scholarly journals Oriental Cultural Values Depicted in Advertising; with Special Reference to Sri Lankan Context

2018 ◽  
Vol 10 (1) ◽  
pp. 162
Author(s):  
Sajitha Lakmali Hewapathirana ◽  
R.I. Batuwangala
Keyword(s):  
Sri Lanka ◽  
Cultural Values ◽  
Concept Development ◽  
Cultural Development ◽  
Cultural Dimension ◽  
Sri Lankan ◽  
Social And Economic Development ◽  
Unexplored Area ◽  
Media Communications

Since the terrorist menace that affected the country for over 30 years was eradicated, Sri Lanka entered into an era of rapid social and economic development. In this process, mass media can play a significance role. Therefore a need arises to study the role of Advertising media in the sphere of cultural development. The nature and development of the Sri Lankan advertising culture mostly depends on the form of oriental cultural values. Cultural dimension is an essential factor for understanding advertising environments. It can be defined as a learned system of knowledge, attitudes, behaviors, beliefs and norms, which are shared among a group of people from various nations or cultures. Sufficient emphasis has not yet been paid on the advertising culture, which is a significant component in the concept development and cultural processes of Sri Lanka. The advertising in oriental cultural values settings remains a relatively unexplored area of research across all disciplines, even that of media communications study. Therefore, the authors of this paper attempt to fill this lacuna. This study examines the effect of oriental cultural values for advertising culture in Sri Lanka. This research aims to foster cultivation of Sri Lankan cultural values through the concept development of advertising.

scholarly journals Oriental Cultural Values Depicted in Advertising; with Special Reference to Sri Lankan Context

2018 ◽  
Vol 4 (1) ◽  
pp. 156-160
Author(s):  
Sajitha Lakmali Hewapathirana ◽  
R. I. Batuwangala
Keyword(s):  
Sri Lanka ◽  
Cultural Values ◽  
Concept Development ◽  
Cultural Development ◽  
Cultural Dimension ◽  
Sri Lankan ◽  
Social And Economic Development ◽  
Unexplored Area ◽  
Media Communications

Abstract Since the terrorist menace that affected the country for over 30 years was eradicated, Sri Lanka entered into an era of rapid social and economic development. In this process, mass media can play a significance role. Therefore a need arises to study the role of Advertising media in the sphere of cultural development. The nature and development of the Sri Lankan advertising culture mostly depends on the form of oriental cultural values. Cultural dimension is an essential factor for understanding advertising environments. It can be defined as a learned system of knowledge, attitudes, behaviors, beliefs and norms, which are shared among a group of people from various nations or cultures. Sufficient emphasis has not yet been paid on the advertising culture, which is a significant component in the concept development and cultural processes of Sri Lanka. The advertising in oriental cultural values settings remains a relatively unexplored area of research across all disciplines, even that of media communications study. Therefore, the authors of this paper attempt to fill this lacuna. This study examines the effect of oriental cultural values for advertising culture in Sri Lanka. This research aims to foster cultivation of Sri Lankan cultural values through the concept development of advertising.

The Role of Music and Allied Arts in Public Writings on Cultural Diversity: “People of Sri Lanka”

2020 ◽  
Vol 6 ◽  
pp. 93-100
Author(s):  
Gisa Jähnichen
Keyword(s):  
Sri Lanka ◽  
Cultural Diversity ◽  
South Asia ◽  
Case Studies ◽  
Sri Lankan ◽  
Culturally Different ◽  
The World ◽  
Official Languages ◽  
The Way

The Sri Lankan Ministry of National Coexistence, Dialogue, and Official Languages published the work “People of Sri Lanka” in 2017. In this comprehensive publication, 21 invited Sri Lankan scholars introduced 19 different people’s groups to public readers in English, mainly targeted at a growing number of foreign visitors in need of understanding the cultural diversity Sri Lanka has to offer. This paper will observe the presentation of these different groups of people, the role music and allied arts play in this context. Considering the non-scholarly design of the publication, a discussion of the role of music and allied arts has to be supplemented through additional analyses based on sources mentioned by the 21 participating scholars and their fragmented application of available knowledge. In result, this paper might help improve the way facts about groups of people, the way of grouping people, and the way of presenting these groupings are displayed to the world beyond South Asia. This fieldwork and literature guided investigation should also lead to suggestions for ethical principles in teaching and presenting of culturally different music practices within Sri Lanka, thus adding an example for other case studies.

