FORMATION OF CORPORATE CULTURE OF MEDIA ENTERPRISES

2017 ◽  
Author(s):  
Anna Oleshko ◽  
◽  
Olena Basarab ◽  
Keyword(s):  
Corporate Culture ◽  
Positive Impact ◽  
Employee Motivation ◽  
Economic Benefits ◽  
Internal Communication ◽  
Information Support ◽  
Special Role ◽  
Corporate Communications ◽  
Media Companies ◽  
The Media

The article identifies specific features and suggests areas for improving the corporate culture of media enterprises. Dynamic changes in the economy due to digitalization require a revision of existing organizational forms and methods of management and the formation of a qualitatively new corporate culture at all hierarchical levels. The difficulty of solving this problem is the need to eliminate the negative elements in the Ukrainian corporate culture while adapting the development strategies of organizations to new economic conditions. The specifics of the formation of corporate culture of the media company is its special role, which is to implement the information product in order to obtain economic benefits and meet the social and communication needs of different segments of society. The article proposes changes in the organizational structure of media companies by creating a department for internal corporate communications in order to form a corporate culture that can increase the competitiveness of the company and form its positive image in the media space. This will form a highquality information support for internal communication of the enterprise, increase employee motivation and effectiveness of control over their work. The formation of a qualitatively new corporate culture of media enterprises also involves the transformation of the management system taking into account the need to focus on the use of creative work, increasing the level of knowledge, digital competencies, skills and professionalism, observance of system values of society. Ultimately, the formation of an effective corporate culture will have a positive impact on the process of creating quality information products

scholarly journals PERSONNEL MANAGEMENT IN THE MEDIA INDUSTRY IN MODERN CONDITIONS

2021 ◽  
Vol 71 (2) ◽  
Author(s):  
Olha Sukhorukova ◽  
Alla Kvasko
Keyword(s):  
Labor Market ◽  
Personnel Management ◽  
Corporate Culture ◽  
Video Game ◽  
The State ◽  
Media Industry ◽  
Organization Of Work ◽  
Media Companies ◽  
Management Problems ◽  
The Media

The media industry includes publishing, television, radio, advertising, some segments of information activities (web portals, websites) and video game development. Informatization, globalization, integration processes provide dynamic development of media enterprises, change the organization of work. Demand for staff is growing. The study of personnel management problems in the media industry has intensified with the development of media management. However, in the considered researches there are no researches of the media industry as a participant of the labor market in Ukraine; it is necessary to identify current problems of personnel management and criteria for selecting effective personnel technologies. Problems of personnel management have become more acute in the context of the global pandemic and the widespread introduction of telework. The formation of approaches to working with staff is influenced not only by the global situation, but also by the state of the internal media market. Therefore, the study of personnel management problems should take into account local characteristics. The state and indicators of activity of the media industry of Ukraine by types of economic activity are considered. An imbalance in the development of various segments of the industry, a significant lag behind the overall economic indicators. The features of media companies that influence personnel management are identified. Among them, the features of the editorial process, the use of communication and digital technologies, the size of media companies. The key problems faced by the media manager of the media company – planning, recruitment, motivation and formation of corporate culture. The characteristics of the domestic labor market, as well as its industry segment are given. Problems of the organization of work of the personnel in the conditions of a pandemic are defined; in particular, the remote form of work and changes in traditional ways of organizing work are considered. The criteria for selection and use of personnel technologies in the management practice are determined. Prospects for further research on personnel management of media companies have been established.

МАРКЕТИНГОВІ АСПЕКТИ ФУНКЦІОНУВАННЯ ЛІТЕРАТУРНИХ КОНКУРСІВ ТА ПРЕМІЙ

2020 ◽  
pp. 90
Author(s):  
O. Bondar
Keyword(s):  
Publishing House ◽  
Target Audience ◽  
Point Of View ◽  
Information Support ◽  
Literary Field ◽  
Non Profit ◽  
Functional Aspects ◽  
The Media ◽  
Literary Prizes ◽  
The Impact

