scholarly journals PERSONNEL MANAGEMENT IN THE MEDIA INDUSTRY IN MODERN CONDITIONS

Author(s):  
Olha Sukhorukova ◽  
Alla Kvasko

The media industry includes publishing, television, radio, advertising, some segments of information activities (web portals, websites) and video game development. Informatization, globalization, integration processes provide dynamic development of media enterprises, change the organization of work. Demand for staff is growing. The study of personnel management problems in the media industry has intensified with the development of media management. However, in the considered researches there are no researches of the media industry as a participant of the labor market in Ukraine; it is necessary to identify current problems of personnel management and criteria for selecting effective personnel technologies. Problems of personnel management have become more acute in the context of the global pandemic and the widespread introduction of telework. The formation of approaches to working with staff is influenced not only by the global situation, but also by the state of the internal media market. Therefore, the study of personnel management problems should take into account local characteristics. The state and indicators of activity of the media industry of Ukraine by types of economic activity are considered. An imbalance in the development of various segments of the industry, a significant lag behind the overall economic indicators. The features of media companies that influence personnel management are identified. Among them, the features of the editorial process, the use of communication and digital technologies, the size of media companies. The key problems faced by the media manager of the media company – planning, recruitment, motivation and formation of corporate culture. The characteristics of the domestic labor market, as well as its industry segment are given. Problems of the organization of work of the personnel in the conditions of a pandemic are defined; in particular, the remote form of work and changes in traditional ways of organizing work are considered. The criteria for selection and use of personnel technologies in the management practice are determined. Prospects for further research on personnel management of media companies have been established.

Author(s):  
Anna Oleshko ◽  
◽  
Olena Basarab ◽  

The article identifies specific features and suggests areas for improving the corporate culture of media enterprises. Dynamic changes in the economy due to digitalization require a revision of existing organizational forms and methods of management and the formation of a qualitatively new corporate culture at all hierarchical levels. The difficulty of solving this problem is the need to eliminate the negative elements in the Ukrainian corporate culture while adapting the development strategies of organizations to new economic conditions. The specifics of the formation of corporate culture of the media company is its special role, which is to implement the information product in order to obtain economic benefits and meet the social and communication needs of different segments of society. The article proposes changes in the organizational structure of media companies by creating a department for internal corporate communications in order to form a corporate culture that can increase the competitiveness of the company and form its positive image in the media space. This will form a highquality information support for internal communication of the enterprise, increase employee motivation and effectiveness of control over their work. The formation of a qualitatively new corporate culture of media enterprises also involves the transformation of the management system taking into account the need to focus on the use of creative work, increasing the level of knowledge, digital competencies, skills and professionalism, observance of system values of society. Ultimately, the formation of an effective corporate culture will have a positive impact on the process of creating quality information products


First Monday ◽  
2018 ◽  
Author(s):  
Hee Jhee Jiow ◽  
Rayvinder Jit Singh Athwal ◽  
Ling Ling Chew ◽  
Muhammad Helmi Elias ◽  
Nina Lim ◽  
...  

Since its advent in the 1970s, the video game industry has superseded its film counterpart, sporting a growth rate quadrupling that of other media and entertainment sectors. In contemporary times, video gaming occupations — namely game designers, professional gamers and YouTubers — have gained prominence, bolstered by the support of the media industry and government agencies. Yet, little remains known about the perceptions of these careers from the standpoint of parents and young gamers. This dearth of knowledge thus provides an impetus for research since parents’ perceptions could arguably influence the management of their children’s video gaming consumption. Results yielded through qualitative interviews with 35 respondents revealed that parental mediation was practiced via ‘distant mediation’. This is characterised by parents ostensibly withdrawing or remaining remotely detached from their children’s video gaming whilst monitoring them from afar. When perspectives of gaming careers were further scrutinised through a comparative scope, the findings also reflected that parents and children shared accommodating attitudes toward vocations in the video gaming sector.


2020 ◽  
Vol 9 (2) ◽  
pp. 127-134
Author(s):  
Bella Dwi Syahputri Ispriadi ◽  
Devy Anggita Putri ◽  
Prahasti Ken Dewani

