scholarly journals Use of Social Commerce to Develop Intentions to Buy With Mediating Role of Social Support

2019 ◽  
Vol 5 (1) ◽  
pp. 63-78
Author(s):  
Lutf Ullah ◽  
Rehana Kousar ◽  
Irum Saba ◽  
Allah Bakhsh Khan
Keyword(s):  
Social Support ◽  
Social Media ◽  
Web 2.0 ◽  
Social Networking ◽  
Social Networking Sites ◽  
Structural Model ◽  
Future Research ◽  
Social Commerce ◽  
Mediating Role ◽  
New Business

Web 2.0 technology and social media have paved a new way for the communication for individuals and for the businesses of e-commerce firms. This technology has opened the opportunities to introduce new business model which incorporates several social aspects of individuals. As Social Networking Sites are gaining more popularity, these have formed the links between internet consumers and it has become a critical way of getting knowledge for individuals. It has introduced social commerce which is joining of three concepts; e-commerce, web 2.0 and social media. E-commerce firms have started to engage their potential consumers on social media websites for the sake of contacting potential consumers and getting feedback on their products and services. Social Commerce is expanding because of its importance in information sharing. However, emotional support is also considered important factor which is comprised of informational and emotional factors that lead to trust and then ultimately, intentions to buy. This proposed structural model was assessed through collecting data from the online buyers of Pakistan through social media. It was found that in order to generate intentions to buy through social networking sites, social support is vital component that should be focused by the online businesses. This paper is concluded with research limitations and some suggestions for future research.

How Social Commerce Emerged

2015 ◽  
pp. 1-16 ◽  
Author(s):  
Nick Hajli
Keyword(s):  
Social Support ◽  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Word Of Mouth ◽  
Social Climate ◽  
The Internet ◽  
Social Commerce ◽  
Business Context ◽  
The Social

Individuals perform social interaction with others through online communities, which support their decision behaviour on the Internet. These abilities are mostly due to the rise of social networking sites through the recent development in Web 2.0 technologies such as social media. The increasing popularity of social media and social networking sites has developed e-commerce to social commerce. Social commerce is a new stream in e-commerce, in which consumers use social media in their purchasing journey. In this social climate, the social commerce era, consumers provide social support for the network by not only persuading consumers to have more interconnectivity with their peers, but also by giving a number of unique opportunities to firms. In this chapter, the author discusses the way social commerce has been emerged. As social word of mouth is one of the key constructs of social commerce, social word of mouth as well as the applications of social commerce and social support theory in business context have been explained in detail in chapter.

scholarly journals PENGARUH DUKUNGAN DAN HUBUNGAN SOSIAL TERHADAP NIAT MEMBELI PRODUK PADA SOCIAL COMMERCE

2017 ◽  
Vol 13 (1) ◽  
pp. 21
Author(s):  
Puji Rahayu ◽  
Nur Fitriah Ayuning Budi ◽  
Dana Indra Sensuse
Keyword(s):  
Social Support ◽  
Social Media ◽  
Social Networking ◽  
Relationship Quality ◽  
Social Networking Sites ◽  
Social Networking Site ◽  
Social Commerce ◽  
New Paradigm ◽  
Commercial World ◽  
The Relationship

The emergence of social networking sites, particularly Facebook, encouraging the emergence of a new paradigm in e-commerce, known as social commerce (s-commerce). S-commerce business model is currently a trend in the commercial world. Based on literature studies that have been done, we obtained two factors in the behavior and interaction of social networking site Facebook users that affect a person's intention to make purchases through social media, there is social support and relationship quality. This study aims to conduct research on the relationship between social commerce intention, social support, and relationship quality, through a questionnaire survey conducted online to Facebook users by using purposive sampling method. Data results of the questionnaire that has been collected, then analyzed quantitatively by using PLS. From the analysis and quantitative testing can be concluded that social commerce intention on Facebook as a medium s-commerce is affected by relationship quality on social media itself (in this case Facebook), and are not directly affected by the social support that occurred on social media Facebook . However, it is known that social support on Facebook has a direct influence on the quality of the relationship quality between the user and Facebook as a medium of s-commerce.

