PENGARUH COUNTRY OF ORIGIN, PERCEIVED QUALITY DAN CONSUMER PERCEPTION TERHADAP PURCHASING INTENTION MELALUI BRAND IMAGE SEPEDA MOTOR HONDA  JENIS MATIC DI KECAMATAN BANTUL

This study was conducted to determine the effect of country of origin, perceived quality and consumer perception towards purchasing intention through brand image Honda motorcycle matic kind in the district of Bantul. This research was conducted in the district of Bantul, sample taken 125 respondents with accidental purposive sampling method. The data collection is done by distributing questionnaires using a 5-point Likert scale to measure 23 indicators. The results of this study showed for the first regression model variables country of origin does not affect the brand image, perceived quality and significant positive effect on the brand image and consumer perception does not affect the brand image. As for the two regression model country of origin affect positively and significantly related to purchasing intention, perceived quality and significant negative effect on the purchasing intention, consumer perception positive and significant effect on the purchasing intention, and brand image positive and significant impact on the purchasing intention.Untuk the first determination coefficient regression model was able to explain 38.9% of the brand image, the second regression model was able to explain 46.3% of the purchasing intention. Country of origin can not pass through the intervening variables affecting the brand image in purchasing intention, perceived quality can be through the intervening variables affecting the brand image in purchasing intention, and consumer perception can not be through the intervening variables affecting the brand image in purchasing intention. Keywords: country of origin, perceived quality, consumer perception, brand image and purchasing intention.

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The Effect of Marketing Communication on Brand Equity with Brand Image, Brand Trust, and Brand Loyalty as the Intervening Variables

Journal of International Business Research and Marketing ◽

10.18775/jibrm.1849-8558.2015.71.3001 ◽

2021 ◽

Vol 7 (1) ◽

pp. 7-16

Author(s):

Sri Murtiasih ◽

Budi Hermana ◽

Wiarsih Febriani

Keyword(s):

Brand Equity ◽

Brand Loyalty ◽

Brand Image ◽

Sales Promotion ◽

Marketing Communication ◽

Brand Trust ◽

Enterprise Organization ◽

Negative Effect ◽

Intervening Variables ◽

Positive Effect

An enterprise organization need good brand equity to survive in a fiercely competitive market. Marketing communication plays an important role in establishing brand equity. The study aims to analyze the effect of Marketing Communication that consists of advertising, sales promotion, and eWOM on brand equity with brand image, brand trust, and brand loyalty as the intervening variables. This study employs a quantitative method with a sample of 314 respondents, who are consumers of smartphones. The data is analyzed with SEM technique with Amos 21 application. Results of the study indicate a significantly positive effect of advertising and eWOM on brand image. eWOM exerts a larger effect on brand image than advertising. However, sales promotion does not affect brand image. Sales Promotion and eWOM have a significantly positive effect on brand trust, while advertising has a significantly negative effect on brand trust. Brand trust has a significantly positive effect on brand loyalty. Nevertheless, the brand image does not affect brand loyalty. Meanwhile, brand loyalty has a significantly positive effect on the brand equity of smartphone products purchased by consumers. Of the three variables of marketing communication studied, eWOM has the largest indirect effect on brand equit.

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Apakah Perceived Quality memediasi hubungan antara brand Image dan Country of Origin terhadap Purchase Intension?

JBMP (Jurnal Bisnis Manajemen dan Perbankan) ◽

10.21070/jbmp.v6i2.770 ◽

2020 ◽

Vol 6 (2) ◽

pp. 19-41

Author(s):

Kussudyarsana Kussudyarsana ◽

Yessy Bangkit Forma ◽

Nur Achmad

Keyword(s):

Indirect Effect ◽

Brand Image ◽

Descriptive Analysis ◽

Country Of Origin ◽

Sampling Technique ◽

Perceived Quality ◽

Sem Analysis ◽

Research Setting ◽

Purchase Intension ◽

Positive Effect

This study analyzes the effect of country of origin and brand image on purchnase intension through perceived quality as an intervening variable. The research setting was on Skin cares and Beauty clinic Industry. This research used incidental sampling as a sampling technique. This study involved 300 respondents which acces the online questionnaires through google form. The data obtained were processed used descriptive analysis and SEM analysis with SmartPLS. The results indicate that the country of origin positively effect on perceived quality. Meanwhile, the country of origin variable did not affect on purchase intension. The brand image variable has a positively impact on the perceived quality variable. Brand image has a positive effect on intension to buy. The perceived quality positively effects on intension to buy. Ccountry of origin indirectly effect on intension to buy through perceived quality. Brand image has an indirect effect on intension to buy through perceived quality as an intervening variable