Abstract. This article discusses the existence of print media during the Covid-19 pandemic. Now, many printed media have lost their readership significantly. The Covid-19 pandemic has become a disruption that has a negative impact on the print media industry. People choose to switch to digital media because it is easy and the information they need is faster. Changing the media used in conveying information will certainly have an impact on the future of the media itself. When the turnover of print media decreases, the print media company will go bankrupt / close and lay off employees and cut employee salaries. The method used in this article uses a qualitative descriptive approach by using a research procedure according to the latest available facts to solve a problem regarding the existence of print media during the Covid-19 pandemic. Based on the data obtained, it is explained that from 434 print media throughout January to April 2020, 71 percent of print media companies experienced a decrease in turnover of 40 percent when compared to the same period in 2019. Based on the data above, it can be seen that a decrease in media existence print during the COVID-19 pandemic. This decline certainly had an impact on the business turnover of advertisers, which resulted in a decrease in advertising budgets on various media platforms.Keywords: Covid-19, Existence, Print Media, PandemicAbstrak. Artikel ini membahas tentang eksistensi media cetak pada masa pandemi Covid-19. Saat ini, amat banyak media cetak yang kehilangan para pembacanya secara signifikan. Pandemi Covid-19 ini sudah menjadi disrupsi yang berdampak negatif bagi para industri media cetak. Masyarakat memilih beralih ke media digital karena mudah dan informasi yang dubutuhkan lebih cepat. Berubahnya media yang digunakan dalam penyampaian infromasi tentu akan memberikan dampak pada masa depan dari media itu sendiri. Ketika omzet media cetak turun maka perusahaan media cetak akan mengalami bangkrut/tutup serta terjadi pemecatan pegawai dan  pemotongan gaji karyawan. Metode yang digunakan dalam artikel ini dengan menggunakan pendekatan deskriptif kualitatif dengan menggunakan sesuatu tata cara riset sesuai fakta-fakta yang terdapat terbaru untuk memecahkan sesuatu permasalahan mengenai eksistensi media cetak pada masa pandemi Covid-19. Beradasarkan data yang diperoleh menjelaskan bahwa dari 434 media cetak disepanjang bulan Januari hingga bulan April 2020, terdapat 71 persen perusahaan media cetak mengalami suatu penurunan omzet dari 40 persen bila dibandingkan dengan periode yang sama pada tahun 2019. Bedasarkan data diatas maka dapat dilihat penurunan eksistensi media cetak selama pandemi covid 19. Penurunan ini tentunya berdampak pada omzet usaha dari para pengiklan mengalami penurunan yang mengakibatkan anggaran iklan pada berbagai platform mediapun menjadi semakin berkurang.Kata Kunci: Covid-19, Eksistensi,Media Cetak, Pandemi


Author(s):  
Hüseyin Çelik

Economy politics that were formed with neoliberalism affected media industry like it affected all the other spheres of economy. The concentration of media structures in the world, the companies which work in the media industry being worked in the other spheres of economy, the struggle of these companies against the regulations about the media and their emphasis on the cancellation of these regulations; and the international activities of media companies attract the attention of the public for the last 50 years approximately. These developments in the media industry have been experienced in Turkey and these continued to be experienced. Neoliberal politics that were applied after 1980s caused important changes in the media industry. Another important point that attracts the attention is that even though the media actors have changed; the number of the structures that are active in media is limited and this number has not been changed for years. This paper aims to put forward the changes in the media industry in Turkey and the structures that have been shaped around these changes in the framework of neoliberal policies which were started in 1980s. In this paper a qualitative research design is used and ownership structures are analysed to investigate the changes in Turkey’s media industry since 1980s. Consequently it is seen that media actors have been changed but their numbers stayed the same. Furthermore the ownership structure of the media that is formed as a result of these developments and the organic bond between the Government is underlined.


Author(s):  
Manfred Knoche

Abstract: This paper discusses how the capitalist media industry has been structurally transformed in the age of digital communications. It takes an approach that is grounded in the Marxian critique of the political economy of the media. It draws a distinction between media capital, media-oriented capital, media infrastructure capital and media-external capital as the forms of capital in the media industry. The article identifies four capital strategies that media capital tends to use in order to try to maximise profits: a) The substitution of “old” by “new” media technology, b) the introduction of new transmission channels for “old” media products, c) the definition of new property rights for media sectors and networks, d) the reduction of production and transaction costs. The drive to profit maximization is at the heart of the capitalist media industry’s structural transformation. This work also discusses the tendency to the universalization of the media system in the digital age and the economic contradictions arising from it. It identifies activity fields of the media industry’s structural transformation and shows how the concentration of the capitalist media markets is an essential, contradictory and inherent feature of the capitalist media system and its structural transformation. The paper identifies six causes of why capital seeks to employ capital strategies that result in the media industry’s structural transformation. They include market saturation, overaccumulation, the tendency of the profit rate to fall, capital-concentration, competition pressure, and advertising. The paper finally discusses the role of the state as an agent of capital in general and media capital in particular. It discusses the role of the state in privatisations, neoliberal deregulation, the formation of national competitive states, and various benefits that the state provides for media capital. This contribution shows that capital and capitalism are the main structural transformers of the media and communications system. For understanding these transformations, we need an approach that is grounded in Marx’s critique of the political economy.Translation from German: Christian Fuchs and Marisol Sandoval


