scholarly journals Media literacy education for a new prosumer citizenship

Comunicar ◽  
2014 ◽  
Vol 22 (43) ◽  
pp. 15-23 ◽  
Author(s):  
Rosa García-Ruiz ◽  
Antonia Ramírez-García ◽  
María-del-Mar Rodríguez-Rosell

Access to technology and the Internet is having a positive impact on all levels, personal, family, professional and social. However, the influence of the media has not been accompanied by the promotion of media literacy. The development of the media skill among citizens, especially young people and children, in order to exercise a critical and active role in relation to the media, is a key development in this society of «media prosumers». This paper discusses the results of a research project at state level, surveying a sample of 2.143 students from Kindergarten, Primary and Secondary School, in this study using a questionnaire ad hoc online. The objetive of the research project is to identify levels of media literacy amongst children and adolescents. It can be seen that a significant portion of the sample is proficient in the media, at an acceptable level. However, and despite belonging to the generation of socalled «digital natives» the sample does not possess the skills necessary to practice as a «media prosumers». We conclude the work highlighting the necessity of complementing the digital competence established in the school curriculum with media literacy as a key element into developing a «prosumer culture». This would resolve the convergence of an urgent need to improve the training of young audiences as responsible citizens capable of consuming and producing media messages in a free, responsible, critical and creative way. El acceso a las tecnologías y a Internet está teniendo consecuencias positivas en todos los niveles, personales, familiares, profesionales y sociales. Sin embargo, la influencia de los medios de comunicación no se ha acompasado con el fomento de la alfabetización mediática. El desarrollo de la competencia mediática en la ciudadanía, y especialmente en los jóvenes y niños para que puedan ejercer de forma crítica y activa su papel ante los medios, se revela como clave en esta sociedad de «prosumidores mediáticos». En este trabajo se presentan los resultados de un proyecto de investigación de ámbito estatal con el objetivo de identificar los niveles de competencia mediática de niños y adolescentes, encuestando a una muestra de 2.143 estudiantes de Educación Infantil, Primaria, Secundaria y Bachillerato, mediante un cuestionario ad hoc online. Puede observarse que una importante parte de la muestra es competente ante los medios, en un nivel aceptable, sin embargo, y a pesar de que pertenecen a la generación de los denominados «nativos digitales», no poseen las habilidades necesarias para ejercer como «prosumidores mediáticos». Concluimos el trabajo destacando la necesidad de complementar la competencia digital establecida en el currículum escolar con la competencia mediática, como elemento clave para desarrollar una «cultura prosumidora», convergencia de imperiosa necesidad para mejorar la formación de las jóvenes audiencias como ciudadanos responsables capaces de consumir y producir mensajes mediáticos de manera libre, responsable, crítica y creativa.

2020 ◽  
Vol 11 (1) ◽  
pp. 343-352
Author(s):  
SUSANA AGUDO PRADO ◽  
Marta García-Sampedro

Aim. This article presents the results of research whose aim is to establish if social networks are useful tools to promote social relationships and support for the elderly citizens. Method. One hundred thirty people over the age of 65 participated in the research. For this purpose, the scale “elderly people and social network” (elaborated ad hoc) was applied. Results and conclusion. The results obtained through descriptive analysis of the gathered data indicate that social networks provide support for elderly people who had already acquired digital competence in the past. The study also reveals that there are personal variables, especially of an educational nature, that determine the acquisition of an active role as generators and producers of digital content (prosumers). In conclusion, it could be said that social networks have a positive influence on the well-being of the elderly and their fight against undesirable loneliness. The more heterogeneous the social network is, the more active the elderly people are.


2018 ◽  
Vol 2 (2) ◽  
pp. 119-128
Author(s):  
Sri Hadijah Arnus

The new media era is a time when every individual has a virtual community other than their community in the real world. The high interactivity of social media and its decentralized nature allows for the enormous flow of information that inflicts social media users. This of course can have a positive impact, but it can also bring a negative effect. To counteract the negative effects of social media, media literacy is needed, in this case for students. Media literacy is done to form a filter on students, in the face of negative exposure in social media that can give effect to the formation of a stereotype of a person against a particular ethnic or religious groups, as well as information charged with radicalism. It is deemed necessary to see IAIN Kendari students who have very diverse ethnic backgrounds and different organizational backgrounds of different groups, thus affecting the difference of individuals in making decisions or in dealing with various forms of information from social media. Media literacy is done through the way of da'wah is to provide understanding to the students how the media to construct a message that is combined with messages that contain knowledge about Islam. This paper will describe the media literacy model for IAIN Kendari students with the form of da'wah which aims to counteract the understanding of radicalism obtained through social media, for IAIN students Kendari.


Author(s):  
Patricia Gallo ◽  
Maria das Graças Pinto Coelho

Transmedia learning has been adopted as a theoretical and practical approach aimed at young students learning with technologies. It allows for open, dynamic, and engaging teaching and learning, integrating the school curriculum with life and sociocultural demands in a continuous information flow. This paper presents some pedagogical guidelines for introducing transmedia learning into the classrooms. For this, we will take into account the Brazilian context regarding the technologies and media available in Brazilian public schools, the media literacy of students and teachers, and the rules derived from the management team.


