scholarly journals Analisis Peran Mediasi Harga Terhadap Asosiasi Country Of Origin, Perceived Quality, dan Brand Image Terhadap Keputusan Pembelian

2020 ◽  
Vol 17 (1) ◽  
pp. 57-80
Author(s):  
Rosdiana Sijabat
Keyword(s):  
Brand Image ◽  
Country Of Origin ◽  
Perceived Quality ◽  
Consumer Perceptions ◽  
Purchasing Decisions ◽  
Managerial Implication ◽  
Consumer Decisions ◽  
Household Appliance ◽  
Home Appliance ◽  
The Relationship

This article examines perceptions of the country of origin, perceived quality, and brand image of Chinese household appliance products on product purchasing decisions by Indonesian consumers mediated by consumer perceptions of prices. A total of 402 respondents who had purchased home appliances from China filled out questionnaires related to their perceptions of the products studied, and these perceptions were analyzed using PLS-SEM. The analysis results show that perceptions of the country of origin, perceived quality, and brand image have a positive and significant relationship to consumer decisions in buying household brand products from China in Indonesia. Perceptions of price mediate the relationship between country of origin, perceived quality, and brand image on purchasing decisions with positive associations. This study provides new insights into the relationship between country of origin, perceived quality, brand image, and price on product purchasing decisions from China in Indonesia, where both countries are developing countries. The study offers managerial implication on the importance of home appliance manufacturers from China to maintain affordable prices in the Indonesian market.

scholarly journals The INFLUENCE OF COUNTRY-OF-ORIGIN AND BRAND IMAGE ON PURCHASE INTENTION OF OPPO SMARTPHONE WITH PERCEIVED QUALITY AS INTERVENING VARIABLES

2021 ◽  
Vol 4 (1) ◽  
pp. 32-60
Author(s):  
Setyo Aji Wibowo ◽  
Mohamad Rizan ◽  
Ika Febrilia
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Brand Image ◽  
Country Of Origin ◽  
Perceived Quality ◽  
The State ◽  
Equation Modeling ◽  
Survey Method ◽  
State University ◽  
The Relationship

The purpose of this study was to examine the effect of country-of-origin and brand image on purchase intention through perceived quality as a variable intervening. The approach used in this research is a quantitative approach and data collection methods using survey method. Respondents in this study were students of the State University of Jakarta who had or are currently using Oppo smartphone. Where, in this study, 216 respondents were obtained from various faculties at the State University of Jakarta. The processed data is then used to test seven hypotheses using Structural Equation Modeling (SEM). The results of this study are: first, country-of-origin has a positive and significant effect on perceived quality; second, brand image has a positive and significant effect on perceived quality; third, country-of-origin has no significant effect on purchase intention; the fourth, brand image has no significant effect on purchase intention; fifth, perceived quality has a positive and significant effect on purchase intention; sixth, perceived quality can be a mediating variable on the relationship between country-of-origin and purchase intention; seventh, perception quality can be a mediator variable on the relationship between brand image and purchase intention. Keywords: Country-of-Origin, Brand Image, Perceived Quality, Purchase Intention, Oppo Smartphone

scholarly journals Pengaruh Persepsi Konsumen, Labelisasi Halal dan Citra Merek Terhadap Keputusan Pembelian Produk Herbal Skincare SR12

2021 ◽  
Vol 5 (2) ◽  
pp. 263-273
Author(s):  
Ade Lia ◽  
Ibdalsyah Ibdalsyah ◽  
Hilman Hakiem
Keyword(s):  
Data Analysis ◽  
Research Method ◽  
Brand Image ◽  
Consumer Perceptions ◽  
Consumer Perception ◽  
Purchase Decision ◽  
Analysis Tool ◽  
Purchasing Decisions ◽  
Independent Variables ◽  
Data Analysis Tool

This study aims to determine the effect of consumer perceptions, halal labeling and brand image on purchasing decisions, while the independent variables are consumer perceptions, halal labeling and brand image. The data in this study were collected through questionnaires distributed to consumers who had purchased and used SR12 herbal skincare products in Bogor. The research method used is quantitative. The population in this study were consumers of SR12 herbal skincare products. With the data collected amounted to 100 respondents. The data analysis tool used in this study used multiple linear regression. The results of this study indicate that the variables of consumer perception, halal labeling and brand image have a positive and significant effect on purchasing decisions for sr12 herbal skincare products. Keywords: Consumer Perception, Halal Labeling, Brand Image and Purchase Decision

The relationship between country‐of‐origin image and brand image as drivers of purchase intentions

