scholarly journals Sistem Informasi Pemasaran Berbasis Website dalam Meningkatkan Pembelian Kerajinan Anyaman di Cv Binangkit Kabupaten Tasikmalaya

2019 ◽  
Vol 1 (3) ◽  
pp. 130-140
Author(s):  
Sri Sudiarti
Keyword(s):  
Information System ◽  
Research Method ◽  
Purchasing Decisions ◽  
Simple Regression Analysis ◽  
Quantitative Descriptive ◽  
Marketing Information ◽  
Descriptive Survey ◽  
Positive Effect ◽  
Survey Approach ◽  
Simple Regression

The purpose of this study was to determine the effectiveness of marketing information system at CV Binangkit in Tasikmalaya Regency and to find out the use of the website as a marketing medium to increase the purchase of netting crafts at CV. Binangkit in Tasikmalaya Regency. The research method used was quantitative descriptive survey approach. The sample of this study were 75 respondents. Statistical analysis was done through simple regression analysis. The results of the analysis indicated that the Marketing Information System had a positive effect on purchasing decisions. A good marketing information system can influence the purchasing decision. It is expected that Website-based marketing information system can be developed to improve public purchasing decisions. CV Binangkit is also suggested to provide more information about their products by regularly updating their products and making more promos on their website so that consumers will be more interested in buying their products.

scholarly journals KUALITAS PRODUK DAN DAMPAKNYA TERHADAP KEPUTUSAN PEMBELIAN GITAR ARISTONE PADA CV. ARISTA BANDUNG

2019 ◽  
Vol 9 (2) ◽  
pp. 143-148
Author(s):  
Yani Restiani Widjaja ◽  
Gani Nurdiyana
Keyword(s):  
Product Quality ◽  
Research Method ◽  
Statistical Tests ◽  
Test Reliability ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Simple Regression Analysis ◽  
Simple Regression

This study aims to determine the magnitude of the effect of product quality on purchasing decisions and to test whether there is a significant influence between product quality and purchasing decisions on Aristone guitar products in Bandung. The research method used is the research method of verification analysis, by conducting validity test, reliability test, simple regression analysis, simple coefficient analysis, and determination analysis. Based on statistical tests conducted, t test showed that there is a significant effect of product quality variables on consumer purchasing decisions on Aristone guitar products in Bandung. From the results of the correlation coefficient analysis is obtained that if the product quality increases, it will be followed by an increase in consumer purchasing decisions, and vice versa. The degree of relationship between product quality and consumer purchase decisions is strongly interpreted. The coefficient of determination shows the contribution of product quality (X) to consumer purchase decision (Y).

scholarly journals The Effect of Promotion through Instagram Social Media on Purchasing Decisions at Chocolicious Cake Stores in Makassar City

2020 ◽  
Vol 1 (3) ◽  
pp. 26-31
Author(s):  
Mochtar Luthfi M ◽  
Nur Afni Pertiwi
Keyword(s):  
Social Media ◽  
Regression Analysis ◽  
Analytical Method ◽  
General Public ◽  
Research Method ◽  
Total Sample ◽  
Purchasing Decisions ◽  
The Public ◽  
Simple Regression Analysis ◽  
Simple Regression

This study aims to determine and analyze the effect of promotion through social media Instagram on purchasing decisions at a chocolicious cake shop in Makassar City. Customer Study of Chocolicious Cake Shop on Jln A.P. Pettarani Makassar. The research method used in this research is descriptive quantitative, with a total sample of 60 respondents. The analytical method used in this study is a simple regression analysis using SPSS 24. The results showed that promotion through social media Instagram had a positive and significant effect on purchasing decisions with the results of the t count> t table (6.564> 1.671). Chocolicious products are accepted by the public and also show that indeed social media has an important role in conveying information such as introducing products to the general public if we are good at using them.

scholarly journals ANALISIS PENGARUH KOMPETENSI KEPRIBADIAN GURU DENGAN MOTIVASI BELAJAR SEBAGAI VARIABEL INTERVENING TERHADAP PRESTASI BELAJAR SISWA KELAS X ADMINISTRASI PERKANTORAN

2016 ◽  
Vol 1 (1) ◽  
pp. 109
Author(s):  
Nur Rofiah Darojah ◽  
Hady Siti Hadijah
Keyword(s):  
Student Achievement ◽  
Student Motivation ◽  
Research Method ◽  
Survey Methods ◽  
Learning Motivation ◽  
Motivation To Learn ◽  
Simple Regression Analysis ◽  
The Subject ◽  
Positive Effect ◽  
Simple Regression