<p><em>In this study, I have collected and summarized the functional aspects of a literary prize, contest, and rating, which indicate their affiliation with the marketing complex of the publishing house for the first time. For this purpose, I have analyzed and summarized the common concepts of the functioning of literary prizes and contests as advertising tools for publishing activity. Because the previous studies are only focused on the fact of the impact of the prize on the promotion of editions but do not explain it, these aspects have been considered and introduced by me from the book production’s point of view. I investigated that the prizes and the contests in the literary field are effective marketing tools, which meet many publisher’s needs at the same time and can be considered a non-profit form of capital. I have reviewed the works of other authors, who accept that the economic success of the book is rising if the author is a winner of the literary prize or contest. I have found out that the book prize activates the demand for the book, and the literary contest is a tool to track the reader’s reaction to a future publication. In this way, literary prizes and contests can be considered as a way of conducting a marketing dialogue with the target audience. I have focused on the information support of literary national and international prizes and contests by the media, which attracts attention to the book and forms the reader’s interest. The literary prizes and contests are also considered as a way of exploring trends and their changes, familiarization the popular genres among the target audience and fixation the current choice of modern readers. Literary prizes and contests motivate the authors to improve their literary excellence, are the source of new authors and works, and assist in increasing sales of books. However, further research is recommended.</em></p><strong><em>Key words:</em></strong><em> book prize, book rating, literary contest, literary prize, functions of the literary prizes.</em>

METHODS OF ASSESSMENT THE LEVEL OF ENVIRONMENTAL AND ECONOMIC EFFECT DUE TO THE USING OF LOW-SPEED INDIVIDUAL VEHICLES, BY THE EXAMPLE OF THE TOWN OF SERPUKHOV

2019 ◽  
pp. 81-90
Author(s):  
Olga Leptiukhova ◽  
Marija Utkina
Keyword(s):  
Positive Impact ◽  
Economic Effect ◽  
Economic Benefits ◽  
Point Of View ◽  
Operational Parameters ◽  
Public Authorities ◽  
Low Speed ◽  
Standards Of Living ◽  
Complex Criterion ◽  
Electric Bicycle

For more than half a century bicycle transport demonstrates its effectiveness as one of the elements of the transport network of the city. Currently, vehicles with low-power motors such as electric bicycle, electric scooter, gyrometer, segway, wheelbarrow, scooter motor and others are gaining people's attention. These vehicles can be combined into a group of low-speed individual vehicles (hereinafter - NITS) with similar re-quirements for the operational parameters of urban infrastructure. From the urban point of view, the interest in NITC is that the number of its users has increased significantly in recent years. The article presents the results of a sociological survey of residents of Serpukhov, allowing to assess the current and potential readi-ness of the population to use NITC. The growing popularity of NITC has led to an increase in the environmen-tal and economic effect, which is manifested at a particular level of development of the movement on NITC. The ecological and economic effect of the use of NITC has an extremely positive impact on the improvement of the urban environment. This article provides a list of indicators that reflect the growth in the standards of living of society from movement by the NITC, and the calculation of one of them - the increase in entrepre-neurial activity on the streets with increased traffic to the NITC. Indicators are necessary for calculation of complex criterion of efficiency and safety of street network due to development of the movement by NITC. The result will allow public authorities authorized to make decisions on the strategy of transport policy of cities to quantify the ratio of economic benefits from the development of infrastructure of the NITC with the cost of its construction and operation.

scholarly journals Relationships, Authority, and Reasons: A Second-Personal Account of Corporate Moral Agency

2021 ◽  
pp. 1-26
Author(s):  
Alan D. Morrison ◽  
Rita Mota ◽  
William J. Wilhelm
Keyword(s):  
Corporate Culture ◽  
Moral Agency ◽  
Building Blocks ◽  
Moral Reasons ◽  
Corporate Communications ◽  
Personal Account ◽  
Moral Agents ◽  
Corporate Moral Agency ◽  
Fresh Perspective ◽  
Corporate Punishment

We present a second-personal account of corporate moral agency. This approach is in contrast to the first-personal approach adopted in much of the existing literature, which concentrates on the corporation’s ability to identify moral reasons for itself. Our account treats relationships and communications as the fundamental building blocks of moral agency. The second-personal account rests on a framework developed by Darwall. Its central requirement is that corporations be capable of recognizing the authority relations that they have with other moral agents. We discuss the relevance of corporate affect, corporate communications, and corporate culture to the second-personal account. The second-personal account yields a new way to specify first-personal criteria for moral agency, and it generates fresh insights into the reasons those criteria matter. In addition, a second-personal analysis implies that moral agency is partly a matter of policy, and it provides a fresh perspective on corporate punishment.

