Innovative services provided by airtel

2013 ◽  
Vol 1 (1) ◽  
pp. 144-152
Author(s):  
Suganthi D
Keyword(s):  
Marketing Strategies ◽  
Customer Relationships ◽  
Perceived Needs ◽  
Brand Marketing ◽  
Business To Consumer ◽  
The Cost ◽  
Consumer Marketing ◽  
Business To Business ◽  
A Company

Business to consumer marketing it is "the process by which companies create value for customers and build strong customer relationships, in order to capture value from customers in return". For business to business marketing it is creating value, solutions, and relationships either short term or long term with a company or brand. Marketing is used to identify the customer, satisfy the customer, and keep the customer. The adoption of marketing strategies requires businesses to shift their focus from production to the perceived needs and wants of their customers as the means of staying profitable. This study was focusing towards the ―New Innovation of Airtel and its success in the Market‖. The researcher would like to conclude the study by re-emphasizing for the proper service to the customer after the sales is been made, and even the cost of the internet is also not reasonable.

Chapter 2 Phân tích môi trường marketing (analyzing the marketing environment)

2021 ◽  
Author(s):  
Dao Duy Tung
Keyword(s):  
Marketing Strategies ◽  
Customer Relationships ◽  
Changing Environment ◽  
Marketing Environment ◽  
A Company

marketing operates in a complex and changing environment. Other actors in this environment such as suppliers, intermediaries, customers, competitors, public, and others including may work with or against the company. Major environmental forces demographic, economic, natural, technological, political, and cultural shape marketing opportunities, pose threats, and affect the company’s ability to engage customers and build customer relationships. To develop effective marketing strategies, a company must first understand the environment in which marketing operates

Using Social Media Marketing for Competitive Advantage

2016 ◽  
pp. 201-218
Author(s):  
Amir Manzoor
Keyword(s):  
Social Media ◽  
Competitive Advantage ◽  
Marketing Strategy ◽  
Marketing Strategies ◽  
Customer Relationships ◽  
Social Media Marketing ◽  
The Social ◽  
Social Media Tools ◽  
Use Of Social Media

Social media provides companies innovative ways to market their products and services to their customers. The social media tools, such as Facebook, provides new ways to reach customers. With increasing number of people being connected to social media, businesses of all types are targeting social media as a new platform to reach their customers and strengthen customer relationships. Still, many companies are unsure as to how they can use social media for their advantage. There is lack of resources and fear of failure that hold many companies back from using social media in their marketing campaigns. Companies need a set of guidelines to understand how they can develop long-term, successful marketing strategies that involve social media as a significant component. This chapter analyzes use of social media marketing to suggest some ways companies can use social media to generate value both for them and their customers. This chapter also discusses how companies can develop a social media marketing strategy.

scholarly journals Building long-term marketing relationships: New perspectives on B2B financial services

2013 ◽  
Vol 44 (4) ◽  
pp. 33-46 ◽  
Author(s):  
E. Theron ◽  
N. S. Terblanche ◽  
C. Boshoff
Keyword(s):  
South African ◽  
Financial Services ◽  
Empirical Support ◽  
Marketing Strategies ◽  
Relationship Building ◽  
Marketing Relationships ◽  
Distinct Individual ◽  
Business To Business ◽  
Theoretical Foundations

The focus of this study was on the relevance of trust, satisfaction and commitment in maintaining a long-term relationship (intention to stay) with an exchange partner in a Business-to-Business (B2B) context in the financial services industry. The perceptions of 238 B2B clients of a leading South African provider of development capital were investigated. Since support could not be found for the existence of trust, commitment and satisfaction as distinct individual dimensions, this study provides empirical support for the amalgamation of some well-established individual dimensions into broader, more holistic dimensions as drivers of long-term relationship building.Contrary to expectations, B2B banking clients participating in this study appeared to regroup individual dimensions, in a heuristic fashion, to form new dimensions that influenced their attitude towards staying in a B2B relationship. As a result, building long-term marketing relationships seems to be a less complicated process than previously thought. Against this background, the primary contribution of the study is that it highlights the need for marketing practitioners to reconsider their current relationship-marketing strategies. As the findings of the study are inconsistent with conventional wisdom, they also challenge marketing academics to reconsider the theoretical foundations of relationship building in a B2B context.

