scholarly journals PEMANFAATAN WADAH BERBAGI PENGETAHUAN DAN KUALITAS MEREK TERHADAP PERILAKU LOYALITAS KONSUMEN

2021 ◽  
Vol 9 (4) ◽  
pp. 1420-1429
Author(s):  
Sam Oudom Serick ◽  
Bambang Purwoko ◽  
Derriawan Derriawan ◽  
Lingga Yuliana
Keyword(s):  
Structural Equation ◽  
Sampling Technique ◽  
Primary Data ◽  
Equation Modeling ◽  
Brand Relationships ◽  
Brand Relationship ◽  
Cancer Suppression ◽  
Use Of Knowledge ◽  
Beauty Products

In this study, a brand of herbal medicine called Red Kank (cancer suppression) which was originally described strongly as a cancer reducer but has now evolved into something more than cancer-fighting products, such as health and beauty products. This strategic step has not been able to answer whether it leads to the company's success, but it opens the possibility to assess the quality of brand relationships, use of knowledge sharing platforms and their impact on consumer loyalty behavior Red Kank. Primary data were collected using purposive sampling technique from customers in Jakarta, Bekasi, Surabaya and Balikpapan. The results were then run with lisrel 8.7 and analyzed by Structural Equation Modeling (SEM). Statistical results show that the quality of the brand relationship is closely related to the image of the quality of the product itself. Therefore, the company's strategy to diversify, begins with increasing understanding of product brands to become company brands.

scholarly journals Analisis Kepuasan Kerja Karyawan Melalui Faktor-Faktor Quality of Work Life (QWL) pada PT. Pertamina (Persero) Perkapalan

2016 ◽  
Vol 2 (1) ◽  
pp. 41 ◽  
Author(s):  
Lindawati Kartika ◽  
Syamsul Maarif
Keyword(s):  
Employee Satisfaction ◽  
Structural Equation ◽  
Sampling Technique ◽  
Work Life ◽  
Quality Of Work Life ◽  
Primary Data ◽  
Equation Modeling ◽  
Necessary Condition ◽  
Quality Of Work

PT. Pertamina (Persero) Shipping as shipping division of PT. Pertamina (Persero) since 1959 is affecting by a new transformation strategy of PT. Pertamina, as holding, to face the oil and gas regulation - UU No. 22 year 2001, which change Indonesian oil market from monopoly into competitive market. As competitiveness strategy, the transformation is a necessary condition to achieve PT. Pertamina goal to be world class Oil Company. Employee commitments to service and performance quality are critical factors to achieve its goal, which human resources quality will be improved by providing employee satisfaction. The research objectives at PT. Pertamina (Persero) Shipping were (1) to identify the level of employee satisfaction, (2) to analyze the Quality of Work Life (QWL) , (3) to identify the factor of QWL which influence employee satisfaction, and (4) to identify the factors need to be improve to achieve employee satisfaction. The primary and secondary data were collected from the company. The primary data was collected using interviewed by likert scale questionnaires. And the research samples are 187 respondents which taken from 323 population of employee at PT. Pertamina (Persero) Shipping by cluster random sampling technique at 5% standard error, and analyzed by Structural Equation Modeling (SEM). The study showed employee satisfaction level is good, which indicated by 3,70 score of total value of turnover, absenteeism, age, job level and organization size and 3,63 score on average value of all QWL variables. The SEM analysis showed job satisfaction variables such as communication, safety and conflict resolutions are influencing QWL. Other QWL factors were identify to be improve, by order are health, career development, employee participation, adequate compensation, pride and job security.

Analisa Pengaruh Professionalism dan Rewards Terhadap Job Satisfaction Serta Implikasinya Pada Organizational Commitment; Telaah Pada Sopir Taksi Konvensional Bandara Soekarno-Hatta

2018 ◽  
Vol 9 (2) ◽  
pp. 1-17
Author(s):  
Aldo Winata
Keyword(s):  
Job Satisfaction ◽  
Organizational Commitment ◽  
Structural Equation ◽  
Sampling Technique ◽  
Positive Influence ◽  
Primary Data ◽  
Equation Modeling ◽  
Taxi Driver ◽  
Probability Method ◽  
Positive Effect

