scholarly journals Application of digital content marketing strategies to engage engineering students on social networks

2021 ◽  
Author(s):  
Arthur Granato Ferreira Campos ◽  
Ítalo Trindade Rosário Pessanha ◽  
Caio Leite Quitete ◽  
Lyanderson Oliveira Barreto Rangel ◽  
Glauber Soriano Ribeiro ◽  
...  
Keyword(s):  
Extracurricular Activities ◽  
Mechanical Engineering ◽  
Engineering Students ◽  
Target Audience ◽  
Content Creation ◽  
The Public ◽  
Effective Strategies ◽  
Technical Content ◽  
Initial Stage ◽  
The Individual

With the popularization of internet access and smartphones, people spend much of their time accessing content through their cell phones. In this context, the way in which the individual interacts with organizations has also been changing significantly: the figure of the active consumer, who shares content and engages with brands, emerges. This work aimed to analyze different types of content as tools for engaging and creating an audience formed by engineering students. The initial stage of the methodology consisted of defining the target audience. After that, the brand was created, a logo was designed and the fonts and colors were chosen. After creating a page in a social network, different content creation strategies were adopted - varying parameters such as type, format and subject - to build an audience, and engagement metrics were evaluated - likes, comments, shares and "saves” – to see which are the most effective strategies for raising the number of followers. The chosen target audience was composed of young engineers and engineering students, under the age of 35, and the main channel chosen for sharing the content was Instagram. The characterization of the followers showed that most of them are between the 1st and 8th period of the engineering course, with the majority belonging to the mechanical engineering course (44%), followed by civil (22%) and production (11% ) engineering. The types of content that were most relevant, according to the engagement metrics, were: tips from courses, movies and books; curiosities; generic technical content and technical content for mechanical engineering, which may reflect the higher numbers of this course observed in followers. Furthermore, publications where the visual aspect presented a pattern, the authors showed themselves or that promoted some type of interaction with the public also obtained better results in general. Thus, it can be concluded that the best strategy for the growth of the page involved the creation of mixed content between tips for extracurricular activities, basic technical content and curiosities. The visual aspect and interaction with the public were also important.

Incorporating Public Policy Creation and Analysis Activities Into a Mechanical Engineering Curriculum

2012 ◽  
Author(s):  
John R. Reisel
Keyword(s):  
Public Policy ◽  
Extracurricular Activities ◽  
Policy Development ◽  
Mechanical Engineering ◽  
Engineering Students ◽  
Engineering Ethics ◽  
Engineering Curriculum ◽  
Engineering Programs ◽  
Current Events ◽  
Elective Course

While it is easy to recognize that mechanical engineers can lend their expertise to public policy makers as they create public policy related to science and technology, it is not as clear as to how to introduce mechanical engineering students to public policy activities. The undergraduate curricula in most mechanical engineering programs are considered full, and there are always additional topics that people wish to add. Educators are likely to hesitate before removing material from their programs in order to add material on public policy. Yet, there are techniques that can be used to incorporate aspects of public policy into a standard mechanical engineering curriculum without the removal of much, if any, current content. In this paper, several techniques for introducing mechanical engineering students to the process of public policy creation will be discussed. While these methods will not make the students experts in policy, they can introduce students to the tools that they need to influence the public policy creation process. These techniques include a comprehensive semester-long project in a technical elective course, a short policy analysis paper for development in a required or elective course, incorporation of public policy considerations in a capstone design project, policy discussions or debates in relevant courses, and a focus on public policy development in extracurricular activities. In their education, students should not only become technically proficient, but also learn how to track current events and trends, communicate their knowledge effectively, gain knowledge on applying proper engineering ethics, and be aware of the environmental and social context of their work. Through these knowledge areas and skills, students will gain the fundamental working knowledge that they need to influence public policy creation. It may be noted that these are also desirable outcomes for a student’s educational program as defined by ABET. Therefore, finding opportunities in a mechanical engineering program’s curriculum to address public policy creation activities also benefits the program by helping it more completely fulfill ABET accreditation requirements.

scholarly journals Re-design of Portable Pedal Basins to Prevent the Spread of the Covid-19 Virus

2021 ◽  
Vol 1 (1) ◽  
Author(s):  
Nuruddin Wahtu Eko Putro ◽  
Dede Zulrahman ◽  
Anis Siti Nurrohkayati
Keyword(s):  
Manufacturing Process ◽  
Direct Contact ◽  
Mechanical Engineering ◽  
Engineering Students ◽  
Crowding Out ◽  
The Public ◽  
Work System ◽  
East Kalimantan ◽  
The City

