scholarly journals THE IMPACT OF ONLINE ENVIRONMENT ON TOURISM

2018 ◽  
Vol 18 (1) ◽  
pp. 231-240 ◽  
Author(s):  
Bogdan SOFRONOV
Keyword(s):  
Small Businesses ◽  
Hospitality Industry ◽  
Virtual Space ◽  
Online Marketing ◽  
Online Environment ◽  
Sales Channel ◽  
Travel Agencies ◽  
Travel Industry ◽  
The Impact ◽  
Source Of Information

The online tourism is part of e-commerce and unites some of the fastest growing technologies, such as communications and information technology, the hospitality industry, and strategic management / marketing / planning.Online tourism activities involve tour operators, travel agencies and other entities with tourism-related interests in the virtual space through a dedicated portal. The phenomenon itself has implications for the tourist services consumer.The  internet  has  revolutionized  the  travel  industry  both  as  a  source  of information and like a sales channel. Online marketing, photographs, and consumer reviews are bringing destinations and attractions to the screens of potential travelers around the world.  The  ease  with  which  a  customer  can  review  and  compare travel  options  opens  up  new  markets  for  both  large  and  small  businesses and  the  ability  to  confirm  prices  and  purchase  services  online  benefits  travelers and  businesses alike.

scholarly journals The impact of online marketing on start-up’s - theoritical frame work

2021 ◽  
Vol 11 (3) ◽  
pp. 55-57
Author(s):  
Rani C ◽  
Harshavardhan V ◽  
Harshith G
Keyword(s):  
21St Century ◽  
Small Businesses ◽  
Cost Effective ◽  
Online Marketing ◽  
Positive Side ◽  
Frame Work ◽  
The Cost ◽  
Start Ups ◽  
The Impact ◽  
The Way

In the 21st century online marketing is the most effective wayof advertising any product or service.Online marketing helps the smallbusinesses and also startup’sin a significant manner.online marketing happens in a virtual and interactive space where the promotion of products and services takes place. The advancement in technology has drastically changed the way of marketing. In online marketing the cost-effective compared to the traditional marketing. Most of the startup’s fail due to a lack of proper strategy.Onlinemarketing is innovativelycreating a platform for start-ups in innovative manner to reach the customers the main motto of this presentation is to show the positive side of the online marketing on start-ups and small businesses.

scholarly journals The Impact of Firm Size and E-commerce Usage on Business Performance on Hospitality Industry: A case of Libya

2014 ◽  
Vol 13 (3) ◽  
pp. 4265-4275
Author(s):  
Mohamed Ahmed A. Said ◽  
Prof. Madya. Dr. Noor Azlinna Binti Aziz
Keyword(s):  
Firm Size ◽  
Small Businesses ◽  
Business Performance ◽  
Hospitality Industry ◽  
Service Sector ◽  
Business Models ◽  
Hotel Industry ◽  
Strong Relationship ◽  
Medium Size ◽  
The Impact

The hospitality industry is major service sector in most of developed and developing countries in the world economy, and nowadays many hotels implemented e-commerce for their business models and gained great advantages and increase profitability. This study aims to examine the impact of firm size and e-commerce usage on business performance of hospitality industry in general and hotels in Libya in particular. A quantitative approach was applied on hotel industry in Libya, mainly those hotels that have previous practices and experience with e-commerce. The results shows that small and medium size firms in hospitality industry in Libya are facing similar challenges and obstacles to other small businesses when establishing e-commerce website, and also shows a strong relationship between e-commerce usage and business performance, and high increase in profitability when hotels implement e-commerce and start to conduct online booking

Shaping the future of hospitality and travel: trends in energy, environmental, and labor force and work

2020 ◽  
Vol 34 (2) ◽  
pp. 129-152
Author(s):  
Marvin J. Cetron ◽  
Owen Davies ◽  
Fred DeMicco ◽  
Mohan Song
Keyword(s):  
Labor Force ◽  
Design Methodology ◽  
Hospitality Industry ◽  
Future Trends ◽  
Content Type ◽  
The Future ◽  
Travel Industry ◽  
The Impact ◽  
Practical Implications

PurposeThe purpose of this study is to continue to forecast trends in the hospitality and travel industry with practical implications.Design/methodology/approachThis study is the updated version of our previous list of trends. The new edition updates the previous report on the implications for the hospitality industry of major trends now shaping the future. We focus mainly on energy, environmental and labor force and work trends and discuss sub-trends under each trend. We then implicate how the trends affect the Hospitality and Travel industry.FindingsWe shared implications under each sub-trends.Originality/valueThe value of this article is to analyze the impact of the environment on the Hospitality and Travel industry from a macro perspective. For each trend, we implicate an estimate for future trends. We hope this article sheds light on the prediction of the Hospitality and Travel industry.