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Faktor-Faktor yang Mempengaruhi Minat Beli Produk Makanan Olahan Halal pada Konsumen

Jurnal Manajemen dan Organisasi ◽

10.29244/jmo.v8i3.22069 ◽

2018 ◽

Vol 8 (3) ◽

pp. 250

Author(s):

Saniatun Nurhasah ◽

Jono M Munandar ◽

Muhammad Syamsun

Keyword(s):

Food Safety ◽

Direct Effect ◽

Indirect Effect ◽

Purchase Intention ◽

Brand Image ◽

Perceived Value ◽

Perceived Quality ◽

Market Potential ◽

Purchasing Intention ◽

Positive Direct

ABSTRACTIndonesia is one of the largest Moslem population countries in the world. It leads to the increasing of halal product demand in Indonesia. The awareness to consume halal product becomes a large market potential for producers to produce their halal products. Nowadays, halal is not only purely about religion matter, but also about business and trade. The objective of this study is to investigate the factors affecting customers on purchasing halal buying interest on processed food. We use a purposive sampling method with 109 respondents who are customers of the supermarkets and minimarkets in Bogor City/District, Indonesia. While data analysis is done by SEM-PLS method, this study uses brand image, perceived quality, perceived value, halal certification, health reason, halal awareness, and halal marketing as the factors which are affecting the halal purchase intention of the customers. The result showed that health reason, halal awareness, and perceived value have a significant and positive direct effect on purchasing intention. Halal marketing also shows a significant and positive effect on purchasing intention. While halal marketing shows a negative and significant effect on purchasing intention. The food safety, halal certification, brand image, and perceived quality show the same effect which has no direct effect on purchasing intention. Furthermore, food safety has an indirect effect on purchasing intention through health reason. Halal certification has an indirect effect on minat beli through brand image variable. Meanwhile, brand image and perceived quality have an indirect effect through perceived value variable on purchasing intention. ABSTRAKIndonesia adalah salah satu negara dengan populasi Muslim terbesar di dunia. Hal ini menyebabkan meningkatnya permintaan produk halal di Indonesia. Kesadaran untuk mengkonsumsi produk halal menjadi potensi pasar yang besar bagi produsen untuk memproduksi produk halal mereka. Saat ini, halal tidak hanya murni soal agama, tapi juga soal bisnis dan perdagangan. Tujuan dari penelitian ini adalah untuk mengetahui faktor-faktor yang mempengaruhi minat pelanggan dalam membeli pada makanan olahan halal. Kami menggunakan metode voluntery sampling dengan 109 responden yang merupakan pelanggan supermarket dan minimarket di Kota/Kabupaten Bogor, Indonesia. Sedangkan analisis data dilakukan dengan metode SEM-PLS. Penelitian ini menggunakan citra merek, persepsi kualitas, persepsi nilai, sertifikasi halal, kesehatan, kesadaran halal, dan Pemasaran halal sebagai faktor yang mempengaruhi niat pembelian halal pelanggan. Hasil penelitian menunjukkan bahwa kesadaran halal, alasan kesehatan, dan persepsi nilai berpengaruh positif dan signifikan terhadap niat beli. Pemasaran halal juga menunjukkan efek positif dan signifikan terhadap niat beli. Sedangkan pemasaran halal menunjukkan efek negatif dan signifikan terhadap niat beli. Keamanan pangan, sertifikasi halal, citra merek, dan kualitas yang dirasakan menunjukkan efek yang sama yang tidak berpengaruh langsung pada niat beli. Selanjutnya, keamanan pangan berpengaruh tidak langsung terhadap niat beli melalui alasan kesehatan. Sertifikasi halal memiliki efek tidak langsung terhadap niat beli melalui variabel citra merek. Sedangkan citra merek dan persepsi kualitasmemiliki pengaruh tidak langsung melalui persepsi nilai variable terhadap niat beli.

