RELATIONSHIP BRAND CHARACTERISTICS, COMPANY CHARACTERISTICS AND CONSUME R-BRAND CHARACTERISTICS WITH BRAND LOYALTY (CASE STUDY OF SARIMI CONSUMERS IN SAMARINDA)

This study is to determine the relationship between brand characteristics, company characteristics and consumer-brand characteristics with brand loyalty to Sarimi customers in Samarinda. The technique of collecting data in this study was by collecting a questioner. The types of data used in this study are primary and secondary data. The number of samples in this study were 100 people who are Sarimi consumers. Data obtained using the validity and reliability test, as well as the Spearman trial with the SPS S program. Brand Characteristics, Company Characteristics and Consumer-Brand Characteristics have a significant and strong relationship with Brand Loyalty.

Download Full-text

Strategi Experiential Marketing dan Loyalitas Merek

The Winners ◽

10.21512/tw.v9i2.726 ◽

2008 ◽

Vol 9 (2) ◽

pp. 191

Author(s):

Dian Tauriana ◽

Rendy Manlin

Keyword(s):

Customer Loyalty ◽

Brand Loyalty ◽

Secondary Data ◽

Consumer Experience ◽

Validity And Reliability ◽

Experiential Marketing ◽

Marketing Relationship ◽

Unique Experience ◽

The Impact ◽

The Relationship

Consumer experience born from the consumption of a product or service gives a distinct impression in the minds of consumers. This impression creates brand loyalty, provided that the appropriate marketing program is designed to provide a unique experience. Article explores a study that uses primary and secondary data at Bengawan Solo Coffee to see the impact of marketing programs based on experience upon customer loyalty towards the Bengawan Solo Coffee brand. Data were collected by direct interviews of selected respondents through purposive sampling. Furthermore, those data were analyzed using several statistical methods, such as normality tests, the validity and reliability, the classic assumption test, Pearson product moment, and multiple regression. The results shows that there are significant correlation between marketing based on experience (feel, act, and relate) towards brand loyalty. The relationship between experiential marketing (feel and relate) towards brand loyalty is low, while the experiential marketing relationship (act) is quite strong.

Download Full-text

University social responsibility and empathy in organizations during COVID-19 pandemic in Brazil

Social Responsibility Journal ◽

10.1108/srj-09-2020-0371 ◽

2021 ◽

Vol ahead-of-print (ahead-of-print) ◽

Author(s):

Mariane Lemos Lourenço ◽

Mara Rosalia Ribeiro Silva ◽

Rafael Santana Galvão Oliveira

Keyword(s):

Social Responsibility ◽

Secondary Data ◽

The Elderly ◽

Online Classes ◽

Case Study Methodology ◽

Content Type ◽

Study Methodology ◽

Psychological Assistance ◽

The Relationship

Purpose The purpose of this paper is to analyze the relationship between empathy and social responsibility (SR) practices in a university organization in Brazil during the COVID-19 pandemic in 2020. Design/methodology/approach The research was qualitative, using case study methodology. The case study was about the Brazilian organization Ânima Educação, which is the greatest among the five largest publicly traded education companies in Brazil. Secondary data collection and content analysis was carried out. Findings As emotional response toward the problems caused by the pandemic, the company's leadership adopted an empathic behavior, allowing traces of its empathic culture to emerge. Empathy was expressed through the implementation of SR practices aimed at workers (policy of not firing in the first two months of the pandemic), at students (provision of technological apparatus, online classes, physical/psychological assistance and negotiation of late fees) and at the society (assistance to the elderly). Originality/value It was concluded that empathy can be taken as the emotional motivator for companies to engage in SR practices, especially in extreme circumstances in society, as the economic and health challenges that the world is experiencing with the COVID-19 pandemic nowadays. SR practices, in turn, can foster even more empathy in organizations, mobilizing leaders and their respective groups in the creation and implementation of new practices, thus demonstrating that the relationship between empathy and SR practices is a “two-way street.”