E-Skills and ICT Certification in Greek Cultural and Travel Agencies

2010 ◽  
Vol 1 (2) ◽  
pp. 28-38
Author(s):  
Fotis Lazarinis ◽  
Dimitris Kanellopoulos
Keyword(s):  
Crucial Role ◽  
Ict Skills ◽  
Travel Agencies ◽  
Knowledge Intensive ◽  
Travel Industry ◽  
The Impact

ICT skills are fundamental for the further enhancement and development of productivity and knowledge-intensive products and services. The long-term-demand for professionals with ICT skills still exceeds the supply, particularly in user industries such as the travel industry. This paper presents the results of a study aimed at analysing the impact of ICT certification for people working in cultural and travel agencies in Greece. The authors consider if the e-skills acquired during training for an ICT certification are of practical value while presenting the opinions of the survey participants, statistics about the required e-skills, and the correlation between these skills and the syllabus of the ECDL ICT certification. It is claimed that the ECDL ICT certification plays a crucial role in cultural and travel agencies as their employees being technologically skilful can offer better services to their customers.

scholarly journals Online Marketing Strategies for Travel Agencies

2011 ◽  
Vol 4 (16) ◽  
pp. 590-599
Author(s):  
Martin Volek
Keyword(s):  
Final Section ◽  
Marketing Strategies ◽  
Online Marketing ◽  
Travel Agency ◽  
Online Environment ◽  
Travel Agencies ◽  
Marketing Activities ◽  
The Right ◽  
Potential Customers ◽  
Theoretical Foundations

Online Marketing Strategies for Travel Agencies This paper describes the theoretical foundations of marketing in the online environment in which a travel agency may develop an effective strategy for selling their products. In the first part of the article the author is focusing on functions of online marketing as well as on its advantages over traditional marketing instruments. In the next section the author addresses the search engine optimization in order to improve the position of a travel agency when searching for potential customers. In the final section the author describes the key social media as well as the right method how a travel agency should enter them. The basics and experiences described in the paper can be used as a universal guide for all travel agencies intending to successfully manage their marketing activities in the online environment.

scholarly journals The impact of search engines on the hotel distribution value chain

1970 ◽  
Vol 02 (010) ◽  
pp. 19-54
Author(s):  
Antoni Serra Cantallops ◽  
José Ramón Cardona ◽  
Marc Galbis Matarredona
Keyword(s):  
Value Chain ◽  
Search Engines ◽  
Consumer Behaviour ◽  
The Internet ◽  
Sales Channel ◽  
Distribution Costs ◽  
Direct Sales ◽  
Travel Industry ◽  
The Impact ◽  
The Way

Internet is a very important sales channel for business in general, but it is becoming increasingly fundamental to the travel industry. The appearance of the Internet has increased the complexity of travel distribution and created new intermediaries and new means of distribution which in some cases have led to an increase in distribution costs. However, it has also made it much easier for suppliers to sell directly to consumers. We may say that the Internet has not only revolutionised the way that travel suppliers sell their products, but that ithas also changed the way customers plan and book their travel, stimulating thecreation of websites designed to satisfy the needs of online travellers. In this change in consumer behaviour, search engines have played, play and will continue to play a very important role. This document analyses the mass use of search engines and its impact on the value chain in travel distribution, the implications for each of the participants in the value chain, and the repercussions the changes are causing in the management of travel company websites which increasingly see search engines as their most important tool for direct sales to consumers.

scholarly journals Model of Impact of Social Networks on Internet Marketing of Enterprises

2021 ◽  
Vol 92 ◽  
pp. 09020
Author(s):  
Rima Zitkiene ◽  
Vytautas Gircys ◽  
Monika Zitke ◽  
Ilona Bartuseviciene
Keyword(s):  
Social Networks ◽  
Small Businesses ◽  
Information Transfer ◽  
Value Added ◽  
Internet Marketing ◽  
Online Marketing ◽  
The Internet ◽  
Marketing Environment ◽  
Goods And Services ◽  
The Impact

