scholarly journals Theoretical and methodological aspects of personal brand formation in the digital environment

2021 ◽  
Vol 4 (2) ◽  
pp. 44-54
Author(s):  
G. V. Dovzhik ◽  
V. N. Dovzhik ◽  
S. A. Musatova
Keyword(s):  
Practical Significance ◽  
Structural Elements ◽  
Digital Environment ◽  
Optimal Model ◽  
Internet Users ◽  
Online Tools ◽  
Personal Brand ◽  
Content Consumption ◽  
Methodological Aspects ◽  
Logical Data

The article considers the theoretical and methodological aspects of the formation of a personal brand, describes modern approaches to the interpretation of the concepts of brand and personality brand. The main structural elements of a personal brand are analysed, its socio-psychological essence is determined. The emphasis is made on the practical significance of the formation of a personal brand, the components, properties and areas of application of a personal brand are considered.The models of personality brand formation in both offline and online environment are described in accordance with the structural and substantive transformations currently taking place in the information sphere and the factors that influence the effectiveness of communication through a personal brand. These are, first of all, such factors as the widespread of artificial intelligence technologies into everyday life, tools for logical data integration, a significant increase in the number of Internet users. All of the above factors largely determine the nature and degree of social influence of influencers on the behavior of individuals in society.In addition, much attention is paid to the analysis of existing models of personal brand formation, which form the theoretical and methodological basis of a personal brand. If we consider a brand as a tool that stimulates the consumer to a certain action, then in the case of a product brand, such an action will be the fact of buying a product or service directly. If we are talking about a personal brand, then the frequency of consumption of content created by a particular media personality will act as an action. In turn, it is possible to increase the frequency of content consumption by choosing the optimal model of brand communication with consumers. That is why it is especially relevant to study the theoretical and methodological aspects of the formation of a personal brand through online tools in the process of creating a personal brand.

scholarly journals The Influence Of The Energy Factor On Modern International Relations

2020 ◽  
Vol 02 (12) ◽  
pp. 5-15
Author(s):  
Mukhammadolim Mukhammadsidiqov ◽  
◽  
Abrar Turaev ◽  
Keyword(s):  
International Relations ◽  
Energy Security ◽  
Structural Elements ◽  
Methodological Issues ◽  
Interstate Relations ◽  
Energy Factor ◽  
Definition Of ◽  
Methodological Aspects

This article examines the theoretical and methodological aspects of the problem of energy security, which is becoming a topical geopolitical issue today. In particular, the interpretations of the concept of energy security, its transformation into a geopolitical factor and the structural elements of energy security are highlighted. The focus is on modern approaches and trends in energy security, as well as theoretical and methodological issues in the analysis of regional aspects of energy security. At the same time, efforts will be made to reveal the scale of threats to energy security and the destructive factors that make energy security relevant, their impact on interstate relations and political destabilization. The article summarizes the author's definition of the concept of energy security.

Determination of nitrogen and potassium content in greenhouse tomato leaves using a new spectro-goniophotometer

2014 ◽  
Vol 65 (9) ◽  
pp. 888
Author(s):  
Mao Hanping ◽  
Zhu Wenjing ◽  
Liu Hongyu
Keyword(s):  
Zenith Angle ◽  
Multivariate Calibration ◽  
Nutrient Status ◽  
Nutrient Content ◽  
Practical Significance ◽  
Calibration Model ◽  
Optimal Model ◽  
Optimum Angle ◽  
Single Leaf ◽  
Calibration Methods

We assessed the feasibility of determining the nitrogen (N) and potassium (K) content of fresh, greenhouse-grown tomato leaves by using a new polarisation reflectance spectrum spectro-goniophotometer system developed by our research group and coupled with appropriate multivariate calibration methods. The main factors that affect the polarised reflectance characteristics of tomato leaves are discussed, including incident zenith angle, azimuth, detection zenith angle, and polariser angle. Orthogonal experiments and range analyses were performed to verify the optimum angle combination from the polarised reflectance parameters. Optimum angle combination experiments were then conducted to fine-tune the optimal parameters, which resulted in the following conditions: incident zenith angle, 60°; viewing zenith angle, 45°; polariser on light source, 0°; polariser on detector, 45°; and azimuth, 180°. On this basis, 122 fresh leaves of greenhouse-grown tomato were used to establish models of N and K content. Results showed that the performance of the iPLS-GA model under incident zenith angle 60° was superior to that of the other models. The optimal model for N was achieved with R = 0.9418 and root mean square error of prediction (RMSEP) = 0.519 in the prediction set; the optimal model for K was achieved with R = 0.8645 and RMSEP = 0.700 in the prediction set. The results show that it is feasible to measure the nutrient content of fresh, greenhouse-grown tomato leaves by polarisation reflectance spectroscopy with an appropriate multivariate calibration model under angle selection. This method allows for in-depth study of plant nutrient status and rapid detection at the single-leaf scale and has theoretical and practical significance.