How Social Commerce Emerged

2019 ◽  
pp. 1307-1322
Author(s):  
Nick Hajli
Keyword(s):  
Social Support ◽  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Word Of Mouth ◽  
Social Climate ◽  
The Internet ◽  
Social Commerce ◽  
Business Context ◽  
The Social

Individuals perform social interaction with others through online communities, which support their decision behaviour on the Internet. These abilities are mostly due to the rise of social networking sites through the recent development in Web 2.0 technologies such as social media. The increasing popularity of social media and social networking sites has developed e-commerce to social commerce. Social commerce is a new stream in e-commerce, in which consumers use social media in their purchasing journey. In this social climate, the social commerce era, consumers provide social support for the network by not only persuading consumers to have more interconnectivity with their peers, but also by giving a number of unique opportunities to firms. In this chapter, the author discusses the way social commerce has been emerged. As social word of mouth is one of the key constructs of social commerce, social word of mouth as well as the applications of social commerce and social support theory in business context have been explained in detail in chapter.

scholarly journals Gratitude and Social Media: A Pilot Experiment on the Benefits of Exposure to Others’ Grateful Interactions on Facebook

2021 ◽  
Vol 12 ◽  
Author(s):  
Simona Sciara ◽  
Daniela Villani ◽  
Anna Flavia Di Natale ◽  
Camillo Regalia
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Ad Hoc ◽  
Satisfaction With Life ◽  
Specific Property ◽  
Well Being ◽  
Future Research ◽  
Subjective Well Being ◽  
Pilot Experiment

Facebook and other social networking sites allow observation of others’ interactions that in normal, offline life would simply be undetectable (e.g., a two-voice conversation viewable on the Facebook wall, from the perspective of a real, silent witness). Drawing on this specific property, the theory of social learning, and the most direct implications of emotional contagion, our pilot experiment (N = 49) aimed to test whether the exposure to others’ grateful interactions on Facebook enhances (a) users’ felt gratitude, (b) expressed gratitude, and (c) their subjective well-being. For the threefold purpose, we created ad hoc Facebook groups in which the exposure to some accomplices’ exchange of grateful messages for 2 weeks was experimentally manipulated and users’ felt/expressed gratitude and well-being were consequently assessed. Results partially supported both hypotheses. Observing others’ exchange of grateful posts/comments on Facebook appeared to enhance participants’ in-person expression of gratitude (i.e., self-reported gratitude expression within face-to-face interactions), but not their direct and subjective experiences of gratitude. Similarly, exposure to others’ grateful messages improved some components of subjective well-being, such as satisfaction with life, but not negative and positive affect. Taken together, however, our preliminary findings suggest for the first time that social networking sites may actually amplify the spreading of gratitude and its benefits. Implications of our results for professionals and future research in the field of health, education, and social media communication are discussed.

Social Networking in Academic Libraries

2013 ◽  
pp. 226-248
Author(s):  
Sudhanshu Joshi
Keyword(s):  
Web 2.0 ◽  
Social Networking ◽  
Academic Libraries ◽  
Full Text ◽  
Social Networking Sites ◽  
Empirical Studies ◽  
Impact Factors ◽  
Future Research ◽  
Theory Approach ◽  
Thomson Reuters

The chapter provides a snapshot on the use of social networking in academic libraries through a systematic review of the available literature and an examination of the libraries’ presence on the most popular social networking sites. The chapter initially reviews 819 articles of empirical research, viewpoints, and case studies, based on keyword(s) search “Web 2.0 + Academic Libraries” since 2006 found in the Library Literature and Information Full Text Database. Out of full text research papers, articles with empirical studies, 328 (40% of 819), are shortlisted; all articles are from journals having impact factors (as per ISI Thomson Reuters rating 2011-12), 0.8 and above. The articles are collected from four major management and library science publishers: Ebscohost, Science Direct, Taylor and Francis, Emerald Insight (including EarlyCite articles, Backfiles content). The potential limitation of the study is that it does not attempt to trace out trends using any regression techniques. The extension of this study could be statistically testing the figures observed in this chapter and laying down a grounded theory approach for future research in Web 2.0 applications in libraries. The important finding is that the popularity of the various social networking sites can change quickly on the basis of e-World of Month (e-WoM).