Cultural and educational environment of the school textbook

2014 ◽  
pp. 89
Author(s):  
Lyudmila Vasyukovich
Keyword(s):  
Cultural Values ◽  
Educational Environment ◽  
Cultural Development ◽  
Material Synthesis ◽  
Third Stage ◽  
The Republic ◽  
Cultural Component ◽  
Linguistic Units ◽  
Development Methods

The Objective is to identify the role of the textbook as a representant of culture, to determine the main directions of linguistic and cultural approach based on the published educational texts. The research subject is the Belarusian language textbooks for the third stage (10-11 forms) of general secondary education in the Republic of Belarus that reflect the current level of the Belarusian people linguistic and cultural development. Methods: linguocultural analysis of linguistic material, synthesis and interpretation of linguo- methodological theory and pedagogical experience. At the present stage, the tutorial not only introduces basic linguistic notions to students (terms, definitions, rules, literary standards, etc.), but also acts as a means of presenting and teaching native and other cultures. In the context of the study, the tutorial is considered to be a representant of culture, a field of cross- cultural and educational environment. Linguocultural approach to language teaching is treated as a set of ways and means to transmit cultural values inscribed in the linguistic units (words with the national- cultural component, proper names, idioms, proverbs, aphorisms, symbols of national culture, precedent texts) through a system of educational texts.

Sri Lanka

2016 ◽  
Author(s):  
Marc Billimoria
Keyword(s):  
Sri Lanka ◽  
Sri Lankan ◽  
Religious Art ◽  
Anglican Church ◽  
History Of Christianity ◽  
Church Life ◽  
History Of

This chapter on Sri Lankan Anglicanism looks at the theological basis for contextualization, identifies some Sri Lankan realities, and provides an overview of the history of Christianity in Sri Lanka with a particular emphasis on Anglicanism and its impact. It shows the roots of contextualization in the indigenization movement based on incarnation, and then looks at different aspects of Anglican church life that have been impacted by contextualization such as the church’s ministry and leadership, self-government, architecture and religious art, liturgy, and fundamentally its radical ‘self-theologizing’ with a focus on the role of Bishop Lakshman Wickremesinghe. In conclusion the chapter argues that a distinct ‘Sri Lankan Anglicanism’ exists and asks whether the Anglican Church of Ceylon has fully embraced this distinct identity or is still captive to a colonial past.

scholarly journals Languages Speak Reconciliation: An Interdisciplinary Study on the Impact of National Language in Post War Reconciliation Sri Lanka

2022 ◽  
Vol 27 ◽  
pp. 665-679
Author(s):  
Aruna Jayathilaka ◽  
Thisiri Medagama ◽  
Udeshini Panadare ◽  
Prawardhani Menike
Keyword(s):  
Sri Lanka ◽  
Ethnic Groups ◽  
National Language ◽  
Sri Lankan ◽  
Huge Impact ◽  
Post War ◽  
Mixed Approach ◽  
National Languages ◽  
The Impact

The Role of National Language is endorsed in different contexts and it has triggered an inspirited debate within the Sri Lankan political history when its discriminatory nature policies marked a triumph of linguist nationalism. The recognition of the Sinhala language as the only National Language in Sri Lanka and its dominance, drifted both communities apart causing frustration and tension among ethnic groups, which have ultimately culminated in ethnic strife that lasted almost three decades. National Languages, hence wield as a sociopolitical tool that demands a balance among languages, recognition, and policies. Similarly, Sri Lanka, in its path to reconciliation also demands a balance among National Languages, policies, and its recognition among the communities. This study thus explores the Role of National Language in promoting social cohesion and coexistence among ethnic groups to achieve anticipated “Reconciliation” within Sri Lankan social fabric.  The paper draws upon a mixed approach employing qualitative methods, including in-depth interviews. Data were gathered from interviewing 20 undergraduates from the Faculty of Social Sciences and Languages at the Sabaragamuwa University of Sri Lanka. Data were coded and analyzed using thematic analysis.   Findings revealed that the recognition of National languages in their due status will make a huge impact on fostering reconciliation within Sri Lankan Society. It is further not to be confused with the Link Language as a National Language since its duty in social integration is relatively limited in the cases where the understanding of cultural, traditional, and historical attributes of an ethnic community is more pronounced especially in grappling with attitudinal problems inherited within ethnic communities.

scholarly journals Relative Importance of Packaging Elements of Baby Care Products in Sri Lanka: Do Demographic Factors Matter?