scholarly journals ХУДОЖНЬО-КОМПОЗИЦІЙНІ ОСОБЛИВОСТІ ДИТЯЧОГО КОСТЮМУ У КОЛЕКЦІЯХ ВИСОКОЇ МОДИ ХХ – ПОЧАТКУ ХХІ СТ.

2020 ◽  
pp. 21-33
Author(s):  
О. Д. Герасименко ◽  
К. Л. Пашкевич ◽  
Г. В. Омельченко ◽  
Б. П. Загрійчук ◽  
О. М. Колосниченко
Keyword(s):  
21St Century ◽  
Three Dimensional ◽  
Practical Significance ◽  
Historical Study ◽  
Structural Elements ◽  
Early 21St Century ◽  
Haute Couture ◽  
Dimensional Shape ◽  
Color Scheme ◽  
Three Dimensional Shape

The purpose of the work is to study the artistic and compositional features in children's collections of haute couture houses and determine the patterns of their repetition in the design of children's costumes in the 20th and early 21st century. To achieve this goal, a historical study of materials, a visual-analytical method, morphological and compositional-structural analysis were applied. The evolution of children's costume in the high fashion collections in the and early 21st century is investigated and the main trends in children's fashion for a given period of time are analyzed. The artistic and compositional features of the children's costume are identified, the most characteristic artistic and structural elements of children's clothing are identified: three-dimensional shape, color scheme and fabric pattern, structural and decorative elements and decoration. The regularity of repeating the pattern of fabric in the collections of children's clothing of the Fashion houses in the 20th and early 21st century is established. The collected materials and their analysis made it possible to establish regularity of repeating of artistic and compositional features in a children's costume, such as a fabric pattern and decoration in different years in models of children's clothing of High Fashion Houses. Practical significance lies in the generalization of artistic compositional features and the identification of leading trends in the artistic compositional solution of children's costumes in the high fashion collections in the 20th and early 21st century. The results will make it possible to predict trends in children's fashion, design actual models of clothing for children and can be used in further research on the design of children's clothing.

scholarly journals ACTA and the Specter of Graduated Response

2016 ◽  
Author(s):  
Annemarie Bridy
Keyword(s):  
Service Providers ◽  
The United States ◽  
Public Law ◽  
Digital Environment ◽  
Internet Users ◽  
Law Faculty ◽  
College Of Law ◽  
Copyright Enforcement ◽  
University Of Idaho ◽  
Final Round

This article considers the evolution of ACTA's "digital environment" provisions in the context of concerns raised early in the negotiations that the agreement would require signatories to mandate graduated response regimes for online copyright enforcement (à la France's controversial HADOPI system). The Consolidated Text of ACTA released in October 2010, following the final round of negotiations in Japan, contains no provision mandating the adoption of graduated response. Such regimes are tacitly endorsed in the agreement, however, through language in the preamble and the digital environment provisions concerning the promotion of greater cooperation between rights owners and service providers. Moreover, opponents of graduated response should be wary of the fact that public law mechanisms - be they domestic or international - are not the only means by which graduated response can effectively become the law for Internet users. The United States and Ireland provide examples of the trend toward private ordering in the project of online copyright enforcement.Annemarie BridyProfessor<http://www.uidaho.edu/law/faculty/annemariebridy>|University of Idaho College of Law|PO Box 83720-0051|Boise, ID 83720|Ph. 208.364.4583Affiliate Scholar<https://cyberlaw.stanford.edu/about/people/annemarie-bridy>|Stanford Center for Internet and SocietyAffiliate Fellow<http://isp.yale.edu/people-directory?type=19>|Yale Information Society ProjectSSRN<http://papers.ssrn.com/sol3/cf_dev/AbsByAuth.cfm?per_id=630766>|HeinOnline<http://heinonline.org/HOL/AuthorProfile?collection=journals&search_name=Bridy,%20Annemarie&base=js>|LinkedIn<https://www.linkedin.com/in/annemariebridy>|Twitter<https://twitter.com/AnnemarieBridy>