Building Customer Communities of Practice for Business Value

2011 ◽  
pp. 106-124 ◽  
Author(s):  
Brook Manville
Keyword(s):  
Communities Of Practice ◽  
Case Studies ◽  
Value Chain ◽  
Lessons Learned ◽  
Learning Networks ◽  
Strategic Value ◽  
Practical Guidelines ◽  
Business To Consumer ◽  
Business To Business ◽  
A Company

Most discussions of Communities of Practice (CoP) place them in the context of a primarily internal-to-the-organization approach to managing knowledge. The construct, however, has application across the entire value chain of an organization, including the domain of a company’s customers. This article explores the strategic value of building Customer Communities of Practice (CCoPs), learning networks among customers of a company whose win-win value proposition helps customers gain valuable insights from other peers while also providing the sponsoring company with a means to further innovation, loyalty and deeper insights into the markets they serve. The analysis suggests three types of CCoPs, including business to consumer, business to business, and communities of channel distributors. Case studies of each are presented and an especially extensive treatment is offered of the second type based on the author’s experience of building a CCoP for his own software company. The discussion concludes with several lessons learned and practical guidelines for building successful CCoPs in any industry.

scholarly journals The Importance of Marketing Strategy for Creating and Maintaining Goodwill for Construction Companies

2021 ◽  
Vol 6 (2) ◽  
pp. 21-26
Author(s):  
Radek Radek ◽  
Helena Hanusova ◽  
Zuzana Lipovska
Keyword(s):  
Marketing Strategy ◽  
Construction Industry ◽  
Technological Changes ◽  
Significant Deterioration ◽  
Construction Companies ◽  
Internal Accounting ◽  
The Cost ◽  
Market Construction ◽  
A Company

If a company wants to have a long-term presence on the market, it must have a long-term marketing strategy. It should respect the expected technical, technological and socio-economic development. All these factors are clearly manifested in the construction industry. Construction activities are specific in that their products are for long-term use and financially demanding for the investor. The underestimation of trends, technological changes and investor requirements leads to loss of clients and a significant deterioration in the economic situation. Creating a marketing strategy to keep it on the market can prevent these problems. In construction it means estimating trends and shaping a marketing strategy. This activity is very demanding and costly. It leads to the creation of Goodwill and its focus and is an integral part of the company’s assets. If is the marketing strategy insufficient or wrong, it will result in the loss of Goodwill and therefore clients in the market. Construction companies needs to build Goodwill and record it as part of the company’s property. Goodwill is also part of internal accounting. This is where the cost of marketing will take place, not only in terms of costs. There is a need for companies to deliberately choose the methods through which they will express the value of Goodwill.

scholarly journals Value Co-Creation and Satisfaction in B2B Context: A Triadic Study in the Furniture Industry

2020 ◽  
Vol 13 (1) ◽  
pp. 152
Author(s):  
Vicente Sales-Vivó ◽  
Irene Gil-Saura ◽  
Martina G. Gallarza
Keyword(s):  
Social Dimension ◽  
Social Satisfaction ◽  
Mediating Role ◽  
Business Partners ◽  
Economic Satisfaction ◽  
Client Relationship ◽  
Business To Consumer ◽  
Business To Business

Research on Value co-Creation (VcC) has been more extensive in B2C (business-to-consumer) than in B2B (business-to-business) and mainly for service contexts, under dyadic approaches (supplier–client). Moreover, research has paid little attention to the impacts of VcC on Satisfaction in its duality: Social and Economic Satisfaction. As a novelty, this study examines VcC in B2B industrial relationships in the triad of supplier–manufacturer–client. A model proposes VcC as an antecedent of manufacturer’s Economic Satisfaction, with the mediating role of Social Satisfaction. The model is empirically contrasted for a sample of 77 firms from an industrial panel—the Spanish Furniture Market Observatory. The triadic approach is depicted with bi-directional relationships of the manufacturer with its main supplier and main client). Results evidence that VcC and Economic Satisfaction are greater in the manufacturer–main client relationship. Moreover, the manufacturer’s Satisfaction relies on its social dimension, which has a key role to produce Economic Satisfaction. Results also show asymmetry in the supply chain, different from those with the main supplier. Implications for managers invite to achieve a long-term VcC chain with all business partners, the focus being on manufacturer’s social dimension, so the triad supplier–manufacturer–client could be better aligned.

scholarly journals CUSTOMER LOYALTY PROGRAM AS A TOOL OF CUSTOMER RETENTION: LITERATURE REVIEW

2016 ◽  
Vol 4 ◽  
pp. 199-203 ◽  
Author(s):  
Magdalena Hofman-Kohlmeyer
Keyword(s):  
Literature Review ◽  
Customer Loyalty ◽  
Financial Incentives ◽  
Marketing Strategies ◽  
Loyalty Programs ◽  
Loyalty Program ◽  
Customer Information ◽  
Affective Components ◽  
A Company

