scholarly journals Sources of information and perception of rural consumer

2012 ◽  
Vol 1 (1) ◽  
pp. 52-60
Author(s):  
Balusamy S ◽  
Vanitha S
Keyword(s):  
Rural Areas ◽  
Growth And Development ◽  
Government Policies ◽  
Rural India ◽  
Income Generation ◽  
Sources Of Information ◽  
Population Number ◽  
Rural Market ◽  
Urban Market ◽  
The Right

Marketing plays a pivotal role in the growth and development of a country.It significantly contributes to income generation and employment. Efficient marketingstrategy enables the marketer to provide right product, to right person and at the right time.Indian rural market is much larger than that of the urban market in terms of population,number of households and by way of geographic dispersal. Increased income level among rural households, improved infrastructure and favorable government policies offer a huge potential for rural marketing. As a result, manufacturers from India as well as abroad have diversified their attention towards rural segment to tap the hitherto untapped potential. Four billion people worldwide live in rural areas while in India 74 per cent of the populationreside in rural areas, spreading over 3.2 million sq. km. in about 6,38,365 villages. Rural India is characterized by half a dozen religions, 33 languages, 1,650 dialects, and diversity in castes, sub-castes, tribes, culture, and subculture.

scholarly journals Effectiveness of Government Policies in Controlling COVID-19 in India

2020 ◽  
pp. 002073142098374
Author(s):  
Ashutosh Pandey ◽  
Nitin Kishore Saxena
Keyword(s):  
Population Density ◽  
Rural Areas ◽  
Rural Population ◽  
Urban Areas ◽  
Urban Population ◽  
Demographic Factors ◽  
Poverty Rate ◽  
Government Policies ◽  
Cumulative Number ◽  
Population Number

The purpose of this study is to find the demographic factors associated with the spread of COVID-19 and to suggest a measure for identifying the effectiveness of government policies in controlling COVID-19. The study hypothesizes that the cumulative number of confirmed COVID-19 patients depends on the urban population, rural population, number of persons older than 50, population density, and poverty rate. A log-linear model is used to test the stated hypothesis, with the cumulative number of confirmed COVID-19 patients up to period [Formula: see text] as a dependent variable and demographic factors as an independent variable. The policy effectiveness indicator is calculated by taking the difference of the COVID rank of the [Formula: see text]th state based on the predicted model and the actual COVID rank of the [Formula: see text]th state[Formula: see text]Our study finds that the urban population significantly impacts the spread of COVID-19. On the other hand, demographic factors such as rural population, density, and age structure do not impact the spread of COVID-19 significantly. Thus, people residing in urban areas face a significant threat of COVID-19 as compared to people in rural areas.

Framing Democracy with a Certain Indifference, 1921–1936

Iraq ◽  
2013 ◽  
Author(s):  
Adeed Dawisha
Keyword(s):  
Northern Hemisphere ◽  
Developing World ◽  
Freedom Of Expression ◽  
Government Policies ◽  
Sources Of Information ◽  
Political Leaders ◽  
Right To Vote ◽  
Alternative Sources ◽  
The Right ◽  
Western Democracies

This chapter analyzes the democracy and the process of democratization in Iraq. Robert Dahl has identified eight minimal conditions for a functioning democracy: freedom to form and join organizations, freedom of expression, the right to vote, eligibility for public office, the right of political leaders to compete for support and votes, availability of alternative sources of information, free and fair elections, and institutions for making government policies depend on votes and other expressions of preference. However, these “minimal” conditions are only for mature democracies that tend to reside mainly in the Northern Hemisphere. If these “minimal” conditions were to be applied to the developing world, the analyst would be hard put to identify a single democracy, with the possible exception of India. This dilemma is certainly true in the case of Iraq. When set against the rigorous standards of mature Western democracies, monarchical Iraq fell short, indeed way short, of the Western democratic ideal.