Penelitin ini bertujuan untuk menganlisis apakah kompetensi kepribadian guru berpengaruh positif dan signifikan terhadap prestasi belajar siswa melalui motivasi belajar siswa secara langsung maupun tidak langsung kelas X pada mata pelajaran produktif Administrasi Perkantoran SMK di Kota Cimahi. Penelitian menggunakan metode survey dengan teknik penyebaran angket kepada 94 responden dan teknik analisis data menggunakan analisis regresi sederhana. Hasil penelitian menunjukkan bahwa kompetensi kepribadian guru berpengaruh positif dan signifikan terhadap motivasi belajar siswa, sehingga dapat disimpulkan bahwa semakin tinggi kompetensi kepribadian guru maka semakin tinggi pula motivasi belajar siswa. Motivasi belajar siswa berpengaruh positif terhadap prestasi belajar siswa, sehingga dapat disimpulkan semakin tinggi motivasi belajar siswa maka semakin tinggi pula prestasi belajar siswa. Kompetensi kepribadian guru berpengaruh positif dan signifikan secara langsung maupun tidak langsung terhadap prestasi belajar siswa melalui motivasi belajar siswa, sehingga dapat disimpulkan semakin tinggi kompetensi kepribadian guru melalui motivasi belajar siswa maka semakin tinggi prestasi belajar siswa.Kata Kunci: kompetensi kepribadian guru, motivasi belajar, prestasi belajar AN ANALYSIS OF THE INFLUENCE OF PERSONAL COMPETENCE OF TEACHERS WITH MOTIVATION TO LEARN AS AN INTERVENING VARIABLE ON ACHIEVEMENT OF ADMINISTRATIVE OFFICE STUDENT GRADE XThis study aimed to analyze the influence of teacher’s personality competence has positive and significant impact toward student achievement through students’ learning motivation directly or indirectly on the subject of class X of Office Administration productive SMK in Cimahi. The research method used survey methods by distributing questionnaires to 94 students as respondents in grade X of Office Administration and data analyzed by simple regression analysis. The results showed that the of the teacher's personality competence has positive and significant impact on student motivation, so it can be concluded that the higher of the teacher's personality competence, the higher the students' learning motivation. Students’ learning motivation has positive effect on student achievement, so it can be concluded the higher the students' learning motivation, the higher the student achievement. The teacher's personality competence has positive and significant impact on student achievement through students’ learning motivation, so it can be concluded the higher the of the teacher's personality competence through the students' learning motivation, the higher of student achievement.Keywords: teacher's personality competence, learning motivation, academic achievement

THE IMPACT OF BUSINESS MENTORING ON MICRO, SMALL, MEDIUM ENTERPRISES PERFORMANCE

2018 ◽  
Vol 1 (1) ◽  
pp. 7
Author(s):  
Mohammad Adrian ◽  
Santi Rahmawati
Keyword(s):  
Research Method ◽  
Quantitative Research ◽  
Coefficient Of Determination ◽  
Mentoring Program ◽  
Simple Regression Analysis ◽  
Small Medium Enterprises ◽  
Medium Enterprises ◽  
The Impact ◽  
Necessity Entrepreneur ◽  
Simple Regression

This reasearch is conducted on MSME (Micro Small Medium Enterprises) that are participated in the MSME Syari’ah Mentoring Program by Academition and Practitioners (PUSPA) organized by Bank Indonesia in Bandung. MSME who participated in PUSPA program 2016 is MSME that included in necessity entrepreneur where MSME operated just to fullfil the life necessities.The purpose of this reasearch was to investigate the influence of the business mentoring on the MSME performance in PUSPA program 2016.Researcher used quantitative research method. Data were analyzed using simple regression analysis and descriptive-causal analysis.The result showed that business mentoring affect the performance of MSME that participated in PUSPA Program 2016. Based on the calculation, coefficient of determination (R2) can be seen the influence of business mentoring variable (X) on the performance (Y) is 74%. While the remaining 26% is influenced by other factors such as entrepreneurship competence and human resources.  

scholarly journals PENGARUH FAKTOR PSIKOLOGIS TERHADAP KEPUTUSAN PEMBELIAN MINYAK GORENG BIMOLI PADA IBU RUMAH TANGGA DI KECAMATAN KURANJI KOTA PADANG