scholarly journals CRIMINALISTIC CHARACTERISTICS OF CORRUPTION CRIMES: THEORETICAL AND PRACTICAL ASPECTS

2021 ◽  
pp. 271-285
Author(s):  
V. Korzh
Keyword(s):  
Specific Area ◽  
Practical Significance ◽  
Specific Situation ◽  
Controversial Issues ◽  
Structural Elements ◽  
Judicial Practice ◽  
Current Trends ◽  
Tactical Decision ◽  
Information Database

The article deals with the current trends in the development of the forensic doctrine of the forensic characteristics of crimes, analyzes the controversial issues of its structural elements. The concept of the forensic characteristics of crimes as an information database on forensic significant signs of a crime, obtained as a result of generalization of investigative and judicial practice. Its main elements are investigated: 1) the subject of criminal encroachment; 2) information about the identity of the offender; 3) characteristics of typical methods of crime; 4) information about the situation in which the crime was committed; 5) typical traces of a crime; 6) information about the identity of the complainant (victim). The problem of development of the forensic characteristics of corruption crimes is investigated, discussion questions about the concept and the main structural elements are analyzed. It is summarized that the forensic characteristics of corruption crimes is an information database obtained as a result of generalization of the investigative and judicial practice on forensic significant signs of corruption crimes, a special subject of criminal encroachment, specific ways of providing corruption services, a specific environment, typical traces, corruption ties, knowledge of which contribute to the construction and verification of versions, determination of the direction of the investigation. In practical terms, the forensic characteristic of corruption crimes is a kind of information model, a set of information about the specified type of crime, the use of which in a specific situation will help the investigator to quickly and promptly make the correct tactical decision on the methods of investigation, the use of tactics and technical means when planning investigative and search actions. forensic operations. The main structural elements of the forensic characteristics of corruption crimes have been determined. These are: 1) the specific area of the criminal offense; 2) a special subject of a corrupt act; 3) specific ways of providing corruption services; 4) the specific situation in which the act of corruption is committed; 5) specific traces of corruption crimes; 6) corrupt ties with the organizers of the shadow and criminal business. It was stated that the organizers of the shadow and criminal business strive to have “their own” people, both in the bodies of state power, administration, and a cover (“roof”) in law enforcement bodies. Corrupt officials receive corruption rewards (“kickbacks”) for providing corrupt services. They, using their power, official powers, perform certain actions (or fail to act) in the interests of the shadow and criminal business in order to ensure corruption assistance, corruption patronage, corrupt security, corruption protectionism, corruption intervention, corruption lobbying, corruption counteraction. It is summarized that the stated theoretical provisions of the forensic characteristics of corruption crimes, its main structural elements have a certain scientific and practical significance.

scholarly journals Digital environment as effective pedagogical tool of socialization in the context of modern education

2021 ◽  
Vol 273 ◽  
pp. 12087
Author(s):  
Olga Gorbatkova ◽  
Olga Kochergina ◽  
Olga Kiryushina
Keyword(s):  
Digital Technologies ◽  
Social Education ◽  
Digital Environment ◽  
Pedagogical Tool ◽  
Modern Education ◽  
The Social ◽  
The Usa ◽  
English Speaking ◽  
Educational Paradigm ◽  
Methodological Aspects

Today, the modern educational paradigm is based on the organization of new forms of social education and training with new digital technologies introduction. In the article, the author sproceed from the main conceptual provisions of domestic and foreign the ories, which allow us as serting that the pedagogically justified use of the digital environment, aimed at solving the problems of social education, can contribute to the adaptation of students to life in the modern in formation society. The purpose of the study is to identify the problems and perspectives of the students’positive socialization formation under the conditions of modern education based on the theoretic alanalys is of domestic and English-speaking (the USA and Canada) scientific works that reflect the content of the digital technologies implementation. This article at tempts to: reveal the essence of the digital environment concept as a pedagogical tool for students’ positive socialization, where the digital environment represents an element of the information and educational environment, with in which socialization is revealed, where the cybers pacesocial process espotential comprehension is carried out; determine the social and educational effects, the main conceptual provisions of the digital environment use as the pedagogical tool for the students’ positives ocialization; based on the analysis, expand knowledge in the context of the theoretical and methodological aspects for domestic sciencein view of the research of scientific works in modern English-speaking countries (the USA, Canada).