scholarly journals Media literacy education for a new prosumer citizenship

Comunicar ◽  
2014 ◽  
Vol 22 (43) ◽  
pp. 15-23 ◽  
Author(s):  
Rosa García-Ruiz ◽  
Antonia Ramírez-García ◽  
María-del-Mar Rodríguez-Rosell
Keyword(s):  
Media Literacy ◽  
Ad Hoc ◽  
Positive Impact ◽  
State Level ◽  
Active Role ◽  
School Curriculum ◽  
Digital Competence ◽  
Research Project ◽  
Young Audiences ◽  
The Media

Access to technology and the Internet is having a positive impact on all levels, personal, family, professional and social. However, the influence of the media has not been accompanied by the promotion of media literacy. The development of the media skill among citizens, especially young people and children, in order to exercise a critical and active role in relation to the media, is a key development in this society of «media prosumers». This paper discusses the results of a research project at state level, surveying a sample of 2.143 students from Kindergarten, Primary and Secondary School, in this study using a questionnaire ad hoc online. The objetive of the research project is to identify levels of media literacy amongst children and adolescents. It can be seen that a significant portion of the sample is proficient in the media, at an acceptable level. However, and despite belonging to the generation of socalled «digital natives» the sample does not possess the skills necessary to practice as a «media prosumers». We conclude the work highlighting the necessity of complementing the digital competence established in the school curriculum with media literacy as a key element into developing a «prosumer culture». This would resolve the convergence of an urgent need to improve the training of young audiences as responsible citizens capable of consuming and producing media messages in a free, responsible, critical and creative way. El acceso a las tecnologías y a Internet está teniendo consecuencias positivas en todos los niveles, personales, familiares, profesionales y sociales. Sin embargo, la influencia de los medios de comunicación no se ha acompasado con el fomento de la alfabetización mediática. El desarrollo de la competencia mediática en la ciudadanía, y especialmente en los jóvenes y niños para que puedan ejercer de forma crítica y activa su papel ante los medios, se revela como clave en esta sociedad de «prosumidores mediáticos». En este trabajo se presentan los resultados de un proyecto de investigación de ámbito estatal con el objetivo de identificar los niveles de competencia mediática de niños y adolescentes, encuestando a una muestra de 2.143 estudiantes de Educación Infantil, Primaria, Secundaria y Bachillerato, mediante un cuestionario ad hoc online. Puede observarse que una importante parte de la muestra es competente ante los medios, en un nivel aceptable, sin embargo, y a pesar de que pertenecen a la generación de los denominados «nativos digitales», no poseen las habilidades necesarias para ejercer como «prosumidores mediáticos». Concluimos el trabajo destacando la necesidad de complementar la competencia digital establecida en el currículum escolar con la competencia mediática, como elemento clave para desarrollar una «cultura prosumidora», convergencia de imperiosa necesidad para mejorar la formación de las jóvenes audiencias como ciudadanos responsables capaces de consumir y producir mensajes mediáticos de manera libre, responsable, crítica y creativa.

The Strategies of Television Broadcast During the Covid-19 Pandemic: A Case Study on Indonesian Television

2021 ◽  
Vol 37 (2) ◽  
pp. 243-256
Author(s):  
Gammara Lenggo Geni ◽  
◽  
Rizki Briandana ◽  
Farid Hamid Umarella ◽  
◽  
...  
Keyword(s):  
Management Strategy ◽  
Qualitative Approach ◽  
Media Management ◽  
Television Industry ◽  
Television Station ◽  
Media Companies ◽  
Work From Home ◽  
Depth Interview ◽  
The Media