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The Effect of Performance, Price Perception, Brand Image, and Brand Association on Purchase Decision of Honda CBR150R in Surabaya

Philippine Social Science Journal ◽

10.52006/main.v4i1.288 ◽

2021 ◽

Vol 4 (1) ◽

pp. 97-107

Author(s):

Ponta Dewa Saktiawan ◽

Soni Harsono

Keyword(s):

Automotive Industry ◽

Brand Image ◽

Purchase Decision ◽

Purchase Decisions ◽

Inclusion Criteria ◽

Price Perception ◽

Brand Association ◽

Negative Effect ◽

Correlational Data ◽

Positive Effect

In the automotive industry, the consumer purchase decision is the most important aspect of the company's life cycle because it can affect profitability, especially for Honda CBR 150R. This study aims to analyze the effect of performance, price perception, brand image, and brand association on the purchase decision of Honda CBR 150R in Surabaya. The research design is descriptive-correlational. Data were collected by distributing 113 questionnaires to the respondents who met the inclusion criteria. The data were analyzed using multiple regression analysis. This research shows that performance and price perception have a negative effect on purchase decisions, but not significantly. The brand image has a positive effect on the purchase decision, but not significantly. On the other hand, the brand association has a positive and significant effect on a purchase decision. It can be concluded that brand association is the most important aspect in Honda CBR 150R purchase decision.

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Corporate Social Responsibility and Brand Image: An Empirical Investigation of Private Sector Hospitals in Saudi Arabia

International Business Research ◽

10.5539/ibr.v9n9p91 ◽

2016 ◽

Vol 9 (9) ◽

pp. 91 ◽

Cited By ~ 2

Author(s):

Ala'Eddin Mohammad Khalaf Ahmad ◽

Omar Zayyan Alsharqi ◽

Hussein Mohammad Al-Borie ◽

Mowaffag Mohammed Ashoor ◽

Abdulkaream Saeed Al-Orige

Keyword(s):

Saudi Arabia ◽

Brand Image ◽

Sampling Technique ◽

Community Relations ◽

Private Hospitals ◽

Jeddah City ◽

Negative Effect ◽

Corporate Social ◽

The Impact ◽

Positive Effect

The purpose of this paper is to investigate the impact of CSR on brand image of private hospitals in Jeddah city, Saudi Arabia. A purposive sampling technique was employed to recruit 187 managers in different positions representing the desired range of demographic characteristics (e.g. gender, age, nationality, and job position). This research showed that CSR dimensions (vision and workplace) had a positive effect on brand image of the private hospitals on one hand. On the other hand, other dimensions (community relations, marketplace and accountability) had a negative effect on brand image. The paper contributes to previous research by adding to existing knowledge regarding CSR and brand image of the hospitals. The paper makes key recommendations towards adoption of CSR among hospitals.

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Analisis Peran Mediasi Harga Terhadap Asosiasi Country Of Origin, Perceived Quality, dan Brand Image Terhadap Keputusan Pembelian

Jurnal Manajemen ◽

10.25170/jm.v17i1.1779 ◽

2020 ◽

Vol 17 (1) ◽

pp. 57-80

Author(s):

Rosdiana Sijabat

Keyword(s):

Brand Image ◽

Country Of Origin ◽

Perceived Quality ◽

Consumer Perceptions ◽

Purchasing Decisions ◽

Managerial Implication ◽

Consumer Decisions ◽

Household Appliance ◽

Home Appliance ◽

The Relationship

This article examines perceptions of the country of origin, perceived quality, and brand image of Chinese household appliance products on product purchasing decisions by Indonesian consumers mediated by consumer perceptions of prices. A total of 402 respondents who had purchased home appliances from China filled out questionnaires related to their perceptions of the products studied, and these perceptions were analyzed using PLS-SEM. The analysis results show that perceptions of the country of origin, perceived quality, and brand image have a positive and significant relationship to consumer decisions in buying household brand products from China in Indonesia. Perceptions of price mediate the relationship between country of origin, perceived quality, and brand image on purchasing decisions with positive associations. This study provides new insights into the relationship between country of origin, perceived quality, brand image, and price on product purchasing decisions from China in Indonesia, where both countries are developing countries. The study offers managerial implication on the importance of home appliance manufacturers from China to maintain affordable prices in the Indonesian market.

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The Effect of Customers' Price Perception, Perceived Quality and Brand Image Toward Purchasing Intention in Bandung Local Shoe Brand

KnE Social Sciences ◽

10.18502/kss.v4i6.6674 ◽

2020 ◽

Author(s):

Dini Ika Septiani ◽

Rendra Chaerudin

Keyword(s):