Candy Confectioneries Pvt Limited (CCL)

2017 ◽  
Vol 7 (1) ◽  
pp. 1-26
Author(s):  
Sajjan Singhvi ◽  
Gaurav Sharma ◽  
Rajat Gera
Keyword(s):  
Rural Areas ◽  
Sales Management ◽  
Distribution Channel ◽  
Channel Structure ◽  
Rural India ◽  
Channel Management ◽  
Content Type ◽  
Distribution Management ◽  
Rural Market ◽  
Market Coverage

Subject area Rural Marketing, Sales and Distribution Management, Salesperson Motivation, Channel Management. Study level/applicability The case can be used in sales management, channel management and rural marketing courses offered to graduate students of MBA degrees. In the sales management courses, the emphasis is on understanding the typical tasks that the rural salesperson is required to conduct. The case can be used to design a suitable motivation-mix for a rural salesperson after analysing their approach towards work. In a rural marketing course, the case can be used to understand the sales and distribution management of fast-moving consumer good products in rural India. The case can be used in channel management courses to design an appropriate channel structure in the rural market in India and utilized for managing the distributors’ salesforce for effective and improved market coverage in rural areas. Case overview Candy Confectioneries Private Limited started its operations in 1995, and was one of the largest confectionery players in India with a market share of 20 per cent. The company had achieved sales of Rs 20bn in 2014 and had 15 confectionery brands in the market. The company was also trying hard to establish itself in the snacks category. The company had nationwide operations, and it was important for the company to expand into the rural market. It served its markets through a comprehensive urban and rural distribution setup. In the rural distribution network, the rural sales representatives (RSRs) played a key role and perhaps were one of the most critical factors in covering the rural market. The RSR system was typical to suit the requirement of product-market coverage with its limitations. The case broadly profiles eight RSRs who were engaged to cover a specific territory in the State of Bihar in India. It also describes their approaches to work and complexities emerging thereof in achieving the best results for the organization. Expected learning outcomes The case has the following learning objectives: Understanding the design of sales and distribution channel structure followed for distribution and selling of confectionery products in rural India. Examining whether the existing system is adequate to achieve the goals of the firm. Evaluating the performance of each salesperson and identifying common factors to formulate the salesforce policies. Arriving at a suitable motivation-mix for the rural salesperson. Supplementary materials Teaching notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes. Subject code CSS 8: Marketing.

Diffusion and Dissemination of Agricultural Knowledge

2010 ◽  
pp. 93-102
Author(s):  
I.V. Malhan ◽  
Shivarama Rao
Keyword(s):  
Rural Areas ◽  
Growth And Development ◽  
Agricultural Productivity ◽  
Sustainable Growth ◽  
Rural India ◽  
Communication Model ◽  
Public And Private ◽  
Agriculture Sector ◽  
Agricultural Knowledge ◽  
Demand Information

Almost sixty five percent of Indian population is engaged in agriculture that contributes to food security of the world’s second largest populated country. Though agriculture sector shares 26 percent of GDP, this sector is very crucial for the sustainable growth and development of India. The emerging agricultural challenges demand information intensive agriculture work and applications of state of the art knowledge to enhance agricultural productivity, but non-accessibility of information and subsequently awareness and knowledge gaps that exist in this sector, enormously affect agricultural productivity. Efforts are being made for e-communication of information in rural India. This chapter portrays such efforts of public and private sectors, pinpoints the problem areas for accessibility of latest agricultural knowledge and suggests an e-communication model suitable for transfer of agricultural knowledge in the rural areas of India.

scholarly journals Fast Moving Consumer Goods Industry in Rural Market of India: A Case of Mutual Reinvigoration

2013 ◽  
Vol 12 (4) ◽  
pp. 51-65 ◽  
Author(s):  
Brajesh Kumar ◽  
Mintu Gogoi
Keyword(s):  
Rural Communities ◽  
Rural Areas ◽  
Consumer Goods ◽  
Fast Moving ◽  
Human Life ◽  
Growth Potential ◽  
Rural India ◽  
Personal Care ◽  
Rural Market ◽  
Fast Moving Consumer Goods