2019 ◽  
Vol 5 (2) ◽  
Author(s):  
M.F.S. Faris ◽  
K.P.L. Chandralal
Keyword(s):  
Sri Lanka ◽  
Purchase Intention ◽  
Demographic Factors ◽  
Three Dimensions ◽  
Sri Lankan ◽  
Buying Behavior ◽  
Consumer Purchase Intention ◽  
Generic Products ◽  
Local Companies

 Baby care category has been profitable throughout the years and gained the interest of global players in Sri Lanka amidst the emergence of several local companies. Previous research on FMCG products identified that a 1% shift in packaging will result in 88.9% shift in consumer purchase intention, signifying the role of packaging in buying behavior. But there is mild research done with regards to the Baby Care Category and especially in the Sri Lankan context. This research focuses on the gap of identifying the importance of the different packaging elements of baby care products along with buyers’ demographic factors.  A field survey was conducted with an internet questionnaire to obtain data from a sample of Colombo residents. The results revealed that a weak positive importance was laid on “Graphics” (Color and Artwork) and on “Dimensions” (Design and Shape) of the package. The dimension of “Information” was placed relatively a higher importance in the buying decision. These findings aligned with the insights from buyers and retailers; buyers being more concerned on baby’s safety prioritized ensuring product reliability. Certifications, labels, precautions, and instructions on the package guide them, which evidently is part of the dimension of Information. The results further revealed that the identified importance laid on the three dimensions of packaging elements did not significantly vary on any of the demographic factors; gender, income, and level of education. Baby care, being a sensitive area for parents (unlike generic products), the importance placed on information was much higher due to its role played in assurance, consequently comparative lesser importance was placed on how colorful, big and stylish the packaging is, as the priority was absolute amongst buyers across diverse demographic differences. KeywordsBaby care products; Demographic factors; Packaging elements

scholarly journals The Audit Expectations Gap and the Role of Audit Education: Evidence from Sri Lanka

2017 ◽  
Vol 3 (1) ◽  
Author(s):  
J.S. Kumari ◽  
A.R. Ajward ◽  
D.B.P.H. Dissabandara
Keyword(s):  
Sri Lanka ◽  
Educational Policy ◽  
Questionnaire Survey ◽  
Policy Implications ◽  
Sri Lankan ◽  
Expectations Gap ◽  
Expectation Gap ◽  
National University ◽  
The Status

The study examined the status and impact of audit education on the audit expectation gap, as existence of such a gap is noted to be harmful to the accounting and auditing profession. Accordingly, undergraduates of a regional national university in Sri Lanka (in three categories as: undergraduates who had not followed an auditing course, who had followed a basic auditing course, and who had followed an advanced auditing course) and professional auditors were selected and a questionnaire survey that included statements on the duties of the auditors was administered. The results of the independent sample t-test indicate the existence of an audit expectation gap in the Sri Lankan context; and that audit education had an effect in reducing such a gap. However, further analysis indicated that only an advanced auditing course had resulted in minimizing such expectation gap (particularly in reducing the unreasonable expectation gap) compared to who had followed a basic auditing course. These findings are expected to have significant educational policy implications.

scholarly journals Role of Military From Counter Insurgency to Peace Building: Paradigm Shift in the Sri Lankan Nation-Stateʼs Security

2021 ◽  
Vol 17 (2) ◽  
Author(s):  
D.G. Rajitha Nilaksha Rukshan
Keyword(s):  
Sri Lanka ◽  
National Security ◽  
Security Policy ◽  
Qualitative Methodology ◽  
Peace Building ◽  
Sri Lankan ◽  
Post Conflict ◽  
The Government ◽  
The Military