scholarly journals ОСОБЛИВОСТІ ТОРГОВОГО БАЛАНСУ НІМЕЧЧИНИ В УМОВАХ КРИЗОВОГО І ПОСТКРИЗОВОГО РОЗВИТКУ СВІТОВОЇ ЕКОНОМІКИ

2019 ◽  
pp. 13-19
Author(s):  
А. В. Артьомова
Keyword(s):  
Global Financial Crisis ◽  
The State ◽  
Balance Of Payments ◽  
Practical Significance ◽  
Structural Elements ◽  
Economic Relations ◽  
Scientific World ◽  
Definition Of ◽  
The Global Financial Crisis ◽  
The Impact

Formulation of the problem. Taking into account the tendencies of globalization of financial markets and economic relations as a whole, as well as the causes and consequences of the global financial crisis, the study of balance of payments balances become more and more relevant. The purpose of the research is to justify the theoretical basis of the formation of the balance of payments; studying the concepts and models of regulation of the balance of payments of the state; definition of structural elements and clarification of the macroeconomic value of the balance of payments; substantiation of directions of balancing the balance of international settlements; studying the impact of macroeconomic policy on the country's balance of payments; the formation of a strategy for reducing the deficit of the balance of payments. The object of research is the model of regulation of the balance of payments of the state. The methodological basis of the study was the methods and principles of the scientific knowledge of general and special methods and techniques used in the regulation and definition of the structural elements of the balance of payments. The hypothesis of the research is the assumption that for Germany's prosperity, analyzing the structure of GDP by industries over the past ten years, in the future it is necessary to focus on the development of those industries in which employment slightly decreased over the analyzed period. The statement of basic materials. The article deals with the origin of the concept of "balance of payments" in its modern sense. We studied countries that were forced to publish the balance of payments due to the emergence of inflationary processes. The trade balance of Germany in the conditions of crisis and post-crisis development of the world economy is investigated. The originality and practical significance of the research. It should be noted that in the scientific world there is a discussion on determining the main factors and the nature of their impact on the balance of payments of the country, as well as the causes of deficits in the balance of payments. Conclusions of the research . In this paper, approaches to a comprehensive assessment of the equilibrium of the balance of payments of the states are proposed on the basis of comparative analysis of the three groups of indicators. According to the results of the approbation of this approach, the balance of payment balances of the world's largest economies was assessed.

scholarly journals Methodological aspects of determining the amount of losses of agricultural production in the withdrawal land for other purposes

Ekonomika APK ◽  
2020 ◽  
Vol 310 (8) ◽  
pp. 13-21
Author(s):  
Oleksandr Nechyporenko ◽  
Alina Matviienko
Keyword(s):  
Agricultural Production ◽  
Research Process ◽  
State Regulation ◽  
Practical Significance ◽  
Comparative Characteristic ◽  
Land Quality ◽  
Land Protection ◽  
Rational Use ◽  
Forestry Production ◽  
Methodological Aspects

The purpose of the article is to investigate the genesis of the mechanism of compensation for losses of agricultural and forestry production and to propose certain directions for its improvement. Research methods. The following methods were used in the research process: monographic, historical and logical (for retrospective review of compensation for losses of agricultural production), comparison (for comparison of indexed standards by different approaches), graphical (for visual reflection of the obtained results), generalization (for the formulation of conclusions). Research results. In order to further improve state regulation of land protection and rational use, an analysis of the mechanism of one of its key economic levers - compensation for losses of agricultural and forestry production in case of withdrawal of land and their use for purposes other than agriculture and forestry, restricting the rights of owners and land users and deterioration of land quality. Possible approaches to modernization of standards for compensation of losses of agricultural production on the basis of their indexation with the use of price indices of agricultural products and inflation are considered. The comparative characteristic between them and indicators of normative monetary estimation of lands is carried out. Scientific novelty. The study of new methodological approaches to setting standards and determining the amount of losses of agricultural production, which are subject to compensation for the withdrawal of land for other purposes was further developed, based on the use of regulatory monetary valuation of land. Practical significance. The application of modernized standards for compensation of losses of agricultural production in the new economic conditions will increase revenues to local budgets, promote the rational use and prevention of unjustified withdrawal of land. Tabl.: 3. Figs.: 1. Refs.: 14.