2011 ◽  
Vol 28 (5) ◽  
pp. 508-524 ◽  
Author(s):  
Adamantios Diamantopoulos ◽  
Bodo Schlegelmilch ◽  
Dayananda Palihawadana
Keyword(s):  
Brand Image ◽  
Country Of Origin ◽  
Purchase Intentions ◽  
Country Of Origin Image ◽  
The Relationship

scholarly journals The Role of Involvement as a Moderating Variable in a Country of Origin Study

2017 ◽  
Vol 19 (1) ◽  
pp. 19
Author(s):  
Rindang Matoati ◽  
Suci Paramitasari Syahlani
Keyword(s):  
Conceptual Framework ◽  
Laboratory Experiments ◽  
Country Of Origin ◽  
Perceived Quality ◽  
Factorial Designs ◽  
The Relationship ◽  
Randomization Method

The aim of this study is to examine the effect that the country of design and the country of manufacture has on the perceived quality of a product, and the role of involvement as a moderating variable. The conceptual framework has been tested using laboratory experiments that included a 2x2x2 between the subject’s factorial designs. Data have been collected using a randomization method to reduce any bias in the group’s variations. This data were analyzed using a one-way and two-way ANOVA. The results indicate that there is no difference between the high and low points of a product’s perceived quality, based on its country of design. Conversely, a favorable country of manufacture results in a higher perceived quality for its products, than for those of a lower scoring country of manufacture. Furthermore, consumers’ involvement, as a moderating variable, limits the strength of the country of design and the perceived quality’s relationship as this relationship is found to be stronger in circumstances where the consumers’ involvement is greater than in the less involved group’s condition. However, consumers’ involvement does not have any role as a moderating variable in the relationship between the country of manufacture and the perceived quality.

scholarly journals Pengaruh Brand Image Terhadap Keputusan Menggunakan Jasa Klinik Kecantikan dengan Kelompok Referensi Sebagai Variabel Moderasi (Studi Pada Pengguna Jasa Klinik Kecantikan di Surabaya)

2017 ◽  
Vol 4 (2) ◽  
pp. 227-237
Author(s):  
Ana Fitria ◽  
Sri Setyo Iriani ◽  
Sanaji Sanaji
Keyword(s):  
Regression Analysis ◽  
Significant Influence ◽  
Brand Image ◽  
Reference Group ◽  
Consumer Perceptions ◽  
Purchase Decision ◽  
Research Model ◽  
Sources Of Information ◽  
Purchasing Decisions

Consumer perceptions of brands are based on experience and information obtained by consumers. Consumers seek information to evaluate brands before deciding to use the brand. Friends are one of the most effective sources of information in influencing consumer purchasing decisions. This study aims to analyze and discuss the influence of brand image on purchase decision of beauty clinic services that moderated by reference group. This reseach used 220 sample from four beauty clinic services in Surabaya and applied moderating regression analysis to test the research model. The results showed that brand image had a positive and significant influence on the decision to use the beauty clinic services, while reference group con not moderating the influence brand image on the decision to use the beauty clinic services. Keywords : brand image, reference group, use decision

scholarly journals DETERMINATION OF CONSUMER VALUE AND PURCHASE DECISIONS: ANALYSIS OF PRODUCT QUALITY, LOCATION, AND PROMOTION

2021 ◽  
Vol 2 (3) ◽  
pp. 482-498
Author(s):  
Renil Septiano ◽  
Laynita Sari
Keyword(s):  
Product Quality ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Relevant Research ◽  
Consumer Decisions ◽  
Research Survey ◽  
Consumer Value ◽  
Endogenous Variables ◽  
The Relationship

Literature review is useful as a first step to initiating a study. Before determining the title, it's a good idea to prepare supporting articles for research, including previous research or as relevant research. Relevant and theory-reinforced articles are needed to look at the relationship between variables and build hypotheses. This article discusses variables that affect consumer value and consumer decisions to make decisions. The variables of product quality, location and promotion became the variables with the 3 highest values ​​at the time of the pre-research survey. Of course not all factors that influence purchasing decisions and consumer value are discussed in this article, only a small part will be reviewed and reviewed. The results of the review show that all exogenous variables have a direct or indirect effect on endogenous variables.

