scholarly journals Media Sosial, Word Of Mouth Dan Physical Environment Terhadap Proses Keputusan Pembelian

2021 ◽  
Vol 8 (1) ◽  
Author(s):  
Debby Suryana
Keyword(s):  
Social Media ◽  
Regression Analysis ◽  
Physical Environment ◽  
Decision Process ◽  
Word Of Mouth ◽  
Regression Coefficient ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Purchasing Decision ◽  
Dominant Influence

The purpose of this research are to analyze the influence of social media, word of mouth and physical environment on purchasing decision processes, and to analyze the dominant variables between social media, word of mouth, and physical environment for the purchasing decision process. The number of respondents in this study is 138 people. The data obtained analyzed using multiple linear regression analysis. The results showed that social media, word of mouth and physical environment had a significant effect on the purchasing decision process. Based on the results of multiple regression analysis, it can be seen that the largest regression coefficient value is the physical environment, this means that the physical environment is a variable that has a dominant influence on the purchasing decision process, followed by word of mouth and social media variables. 

scholarly journals PENGARUH STORE ATMOSPHERE, SOCIAL MEDIA PROMOTION, WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN DI HABBIT EATERY COFFEE MALANG

2021 ◽  
Vol 2 (2) ◽  
pp. 26-36
Author(s):  
Mariana Puspa Dewi
Keyword(s):  
Social Media ◽  
Regression Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Sampling Method ◽  
Word Of Mouth ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Purchasing Decisions

This research aims to find out and explain the effect of store atmosphere, promotion on social media and word of mouth on consumer purchasing decisions at the Habbit Eatery Coffee either partially or simultaneously. This research uses a quantitative approach. The sample of this study were 100 consumers of cafe omah root using non probability sampling method and accidental sampling technique. The instrument of this study uses a questionnaire and analyzed using multiple linear regression analysis. The results of this study indicate that store atmosphere partially has no effect on purchasing decisions, promotion on social media and word of mouth partially has a positive and significant effect on purchasing decisions. Simultaneously, store atmosphere, promotion on social media and word of mouth has a positive and significant effect on purchasing decisions.  

scholarly journals Pengaruh Promosi di Media Sosial dan Electronic Word of Mouth Terhadap Keputusan Berkunjung pada Mahakam Lampion Garden Kota Samarinda

2021 ◽  
Vol 1 (2) ◽  
pp. 57-64
Author(s):  
Nur Erika Novira Indah ◽  
Finna Fourqoniah ◽  
M. Fikry Aransyah
Keyword(s):  
Social Media ◽  
Regression Analysis ◽  
Word Of Mouth ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Descriptive Study ◽  
Multiple Linear Regression Analysis ◽  
Electronic Word Of Mouth ◽  
Analysis Techniques ◽  
Independent Variable

This researcher aims to determine whether promotions on social media and electronic word of mouth have a significant effect on the decision to visit the Mahakam Lampion Garden in Samarinda city. The independent variable used in this study is the promotion of social media (X1) and electronic word of mouth (X2), and the dependent variable in this study is the visit decision (Y). This research is a descriptive study with a quantitative approach. The sampling technique used was purposive sampling using the slovin formula and obtained 100 respondents using multiple linear regression analysis techniques. Promotion variabel in social media and visiting electronic word of mouth have a positive and significant effect on decisions.

scholarly journals Pengaruh Word Of Mouth, Brand Image, dan Country Of Origin Terhadap Keputusan Pembelian Smartphone Android Merek Samsung

2017 ◽  
Vol 1 (1) ◽  
pp. 26-39
Author(s):  
Siti Naifatul Maulidiyah ◽  
Ninik Lukiana
Keyword(s):  
Regression Analysis ◽  
Word Of Mouth ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Country Of Origin ◽  
Multiple Linear Regression Analysis ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Purchasing Decision ◽  
Basic Assumptions