Jakarta is the place where the largest number of land transportation in Indonesia, according to Djarot in Kompas.com article, vehicles every day increased about 1500 units. And according to an article from Liputan 6, revenue from conventional taxi drivers dropped dramatically after the entry of online transport by 40-50% during 2016 due to the entry of online transport. Conventional taxi companies must immediately anticipate this phenomenon so that their human resources can survive in the company. The purpose of this research are first, to know is there a positive effect from professionalism factors to organizational commitment and job satisfaction. Second, to know job satisfaction factors have a positive effect to organizational commitment. And the last is to know is there a positive effect from rewards factors to job satisfaction and organizational commitment’s factors. This research uses descriptive method with non-probability method. Through judgmental sampling technique, primary data collection was obtained from questionnaire distribution to conventional taxi driver of Soekarno-Hatta Airport. The data has been collected and then obtained by using Structural Equation Modeling (SEM). The result of this research indicates that there is positive influence from professionalism to organizational commitment but the data do not support the hypothesis, there is positive influence from professionalism to job satisfaction, but there’s negative effect between job satisfaction and organizational commitment, there is positive relation of rewards to job satisfaction, Finally there is a positive effect of rewards on organizational commitment. Keywords: organizational commitment, professionalism, rewards, job satisfaction, ecommerce, conventional taxi driver.

Repurchase intention of Korean beauty products among Taiwanese consumers

2017 ◽  
Vol 29 (3) ◽  
pp. 569-588 ◽  
Author(s):  
Massoud Moslehpour ◽  
Wing-Keung Wong ◽  
Kien Van Pham ◽  
Carrine K. Aulia
Keyword(s):  
Structural Equation ◽  
Primary Data ◽  
Equation Modeling ◽  
Repurchase Intention ◽  
Key Factors ◽  
Content Type ◽  
Perceived Price ◽  
Influential Variable ◽  
Beauty Products

Purpose The purpose of this paper is to bridge the gap in the literature to examine key factors that influence Taiwanese consumers to repurchase Korean beauty products. Design/methodology/approach This study uses a quantitative approach to test the proposed hypotheses using structural equation modeling. Causal research design is used in this research to identify cause-and-effect relationship among the constructs. Primary data collection is used to gather data. This study provides the better understanding about key factors that influence Taiwanese consumers’ repurchase intention (RI) of Korean cosmetics products. Findings Results show that perceived price (PP) and country of origin (COO) significantly influence word-of-mouth (WOM). PP, COO and WOM significantly influence RI. WOM is the most influential variable toward RI, followed by COO and PP. Originality/value Very few studies have examined a general construct of RI related to beauty product. The findings of this study imply several practical directions for marketers of beauty product industries specifically for Taiwanese consumers. This study helps to know what factors become basic consideration for Taiwanese consumers in repurchasing Korean beauty products. Second, it underscores the role of WOM between the independent variables (PP and COO) and RI as the dependent variable.

scholarly journals PENGARUH SERVICESCAPE DAN KUALITAS KOMUNIKASI KARYAWAN TERHADAP LOYALITAS NASABAH MELALUI KEPUASAN NASABAH BANK MANDIRI DI SURABAYA

2018 ◽  
Vol 15 (2) ◽  
pp. 247-268
Author(s):  
Musriha Musriha
Keyword(s):  
Customer Satisfaction ◽  
Customer Loyalty ◽  
Structural Equation ◽  
Sampling Technique ◽  
Personal Communication ◽  
Primary Data ◽  
Equation Modeling ◽  
Communication Quality ◽  
Modeling Analysis ◽  
Analysis Technique

The purpose of this study was to examine direct and indirect effects of an integrated model of servicescape and personal communication quality upon customer loyalty, and considered customer satisfaction as intervening variable. This study used a causal design. The main data used in this study are primary data collected through the circulation of questionnaires to the respondents Mandiri bank customers in Surabaya. The sampling technique using purposive sampling method to determine the sample based on the consideration of researchers. Data Analysis used SEM (Structural Equation Modeling) analysis technique by program package AMOS 16. Based on the analysis it can be concluded that: the result of study supports the influence of servicescape to customer satisfaction, supports the influence of servicescape to customer loyalty, supports the influence of personal communication quality to customer satisfaction, supports the influence of personal communication quality to customer loyalty, supports the influence of customer satisfaction to customer loyalty, supports the influence of servicescape and personal communication quality to customer loyalty through customer satisfaction.

scholarly journals PENGARUH PERSEPSI PEGAWAI MENGENAI OUTSOURCING TERHADAP KEPUASAN KERJA DAN TURNOVER INTENTION

2016 ◽  
Vol 8 (2) ◽  
pp. 115
Author(s):  
Retno Sari Murtiningsih
Keyword(s):  
Job Satisfaction ◽  
Human Resource ◽  
Turnover Intention ◽  
Structural Equation ◽  
Sampling Technique ◽  
Primary Data ◽  
Equation Modeling ◽  
Survey Method ◽  
Increase Productivity ◽  
The Impact