Web 2.0 Social Networking Sites

2010 ◽  
pp. 248-266 ◽  
Author(s):  
D. Sandy Staples
Keyword(s):  
General Population ◽  
Web 2.0 ◽  
Social Networking ◽  
Social Networking Sites ◽  
Future Research ◽  
New Developments ◽  
Challenges And Opportunities ◽  
History Of ◽  
Definition Of ◽  
The Web

This chapter describes one of the Web 2.0 technologies, Social Networking Sites (SNS). A definition of SNS is offered, as is a short history of these sites. The existing research is reviewed and organized to summarize what we know about SNS usage (from the perspectives of student use, general population use and organizational use), and what we know about the antecedents and outcomes of SNS use. The chapter concludes with discussion of new developments, challenges and opportunities. There are many opportunities for future research and organizational applications of SNS as SNS adoption grows at incredible rates.

The Impact of Web 2.0 on Public Engagement in the Israeli Home Front (From the 2006 Lebanon War to the 2014 Israel-Gaza Conflict)

2018 ◽  
Vol 5 (2) ◽  
pp. 52-63
Author(s):  
Galit Margalit Ben-Israel
Keyword(s):  
Social Media ◽  
Web 2.0 ◽  
Social Networking ◽  
Public Participation ◽  
Public Engagement ◽  
Social Networking Sites ◽  
Home Front ◽  
User Generated Content ◽  
Asymmetric Conflicts ◽  
The Impact

This article deals with citizen engagement and public participation being in crisis on the Israeli home front, in the era of Web 2.0. Since 2004, Web 2.0 characterizes changes that allow users to interact and collaborate with each other in a social media dialogue as creators of user-generated content in social networking sites: Facebook, Twitter, blogs, wikis, YouTube, hosted services, applications, WhatsApp, etc. Since 2006, Israel is involved in asymmetric conflicts. The research defines the impact of Web 2.0 on public engagement in the Israeli home front. The case studies examined in the research are: 1) The 2006 Lebanon War (July-August 2006); 2) The Gaza War (27 December 2008 and ended on 18 January 2009); 3) Operation Pillar of Defense (November 2012); and 4) The 2014 Israel–Gaza conflict.

Web 2.0 Social Networking Sites

2010 ◽  
pp. 57-75 ◽  
Author(s):  
D. Sandy Staples
Keyword(s):  
General Population ◽  
Web 2.0 ◽  
Social Networking ◽  
Social Networking Sites ◽  
Future Research ◽  
Short History ◽  
New Developments ◽  
Challenges And Opportunities ◽  
History Of

SNS is offered, as is a short history of these sites. The existing research is reviewed and organized to summarize what we know about SNS usage (from the perspectives of student use, general population use and organizational use), and what people know about the antecedents and outcomes of SNS use. The chapter concludes with discussion of new developments, challenges and opportunities. There are many opportunities for future research and organizational applications of SNS as SNS adoption grows at incredible rates.

A Content Analysis of Creating and Curating Musical Identity on Social Media

2020 ◽  
pp. 312-335
Author(s):  
Julie Derges Kastner
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Music Education ◽  
Social Networking ◽  
Social Networking Sites ◽  
Online Community ◽  
Teaching And Learning ◽  
Empirical Studies ◽  
Future Research ◽  
Musical Identity

Social networking sites have emerged as a way for musicians to connect, create, and collaborate, and, as a result, they have become important spaces for identity expression and formation. This chapter reveals the findings of a content analysis of 23 empirical studies focusing on social media, identity, and music or music education in order to explore the types of research methods and identity frameworks they employed, emergent themes, and possible avenues for future research. Results of this content analysis revealed three themes: (1) personal expressions of identity, as individuals sought to curate their online identities; (2) identity through social interactions, which often featured a convergence of musical and nonmusical roles; and (3) identity through teaching and learning as individuals participated and found support and encouragement in an online community. Additionally, these studies most commonly used qualitative methods, with several using a cyber ethnographic approach, and a variety of identity frameworks. The chapter closes with suggestions for future research to further explore the evolving expressions of musical identity on social networking sites.

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