Download Full-text

FAKTOR PENENTU BRAND EQUITY DAN PENGARUHNYA PADA PURCHASE INTENTION

Jurnal Manajemen ◽

10.31937/manajemen.v13i1.1710 ◽

2021 ◽

Vol 13 (1) ◽

pp. 1-22

Author(s):

Evo Sampetua Hariandja ◽

Aurellia Adeline ◽

Ferdinandus Eric ◽

Yossel Christopher

Keyword(s):

Brand Equity ◽

Brand Loyalty ◽

Purchase Intention ◽

Quantitative Research ◽

Perceived Quality ◽

Brand Awareness ◽

Validity And Reliability ◽

Brand Reputation ◽

Relationship Of ◽

The Relationship

Abstract- This study aims to determine the effect of brand popularity on brand loyalty, brand awareness, perceived quality and brand reputation among Etude House Indonesia users. Other objective of this study are to t he effect of brand loyalty, brand awareness, perceived quality and brand reputation on brand equity. The effect of brand equity on purchase intention To address the objectives of the study, a quantitative research design was implemented by distributing the questionaires to 360 Etude House Indonesia users and implementing the intruments that fulfilled the validity and reliability test requriements. The data were analyzed by SEM SmartPLS 3. The findings revealed that there was an effect of Brand popularity affects brand awareness, perceived quality, and brand reputation. Other results show that the counrry of brand origin affects brand loyalty, brand awareness and brand perceived quality. Also, Brand equity is determined by brand loyalty and brand reputation. While Brand equity has a significant effect on purchase intention. In addition, brand equity also impacts on purchase intention. However, in this study the relationship of brand popularity to brand loyalty, the effect of country of brand origin on brand reputation, the effect of brand awareness on brand equity and the effect of perceived quality on brand equity is not supported in hypothesis testing. Keywords: Brand Popularity; Country of Brand Origin; Brand Loyalty, Brand Awareness; Perceived Quality; Brand Reputation; Brand Equity; Purchase Intention

Download Full-text

ANALISIS PERTUMBUHAN EKONOMI DAN KETIMPANGAN DISTRIBUSI PENDAPATAN PROVINSI BALI

Jurnal Dinamika Ekonomi Pembangunan ◽

10.33005/jdep.v3i2.115 ◽

2020 ◽

Vol 3 (2) ◽

pp. 335-344

Author(s):

Rendi Kurniawan ◽

Syamsul Huda

Keyword(s):

Income Distribution ◽

Calculation Result ◽

Capita Income ◽

Secondary Data ◽

Strong Relationship ◽

Kuznets Curve ◽

Per Capita ◽

Typology Analysis ◽

The Relationship ◽

Index Calculation

This study aims to determine the Regency / City Classification in Bali Province based on the Klassen Typology, the condition of income distribution inequality between districts / cities, the relationship between income distribution inequality with per capita income, and whether the relationship forms the U-Reverse Kuznets Curve. This research is an analysis of secondary data obtained from BPS Bali Province. The analytical model used is Klassen Typology analysis, Williamson Index, Product Moment Correlation (Pearson). Klassen's Typology Results, Badung Regency and Denpasar City are included in Quadrant I area, Gianyar Regency is included in Quadrant III area, and the remaining 6 Regencies are included in Quadrant IV area. Furthermore, the Williamson Index Calculation in the Year of Observation shows that there is an imbalance in the Province of Bali which shows a downward trend. While the calculation result of Product Moment Correlation (Pearson) shows a very strong relationship between the Williamson Index and the Per capita GRDP and is negative, but the relationship does not form the Kuznets Curve to be a U-Reverse letter.

Download Full-text

The Moderating Effect of the Status of Using a Product on the Relationship Between Brand Experience and Word of Mouth Recommendations

Archives of Business Research ◽

10.14738/abr.92.9677 ◽

2021 ◽

Vol 9 (2) ◽

pp. 41-59

Author(s):

Ngatno Ngatno ◽

Endang P Apriatni

Keyword(s):

Brand Loyalty ◽

Structural Equation ◽

Strong Relationship ◽

Moderating Effect ◽

Equation Modeling ◽

Brand Experience ◽

User Group ◽

The Status ◽

The Relationship ◽

Brand Satisfaction

The purpose of this study was to examine the moderating effect of the status of using the product on the relationship between brand experience, satisfaction, loyalty and brand recommendation. Structural equation modeling (SEM) with multi groups was used for data analysis. The results of this study indicate that there is a strong relationship between brand experience, satisfaction, loyalty and brand recommendation. The effect of brand experience and brand satisfaction on WOM recommendations was higher in the new user group than in the established user group. While the effect of brand loyalty on WOM recommendations was higher for established users than for new users. The effect of brand experience on brand satisfaction was greater for established users than for new users. While the effect of brand experience on brand loyalty was greater in the new-user group, it was not significant. Finally, the effect of brand satisfaction on brand loyalty was greater for established users than for new users.