The process of spreading covid-19 is very fast and we must always be vigilant about this one outbreak. When the disease is transmitted so quickly by hand or direct contact. When crowding out we don't know where the disease came from or from who, so we have to keep our distance, wash our hands, wear a mask. Until now, the spread of the virus has increased more than in the previous year and the number of positives every day continues to increase, while various activities must continue to run so that people can remain productive and feel safe. Therefore, the purpose of implementing the re-design of the existing sink was made to re-create a portable pedal sink that was designed in the Autodesk Inventor application and updated on the cover of all sides of the sink so that it is tidier. The manufacturing process is more flexible and there are two sinks, right and left. For the sink work system, the system is stepped on so it is safer for us to use because it is without using hands. If you look at the public in general, they still use an ordinary sink so that the Mechanical Engineering Students of the Muhammadiyah University of East Kalimantan can design and design a pedal system sink or stepping system to make it easier for the prevention of Covid-19 in the city of Samarinda.

Public Service Motivation in Buffy the Vampire Slayer

Public Voices ◽  
2016 ◽  
Vol 12 (1) ◽  
pp. 67 ◽  
Author(s):  
Sharon Mastracci
Keyword(s):  
Popular Culture ◽  
Public Service ◽  
Public Service Motivation ◽  
Public Servants ◽  
Buffy The Vampire Slayer ◽  
The Public ◽  
American Popular Culture ◽  
Public Servant ◽  
Definition Of ◽  
The Individual

In this paper, the author examines public service as depicted in the television series Buffy the Vampire Slayer (BtVS). First, she shows how slaying meets the economist’s definition of a public good, using the BtVS episode “Flooded” (6.04). Second, she discusses public service motivation (PSM) to determine whether or not Buffy, a public servant, operates from a public service ethic. Relying on established measures and evidence from shooting scripts and episode transcripts, the author concludes Buffy is a public servant motivated by a public service ethic. In this way, BtVS informs scholarship on public service by broadening the concept of PSM beyond the public sector; prompting one to wonder whether it is located in a sector, an occupation, or in the individual. These conclusions allow the author to situate Buffy alongside other idealized public servants in American popular culture.

What Can Economists Contribute to the Common Good Tradition?

2017 ◽  
Author(s):  
Andrew M. Yuengert
Keyword(s):  
Common Good ◽  
Common Pool Resources ◽  
Economic Approach ◽  
Public And Private ◽  
Private Provision ◽  
The Public ◽  
The Common Good ◽  
The Common ◽  
The Individual ◽  
Insight Into

Although most economists are skeptical of or puzzled by the Catholic concept of the common good, a rejection of the economic approach as inimical to the common good would be hasty and counterproductive. Economic analysis can enrich the common good tradition in four ways. First, economics embodies a deep respect for economic agency and for the effects of policy and institutions on individual agents. Second, economics offers a rich literature on the nature of unplanned order and how it might be shaped by policy. Third, economics offers insight into the public and private provision of various kinds of goods (private, public, common pool resources). Fourth, recent work on the development and logic of institutions and norms emphasizes sustainability rooted in the good of the individual.

scholarly journals The impact of end-userś participation (cancer patients) during the optimization process

2020 ◽  
Vol 30 (Supplement_5) ◽  
Author(s):  
S Houwaart
Keyword(s):  
End Users ◽  
Public Health Care ◽  
Optimization Process ◽  
Patient Organization ◽  
End User ◽  
The Public ◽  
Patient Organizations ◽  
Crucial Information ◽  
The Individual ◽  
The Impact

Abstract End-user (e.g. patients or the public) testing of information material is becoming more common in the German public health care system. However, including the end-user (in this case patients) in an optimisation process and thus enabling a close collaboration while developing PIMs is still rare. This is surprising, given the fact that patients provide the exact perspective one is trying to address. Within the isPO project, a patient organization is included as a legal project partner to act as the patient representative and provide the patient's perspective. As such, the patient organization was included in the PHR approach as part of the PIM-optimisation team. During the optimisation process, the patients gave practical insights into the procedures of diagnosing and treating different types of cancer as well as into the patient's changing priorities and challenges at different time points. This was crucial information for the envisioned application of the individual PIMs and their hierarchical overview. Moreover, the developed PIM-checklist enabled the patients to give detailed feedback to the PIMs. With their experience of being in the exact situation in which the PIMs will be applied, their recommendations, especially on the wording and layout of the materials, have been a valuable contribution to the PIM optimisation process. In this part of the seminar, we will take a closer look at the following skill building aspects: What is gained from including patients as end-users in the development and optimization of PIM?How can we reach patients to contribute to a PIM optimization process? Which requirements and prerequisites do patients have to provide to successfully work on an optimisation team?How to compromise and weigh opinions when different ideas occur? Altogether, this part will construct a structured path of productive patient involvement and help to overcome uncertainties regarding a collaboration with patient organizations.