Formation of transdisciplinary competence of future teachers: system-pedagogical approach

2021 ◽  
pp. 126-139
Author(s):  
О.В. Крежевских ◽  
Н.В. Ипполитова ◽  
Н.А. Каратаева ◽  
А.И. Михайлова
Keyword(s):  
Vocational Education ◽  
Real Life ◽  
Preschool Education ◽  
Future Teacher ◽  
Practical Significance ◽  
Structural Elements ◽  
Future Teachers ◽  
Higher Vocational Education ◽  
Life Problems ◽  
Innovative Solutions

Трансдисциплинарная компетентность рассматривается в статье как итог образования будущего педагога в системе высшего профессионального образования (ПО). Она позволяет человеку успешно интегрироваться в команду разнопрофильных специалистов, рассматривать вопросы на стыке профессиональных компетенций, выходить за рамки традиционных знаний и разрабатывать инновационные решения реальных жизненных проблем. Цель настоящей статьи — исследование возможности проектирования оптимальной, саморазвивающейся (эмерджентной), сложной педагогической системы высшего ПО, содействующей становлению трансдисциплинарной компетентности у будущих педагогов в вузе. В ходе исследования была спроектирована педагогическая система, которая представляет собой часть традиционной системы ПО, но обладает признаками, способствующими становлению у будущих педагогов трансдисциплинарной компетентности (функциональность, открытость, сложность, адаптивность, упорядоченность и т. д.). В качестве структурных элементов данной системы определены целевой, содержательный, методический и оценочно-результативный подходы. Подобная структура позволяет системе оставаться тождественной самой себе в условиях быстро меняющегося окружающего мира. Практическая значимость статьи выражается в описании содержания образования и технологий, которые применены для развития трансдисциплинарной компетентности будущих педагогов дошкольного образования Transdisciplinary competence is considered in the article as a result of training of a future teacher in the system of higher vocational education (VE). It allows a person to successfully integrate into a team of diverse specialists, consider issues at the intersection of professional competencies, go beyond traditional knowledge and develop innovative solutions to real-life problems. The purpose of this article is to study the possibility of designing an optimal, self-developing (emergent), complex system of higher vocational education of a future teacher, aimed at developing students ‘ transdisciplinary competence. In the course of the study, a system of vocation education was designed, which is part of the traditional software system, but has features that contribute to the formation of transdisciplinary competence in future teachers (functionality, openness, complexity, adaptability, orderliness, etc.). As structural elements of this system, target, content, methodological and evaluative-effective approaches are identified. This structure allows the system to remain identical to itself in a rapidly changing environment. The practical significance of the article is expressed in the description of the content of education and technologies that are used to form the transdisciplinary competence of future teachers of preschool education.

Polish-Italian virtual exchange. Learners as teachers of their native languages

e-mentor ◽  
2020 ◽  
Vol 86 (4) ◽  
pp. 4-12
Author(s):  
Anna Pieczka ◽  
Keyword(s):  
Mother Tongue ◽  
Digital Environment ◽  
Native Languages ◽  
Physical Mobility ◽  
Online Tools ◽  
Virtual Mobility ◽  
The University ◽  
Language Content ◽  
Academic Year

The article presents the benefits of virtual exchanges/telecollaboration in higher education. Telecollaboration is a form of virtual mobility which can complement or substitute physical mobility. Taking part in virtual exchanges brings benefits which are in line with the recent European recommendations on education. Importantly, telecollaboration requires lower financial outlays and less time comparing to participation in physical exchanges. Thus, its implementation allows the development of various competences (linguistic, digital, intercultural, etc.) despite students’ economic and personal situation. The second part of the study presents a Polish-Italian virtual exchange conducted in the 2018/2019 academic year between the Marie Curie-Skłodowska University and the University of Turin. During the exchange learners of Polish and learners of Italian played the role of their mother tongue teachers. The research aimed to determine whether such a structure of virtual exchange is possible to be successfully implemented among students at the bachelor level. Three factors were analysed during the project: the students’ choice of online tools, forms of presenting language content to partners, and acts of code switching. The data were collected from the students’ production in telecollaborative tasks. It was found that giving students the possibility to choose the language code autonomously did not affect the exchange negatively. However, the students were not sufficiently prepared to act as teachers. Despite being familiar with various online tools, they chose those not adapted to the digital environment, and they found the language issues too complex to be successfully explained to their exchange partners.

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