Research background. The electronic environment has become an integral part of today’s marketing environment. The transformation of information technology makes it possible to reach the desired customer through various business instruments, regardless of his location. The number of consumers using the Internet to search for goods and services is increasing. As a result, social networks are gaining in importance from both businesses and consumers. There are currently over 800 social networks in the world. Corporate social networking accounts where a variety of news can be posted: from company start-up history to the latest company prototype news, and often for small businesses, and represents the cost of the website. Most authors point out that the scope of e-marketing is wider than online marketing because online marketing refers only to the Internet. Businesses seek to disseminate information about goods through social networks, given their popularity and impact on consumers. Purpose of the article is to construct the theoretical model that would help to determine how the impact of social networks on online marketing of companies can be assessed. Methods: analysis of scientific literature, systematization, generalization. Findings and Value added. Based on the model, proposed by the authors, the elements of Internet marketing are analyzed, as well as research on the importance of social networks in information transfer and communication with the consumer is emphasized and the most commonly used indicators of social networks are singled out.

E-Skills and ICT Certification in Greek Cultural and Travel Agencies

2012 ◽  
pp. 130-141
Author(s):  
Fotis Lazarinis ◽  
Dimitris Kanellopoulos
Keyword(s):  
Crucial Role ◽  
Ict Skills ◽  
Travel Agencies ◽  
Knowledge Intensive ◽  
Travel Industry ◽  
The Impact

ICT skills are fundamental for the further enhancement and development of productivity and knowledge-intensive products and services. The long-term-demand for professionals with ICT skills still exceeds the supply, particularly in user industries such as the travel industry. This paper presents the results of a study aimed at analysing the impact of ICT certification for people working in cultural and travel agencies in Greece. The authors consider if the e-skills acquired during training for an ICT certification are of practical value while presenting the opinions of the survey participants, statistics about the required e-skills, and the correlation between these skills and the syllabus of the ECDL ICT certification. It is claimed that the ECDL ICT certification plays a crucial role in cultural and travel agencies as their employees being technologically skilful can offer better services to their customers.

scholarly journals The impact of the internet on Hungarian food consumers’ ways of seeking information from the aspect of health awareness

2015 ◽  
Vol 9 (3) ◽  
pp. 13-18
Author(s):  
András Fehér
Keyword(s):  
Healthy Lifestyle ◽  
Great Emphasis ◽  
Online Marketing ◽  
Related Information ◽  
Health Related ◽  
Research Findings ◽  
Main Components ◽  
The Impact ◽  
Online Sources ◽  
Source Of Information

One of the main components of healthy lifestyle is proper diet. When putting together one’s diet, lots of information are needed in order to be able to pick from various foods which contribute to converting to a healthier lifestyle and maintaining it. The main purpose of this study is to determine and show examples of the characteristics of online marketing which could help consumers in the conscious conversion to healthy lifestyle. Of the various factors, great emphasis is placed on online health-related information. Based on the research findings, it can be concluded that healthy lifestyle-related information has a significant role in online sources. Consequently, Internet can be regarded as a preferred source of information in terms of the conscious converting to healthy lifestyle.  

Assessment of small businesses activities in Ukraine

2019 ◽  
pp. 40-47
Author(s):  
Igor Ponomarenko ◽  
Kateryna Volovnenko
Keyword(s):  
Comparative Analysis ◽  
Statistical Analysis ◽  
Small Business ◽  
Small Businesses ◽  
Government Agencies ◽  
Small Enterprises ◽  
The Subject ◽  
Business Entities ◽  
The Impact ◽  
Micro Enterprises

The subject of the research is a set of approaches to the statistical analysis ofthe activities of small business entities in Ukraine, including micro-enterprises. The purpose of writing this article is to study of the features of functioningof small business entities in Ukraine. Methodology. The research methodology isto use a system-structural and comparative analysis (to study the change in thenumber of small enterprises by major components); monographic (when studyingmethods of statistical analysis of small businesses); economic analysis (when assessing the impact of small business entities on socio-economic phenomena andprocesses in Ukraine). The scientific novelty consists to determine the features ofthe functioning of small businesses in Ukraine in modern conditions. The influenceof the activities of the main socio-economic and political indicators on the activities of small enterprises in recent periods of time has been identified. It has beenestablished that there is flexibility in the development of strategies by small businesses in conditions of significant competition, which makes it possible to quicklyrespond to changing situations in specific markets. Conclusions. The use of acomprehensive statistical analysis of small businesses functioning in Ukraine willallow government agencies to develop a set of measures to optimize the activitiesof these enterprises, which ultimately will positively affect the strengthening oftheir competitiveness and will contribute to the growth of the national economicsystem.

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