The purposive of this study is to determine the influence of word of mouth, brand image, and country of origin purchase decision Samsung smartphone android brand in partial and simultaneous. Respondents are 48, analysis of data using multiple linear regression analysis, tested the basic assumptions and hypothesis testing. Result of this research showed that in partially word of mouth and brand image has positive significant effect on purchasing decision, brand image has positive  and significant effect on purchasing decision, and country of origin has negative and significant effect on purchasing decision, and simultaneously showed that word of mouth, brand image, and country of origin of effect on purchasing decisions android smartphone brand Samsung.  The purchase decision of Samsung smartphone android can be explane by word of the mouth, brand image and country of origin by 27% (coefession determinant). The remaining 73% can be explained by another variable can’t be examined on this research, example is product quality dan price.

scholarly journals Keputusan Pembelian Ditinjau dari Promosi Menggunakan Media Sosial dan Word of Mouth Marketing

2021 ◽  
Vol 6 (2) ◽  
pp. 138-148
Author(s):  
Mustafidah Mahardhika ◽  
Dyan Arintowati
Keyword(s):  
Social Media ◽  
Regression Analysis ◽  
Data Analysis ◽  
Linear Regression ◽  
Quantitative Research ◽  
Word Of Mouth ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Purchasing Decisions ◽  
Marketing Influence

The purpose of this research is to determine the effect of promotion using social media and word of mouth marketing on purchasing decisions for beauty clinic services. This research is belonging to quantitative research with data collection techniques using interviews, documentation, and questionnaires. For data analysis using multiple linear regression analysis. The results showed that at this time, promotions using social media and word of mouth marketing influence purchasing decisions still, either partially or simultaneously. From these results, social media is still effectively used as a tool on promoting products. Word of mouth marketing also has an effective influence in affecting purchasing decisions. Where consumers still trust the recommendations of their close environment on products buying decision.   Kata Kunci: social media, word of mouth marketing, buying decision

scholarly journals Model Minat Kunjungan Wisata Berdasarkan Lingkungan Fisik, Sikap dan Norma Subyektif

2020 ◽  
Vol 1 (1) ◽  
pp. 1-13
Author(s):  
Muhammad Amin
Keyword(s):  
Regression Analysis ◽  
Physical Environment ◽  
Regression Coefficient ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Subjective Norms ◽  
Research Data ◽  
Final Sample ◽  
Beach Tourism

Abstract The purpose of this study was to examine and analyze the influence of the physical environment, attitudes and subjective norms on the interest of visiting tourists in Ora Beach. The population of this study are all domestic and foreign tourists who while visiting Ora Beach tourism objects from the period of February to March 2019. Sampling using accidental sampling technique with a final sample of 49 respondents. Analysis of research data using Multiple Linear Regression Analysis. The results showed that the physical environment, attitudes and subjective norms proved to have a positive and significant effect on the interest of visiting tourists in Ora Beach. This can be proven through the regression coefficient of the physical environment and attitude which shows that if the value of the physical environment, attitudes and subjective norms increase, the increase will be followed by an increase in tourist interest in visiting Ora Beach. Thus it can be said that increasing the value of the physical environment, attitudes and subjective norms will increase the interest of tourists visiting Ora Beach. Keywords : Physical Environment, Attitudes, Subjective Norms, Interests

Struktur Organisasi, Desain Kerja, Budaya Organisasi Dan Pengaruhnya Terhadap Produktivitas Karyawan Studi Kasus Pada PT. XX Di Jakarta

Liquidity ◽  
2018 ◽  
Vol 1 (2) ◽  
Author(s):  
Yanti Budiasih
Keyword(s):  
Organizational Culture ◽  
Regression Analysis ◽  
Linear Regression ◽  
Organizational Structure ◽  
Research Method ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Job Design ◽  
Employee Productivity ◽  
Dominant Influence

The objectives of this study are to analyze changes in organizational structure, job design, organizational culture and its influence on employee productivity at PT. XX in Jakarta and to identify variables that have a dominant influence on the productivity of employees. The research method used is using multiple linear regression analysis. The results show that the all variables simultaneously and partially change the organizational structure, job design, and organizational culture has a significant impact on employee productivity at PT. XXin Jakarta.