The Role of Brand Image in Mediating the Influence of Country of Origin Image and Price on Purchasing Decisions (Study Case on Car Credit Products PT. Maybank Indonesia Finance)

SIASAT ◽  
2021 ◽  
Vol 6 (4) ◽  
pp. 204-218
Author(s):  
Melitina Tecoalu ◽  
Saparso ◽  
Fernandes
Keyword(s):  
Brand Image ◽  
Country Of Origin ◽  
Purchasing Decisions ◽  
Loan Financing ◽  
Study Case ◽  
Credit Financing ◽  
Country Of Origin Image ◽  
Wheeled Vehicles ◽  
Buying Decisions

The development of transportation, especially four-wheeled vehicles, is very fast, which can cause finance companies to move dynamically. The development of finance companies today leads to intense competition. The increasing need for cars and other necessities of life drives people to buy cars in cash or credit financing (Leasing). One of the car loan financing companies in Indonesia is PT. Maybank Indonesia Finance. Before purchasing the product they want, some consumers will assess and see where this product company comes from. In addition to COO, price is also one of the determining elements for consumers to purchase a product or service they want. When the image of the country of origin is good, and the price set is cheap, it will make consumers perceive the idea of the product and will later influence purchasing decisions. Therefore, this study wanted to examine the role of brand image in the mediating country of origin image and price on purchasing decisions. This research was conducted by non-probability sampling method with purposive sampling type. Researchers distributed questionnaires to 100 Maybank Finance consumer respondents in Indonesia who had purchased Maybank Finance car loans in 2018-2020. The analysis results conclude that the image of the country of origin has no positive and significant effect on buying decisions. Price has a positive and significant effect on purchasing decisions. The idea of the country of origin has a positive and significant effect on brand image. Price has a positive and significant effect on brand image. Brand image has a positive and significant effect on purchasing decisions. Brand image mediates the idea of the country of origin on purchasing decisions. Brand image negotiates price on buying decisions.

How Need for Cognition Moderates the Influence of Country of Origin and Price on Consumer Perception of Quality

2012 ◽  
Vol 40 (4) ◽  
pp. 529-543 ◽  
Author(s):  
Shueh-Chin Ting
Keyword(s):  
Country Of Origin ◽  
Need For Cognition ◽  
Perceived Quality ◽  
Consumer Perception ◽  
Perception Of Quality ◽  
The Relationship

In prior studies of the effects of country of origin (COO) and price on consumers' perceptions of quality, the role of need for cognition (NFC) has rarely been considered either empirically or theoretically. In this study a 2 (COO) × 2 (price) × 2 (NFC) design was used to further clarify the effects of COO and price. We found that NFC moderated the effects of COO and price cues on perceived quality; NFC negatively influenced consumers' perceptions of quality; and the interaction of COO image and price on perceived quality was not significant, but consumers' NFC moderated the relationship significantly.

scholarly journals The Effect of Country‐of‐Origin Image on Purchase Intention. The Mediating Role of Perceived Quality and Perceived Price

2020 ◽  
Vol 5 (6) ◽  
Author(s):  
Amina Merabet
Keyword(s):  
Purchase Intention ◽  
Positive Impact ◽  
Country Of Origin ◽  
Perceived Quality ◽  
Mediating Role ◽  
Perceived Price ◽  
Country Of Origin Image ◽  
The Impact ◽  
The Relationship

This study aims to evaluate the impact of Country-of-origin image on purchase intention through two mediating variables (perceived quality and perceived price). After a short literature review, an empirical study was conducted among 120 participants. Results indicate that the country-of-origin Image has a positive impact on perceived quality and perceived price. They also highlight the mediating role of perceived price in the relationship between Country‐of‐origin image and purchase intention.

scholarly journals Pengaruh Brand Image Terhadap Keputusan Pembelian yang di Mediasi Brand Trust

2020 ◽  
Vol 4 (1) ◽  
pp. 377-386
Author(s):  
Nur Aeni ◽  
Muhamad Ekhsan
Keyword(s):  
Quantitative Methods ◽  
Brand Image ◽  
Path Coefficient ◽  
Analysis Tool ◽  
Purchase Decisions ◽  
Brand Trust ◽  
Purchasing Decisions ◽  
Online Questionnaire ◽  
Use Of The Internet ◽  
The Relationship

The use of the internet causes changes in people's behaviour in making buying decisions. Purchases are not only made in a particular store or place but can be purchased online. The purpose of this study was to determine whether brand image influences purchasing decisions mediated by the trust of the Wardah brand cosmetics. This study uses quantitative methods using SEM Smart PLS software as an analysis tool. The number of samples obtained using the Slovin formula using random sampling techniques, namely as many as 88 respondents. Data collection uses a Google form to fill out an online questionnaire. The data analysis method used was the R-square test, Bootstrap, path coefficient, and specific indirect effects. The results showed that brand image affects purchase decisions, brand image affects brand trust, brand trust affects purchase decisions, and brand trust affects the relationship between brand image and purchase decisions. Retailers who can maintain brand image and brand trust will be able to increase customer decisions to buy cosmetic products online.

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