2019 ◽  
Author(s):  
Ongky Fernando ◽  
Aminar Sutra Dewi
Keyword(s):  
Psychological Factors ◽  
Sampling Method ◽  
Coefficient Of Determination ◽  
Purchasing Decisions ◽  
Descriptive Research ◽  
Cooking Oil ◽  
Analysis Technique ◽  
Simple Regression Analysis ◽  
Simple Regression ◽  
Selection Of

Kosumen's behavior towards purchasing decisions is something that marketers must learn to know and understand how consumers make decisions, and the extent to which marketing stimuli can provide stimulus to purchasing decisions. So that can know whether the factors affect consumers in purchasing decisions. The purpose of this study was to determine the effect of psychological factors on the selection of Bimoli cooking oil brand in housewives in Kuranji sub-district, Padang City. The type of this research is descriptive research, many samples used are 250 people by using technique of non-probability sampling method. Data analysis technique used is simple regression analysis, t test and coefficient of determination. This research is done to produce psychological factors have a significant effect on purchasing decision on housewife in Bimoli cooking oil election in District Kuranji Town Padang t arithmetic 5,008> t table 1,984 and significant value 0.000

Hubungan kausalitas ekspor batubara dengan pertumbuhan ekonomi Provinsi Jambi

2020 ◽  
Vol 8 (1) ◽  
pp. 23-30
Author(s):  
Iis Puji Wahyuni ◽  
Amri Amir ◽  
Rahma Nurjanah
Keyword(s):  
Economic Growth ◽  
Secondary Data ◽  
Granger Causality Test ◽  
Analysis Model ◽  
Causality Test ◽  
Descriptive Research ◽  
Simple Regression Analysis ◽  
Quantitative Descriptive ◽  
Simple Regression ◽  
Average Development

In this study aims to (1) know the development of economic growth and know the development of coal exports (2) find out the causality of coal exports with the economic growth of Jambi Province. The data used in this study are secondary data sourced from the Central Statistics Agency (BPS) of Jambi Province. To answer these objectives, this study uses a type of quantitative descriptive research with an analysis model for the first and second problems using simple regression analysis and granger causality test. The results of the study show that (1) the average development of economic growth in Jambi Province in 2004-2018 was 6.15 percent; (2) the average development of coal exports is 149.64 percent, and (3) partially coal exports do not have a causal relationship to the economic growth of Jambi Province  Keywords: Economic growth, Coal exports

Pengaruh Daya Tarik Interpersonal terhadap Kohesivitas Kelompok Tani Bawang Merah di Kecamatan Mijen, Kabupaten Demak

2021 ◽  
Vol 45 (2) ◽  
pp. 97
Author(s):  
Tri Maulana Sari ◽  
Joko Winarno ◽  
Suminah Suminah
Keyword(s):  
Research Method ◽  
The Other ◽  
Group Cohesiveness ◽  
The Social ◽  
Saturated Sample ◽  
Group Members ◽  
Simple Regression Analysis ◽  
Farmer Groups ◽  
Very High ◽  
Simple Regression

<div class="WordSection1"><p><em><span>Group cohesiveness as a dynamic process that is seen from the interest and attachment of relationships between members is an important thing that must be owned by farmer groups. The cohesiveness of shallot farmer groups in Mijen Sub-district, Demak Regency is influenced by several factors, one of which is interpersonal attractiveness. Cohesive groups make it easier to transfer information. The purpose of this study was to examine the level of interpersonal attractiveness of farmer group members, to examine the level of cohesiveness of farmer groups and to analyze the effect of interpersonal attractiveness on the cohesiveness of the shallot farmer group. The research method used was a saturated sample by taking all groups of shallot farmers in Mijen Sub-district, Demak Regency as samples in the study. Methods of data analysis using descriptive quantitative and simple regression analysis. The results of the study indicate that the level of interpersonal attractiveness of members of the shallot farmer group in Mijen Sub-district, Demak Regency is classified as very high or reaches 46.88%. The level of group cohesiveness is high, reaching 47.70%. Interpersonal attractiveness has a significant effect of 28% on the cohesiveness of farmer groups and the other 72% is influenced by other factors outside the study. Suggestions from the research that has been carried out are to maintain the social activities that have been carried out from the simplest things</span></em><span>.</span></p></div>

scholarly journals Karakteristik dan Tingkat Kemandirian Lansia di Panti Sosial Rehabilitasi Lanjut Usia (RSLU) Pemerintah Provinsi Jawa Barat