2017 ◽  
Vol 2 (2) ◽  
pp. 119
Author(s):  
Sri Hadijah Arnus

The new media era is a time when every individual has a virtual community other than their community in the real world. The high interactivity of social media and its decentralized nature allows for the enormous flow of information that inflicts social media users. This of course can have a positive impact, but it can also bring a negative effect. To counteract the negative effects of social media, media literacy is needed, in this case for students. Media literacy is done to form a filter on students, in the face of negative exposure in social media that can give effect to the formation of a stereotype of a person against a particular ethnic or religious groups, as well as information charged with radicalism. It is deemed necessary to see IAIN Kendari students who have very diverse ethnic backgrounds and different organizational backgrounds of different groups, thus affecting the difference of individuals in making decisions or in dealing with various forms of information from social media. Media literacy is done through the way of da'wah is to provide understanding to the students how the media to construct a message that is combined with messages that contain knowledge about Islam. This paper will describe the media literacy model for IAIN Kendari students with the form of da'wah which aims to counteract the understanding of radicalism obtained through social media, for IAIN students Kendari.


2019 ◽  
pp. 893-913
Author(s):  
Patricia Gallo ◽  
Maria das Graças Pinto Coelho

Transmedia learning has been adopted as a theoretical and practical approach aimed at young students learning with technologies. It allows for open, dynamic, and engaging teaching and learning, integrating the school curriculum with life and sociocultural demands in a continuous information flow. This paper presents some pedagogical guidelines for introducing transmedia learning into the classrooms. For this, we will take into account the Brazilian context regarding the technologies and media available in Brazilian public schools, the media literacy of students and teachers, and the rules derived from the management team.


2020 ◽  
Vol 1 (2) ◽  
pp. 59-67
Author(s):  
Chotijah Fanaqi ◽  
◽  
Arti Nurdianti Chairunnisa ◽  

Purpose: The aim of the media literacy workshop through the review of the Tilik film is to build awareness and understanding for Karyamekar associations in an effort to ward off hoaxes that are rife on social media. The discussion and review of this film was in the context of the implementation of Community Service which was held by the Garut University Service Team in collaboration with the Youth Organization of Karyamekar Village, Cilawu District, Garut Regency. Method: The method used is a workshop and film surgery "TILIK". Results: The results of these activities indicated that the workshop with the discussion method and providing examples of the latest cases (film review) was quite effective. This can be seen in the enthusiasm of the participants, as well as the ongoing discussion process. Conclusion: The Tilik Film Review activity has a very positive impact on the participants to foster their interest in media literacy. Keywords: Media literacy, Hoax


Author(s):  
Anna Oleshko ◽  
◽  
Olena Basarab ◽  

The article identifies specific features and suggests areas for improving the corporate culture of media enterprises. Dynamic changes in the economy due to digitalization require a revision of existing organizational forms and methods of management and the formation of a qualitatively new corporate culture at all hierarchical levels. The difficulty of solving this problem is the need to eliminate the negative elements in the Ukrainian corporate culture while adapting the development strategies of organizations to new economic conditions. The specifics of the formation of corporate culture of the media company is its special role, which is to implement the information product in order to obtain economic benefits and meet the social and communication needs of different segments of society. The article proposes changes in the organizational structure of media companies by creating a department for internal corporate communications in order to form a corporate culture that can increase the competitiveness of the company and form its positive image in the media space. This will form a highquality information support for internal communication of the enterprise, increase employee motivation and effectiveness of control over their work. The formation of a qualitatively new corporate culture of media enterprises also involves the transformation of the management system taking into account the need to focus on the use of creative work, increasing the level of knowledge, digital competencies, skills and professionalism, observance of system values of society. Ultimately, the formation of an effective corporate culture will have a positive impact on the process of creating quality information products


2021 ◽  
Vol 11 (2) ◽  
pp. 80
Author(s):  
Susanne Kjällander ◽  
Linda Mannila ◽  
Anna Åkerfeldt ◽  
Fredrik Heintz

Digital competence and programming are actively highlighted areas in education worldwide. They are becoming part of curricula all over the world, including the Swedish elementary school curriculum, Children are expected to develop computational thinking through programming activities, mainly in mathematics—which are supposed to be based on both proven experience and scientific grounds. Both are lacking in the lower grades of elementary school. This article gives unique insight into pupils’ learning during the first programming lessons based on a group of Swedish pupils’ experiences when entering school. The goal of the article is to inform education policy and practice. The large interdisciplinary, longitudinal research project studies approximately 1500 students aged 6–16 and their teachers over three years, using video documentation, questionnaires, and focus group interviews. This article reports on empirical data collected during the first year in one class with 30 pupils aged 6–7 years. The social semiotic, multimodal theoretical framework “Design for Learning” is used to investigate potential signs of learning in pupils’ multimodal representations when they, for example, use block programming in the primary and secondary transformation unit. We show that young pupils have positive attitudes to programming and high self-efficacy, and that pupils’ signs of learning in programming are multimodal and often visible in social interactions.


Vaccines ◽  
2021 ◽  
Vol 9 (5) ◽  
pp. 444
Author(s):  
Charles Stoecker

In the past two decades, most states in the United States have added authorization for pharmacists to administer some vaccinations. Expansions of this authority have also come with prescription requirements or other regulatory burdens. The objective of this study was to evaluate the impact of these expansions on influenza immunization rates in adults age 65 and over. A panel data, differences-in-differences regression framework to control for state-level unobserved confounders and shocks at the national level was used on a combination of a dataset of state-level statute and regulatory changes and influenza immunization data from the Behavioral Risk Factor Surveillance System. Giving pharmacists permission to vaccinate had a positive impact on adult influenza immunization rates of 1.4 percentage points for adults age 65 and over. This effect was diminished by the presence of laws requiring pharmacists to obtain patient-specific prescriptions. There was no evidence that allowing pharmacists to administer vaccinations led patients to have fewer annual check-ups with physicians or not have a usual source of health care. Expanding pharmacists’ scope of practice laws to include administering the influenza vaccine had a positive impact on influenza shot uptake. This may have implications for relaxing restrictions on other forms of care that could be provided by pharmacists.


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