The present study has been undertaken to make an assessment of the growing eminence of FMCG industry in the era of enriching rural market in India. The Indian Fast Moving Consumer Goods (FMCG) industry began to take shape during the past five decades. The FMCG sector is a keystone of the Indian economy as it touches every aspect of human life. The FMCG sector, which offers tremendous growth prospects, are food and beverage sector, health care and personal care. Presently, rural India accounts for 34% of total FMCG consumption, but it accounts for more than 40% consumption in major FMCG categories like as personal care, hot beverages, and fabric care. Moreover, 80% of FMCG categories are growing faster in rural India as against urban India (Nielson, 2011). There is a huge growth potential for all the FMCG companies as the per capita consumption of almost all products in the country is amongst the lowest in the world. In recent years, rural markets have acquired significance in countries like China and India, as the overall growth of the economy has resulted in substantial increase in the purchasing power of the rural communities. On account of the green revolution in India, the rural areas are consuming a large quantity of industrial and urban manufactured products. 

Why Has There Been No People’s Power Rebellion in North Korea?

2018 ◽  
pp. 1-34
Author(s):  
Andrew Jackson
Keyword(s):  
Rural Areas ◽  
North Korea ◽  
Large Scale ◽  
Political Elite ◽  
Information Control ◽  
Al Jazeera ◽  
The North ◽  
New Information ◽  
Effective System ◽  
The Right

One scenario put forward by researchers, political commentators and journalists for the collapse of North Korea has been a People’s Power (or popular) rebellion. This paper analyses why no popular rebellion has occurred in the DPRK under Kim Jong Un. It challenges the assumption that popular rebellion would happen because of widespread anger caused by a greater awareness of superior economic conditions outside the DPRK. Using Jack Goldstone’s theoretical expla-nations for the outbreak of popular rebellion, and comparisons with the 1989 Romanian and 2010–11 Tunisian transitions, this paper argues that marketi-zation has led to a loosening of state ideological control and to an influx of infor-mation about conditions in the outside world. However, unlike the Tunisian transitions—in which a new information context shaped by social media, the Al-Jazeera network and an experience of protest helped create a sense of pan-Arab solidarity amongst Tunisians resisting their government—there has been no similar ideology unifying North Koreans against their regime. There is evidence of discontent in market unrest in the DPRK, although protests between 2011 and the present have mostly been in defense of the right of people to support themselves through private trade. North Koreans believe this right has been guaranteed, or at least tacitly condoned, by the Kim Jong Un government. There has not been any large-scale explosion of popular anger because the state has not attempted to crush market activities outright under Kim Jong Un. There are other reasons why no popular rebellion has occurred in the North. Unlike Tunisia, the DPRK lacks a dissident political elite capable of leading an opposition movement, and unlike Romania, the DPRK authorities have shown some flexibility in their anti-dissent strategies, taking a more tolerant approach to protests against economic issues. Reduced levels of violence during periods of unrest and an effective system of information control may have helped restrict the expansion of unrest beyond rural areas.

PENERAPAN PERSEPSI ORANGTUA DALAM MEMENUHI HAK PARTISIPASI ANAK USIA 9-12 TAHUN DI DESA BENA AMANUBAN SELATAN NUSA TENGGARA TIMUR

2019 ◽  
Vol 1 (2) ◽  
pp. 121-138
Author(s):  
Lodiana Nitti ◽  
Friandry Windisany Thoomaszen
Keyword(s):  
Qualitative Research ◽  
Research Methods ◽  
Growth And Development ◽  
Data Retrieval ◽  
Qualitative Research Methods ◽  
Parental Perception ◽  
The Third ◽  
Self Interest ◽  
Participation Rights ◽  
The Right

ABSTRACT Parental perception will affect the fulfillment of children’s participation rights. Fullfilment of children’s participation rights will be fulfilled optimally if parents pay anttention to opinions while providing opportunities for children to make and make decisions about the child’s goals and self-interest. The subjects studied consisted of 5 subjects consisting of father and mother who had children aged 9- 12 years. This study uses qualitative research methods, with data retrieval tools in teh form of interviews, observation and documentation. From the research found data were the subjects do not fulfill the right of participation of children up to the maximum ladder where children’s participation rights range from the first ladder to the third ladder. The first ladder to the third ladder is actually a non- participating ladder. This means that children is manipulated, dominated by parents, there is direct communation and the severity of the parent. The children felt disappointed, sad, and angry with the parents but they still tried to hear and obey the parent’s decision. Children from third and fourth subjects experienced excessive fear to speak to their parent (father). Suggestions for parents to be more caring and fulfill the rights of children’s participation so as not to affect the growth and development of children. Keywords: participation rights, children, parents

