-1990s and through the early 2000s. Within the interpretive community, the ideal of golden age is constructed to serve as a benchmark for critiquing the state of journalism, enhance the legitimacy of those journalists who embrace the new practices in the new media era, and chant a requiem for both the press reform and the decline of traditional media.

scholarly journals STYLISTIC RESOURCE OF CREOLIZATION IN MODERN MASS-MEDIA

2017 ◽  
Vol 35 ◽  
pp. 35-43
Author(s):  
DMYTRO DERGACH
Keyword(s):  
Mass Media ◽  
Media Communication ◽  
Functional Potential ◽  
Modern Media ◽  
Mass Audience ◽  
The Media ◽  
Media Texts ◽  
Modern Mass

The author analyzes stylistic resource and potential of creolization in modern mass media. Approaches to the scientific interpretation of the phenomenon in the paradigm of communicative linguistics, functional stylistics are considered. The intra- and extralinguistic factors that actualize the means of creolization in modern media-media communication are taken into consideration. The author proposes to interpret partial and associative types of media creolization, which determine the dominant verbal/nonverbal components in media texts. The functional potential of means of creolization of the media language, aimed at informing, analyzing and influencing the language consciousness of the mass audience is also determined.

scholarly journals Agenda Setting, Religion and New Media: The Chabad Case Study

2015 ◽  
Vol 4 (1) ◽  
pp. 126-145 ◽  
Author(s):  
Tsuriel Rashi ◽  
Maxwell McCombs
Keyword(s):  
New Media ◽  
Agenda Setting ◽  
Public Discourse ◽  
Communication Strategy ◽  
Communication Media ◽  
Political Agenda ◽  
List Type ◽  
Religious Groups ◽  
Wide Range ◽  
The Media

Theoretically grounded in agenda setting, a theory focused on the transfer of influence from communication media to a public, this paper examines the media activity of Chabad, an Ultra-Orthodox Jewish movement that is committed both to making Judaism generally accessible and to influencing public discourse. Rabbi M. M. Schneerson, the movement’s late wise and charismatic leader, undertook this dual mission in light of his conception of the theological grounds for the exploitation of mass media. Our examination of Chabad’s agenda-setting communication strategy was guided by two research questions: What is the range of communication media used by Chabad in an effort to achieve its goal? What evidence is there regarding the agenda-setting success of these communication efforts? Although it is obviously difficult to judge the precise degree of success, it is clear that Chabad is involved in a wide range of media and public activity and has already influenced public discourse well beyond the range of the movement itself and of the Jewish religion. The answer to the two questions above will help us understand the various movements that try to influence the agenda on religious grounds, so that we can determine the interface between religion and setting the agenda. It may also assist the efforts of other religious groups that want to influence the media and the political agenda.

Perspectives on Populism and the Media

2020 ◽  
Keyword(s):  
New Media ◽  
Media Policy ◽  
New Approaches ◽  
Theoretical Approaches ◽  
New Findings ◽  
Wide Range ◽  
Different Types ◽  
The Media ◽  
The Relationship

This volume assembles a wide range of perspectives on populism and the media, bringing together various disciplinary and theoretical approaches, authors and examples from different continents and a wide range of topical issues. The chapters discuss the contexts of populist communication, communication by populist actors, different types of populist messages (populist communication in traditional and new media, populist criticism of the media, populist discourses related to different topics, etc.), the effects and consequences of populist communication, populist media policy and anti-populist discourses. The contributions synthesise existing research on this subject, propose new approaches to it or present new findings on the relationship between populism and the media. With contibutions by Caroline Avila, Eleonora Benecchi, Florin Büchel, Donatella Campus, María Esperanza Casullo, Nicoleta Corbu, Ann Crigler, Benjamin De Cleen, Sven Engesser, Nicole Ernst, Frank Esser, Nayla Fawzi, Jana Goyvaerts, André Haller, Kristoffer Holt, Christina Holtz-Bacha, Marion Just, Philip Kitzberger, Magdalena Klingler, Benjamin Krämer, Katharina Lobinger, Philipp Müller, Elena Negrea-Busuioc, Carsten Reinemann, Christian Schemer, Anne Schulz, Christian Schwarzenegger, Torgeir Uberg Nærland, Rebecca Venema, Anna Wagner, Martin Wettstein, Werner Wirth, Dominique Stefanie Wirz

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