<p>The Background of this research was the trend of companies’ outsourcing human resource (expertise and specialists) to accomplish tasks more cheaply and efficiently to increase productivity. The objective of this research was to find out the impact of employees’ perception of outsourcing human resource on their job satisfaction and turnover intention. To achieve this objective the quantitative research has been done by using explanatory survey method. The design of this research applies quantitative approach. The samples for the study consisted of 115 human resource division employees of three Banks in Jakarta. The primary data in this research was obtained by using closed ended questionnaires. Non probability sampling method with the convenience sampling technique was employed to select the sample. Data analysis used in this research was Structural Equation Modeling (SEM). The result of this research concludes that employees’ positive perception of outsourcing human resource increases their job satisfaction and decreases their turnover intention whereas negative perception of outsourcing human resource decreases job satisfaction and subsequently increases turnover intention. Based on the result of the research, it is important that a company outsource human resource to increase productivity.</p>

scholarly journals Investigating the Antecedents of Green Society Satisfaction (GSS): Collaborative Good Government Practices (CGGP) as Mediating Variable An Empirical Study in Pontianak City

2020 ◽  
pp. 17-35
Author(s):  
Kardison Lumban Batu ◽  
Ade M. Yuardani
Keyword(s):  
Structural Equation Modeling ◽  
Empirical Study ◽  
Community Service ◽  
Structural Equation ◽  
Sampling Technique ◽  
Equation Modeling ◽  
Quality Of Services ◽  
Good Government ◽  
Research Findings

In streamlining and making services efficiently to the community the local government is demanded to be able to make service innovations that support the improvement of the quality of services to the community. Service quality relates to products, services, people, processes and the environment that can meet the needs of those who receive these services. The aim of current research is investigating the antecedents of Green Society Satisfaction (GSS) mediated by Collaborative Good Government Practices. Structural Equation Modeling with AMOS is deployed to analyze the data. Data collecting method is survey with distributing questionnaires. A large number of sample is required, where the society in pontianak as the population. Some criterions are designed in order to obtain wanted samples. Purposed sampling is used with non-purposive sampling technique. Cronbach’s Alpha values, Regression Weights, Absolute, Incremental, Parsimony Fit Measurements, and Variables, Standardized Loading, α, Error, CR and EVA are within rule of thumbs. The research findings demonstrated that all proposed hypotheses are accepted. Reliability Advantages, Responsiveness Advantages, Assurance Capability, Empathy and Tangibles respectively show the positive significant as the antecedent of Green Society Satisfaction mediated by Collaborative Good Government Practices. This is to claim that government offices have deeply taken into consideration that good government practices is a must in delivering and offering services. Keywords: Reliability Advantages, Responsiveness Advantages, Assurance Capability, Empathy, Tangibles, Collaborative Good Government Practices, Green Society Satisfaction

scholarly journals The effect of compensation, work environment and work satisfaction toward employees performance at Regional Hospital of Prambanan

2020 ◽  
Vol 9 (1) ◽  
pp. 1
Author(s):  
Muhammad Aditya Nugroho
Keyword(s):  
Job Satisfaction ◽  
Work Environment ◽  
Structural Equation ◽  
Employee Performance ◽  
Sampling Technique ◽  
Medical Personnel ◽  
Regional Hospital ◽  
Equation Modeling ◽  
Employee Job Satisfaction

Efforts to improve the quality of a hospital should consider how job satisfaction of medical personnel, which will later have an impact on medical personnel performance. There are various ways that will be taken to improve performance, for example by providing appropriate compensation and improving quality of work environment conditions. Then job satisfaction is expected to increase and have a good impact on medical personnel performance at a hospital. The purpose of this study was to determine the effect of compensation, work environment and job satisfaction with employee performance at Prambanan Regional Hospital. This study used four variables namely compensation, work environment, job satisfaction and performance. The population in this study was employees who worked at Prambanan Regional Hospital, amounting to 300 people. The sampling technique used simple random sampling with a research sample of 150 people. Data analysis techniques used Structural Equation Modeling analysis. The result shows that there is a positive an significant effect between the compensation on the employee job satisfaction; there is a positive and significant effect between the work environment on the employee job satisfaction; there is a positive and significant effect between the compensation on the employee performance; there is a positive and significant effect between the work environment on the employee performance; there is no effect of the job satisfaction on the employee performance;  satisfaction does not mediate the effect of compensation on the employee job satisfaction at Prambanan Regional Hospital.