This study aims to analyse the media management strategy of Indonesian television stations during the Covid-19 pandemic. In March 2020, an outbreak of the Covid-19 pandemic in Indonesia affected the operations of broadcasting offices, which forced people to work from home. This situation affects the operations, strategy, and content of the television industry. The object of research is Kompas TV, one of the largest media companies in Indonesia, which was the first to implement a digital concept for its customers. The concepts of planning, organising, actuating, and controlling are used to analyse the strategies media utilised. The methodology employed for the current research takes the form of a case study by adopting the qualitative approach through an in-depth interview and observation. The results showed that Kompas TV, through its digital platform in the form of websites, YouTube channels, and social media, achieved an increase in the number of viewers, users, and engagement during the pandemic. In particular, the digital aspect does not only appear in communication, but also in the implementation of the Kompas TV strategy. The results of the study also revealed that strategies carried out on Kompas TV can be used as a model for other television in Indonesia to emulate, in order to sustain its business in times of crisis. Keywords: Strategy, broadcast management, Indonesia television station, pandemic Covid-19, qualitative research.

Political Will and Media Law: A Poland Case Analysis

2021 ◽  
pp. 088832542110495
Author(s):  
Damian Guzek ◽  
Agnieszka Grzesiok-Horosz
Keyword(s):  
Case Analysis ◽  
Legal Order ◽  
Media Law ◽  
Policy Changes ◽  
Political Will ◽  
Media Freedom ◽  
Media Companies ◽  
Public Media ◽  
The Media ◽  
Legal Pressure

A significant element of Central and Eastern Europe’s democracies backsliding process turns out to be changes in the media law. These changes are now leading to a decline in media freedom. The article attempts to understand this phenomenon by analyzing the process of legal and policy changes in Poland. In the course of the analysis, the reader’s attention is drawn to three elements that form the mainline of events related to the weakening of media freedom. These are, in turn, (a) the takeover of public media by influencing the staffing of media companies, (b) introducing a new, completely politicized body into the legal order, which duplicates the already existing and partially politicized media authority, and (c) exerting economic and legal pressure on the media independent of the authorities, so that they can be taken over by state-owned companies or businessmen favoring the authorities. As a whole, this decline in media freedom can be viewed as a strategy that antagonizes society.

The Influence of Related Party Transaction, Profitability, Leverage and Company Size on Firm Value with Tax Avoidance as an Intervening Variable in Telecommunications and Media Companies Listed on Bursa Malaysia and IDX 2010-2018

2021 ◽  
Vol 8 (4) ◽  
pp. 131-142
Author(s):  
Zulaikha Rahimah ◽  
Erlina . ◽  
Yeni Absah
Keyword(s):  
Firm Value ◽  
Negative Impact ◽  
Positive Impact ◽  
Tax Avoidance ◽  
Company Size ◽  
Mean Values ◽  
Media Companies ◽  
Related Party Transaction ◽  
The Impact ◽  
A Company

The purpose of this research is to examine and analyze the impact of related party transaction, profitability, Leverage and size of a company on firm value with tax avoidance as an intervening variable. The telecommunication and media sector in Bursa Efek Indonesia and Bursa Malaysia is chosen as the research object. The population is all the telecommunication and media companies listed in Indonesia stock exchange (IDX) and Bursa Malaysia within 2010-2018. It consists of 6 Telecommunication Company and 19 Media Company on IDX within 2010-2018. There exist a total of 33 companies in both the telecommunication and media sector in Bursa Malaysia. The sample's determination in this study is based on the nonprobability sampling method with the purposive sampling technique, in which the sample is selected with certain considerations or specific criteria. So that the sample of Malaysia is 248 and Indonesia is 139 data. Malaysia's telecommunications sector has 18 companies, and Indonesia has five companies. Meanwhile on media sector Indonesia consist of 15 company and Malaysia 12 company. This research adopts secondary data and multiple regression analysis for the regression to substructure I and II. The hypothesis mediation analysis is used to prove the mediation influence. Malaysia and Indonesia's results on Firm value: (1) Related party transaction has a positive but not significant impact. In contrast, Indonesia has a significant positive impact (2) Profitability has a significant negative impact both in Indonesia and Malaysia (3) Leverage has positive. However, not significant impact in Malaysia and Indonesia (4) Size of the company has a negative and significant impact for both country (5) Tax Avoidance has a negative but not significant impact. In contrast, Indonesia has a positive and significant impact on firm value. Related to the impact of variable independent toward tax avoidance, based on Malaysia's result, just the size of a company has the impact but negative and significant. Meanwhile, in Indonesia, Related party transaction and Leverage were known to have a negative and significant impact, and the size of the company has positive and significant toward tax avoidance. Based on Malaysia's result, tax avoidance does not impact all the independent variables on firm value. Based on Indonesia's result, the impact of company size on firm value is mediated by tax avoidance (Z). Based on the independent t-test, the variables that have different mean values are related to party transactions and company size. Keywords: Related Party Transaction, Profitability, Leverage, Size of company, Tax avoidance, Firm value.