Moving an Evidence-Based Policy Agenda Forward: Leadership Tips From the Field

2018 ◽  
Vol 33 (3) ◽  
pp. 158-159 ◽  
Author(s):  
Teresa Garrett
Keyword(s):  
Change Process ◽  
Nursing Profession ◽  
Evidence Based ◽  
Policy Agenda ◽  
Policy Changes ◽  
The Public ◽  
Leverage Point ◽  
Evidence Based Policy ◽  
The Individual ◽  
Improve Health

Advancing evidence-based policy change is a leadership challenge that nurses should embrace. Key tips to ensure that evidence-based policy changes are successful at the individual, community, and population levels are offered to help nurses through the change process. The public trust in the nursing profession is a leverage point that should be used to advance the use of evidence, expedite change, and improve health for students and across communities.

scholarly journals Eye contact effect: The role of vagal regulation and reactivity, and self-regulation of attention

2021 ◽  
Author(s):  
Alicja Niedźwiecka
Keyword(s):  
Executive Functions ◽  
Cognitive Performance ◽  
Self Regulation ◽  
Eye Contact ◽  
Autonomic Regulation ◽  
Face To Face ◽  
Effective Strategies ◽  
Contact Effect ◽  
The Individual

AbstractEye contact is a crucial aspect of social interactions that may enhance an individual’s cognitive performance (i.e. the eye contact effect) or hinder it (i.e. face-to-face interference effect). In this paper, I focus on the influence of eye contact on cognitive performance in tasks engaging executive functions. I present a hypothesis as to why some individuals benefit from eye contact while others do not. I propose that the relations between eye contact and executive functioning are modulated by an individual’s autonomic regulation and reactivity and self-regulation of attention. In particular, I propose that individuals with more optimal autonomic regulation and reactivity, and more effective self-regulation of attention benefit from eye contact. Individuals who are less well regulated and over- or under-reactive and who do not employ effective strategies of self-regulation of attention may not benefit from eye contact and may perform better when eye contact is absent. I present some studies that justify the proposed hypothesis and point to a method that could be employed to test them. This approach could help to better understand the complex mechanisms underlying the individual differences in participant’s cognitive performance during tasks engaging executive functions.

scholarly journals Energy-Related Behaviour of Consumers from the Silesia Province (Poland)—Towards a Low-Carbon Economy

Energies ◽  
2021 ◽  
Vol 14 (8) ◽  
pp. 2218
Author(s):  
Sylwia Słupik ◽  
Joanna Kos-Łabędowicz ◽  
Joanna Trzęsiok
Keyword(s):  
Classification Model ◽  
Attitudes And Beliefs ◽  
Low Carbon ◽  
Low Carbon Economy ◽  
The Public ◽  
Second Stage ◽  
Initial Stage ◽  
Low Emission ◽  
Energy Behaviour ◽  
Carbon Economy

The issue of energy behaviour among Polish consumers, and especially the motives and attitudes they manifest, is relatively under-researched. This article attempts to identify individual attitudes and beliefs of energy consumers using the example of the residents of the province of Silesia (Poland). The authors conducted the expert segmentation of respondents in terms of their motivation for saving energy, based on the results of their proprietary survey. The second stage of the study involved using a classification model that allowed for the characterisation of the obtained groups. Psychological and financial factors were of greatest significance, which is confirmed by the results of other studies. Nonetheless, the obtained results explicitly indicate the specificity of the region, which requires transformation towards a low-emission economy. Despite the initial stage of changes both in the awareness of the consumers and the public interventions of the authorities, it should be emphasized that a majority of the respondents—at least to a basic extent—declared taking energy-saving measures. Financial motives are predominant among the respondents, although pro-environmental motives can also be noticed, which might translate into increased involvement and concern for the environment and climate.

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