scholarly journals PENGARUH PERCEIVED QUALITY DAN BRAND IMAGE TERHADAP BRAND LOYALTY DAN BRAND EQUITY

2019 ◽  
Vol 8 (4) ◽  
pp. 2125
Author(s):  
Gusti Bagus Yopi Brangsinga ◽  
Tjok Gde Raka Sukawati
Keyword(s):  
Brand Equity ◽  
Brand Loyalty ◽  
Structural Equation ◽  
Brand Image ◽  
Sampling Technique ◽  
Population Data ◽  
Perceived Quality ◽  
Equation Modeling ◽  
Analysis Techniques

The purpose of this study was to determine the effect of perceived quality and brand image on brand loyalty and brand equity. This research is in the form of associative and carried out on consumers of Samsung Galaxy mobile phones. The sample in this study amounted to 112 people taken using purposive sampling sampling technique, namely the technique of determining the sample with certain considerations that are considered to represent the population. Data analysis techniques are carried out using Structural Equation Modeling (SEM) with the AMOS 16.00 program. The results of this study indicate that all hypotheses are accepted. Perceived quality and brand image have a positive and significant effect on brand equity. This means that good perceived quality and brand image will form a good brand equity for the company. Perceived quality and brand image have a positive and significant effect on brand loyalty. When the perceived quality of consumers towards good brands and the resulting brand image is good, consumers will develop brand loyalty. Then brand loyalty has a positive and significant effect on brand equity. With the brand loyalty of consumers it will add to the positive value that the brand has and will add to the brand equity of the brand and company.

scholarly journals Pengaruh Kualitas Layanan Jasa terhadap Word Of Mouth dengan Kepuasan Pelanggan sebagai Variabel Antara (Studi pada Biro Perjalanan Umum Rosalia Indah Surabaya)

2018 ◽  
Vol 3 (1) ◽  
pp. 49
Author(s):  
DEASY PRAMESWARI ◽  
ANIK LESTARI A
Keyword(s):  
Customer Satisfaction ◽  
Structural Equation ◽  
Word Of Mouth ◽  
Services Quality ◽  
Sampling Technique ◽  
Equation Modeling ◽  
Quality Of Services ◽  
Transport Service ◽  
Huge Impact

Competition services company that happens in the present, especially the transport service which is services sectors that are consumed and have a huge impact on economic growth. To be able to withstand the competition, the company must continue to fix themselves to improving the quality of services to create customer satisfaction. One of the advantages which can be obtained by the company if the customer experience is the customer satisfaction will do the word of mouth. This study is conclusive research. The population in this study is the customer of General Travel Bureau Rosalia Indah Surabaya minimum 16 years old and have been using the services General Travel Bureau Rosalia Indah Surabaya at least twice. Samples taken as many as 158 people with accidental sampling technique. The measurement used is the questionnaire, and data were analyzed by Structural Equation Modeling. The results showed that the effect of variable services quality to customer satisfaction General Travel Bureau Rosalia Indah Surabaya amounted to 33.9%. The effect of variable customer satisfaction General Travel Bureau Rosalia Indah Surabaya against the word of mouth for 52.5%.

scholarly journals Pengaruh Kualitas Produk Kerudung Rabbani terhadap Tingkat Kepuasan Konsumen Di Kota Bandung

2019 ◽  
Vol 10 (4) ◽  
pp. 529-537
Author(s):  
Ermina Tiorida ◽  
Tangguh Dwi Pramono ◽  
Sifauziah Sifauziah
Keyword(s):  
Customer Satisfaction ◽  
Product Quality ◽  
Structural Equation ◽  
Quantitative Methods ◽  
National Level ◽  
Sampling Technique ◽  
Three Dimensions ◽  
Equation Modeling ◽  
The City

Bandung is the center of Muslim fashion in West Java even at the national level. This causes intense business competition in the world of Muslim fashion. To that end, an important role that must be performed by a company is to prioritize product quality and product innovation as a basis for attracting customer so that customer can feel satisfaction from the quality of the products produced. According to Google trends Rabbani trends also experienced a decline in customer interest in the purchasing Muslim fashion. And the results of distributing pre-research questionnaires obtained 70.45% or 31 people were disappointed with the quality of their muslim fashion, this resulted in customer not satisfied with the Rabbani. This study aims to determine how the quality and innovation of Rabbani products to customer satisfaction in the city of Bandung. According to Garvin (1987) there are eight dimensions to test product quality variables, namely performance, features, reliability, conformance, durability, serviceability, aesthetic and perceived quality. Customer satisfaction is measured by three dimensions, namely overall quality, customization and reliability. The study was conducted using quantitative methods. The sampling technique using non-probability sampling techniques and questionnaires were distributed to Rabbani customer in Bandung as many as 150 respondents. Analysis of research data using SEM PLS (Partial Square Structural Equation Modeling) with SmartPLS 3.0 software. the results showed that product quality and innovation had a significant effect on customer satisfaction

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