THE IMPACT OF NATIONAL CULTURE ON THE CORPORATE CULTURE IN GLOBAL HOTEL COMPANIES

2006 ◽  
Vol 12 (2) ◽  
pp. 93-102
Author(s):  
Zdenko Cerović ◽  
Amelia Tomašević
Keyword(s):  
National Culture ◽  
Corporate Culture ◽  
Positive Impact ◽  
Social Differences ◽  
National Cultures ◽  
Local Staff ◽  
Business Operations ◽  
Norms And Values ◽  
Hotel Service ◽  
The Impact

The national culture is a system of assumptions, values, norms and traditions shared by one national group; the corporate culture is a system of rituals, behavior patters, norms and values shared by majority of employees in a company. Both cultures influence the style of management and communication with employees. The national culture influences the corporate culture, but in a long term, a corporate culture can also influence the national culture. Strong corporate cultures can suppress the national culture through the system of standardization of business operations, which in international companies is an element of brand identification and a competitive advantage. Global hotel companies which manage the hotels all over the world, face problems which derive from differences between their own corporate culture and national cultures of local staff. The efficiency of operations will depend on the way and skills in handling those problems. The influence of national and sometimes local cultures might have positive impact on creation of very successful hotel system of hotel service which often is well accepted on tourist market, but might also result with potential misunderstandings and even opposite effects. The paper surveys the elements of national cultures which might have impact on corporate cultures. The paper assumes that global hotel companies often face big cultural and social differences in certain destinations of their business interest. The model of survey are hotel corporate cultures in Croatian, European and world hotels and their corporations.

SOCIALLY RESPONSIBLE MARKETING AS A TOOL OF ORGANIZATION'S REPUTATION MANAGEMENT

2017 ◽  
Author(s):  
Zoya Ostropolska ◽  
Keyword(s):  
Corporate Culture ◽  
Modern Society ◽  
Reputation Management ◽  
Corporate Ethics ◽  
Special Role ◽  
Communication Policy ◽  
Socially Responsible ◽  
Positive Image ◽  
Long Run ◽  
The Impact

It is noted that in modern socio-economic conditions the problem of social responsibility of business, which is based on the responsibility of the organization for the impact of its decisions on society, its welfare, the environment; the interrelation of such concepts as social corporate responsibility, corporate ethics, corporate culture, business ethics, social and ethical marketing, image, reputation is analyzed. Emphasis is placed on the fact that compliance with the principles of socially responsible marketing directly affects the formation of a positive image and reputation of the company, which in turn are the same assets of the company as others, but do not have a material component. The essence of the concepts "image" and "reputation" is revealed, the interrelation between these concepts is investigated and their fundamental differences are determined. The special role of trust in the process of managing the reputation of the organization is determined; the definition of trust as the basis for the formation of reputation is given; emphasis is placed on the crisis of confidence in modern society and approaches to overcoming this crisis. It is noted that the formation of trust is possible due to the openness of the company and public dialogue, which is based on the organization's communication policy, not only with the use of advertising in all its manifestations or PR technologies, but also certain social actions, active participation in public life. solving social problems, ie all those issues that are outside the scope of business, but indirectly affect it. It is concluded that socio-ethical, environmental, cultural problems have long acquired a global character, solving these problems brings additional benefits to business in the long run, strengthens its reputation and forms a positive image in society, to implement all these intentions designed socially responsible marketing , which becomes a tool in managing the reputation of the organization. It is noted that the problem of reputation management as an asset of the organization, which is becoming increasingly important and requires a strategic approach, needs special attention.

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