Download Full-text

PENGARUH KUALITAS PELAYANAN DAN NILAI PELANGGAN TERHADAP TINGKAT KEPUASAN MAHASISWA (STUDI KASUS DI UNIVERSITAS AZZAHRA JAKARTA)

Majalah Ilmiah Bijak ◽

10.31334/bijak.v13i2.77 ◽

2018 ◽

Vol 13 (2) ◽

pp. 187-209

Author(s):

Asep Candra Hidayat

Keyword(s):

Customer Satisfaction ◽

Service Quality ◽

Student Satisfaction ◽

Customer Value ◽

Strong Relationship ◽

Coefficient Of Determination ◽

Validity And Reliability ◽

R Value ◽

The Relationship ◽

Positive Effect

This study aimed to analyze how much influence service quality, customer value on the level of customer satisfaction. The sampling method used is Proportionate Random Sampling. The sample in this study followed the formula Slovin, or as many as 100 students of Azzahra University, Jakarta.Data that has met the test of validity and reliability further processed to produce a regression equation Y = 0.484+ 0021 0686 X1 + X2, where Y is the variable rate Student Satisfaction, X1 is a variable Quality of Service and Customer Value X2 is variable.Hypothesis testing using t test showed that each of the independent variables studied was shown to significantly affect partially dependent variable Student Satisfaction.Quality of service partially positive effect on customer satisfaction shown by the r value of 0.663, which means a strong relationship between them. While the value of the coefficient of determination (R2) amounted to 0,439, which means that service quality may explain the variable of student satisfaction of 43.9%, while the remaining 56.1% is explained by other variables.Customer value partially positive effect on customer satisfaction shown by the r value of 0.832 which means the relationship between them is very strong. While the value of the coefficient of determination (R2) amounted to 0,692, which means that service quality may explain the variable of student satisfaction at 69.2%, while the remaining 30.8% is explained by other variables.Then through the F test can be known simultaneously that both variables of service quality and customer value has a significant impact on customer satisfaction shown by the r value of 0.835 which means the relationship between them is very strong. While the value of the coefficient of determination (R2) is equal to 0.697, which means that service quality may explain the variable of student satisfaction at 69.7%, while the remaining 30.3% is explained by other variables.

Download Full-text

Online self-presentation of Malaysian women: a Facebook case study of university students

Jurnal Pengajian Media Malaysia ◽

10.22452/jpmm.vol21no1.2 ◽

2019 ◽

Vol 21 (1) ◽

pp. 15-30

Author(s):

Meriem Narimane Noumeur

Keyword(s):

Virtual World ◽

Strong Relationship ◽

Self Presentation ◽

Online Presence ◽

Convenience Sampling ◽

The Relationship ◽

Sampling Survey ◽

The Way ◽

Malaysian Women

Social networking websites play an important role in our lives. These websites provide several services that allow users to enjoy their time in cyberspace by providing them space to represent their personalities in the virtual world. Using Goffman’s dramaturgical theory, this study aims to identify the way Malaysian women represent themselves, by depicting and managing their virtual identities through Facebook while exploring the way they construct their identities and realize their online presence. A convenience sampling survey was used to collect data through Facebook. A total of 133 female students from a Malaysian university were involved in the study on their self-representations (online and offline); highlighting the way they presented their identities online and suggesting whether their offline influenced the virtual identities. It also explored the relationship between offline and online self-representation among the students. The findings showed a changing self-representation of the Malaysian women based on their utilization of the different Facebook services. The concept of “I” and “you” on the front and backstage is invoked as a theoretical form to understand how representation is made among the close and distant others. The findings showed a significant effect of the offline feelings on the Online self-representation and revealed a strong relationship between the offline and online presence. It indicated the difficulty of separation between virtual and real identity.

Download Full-text

The Design of Building The Creative Characters on Literation Based on Youth Locality: A Case Study in Panti Village, Jember Regency

Pancaran Pendidikan ◽

10.25037/pancaran.v8i2.234 ◽

2020 ◽

Vol 8 (2) ◽

Author(s):

Asrumi Asrumi ◽

Agus Sariono ◽

Budi Suyanto ◽

Didik S

Keyword(s):