Understanding Rural Retailer at the Base of the Fortune Pyramid

2015 ◽  
Vol 3 (2) ◽  
Author(s):  
Nilamadhab Mohanty
Keyword(s):  
Rural Areas ◽  
Market Development ◽  
Design And Implementation ◽  
Rural Market

The literature in the field of rural marketing has paid little attention to intra-rural transaction. However, approaches towards inclusive marketing and rural market development are incomplete without clarity on rural to rural transaction. In this article an attempt has been made to understand the rural to rural transaction in the context of rural retail units. Identification of the supportive features, appreciation of organizational limitations of the business, and design of alternative revenue options were found as three strategies adopted by rural retailers to build a profitable enterprise. Compatibility and desirability of the revenue alternatives have been discussed to be the indicators determining the importance of each of these strategies. Implications are discussed both for commercial ventures involved in rural marketing as well as for agencies concerned with the design and implementation of income generating programmes in rural areas.

Empowerment of Rural Women through SHGs: A Study in Telangana

2017 ◽  
Vol 4 (36) ◽  
Author(s):  
Shankar Chatterjee
Keyword(s):  
Rural Women ◽  
Rural Areas ◽  
Poverty Line ◽  
Rural India ◽  
Group Approach ◽  
Research Article ◽  
Self Help ◽  
Rural Livelihood ◽  
The Family ◽  
Self Help Group

The self-help group (SHG) is a powerful instrument to empower economically backward women of rural India as the women members under the SHG not only can earn income but they feel empowered also. With the launching of Swarnajaynti Gram Swarozgar Yojana (SGSY) by the Ministry of Rural Development, Government of India from April 1999, subsequently rechristened as Deen Dayal Antyodaya Yojana–National Rural Livelihood Mission (DAY-NRLM) self-help group approach (SHG) has been given utmost importance in India for the development of rural women mainly focusing on below poverty line households. SHG concept is popular in many rural areas of India as through economic development and subsequently empowering, rural women have got a solid platform. This research article has discussed the how rural women after forming SHGs in Ranga Reddy district (R.R. District) of Telangana were not only earning and contributing to the family but felt empowered also. The study was carried out at Gandipet village of Gandipet Mandal, Ranga Reddy (R.R.) district in September 2017. The some women members of 10 different SHGs were contacted and few individual cases are presented here.

Lifeline Express: Hospital Train in Rural India

2021 ◽  
pp. 251660422197724
Author(s):  
Jashim Uddin Ahmed ◽  
Saima Siddiqui ◽  
Asma Ahmed ◽  
Kazi Pushpita Mim
Keyword(s):  
Southeast Asia ◽  
Rural Areas ◽  
Medical Service ◽  
Service Industry ◽  
Rural India ◽  
Medical Team ◽  
Rural People ◽  
Quality Healthcare ◽  
The People ◽  
Medical Facilities

India’s medical service industry is an emerging force in Southeast Asia, which should be recognized. A large portion of the country’s GDP is being earned through this sector. Paradoxically, India’s rural sphere has always been highly deprived of medical facilities even in rudimentary level. This huge imbalance was previously an issue for India to reach to a footing through innovation. India still being a developing country has majority of people living in rural areas where quality healthcare is not only difficult to avail but sometimes even hard to access. In such circumstances, an initiative like Lifeline Express (LLE) has provided the people with access to quality healthcare which has been crucially needed. It is a very simple idea but incredibly complex in terms of execution throughout the whole region. The LLE is a hospital which moves throughout rural India in a form of a fully equipped train. Since 1991, this initiative in India has generated some commendable projects through which it has served many rural Indians. Through this case, it will be comprehensible of how the train and the medical team function and will show the limitations and challenges healthcare in India is facing and how LLE has proved its fantastic ability to fight with the constraints and make healthcare reach the doorsteps of the rural people. Despite the challenges and limitations, it is also been revealed how the journey of LLE has grown from a three-coach train to seven-coach train where patients get treatment of many diseases from the early 1990s to this day.

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