PENGARUH KUALITAS PELAYANAN DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN DI KAFE POTRET MEDAN

2019 ◽  
Vol 13 (2) ◽  
pp. 199
Author(s):  
Asrye Tutur Sinaga ◽  
Nurul Wardani
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Service Quality ◽  
Word Of Mouth ◽  
Hypothesis Test ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Quality Data ◽  
Purchasing Decisions ◽  
Study Hypothesis

AbstrakPenelitian ini bertujuan untuk mengetahui dan dapat menjelaskan pengaruh Kualitas Pelayanan dan Word Of Mouth terhadap Keputusan pembelian di Kafe Potret Medan. Populasi dalam penelitian ini adalah 700 orang ditentukan dari jumlah pengunjung Kafe Potret Medan dalam kurun waktu satu minggu, dan sampel yang digunakan berjumlah 88 pengunjung. Sedangkan tehnik pengumpulan data menggunakan angket (kuesioner) dan pengujiannya yaitu uji kualitas data dan uji asumsi klasik.Pengujian hipotesis menggunakan analisis regresi linier berganda, uji F, uji t, dan uji R2. Hipotesis penelitian dimensi Kualitas Pelayanan dan Word Of Mouth secara parsial terhadap Keputusan Pembelian diterima jika t hitung > t tabel dengan tingkat signifikan 0.05.Nilai t tabel dalam penelitian ini 1,662. Nilai t hitung variabel X1 sebesar 1,990 t hitung  > t tabel maka hipotesis diterima, nilai t hitung variabel X2 sebesar 2,628 t hitung > t tabel maka hipotesis diterima. Dari 2 variabel, variabel Word Of Mouth yang paling dominan mempengaruhi Keputusan Pembelian  sebesar 2,628. Kata Kunci : Kualitas Pelayanan, Word Of Mouth, Keputusan Pembelian AbstractThe purpose of this study is to identify and able to explain the influence of Service Quality and Word Of Mouth to Purchasing Decisions of Kafe Potret Medan. The population in this study were 700 people from visitors Kafe Potret Medan in one week, and the samples used were 88 visitors. While the techniques of data collection using the questionnaire and use the test of quality data and classical assumption. The hypothesis test uses multiple linear regression analysis, F test, R square and t test. The study hypothesis was partially of Service Quality and Word Of Mouth dimension to  Purchasing Decisions is acceptable if t hitung > t tabel with a significant level 0.05. The t tabel value in this study 1.662. The t hitung X1 is 1.990 that mean t hitung > t tabel then the hypothesis is accepted, t hitung X2 is 2.628 that mean t hitung > t tabel then the hypothesis is accepted. From 2 variables fascination that the most dominant variable for Purchasing Decisions is Word Of Mouth of 2.628. Keywords : Service Quality, Word Of Mouth, Purchasing Decisions

scholarly journals PENGARUH MOTIVASI DAN KEPUASAN KERJA TERHADAP KINERJA KARYAWAN (Studi Pada Bank Kalsel Syariah Kandangan)

2019 ◽  
Vol 6 (2) ◽  
pp. 197
Author(s):  
Sri Winarsih ◽  
Ahmad Alim Bachri ◽  
Akhid Yulianto
Keyword(s):  
Job Satisfaction ◽  
Regression Analysis ◽  
Linear Regression ◽  
Work Motivation ◽  
Regression Coefficient ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Positive Sign ◽  
Test Statistic ◽  
Employee Job Satisfaction

