scholarly journals PENGARUH PEMANFAATAN SOSIAL MEDIA, MOTIVASI DAN PENGETAHUAN TERHADAP MINAT BERWIRAUSAHA PADA MAHASISWA EKONOMI DI UNIVERSITAS MUHAMMADIYAH SIDOARJO

2017 ◽  
Vol 4 (2) ◽  
pp. 164
Author(s):  
Muhammad Hasym Alfaruk

This study aimed to analyze the influence of social media utilization, motivation and knowledge of student interest in entrepreneurship at the Economic University of Muhammadiyah Sidoarjo either partially or simultaneously. Research conducted a quantitative study. The population in this study Economy class students in 2009-2010 to 650 with a total sample of 247 students. Methods of data analysis using multiple linear regression analysis technique. The results showed that the partial use of social media and motivation significant effect on student interest in entrepreneurship at the Economic University of Muhammadiyah Sidoarjo, while knowledge has no influence on the interest in entrepreneurship in students of Economics, University of Muhammadiyah Sidoarjo. Simultaneous use of social media, motivation and knowledge significantly influence student interest in entrepreneurship at the Economic University of Muhammadiyah Sidoarjo

2021 ◽  
Vol 1 (1) ◽  
Author(s):  
Agustin Basriani ◽  
Desi Susanti ◽  
Rahmi Zainal ◽  
Deviana Sofyan

This study aims to determine the motivation of women in entrepreneurship, especially in the culinary field in Pekanbaru, by using the variables of capital, independence, and education to analyze their influence on entrepreneurial motivation. The population in this study are all women who carry out home-based businesses engaged in home-based culinary businesses in Pekanbaru City whose numbers are not known with certainty, for an unknown population the number of samples in this study using the Wibisono formula and obtained a total sample of 97 people. Data was collected using the questionnaire method, namely by providing a list of statements directly to the respondents. The data analysis technique used is multiple linear regression analysis which is operated through the SPSS 20 for Windows program. The results of the study indicate that either simultaneously or partially, the variables of capital, independence, and education have a significant effect on the motivation of women who are culinary entrepreneurs in Pekanbaru.    


Author(s):  
Bambang Satrionugroho ◽  
Sri Tomo

Students in College are used social media for their various activities, and they have studied entrepreneurship in class. The purpose of this research was to determine the effect of using social media, and entrepreneurial knowledge on students’ interest in entrepreneurs’ technology, partially and simultaneously. This research was conducted a quantitative study. The population was 550 students with the total sample were 110 students of STMIK Sinar Nusantara in 2017-2019 which has been taken the Entrepreneurship class. In this study, data analysis method was used multiple linear regression analysis technique. The result was showed that the partial and simultaneous of using social media, and entrepreneurship knowledge has significant effect on students’ intention in entrepreneurs at the STMIK Sinar Nusantara Surakarta.Keywords : Social Media, Entrepreneurship Knowledge, Interest in Entrepreneurship


2020 ◽  
Vol 5 (3) ◽  
pp. 240-250
Author(s):  
Dede Kuriang Listanto ◽  
Chalil Chalil ◽  
Ira Nuriya Santi

This study aims to know the influence of service quality and price to consumen satisfaction at J.CO Donuts and Coffe Palu Grand Mall. Total sample in this study are 60 respondent, with Purposive sampling as sampling technique. Data analysis methode used in this research is Multiple Linear Regression Analysis. The result shows that service quality and price simultaneously have a signifikan influnce to consument satisfaction at J.CO Donuts and Coffe Palu Grand Mall. Service quality partially have a signifikan influence to consument satisfaction at J.CO Donuts and Coffe  Palu Grand Mall. Price partially have a signifikan influence to consument satisfaction at J.CO Donuts and Coffe Palu Grand Mall. Tujuan dari penelitian ini yaitu untuk mengetahui pengaruh kualitas layanan dan harga terhadap kepuasan konsumen di J.CO Donuts dan Coffe Palu Grand Mall. Sampel yang digunakan penelitian ini yaitu sebanyak 60 responden, dengan teknik penarikan sampel yang digunakan adalah purposive sampling. Metode analisis data yang digunakan dalam penelitian ini adalah Regresi Linear Berganda. Hasil penelitian menunjukkan bahwa kualitas layanan dan harga secara serempak berpengaruh siginifikan terhadap kepuasan konsumen di J.CO Donuts dan Coffe Palu Grand Mall. Kualitas layanan secara parsial berpengaruh signifikan terhadap kepuasan konsumen di J.CO Donuts dan Coffe Palu Grand Mall. Harga secara parsial berpengaruh signifikan terhadap kepuasan konsumen di J.CO Donuts dan Coffe Palu Grand Mall.


2021 ◽  
pp. 1-15
Author(s):  
Clara Silvina Barus ◽  
Donalson Silalahi

Abstract This study aims to determine and explain the effect of social media promotion and service quality on purchasing decisions. To achieve this goal, research was conducted at Social Media Café Abdullah Lubis using 100 people as respondents. Data were collected through questionnaires and the analysis technique used was multiple linear regression analysis. The results showed: First, social media promotion has a positive and significant effect on purchasing decisions. Second, service quality has a positive and significant effect on purchasing decisions. Third, service quality plays a greater role in increasing the sensitivity of consumer purchases when compared to social media promotion. Fourth, consumer characteristics are also important variables in increasing consumer decisions in buying products. Fifth, social media promotion and service quality are able to explain variations in purchasing decisions by 87.7 percent.