Historically, Sri Lanka (Ceylon) used to be considered as one of the more stable and secure countries in the South Asian region. In the years after independence it gradually dawned on the government that maintaining national security was a crucial and most challenging contemporary issue faced by the country. At the global level, the role of the Military was understood as being vital for ensuring the safety, security and dignity of the nation-state. And, when national security is threatened on any ground, the military is expected to play a key role in safeguarding it. However, after the military victory was won by defeating the Liberation Tigers of Tamil Eelam (LTTE) in Sri Lanka in 2009 it was expected that a deep sense of peace and tranquility would be restored in the country. Contrary to this expectation, Sri Lankan national security was breached very badly, leadimg to an unstable situation as a result of a series of bomb blasts set off by certain extremist elements on the 21st of April 2019. In this backdrop, it would be a timely exercise to explore and analyze the Sri Lankan nation stateʼs security, peace building initiatives, and the role of the military. Taking this a step further, this study sought to analyze the role played by the military in the post-conflict peace building process as well. The study used qualitative methodology to conduct the investigation. Secondary data sources including books, articles and official reports were utilized to collect information for this study. This research found that in Sri Lanka the military was actively engaged in maintaining national security by using its soft and hard power as appropriate. This Study also found that lack of a coherent National Security Policy in Sri Lanka has been a key problem that needs to be addressed and corrected soon to ensure the safety and security of the country.

scholarly journals The Impacts of Turkish TV Serials Broadcasted in Albania on Albanian and Turkish Relations

2015 ◽  
Vol 5 (1) ◽  
pp. 473 ◽  
Author(s):  
Adem Balaban
Keyword(s):  
Cultural Values ◽  
Capital City ◽  
Cultural Dimension ◽  
Soap Operas ◽  
The Balkans ◽  
Turkish Culture ◽  
Important Means ◽  
Relationship Of ◽  
Day By Day

Films and TV series are important means in transferring one nation's values to other nations. In recent years, Turkish TV series have been broadcasted in the Middle East and the Balkans. They are also very popular in Albania. These TV series play a role in presenting Turkey, the Turkish culture and the language in these regions. Turkish culture through these TV series has an impact on the culture of these regions and transfers some cultural values to the cultures of these countries. In Albania, around 10 Turkish soap operas have been broadcasted such as: "Silver, Ezel, Karadayi, Suleiman the Magnificent". These TV series that people are very interested in are highly rated and that is increasing day by day. Turkish cultural values in these series have an effect on Albanians. In this study, the impacts of Turkish culture in these series, on the Albanians and Albanian culture are investigated. It is also discussed the cultural dimension of TV series besides the political, commercial and educational dimensions. Our study is based on a survey; a questionnaire consisting of 17 questions was conducted in Tirana, capital city of Albania. The answers are evaluated and analyzed in terms of cultural, political and commercial and educational dimensions. This study is important in terms of revealing Turkish culture and its impacts in Albania, the role of this series and the evolving relationship of the two nations.

scholarly journals The Need to Strengthen the Role of the Pharmacist in Sri Lanka: Perspectives

Pharmacy ◽  
2019 ◽  
Vol 7 (2) ◽  
pp. 54 ◽  
Author(s):  
M.H.F. Sakeena ◽  
Alexandra A. Bennett ◽  
Andrew J. McLachlan
Keyword(s):  
Sri Lanka ◽  
Professional Education ◽  
Practical Knowledge ◽  
Healthcare Delivery ◽  
Healthcare Services ◽  
Developed Countries ◽  
Healthcare Team ◽  
Sri Lankan ◽  
Quality Use Of Medicines

The role of the pharmacist in healthcare has evolved greatly over the last half-century, from dispensing to providing direct patient-oriented activities not associated with dispensing. However, pharmacist-led healthcare services in Sri Lanka must undergo reform to fully take advantage of their expertise and training in medicine management and related outcomes in Sri Lankan patients. As befits a profession’s role development and value, professional and educational standards for pharmacists need ongoing development and growth. Currently, university curricula and continuing professional education in Sri Lanka require further development and optimisation to provide the theoretical and practical knowledge and skills regarding quality use of medicines and patient-oriented care. Furthermore, pharmacists’ roles in Sri Lankan hospital and community pharmacist settings need to be recognised and should include the pharmacist as an integral part of the multidisciplinary healthcare team in Sri Lanka. Studies from developed countries and some developing countries have demonstrated that expanded pharmacists’ roles have had a significant positive cost-effective impact on the population’s health. Therefore, the availability of qualified Sri Lankan pharmacists trained to deliver expanded professional services accompanied by greater pharmacist integration into healthcare delivery is crucially important to ensure quality use of medicines within the Sri Lankan healthcare system and optimise the medication-related needs of Sri Lankans.

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