Purchase Intention ◽

Brand Image ◽

Scale Up ◽

Perceived Quality ◽

Purchase Intentions ◽

Image Perception ◽

Customer Perception ◽

Price Perception ◽

Purchasing Intention ◽

Data Collection Technique

Despite the contribution of shoe industry for Indonesia economic growth most of the entrepreneur has a problem to scale up their business. Intense competition becomes one of the reasons. In order to capture the current market, a company should concern to determine consumer purchase intention. However, customers purchase intention is a complex process. It is known that customers’ perceived quality, price perception, and brand image are factors that influence the purchasing intention of the product. The absence of owner knowledge in customer perception toward the brand indicates to cause the low of customer intention to buy the product. For this reason, the researcher interest to do research about the relationship between customer perception and purchasing intention. This study aims to discuss the effects of customers’ perceived quality, price perception, and brand image on purchase intentions toward shoe brand in Bandung, Jakarta, and Yogyakarta. This research using descriptive analytics and multiple linear regression to analyze the data collected. The research using non-probability sampling data collection technique with female respondents domiciled in Bandung, Jakarta, and Yogyakarta. The results of this study show that customers’ perceived quality, price perception, and brand image has a significant result on purchase intentions in the shoe brand. Furthermore, based on the results of this paper the researcher gives advice for the reference of future studies. Keywords: purchasing intention, perceived quality, price perception, brand image, perception.

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The War of Global Brands: The Innovator VS The Challenger

Jurnal Ilmiah Manajemen dan Bisnis ◽

10.38043/jimb.v2i2.2320 ◽

2020 ◽

Vol 2 (2) ◽

pp. 68

Author(s):

I Made Sindhu Yoga ◽

Nyoman Wirajaya Patra

Keyword(s):

Purchase Intention ◽

Brand Image ◽

Country Of Origin ◽

Purchase Intentions ◽

Partial Least Square ◽

Least Square ◽

Brand Performance ◽

Global Brands ◽

Equity Model ◽

Positive Effect

The purpose of this study is to explain the influence of brands and countries of origin of consumer attitudes in choosing cell phone products (iPhone and Xiaomi as a representative of two different countries). Hence, this research tries to propose and compares two different models of the brand in the correlation with the brand equity model. The data was collected from Millennial generation respondents, SES A and B who are have spending power, intention to buy and no consideration related to the price but the value of the product itself. The analysis technique used Partial Least Square (PLS). The results showed that the importance of the brand, brand performance, brand image has a positive effect on attitude. The importance of the brand, brand performance, and brand image simultaneously have a positive effect on attitude. Country of origin has a positive effect on purchase intentions. Price and attitude have a positive effect on purchase intention. Country of origin, price and attitude simultaneously have a positive effect on purchase intentions

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EFFECT OF WORD OF MOUTH, PERCEPTION OF QUALITY AND USE OF TECHNOLOGY ON DECISIONS OF APPLICATION-BASED TRANSPORTATION USERS (Study on Muslimah Community in Purwokerto)

JURNAL ILMIAH EKONOMI ISLAM ◽

10.29040/jiei.v7i2.2513 ◽

2021 ◽

Vol 7 (2) ◽

Author(s):

Arini Hidayah ◽

Fatmah Bagis ◽

Mastur Mujib Ikhsani ◽

Hermin Endratno

Keyword(s):

Word Of Mouth ◽

Perceived Quality ◽

Partial Least Square ◽

Least Square ◽

Significant Positive Effect ◽

Muslim Community ◽

Use Of Technology ◽

Partial Least Square Analysis ◽

Negative Effect ◽

Positive Effect

This study analyzes the effect of word of mouth, perceived quality, and use of technology on application-based transportation decisions. The method used in this research is a case study of the Muslim community in Purwokerto. Questionnaires were given to 100 respondents consisting of several members of the Muslim community in Purwokerto. The data analysis technique used is PLS (Partial Least Square) analysis using Smart PLS 3.0. The results showed that word of mouth had a significant positive effect on decisions to use application-based transportation, perceived quality had a significant positive effect on decisions to use application-based transportation, and use of technology had a negative effect on decisions to use application-based transportation.

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How Need for Cognition Moderates the Influence of Country of Origin and Price on Consumer Perception of Quality

Social Behavior and Personality An International Journal ◽

10.2224/sbp.2012.40.4.529 ◽

2012 ◽

Vol 40 (4) ◽

pp. 529-543 ◽

Cited By ~ 7

Author(s):

Shueh-Chin Ting

Keyword(s):

Country Of Origin ◽

Need For Cognition ◽

Perceived Quality ◽

Consumer Perception ◽

Perception Of Quality ◽

The Relationship

In prior studies of the effects of country of origin (COO) and price on consumers' perceptions of quality, the role of need for cognition (NFC) has rarely been considered either empirically or theoretically. In this study a 2 (COO) × 2 (price) × 2 (NFC) design was used to further clarify the effects of COO and price. We found that NFC moderated the effects of COO and price cues on perceived quality; NFC negatively influenced consumers' perceptions of quality; and the interaction of COO image and price on perceived quality was not significant, but consumers' NFC moderated the relationship significantly.

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