2021 ◽  
Vol 5 (1) ◽  
Author(s):  
Davit Mirwan Itsnaini ◽  
Istiatin Istiatin ◽  
Bambang Mursito

This study aims to prove simultaneously and partially customer loyalty in terms of store atmosphere, convenience and trust in J&T Express Surakarta. This research is descriptive quantitative. The population is all J&T Express Surakarta service users. The number of samples used according to Sugiyono's guidelines, amounting to 100 respondents, the sample was taken by using purposive sampling technique. The data analysis technique used in this study is multiple linear regression analysis. The conclusion of this study is that store atmosphere, convenience and trust have a significant effect on consumer loyalty of J&T Express Surakarta. Keywords : Store Atmosphere, Convenience, Trust.


2019 ◽  
pp. 491
Author(s):  
Lyana Oka Kusumayanthi ◽  
Herkulanus Bambang Suprasto

This study aims to examine the effect of the application of e-filling, tax socialization, account representative performance and taxation penalty on individual taxpayer compliance at KPP Pratama Gianyar. This research was conducted at KPP Pratama Gianyar. The samples used were 100 respondents to the method of determining the sample was purposive sampling. The data collection techniques questionnaire. data analysis technique used is multiple linear regression analysis. Based on the results of the study showed that the application of e-filling, account representative performance and taxation penalty had a positive effect on WPOP compliance at KPP Pratama Gianyar, while tax socialization did not affect the WPOP at KPP Pratama Gianyar. Keywords: E-filing, tax socialization, account representative performance, taxation penalty, and individual taxpayer compliance.


2018 ◽  
Vol 8 (2) ◽  
pp. 218
Author(s):  
Jujung Dwi Marta ◽  
Dewie Tri Wijayati

The purpose of this study was to analyze the influence of organizational culture and communication organizations on employee performance. Samples of this study was sampled every part of the whole section in the PT. X Surabaya which numbered 80 from a population of 500. The data analysis technique used is multiple linear regression analysis with SPSS 20 software.


2021 ◽  
Vol 9 (3) ◽  
pp. 1173-1183
Author(s):  
Sulistiyawati Sulistiyawati

This study aims to determine and analyze the influence of social media, location, store atmosphere on purchase intention at the friend's cafe in Sampang. This type of research is quantitative research using a conclusive classification: data collection techniques using non-probability sampling classification and judgmental techniques. The number of samples used in this study was as many as 100 respondents who knew and had accessed the Instagram account of Teman Sehati café. The analysis technique uses multiple linear regression analysis with the SPSS version 25 program. The results show that social media positively and significantly affect purchase intention at Teman Sehati cafe in Sampang. There is a significant influence of location on purchase intention at the Teman Sehati cafe Sampang; the store atmosphere has a positive and significant effect on the purchase intention of a Teman Sehati café in Sampang. Café Teman Sehati is expected to be able to design outlets in such a way as to increase customer convenience with a positive store atmosphere. In addition, it is expected to consider the location to increase consumer purchase intention. Further research can use newer variables such as convenience, promotion, or service quality.


2021 ◽  
Vol 13 (1) ◽  
pp. 152
Author(s):  
Novia Sriwahyuni ◽  
Ni Luh Wayan Sayang TeIagawathi

The objective of this research is to analyze the influence of lifestyle and brand image simultaneously and partially on purchasing decisions for Xiaomi smartphones in Buleleng Regency. The research framework used in this research is causal quantitative. The sample used in this research determined through accidental sampling. The number of samples used was 100 respondents. The research instrument used in data collection was a questionnaire and the data analysis technique done by using multiple linear regression analysis. The result of this research are: 1) lifestyle has a positive and significant effect on purchasing decisions for Xiaomi smartphones in Buleleng Regency, 2) Brand image has a positive and significant effect on purchasing decisions for Xiaomi smartphones in Buleleng Regency, and 3) Lifestyle and brand image have a significant effect on purchasing decisions for Xiaomi smartphones in Buleleng Regency.


2021 ◽  
Vol 13 (1) ◽  
pp. 136
Author(s):  
Ni Ketut Megah Purnama Sari ◽  
Ni Made Dwi Ariani Mayasari

This study was aimed to examine the effect of simultaneous and partially word of mouth and corporate image on use decisions of JNE Express Buleleng. The number of samples in this study were 100 respondents, the sample technique used purposive sampling. The data method used a questionnaire. The data analysis technique in this research is quantitative using multiple linear regression analysis. The result of the study showed that (1) word of mouth and corporate image has a positive and significant effect simultaneous on use decisions with a contribution influence of 83.7%. (2) Word of mouth has a positive and significant effect partially on use decisions with a contribution influence of 25.6%. (3) Corporate image has a positive and significant effect partially on with a use decisions contribution influence of 28.6%.


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