2019 ◽  
Vol 6 (01) ◽  
pp. 21-32
Author(s):  
Susan Susyanti ◽  
Dais Lukman Nurhakim
Keyword(s):  
Research Method ◽  
Sampling Technique ◽  
The Elderly ◽  
Provincial Government ◽  
Daily Activities ◽  
Health Conditions ◽  
Government Hospital ◽  
Quantitative Descriptive ◽  
Survey Approach

Changes in brain structure will be experienced by the elderly, it�s causing a setback in the quality of life that has implications for independence in activity. The existence of these changes can lead to deterioration in the quality of health of the elderly both physically and psychologically, causing an impairment in the elderly's independence. The purpose of this study is to know the description of the characteristics and level of independence of the elderly in West Java Provincial Government Hospital. The research method uses quantitative descriptive of the survey approach. The sample size is 62 elderly with non random sampling technique in the form of accidental sampling. Characteristic data collection by filling in questions based on the results of elderly answers, while data on the level of independence is collected using the observation sheet which is checked list in accordance with the elderly answers. The results showed that most of the elderly (72.6%) were female, the majority of the elderly (58.1%) had lived in elderly homes for > 1 year, most of the health conditions of the elderly (51.6%) were in the sick category, almost as determined elderly (38.7%) included in the advanced category (elderly), most of the elderly (56.4%) were at moderate levels of independence. Conclusion, most of the elderly at the elderly homes are women, living > 1 year, sick condition, moderate level of independence and almost half are included in the elderly category. Suggestions for nurses to do more guidance in the form of elderly independence training, so that within its limitations the elderly are able to do their daily activities independently.

scholarly journals PENGARUH CITRA MEREK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK INDOCAFE PADA PT PRIMA BINTANG DISTRIBUSINDO

2020 ◽  
Vol 8 (2) ◽  
pp. 17-24
Author(s):  
Iwan Upbatam ◽  
Asron Saputra
Keyword(s):  
Research Method ◽  
Brand Image ◽  
T Test ◽  
Coefficient Of Determination ◽  
Purchasing Decisions ◽  
F Test ◽  
Purchasing Decision ◽  
Positive Effect

The purpose of this paper is to determine the effect of brand image and promotion on purchasing decisions PT prima brima distribusindo.The research was done by spreading the quaterner, while the research method using Non-probability Sampling.The t test shows that the magnitude of t for Brand Image (X1) is 2.062 and the value of t arithmetic for promotion (X2) is 11,574. all of which show larger than t table is 1,978. so the hypothesis that states brand image and promotion have a positive effect partially on purchasing decision at PT prima bintang distribusindo, F test, F calculated > F table or 69.690 > 2.67 or signification level (sig) 0.000 < 0.05 so that the hypothesis that states brand image and promotion together affect the purchasing decision at  PT prima bintang distribusindo and coefficient of determination shows that brand image and promotion influence 51,9% to purchasing decision at PT. prima bintang distribusindo.

scholarly journals Pengaruh Citra Merek (Brand Image) Terhadap Keputusan Pembelian Kerudung Deenay (Studi pada Konsumen Gea Fashion Banjar)

2020 ◽  
Vol 1 (2) ◽  
pp. 71-83
Author(s):  
Iis Miati
Keyword(s):  
Psychological Factors ◽  
Research Method ◽  
Brand Image ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Significance Level ◽  
Descriptive Research ◽  
Quality Product ◽  
Quantitative Descriptive

The development of the economy at this time will cause very tight competition in the business field. The company will continue to develop its products by creating unique products that are different from competitors that produce similar products. At this time consumers are fanatic in choosing a product, besides they want a quality product they will also choose a product that has a brand image that is quite good in the community. Deenay veil products are currently a product that is favored by every society. At Gea Fashion Banjar deenay brand hood sales are higher each month compared to other brand hoods. Based on that, the writer is interested in researching the Effect of Brand Image on the Decision to Purchase Deenay Veil in Banjar Gea Fashion. The purpose of this study was to determine how the influence of Brand Image on the Purchase Decision Deenay Veil on Banjar Gea Fashion? The research method used is quantitative descriptive research method, with a sample of 50 people. The results showed that brand image had a significant influence on the decision making for purchasing veil deenay. This significance value was obtained from Fcount 29,689 with a significance of 0,000 with F table (4.04) at the significance level of 0.05 and the coefficient of determination (r²) or R square obtained by 0.328, so that the magnitude of influence was 38.2%, whereas the remaining 61.8% is influenced by other factors not included in this research variable. In conclusion, consumers make purchasing decisions due to the influence of brand image and social, cultural, personal and psychological factors.

Sign in / Sign up

Export Citation Format

Share Document