Secondary Data ◽

Animal Husbandry ◽

Modern Technology ◽

Primary Data ◽

Patriarchal Power ◽

Women's Knowledge ◽

The Village ◽

The Relationship ◽

Women’S Knowledge

This research aimed to describe the relationship between women and nature in maintaining and preserving the natural environment. The relationship was illustrated in problems 1) the existence of patriarchal power on women of Lou Dempar, which causing sexual violence in the "Fire Cloud Smoke/Api Awan Asap" novel; 2) women's intelligence due to the knowledge they had in maintaining the biodiversity of Lou Dempar in the "Fire Cloud Smoke/Api Awan Asap" novel; 3) women's intelligence in preserving the traditions of the ancestors of Lou Dempar in the "Fire Cloud Smoke/Api Awan Asap" novel. This research used descriptive qualitative research with an ecofeminism approach. There were 2 kinds of data in this research, they were primary data consisting of words, phrases and sentences quoted from the "Fire Cloud Smoke/Api Awan Asap" novel written by Korrie Layun Rampan, while the secondary data were in the form of other data obtained from the reading of journals, books, newspapers that had a relation with primary data. The research data were collected by using the documentation technique. Data analysis techniques used were identification, classification, analysis, and triangulation. The results and discussion stated that patriarchal power penetrated nature and women became the victims, but Nori appeared as a representation of a woman who had the knowledge and also thought in advancing the village by taking care of nature or biodiversity. The Lou Dempar community rose up in terms of agriculture, animal husbandry, mastery of modern technology, and marketing of agricultural products. Women's knowledge was able to preserve nature, including preserving the hereditary traditions of Lou Dempar cultural community. Vandana sHiva's ecofeminism showed the relationship between women's knowledge, protecting culture and biodiversity.

Download Full-text

The Impact of Debt Capacity on Firm’s Growth: (A Case Study of Selected Firms from Pharmaceutical Industry in Pakistan)

Journal of Business & Tourism ◽

10.34260/jbt.v2i1.24 ◽

2021 ◽

Vol 2 (1) ◽

pp. 15-23

Author(s):

IHTESHAM KHAN ◽

SYED WAQAR AHMAD SHAH ◽

ASAD KHAN

Keyword(s):

Pharmaceutical Industry ◽

Positive Relationship ◽

Stock Exchange ◽

Secondary Data ◽

Significant Positive Relationship ◽

Negative Effect ◽

Debt Capacity ◽

The Impact ◽

The Relationship

The ultimate goal of all activities within organizations is to achieve higher growth and finding new sources for mounting firm capital. This study aims to investigate debt capacity as the source of firm capital and its impact on firm’s growth. The objectives of this research to shows the relationship between market to book ratio and debt to asset ratio. Multiple liner regression is used between Growth and book leverage. By selected pharmaceutical sector that has been listed at Karachi stock exchange in Pakistan. In this research 8 companies are selected that are listed at Karachi Stock Exchange during the period of 2005-2014. In this paper secondary data is used. The result reveals a significant positive relationship between the debt to asset ratio and market to book ratio and debt to asset ratio. It displays that there is no negative effect of debt capacity on firm’s growth.

Download Full-text

The Effect of Leadership toward Employees’ Job Satisfaction in Quality Control Division of PT X Padalaran

The Winners ◽

10.21512/tw.v16i1.1554 ◽

2015 ◽

Vol 16 (1) ◽

pp. 44

Author(s):

Yulia Listianti ◽

Arif Yusuf Hamali

Keyword(s):

Job Satisfaction ◽

Quality Control ◽

Rank Correlation ◽

Sampling Technique ◽

Strong Relationship ◽

Simple Random Sampling ◽

Coefficient Of Determination ◽

Reliability Test ◽

Validity And Reliability ◽

Control Division

This research was conducted at Quality Control Division of PT X Padalarang, aimed to determine correlation leadership and job satisfaction, and also to analyze the effect of leadership on job satisfaction at Quality Control Division of PT X Padalarang. Respondents of this research are 52 people selected with simple random sampling technique. The method used is descriptive and associative, which tests the connection using the Spearman rank correlation analysis, and also done to determine the accuracy of measurement using by the validity and reliability test. Results of the validity and reliability test of variables X and Y are valid and reliable. Calculations were performed using SPSS software ver. 19. The result of this study showed that leadership is in the category of good and job satisfaction is in the category of good. Results showed the correlation of leadership with job satisfaction at Quality Control Division of PT X Padalarang with correlation coefficient = 0,679. Based on the criteria champion, this relationship is in the criteria of strong relationship. Results of this calculation showed the coefficient of determination = 46, 10%. It showed that the hypothesis is proved, that there is an influence of leadership to job satisfaction at Quality Control Division of PT X Padalarang.

Download Full-text