<em>Results of multiple linear regression analysis in this study produces constant of 0354 stating that if there is no work Morivasi ( x1 ) and job satisfaction ( x2 ) then job satisfaction is equal to 0.354 . Regression coefficient of work motivation ( x1 ) of 0.396 states that any additions ( as a positive sign ) 1 point will increase the job satisfaction of job satisfaction on job satisfaction assuming 0.396 ( x2 ) fixed . Job satisfaction regression coefficient ( x2 ) of 0.688 states that any additions ( as a positive sign ) 1 point of work motivation will increase employee job satisfaction in 0688 with the notion of work motivation ( x1 ) remains.Significant test simultaneously / together ( test statistic F ) result in calculated F value of 78 145. At Kalsel Bank Syariah Kandangan or it can be said that the work motivation ( x1 ) and job satisfaction ( x2 ) jointly affect the performance of employees at Bank Syariah Kandangan South Kalimantan. Calculations using the t -test,  concluded that motivation is a significant effect on the performance of employees at Bank Syariah Kandangan Kalsel zero  hypothesis ( Ho ) is rejected and Ha accepted, so this hypothesis has been tested empirically.</em><br />

scholarly journals PENGARUH REMUNERASI DAN MOTIVASI TERHADAP KINERJA DI LEMBAGA PEMASYARAKATAN TERBUKA KELAS II B PASAMAN, KAB. PASAMAN BARAT

2020 ◽  
Vol 8 (3) ◽  
pp. 488-499
Author(s):  
Endang Tirtana Putra ◽  
Abdi Rezki
Keyword(s):  
Regression Analysis ◽  
Regression Coefficient ◽  
Employee Performance ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Independent Variables ◽  
Significant Rate ◽  
R Value ◽  
And Performance ◽  
Good Interpretation

This study applies multiple linear regression analysis with the SPSS Version 16.0 program. To get estimate and good interpretation of this study, the samples studied are set to 32 respondents. Data are collected through a questionnaire to measure quantitative variables with a Likert scale. The results of this study show that there is a relationship between independent variables on dependent variable, and it can be explained that: (1) Remuneration variable does not have significant impact on employee performance, with a regression coefficient of 0.181 and significant rate 0.104 (> 0.05). (2) Motivation variable has significant impactt on employee performance with a regression coefficient of 0.559 and significant rate 0,000 (<0.05). (3) Independent variables simultaneously have significant impact on employee performance with regression coefficient of 1.094 and significant rate 0.000 (<0.05). R² value shows 0.589 or 58.9%. Employee performance variable is affected by Remuneration and Motivation Variables and the remaining 41.1% is affected by other variables.Keywords : Remuneration, Motivation and Performance

scholarly journals PENGARUH PROMOSI TERHADAP PENGETAHUAN PRODUK DAN LOYALITAS KONSUMEN PADA UNIT USAHA SYARI’AH PT. BANK NTB

2016 ◽  
Vol 5 (4) ◽  
Author(s):  
Muhdim Muhdim
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Work Environment ◽  
Significant Influence ◽  
Work Motivation ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Individual Characteristics ◽  
The Village ◽  
Dominant Influence

The purpose of this study was to (1) To determine the significance of partial effect of Individual Characteristics, Leadership, Work Environment, Compensation and Career Prospects of the Work Motivation Head of the village in the district of East Lombok Keruak. (2) To determine the significance of the simultaneous effect of Individual Characteristics, Leadership, Work Environment, Compensation and Career Prospects of the Work Motivation Head of the village in the district of East Lombok Keruak. (3) To find out which of the factors Individual Characteristics, Leadership, Work Environment, Compensation and Career Prospects that have a dominant influence on work motivation Head of the Village in the district of East Lombok Keruak. Methods used are causal research. The data collection was conducted using questionnaires given to 90 respondents. Analysis of data using multiple linear regression analysis. The results showed that (1) There is a significant influence on the Simultaneous Individual Characteristics, Leadership, Work Environment, Compensation and Career Prospects of the Work Motivation Head of the Village in the District Keruak East Lombok. (2) There is a significant influence on the Partial Individual Characteristics, Leadership, Work Environment, Compensation and Career Prospects of the Work Motivation Head of the Village in the District Keruak East Lombok. (3) Compensation has a dominant influence on work motivation on the District Head of Village Affairs Keruak East Lombok. Keywords: Individual Characteristics, Leadership, Work Environment, Compensation, Career Prospects, Work Motivation

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