2019 ◽  
Vol 18 (2) ◽  
pp. 51-71
Author(s):  
Cristóbal Benavides ◽  
Francisco Javier Pérez-Latre ◽  
Alfonso Sánchez-Tabernero ◽  
María José Bosch

In the media industry, fast innovations and increasing competition require a high degree of corporate leadership (Koryak, Mole, Lockett, et al., 2015). The study of leadership appears to be an increasingly relevant issue. This research aims to find out to what extent leaders (editors and publishers) behave and understand their roles in Chilean and Spanish newsrooms. A questionnaire was applied to measure and identify leadership traits that are considered crucial, thus making possible to acknowledge transformational leaders and differentiate efficient leaders from ineffective. The results show that editors believe they have the ability to inspire, share goals and understand what is important, in contrast with the working experiences of their employees, that often have a low opinion of media companies as places to work.


Author(s):  
В. Бакиева ◽  
V. Bakieva ◽  
Д. Полуляхова ◽  
D. Polulyahova ◽  
А. Лобачева ◽  
...  

The article analyzes results of the study "Quality of graduates’ preparation of the Personnel Management Department and their postgraduate work career", aimed at assessing the effectiveness of employing specialists' the State University of Management, organized with the involvement of graduates of this department. In order to gather information as a basis for the study, authors compiled a questionnaire containing 30 questions, respondents had to assess the quality of their professional training, and then talk about their employment by answering questions concerning: compliance of the current profession with the acquired specialty; problems encountered in finding a job; factors that affected employment; sphere of company' activity, the scale of the company and its rating, the position of the respondent and the level of his salary. Also, functions that are performed in the process of professional activity were disclosed and graduates' satisfaction with the position taken as a whole. In addition, respondents answered questions related to the vision of the real profession in the labor market. Authors analyzed the results of the questionnaire, which ultimately allowed them to assess the quality of professional training of specialists and their postgraduate work career. Also, solutions were offered for solving the problems identified in the analysis process.


2018 ◽  
Vol 73 ◽  
pp. 10010
Author(s):  
Ganis Ashari Rizqi

The developments of technology and globalization have made the emergence of various changes in media industry. In the entertainment sector various children programs can be broadcasted easily in Indonesia through the cable television industry. Unfortunately, the market share of cable industry is currently experiencing sluggishness. It encourages Nickelodeon to apply certain ways to keep its products dominance in Indonesia. Using spatialization approach in the study of the political economy media, this article aims to describe how Nickelodeon, maintains its product dominance to face that condition. From descriptive qualitative analysis conducted on the news in the mass media and the national company website, found the tendency of localizing strategic alliance both with national companies in the media and non-media industries. Cooperation built between Nickelodeon and the media industry (MNC Group) creates Indonesian-language cartoons and special shows for Indonesian children. Meanwhile, cooperation with non-media companies (Telkomsel and Campina) creates a corporate community base that supports the marketing of Nickelodeon products. The implications of Nickelodeon's collaboration with Telkomsel in the creation of mobile applications are discussed in this article as the social impact of spatialization practices resulting in imbalance of accessing information.


2021 ◽  
Vol 3 (2) ◽  
pp. 80-85
Author(s):  
Mulyono Sri Hutomo ◽  
Rajab Ritonga

The mass media industry particularly print media in Indonesia comes under heavy pressure to survive in the era of digital disruption. High printing costs, coupled with high distribution costs and employee salaries have caused difficulties for print media companies to maintain their businesses. Some print media companies have opted to shut down their businesses, while others have to survive by making various efficient efforts and diversifying their businesses. The convergence of print media into digital media has offered an alternative to maintain print media as the management of Telaah Strategis magazine has done. This research aims to see the efforts made by the management of Telaah Strategis magazine to survive in the media industry in Indonesia. The results of this research show that Telaah Strategis magazine uses a variety of media convergence models to be able to maintain its task of disseminating information by transforming it into a news portal and digital magazine and appearing in the social media platform. In addition, it also markets its digital magazine at online product sale exchange.


2020 ◽  
Vol 1 (1) ◽  
pp. 30-37
Author(s):  
Mulyono Sri Hutomo

Mass media industry particularly print media in Indonesia comes under heavy pressure to survive in the era of digital disruption. High printing costs, coupled with high distribution costs and employee salaries have caused difficulties for print media companies to maintain their businesses. Some print media companies have opted to shut down their businesses, while others have survived by making various efficient efforts and diversifying their businesses.   The convergence of print media into digital media has offered an alternative to maintain print media as the management of Telaah Strategis magazine has done.   This research aims to see the efforts made by the management of Telaah Strategis magazine to survive in the media industry in Indonesia. The results of this research show that Telaah Strategis magazine uses a variety of media convergence models to be able to maintain its task of disseminating information by transforming it into a news portal and digital magazine and appearing in the social media platform. In addition, it also markets its digital magazine at online product sale exchange.


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