Customer loyalty is a highly valuable asset. To gain loyalty of current customers and create attachments, the growing ranks of entrepreneurs decide on implementation of loyalty programs. This article aims at providing a theoretical outlook on various approaches on loyalty programs derived from literature review and identifing the factors which lead to success of a company. The literature review offers some directives for managers which are useful in the preparation of rewarding programs and are also a source of valuable customer information that helps in building future marketing strategies. We concluded that loyalty programs impact customers using financial and psychological factors to maintain long-term loyalty. Furthermore, loyalty programs should include financial as well as affective components as only financial incentives don’t guarantee a long-term relationship.

scholarly journals Strategy for Sustained Growth with Enhancing Facility Experts’ Knowledge-Sharing Intention with Purchasing Decision-Makers

2020 ◽  
Author(s):  
Quik Noh ◽  
Hyoungtark Lee
Keyword(s):  
Knowledge Sharing ◽  
Decision Maker ◽  
Decision Makers ◽  
Tie Strength ◽  
Purchasing Decision ◽  
Sustained Growth ◽  
Statistical Verification ◽  
Business To Business ◽  
A Company

This research focuses on the knowledge-sharing intention of an expert with the purchasing decision-maker in a company as a marketing point for business-to-business transactions, where a company’s facilities expert connects the company’s purchasing decision-maker with the supplier. By providing information about the supplier’s products and companies to this decision-maker, the expert plays an important role in the purchasing decision-maker’s knowledge on suppliers. Therefore, this study aims to improve expert word-of-mouth (WOM) intentions and examines the strategies that influence them. Statistical verification is employed by considering the answers of 103 engineering experts, and a hierarchical multiple-regression analysis is used to test this study’s hypotheses. As a strategy for influencing expert WOM intentions, both the supplier’s and purchasing decision-maker’s expertise and the tie strength with the supplier are examined; the tie strength with the purchasing decision-maker is considered as the moderating variable. Three of the four hypotheses are supported. This paper gives advices to the facility suppliers who want sustained growth. they should not only appeal their expertise to the facility experts who visit their exhibition booth, but also specify who the visitors are and manage the relations with them personally with a long term perspective.

Using Social Media Marketing for Competitive Advantage

2018 ◽  
pp. 21-38 ◽  
Author(s):  
Amir Manzoor
Keyword(s):  
Social Media ◽  
Competitive Advantage ◽  
Marketing Strategy ◽  
Marketing Strategies ◽  
Customer Relationships ◽  
Social Media Marketing ◽  
The Social ◽  
Social Media Tools ◽  
Use Of Social Media

Social media provides companies innovative ways to market their products and services to their customers. The social media tools, such as Facebook, provides new ways to reach customers. With increasing number of people being connected to social media, businesses of all types are targeting social media as a new platform to reach their customers and strengthen customer relationships. Still, many companies are unsure as to how they can use social media for their advantage. There is lack of resources and fear of failure that hold many companies back from using social media in their marketing campaigns. Companies need a set of guidelines to understand how they can develop long-term, successful marketing strategies that involve social media as a significant component. This chapter analyzes use of social media marketing to suggest some ways companies can use social media to generate value both for them and their customers. This chapter also discusses how companies can develop a social media marketing strategy.

Analyzing the Influence of Customer Relationship Management on Firm Performance

2018 ◽  
pp. 1590-1622
Author(s):  
Brijesh Kumar Yadav ◽  
Abhijeet Singh
Keyword(s):  
Organizational Performance ◽  
Customer Relationship Management ◽  
Hotel Industry ◽  
Relationship Management ◽  
Marketing Strategies ◽  
Customer Relationship ◽  
Buying Behaviour ◽  
A Company ◽  
Indian Perspective

Today, companies have come to realize that customers are the foundation of a business and effective relationship management is indispensable for the success of an organisation. Hence, one of the most important objectives of a company is to satisfy its customers as they are the backbone and keep a business running. Moreover, it is being witnessed that customer's needs and buying behaviour have changed considerably. In order to meet ever changing demands, organisations need to adopt customer oriented marketing strategies to gain competitive advantage. Since customers nowadays are becoming more price sensitive and shift loyalty frequently in terms of selecting products and services of any company, it has become very difficult to retain them. As a result, emphasis on long term relationships with customers has gained momentum in businesses. The goal of the present study is to expand the study of customer relationship management (CRM) by investigating the association of dimensions of CRM and organizational performance. The study extends customer relationship management to the hotel industry context. It explores a set of CRM dimensions or constructs that are important for implementing CRM in hotel industry in Indian perspective.

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