KEPUTUSAN PEMBELIAN KONSUMEN PADA COFFEE SHOP SUGENG KOPI DITINJAU DARI MEDIA SOSIAL, VARIASI PRODUK, DAN EXPERIENTIAL MARKETING

2021 ◽  
Vol 5 (1) ◽  
Author(s):  
Sindi Tissa Safira
Keyword(s):  
Social Media ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Product Variety ◽  
Test Reliability ◽  
Purchasing Decisions ◽  
Coffee Shop ◽  
Experiential Marketing ◽  
Normality Test ◽  
Data Collection Technique

The purpose of this research is to determine whether consumer purchasing decisions affect social media, product variations, and experiential marketing at the Sugeng Kopi coffee shop. This type of research is quantitative. The data collection technique used multiple linear regression. The number of samples taken was 100 respondents. The data were R analyzed through the validity test, reliability test, normality test, heteroscedasticity test, multicolonearity test, multiple linear regression test, f test, t test, and determination coefficient test (R2). Based on the results of data analysis, it shows that the results of research on purchasing decisions have a positive and significant effect on social media. Purchasing decisions have a positive and significant effect on product variation. Purchasing decisions have a positive and significant effect on experiential marketing. This shows that consumer purchasing decisions simultaneously influence social media, product variations, and experiential marketing at the Sugeng Kopi coffee shop. Keywords: purchasing decisions; social media; product variety; experiential marketing

PENGARUH PROMOSI MEDIA SOSIAL DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA SOSMED CAFE ABDULLAH LUBIS MEDAN

2021 ◽  
pp. 1-15
Author(s):  
Clara Silvina Barus ◽  
Donalson Silalahi
Keyword(s):  
Social Media ◽  
Regression Analysis ◽  
Linear Regression ◽  
Service Quality ◽  
Multiple Linear Regression ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Purchasing Decisions ◽  
Consumer Decisions ◽  
Analysis Technique

Abstract This study aims to determine and explain the effect of social media promotion and service quality on purchasing decisions. To achieve this goal, research was conducted at Social Media Café Abdullah Lubis using 100 people as respondents. Data were collected through questionnaires and the analysis technique used was multiple linear regression analysis. The results showed: First, social media promotion has a positive and significant effect on purchasing decisions. Second, service quality has a positive and significant effect on purchasing decisions. Third, service quality plays a greater role in increasing the sensitivity of consumer purchases when compared to social media promotion. Fourth, consumer characteristics are also important variables in increasing consumer decisions in buying products. Fifth, social media promotion and service quality are able to explain variations in purchasing decisions by 87.7 percent.

scholarly journals PENGARUH STORE ATMOSPHERE, SOCIAL MEDIA PROMOTION, WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN DI HABBIT EATERY COFFEE MALANG

2021 ◽  
Vol 2 (2) ◽  
pp. 26-36
Author(s):  
Mariana Puspa Dewi
Keyword(s):  
Social Media ◽  
Regression Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Sampling Method ◽  
Word Of Mouth ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Purchasing Decisions

This research aims to find out and explain the effect of store atmosphere, promotion on social media and word of mouth on consumer purchasing decisions at the Habbit Eatery Coffee either partially or simultaneously. This research uses a quantitative approach. The sample of this study were 100 consumers of cafe omah root using non probability sampling method and accidental sampling technique. The instrument of this study uses a questionnaire and analyzed using multiple linear regression analysis. The results of this study indicate that store atmosphere partially has no effect on purchasing decisions, promotion on social media and word of mouth partially has a positive and significant effect on purchasing decisions. Simultaneously, store atmosphere, promotion on social media and word of mouth has a positive and significant effect on purchasing decisions.  

scholarly journals Peranan Media Sosial dan Harga Terhadap Keputusan Pembelian Jasa Rekaman di Demores Rumah Musik

2021 ◽  
Vol 13 (1) ◽  
pp. 108
Author(s):  
I Made Wira Bimantara
Keyword(s):  
Social Media ◽  
Regression Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Research Design ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Purchasing Decisions

This study aimed to examine (1) the simultaneous social media and price on purchasing decisions, (2) the partial effect of social media on purchasing decisions, and (3) the partial effect of price on recording service at Demores Rumah Musik. The research design used was a casual quantitative reseach design.Data was collected using an instrument in the form of a questionnaire that had a total of 13 statements, then the data obtained were analyzed using multiple linear regression analysis. The results of this study indicate that (1) social media and price have a significant effect on purchasing decisions, (2) social media has a positive and significant effect on purchasing decisions, and (3) price has a positive and significant effect on Demores Rumah Musik purchasing decisions.

scholarly journals The Influence Of Digital Marketing And Product Variety On Purchase Decisions In Bengkulu City Mode Stores

2021 ◽  
Vol 2 (1) ◽  
pp. 37-52
Author(s):  
Lola Vitaloka ◽  
Neri Susanti ◽  
Tito Irwanto
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Product Variety ◽  
Digital Marketing ◽  
Coefficient Of Determination ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Significance Level ◽  
Regression Test

The purpose of this study was to determine the effect of digital marketing and product variety on purchasing decisions at Juragan Fashion Shop in Bengkulu City. The sample in this study is 100 consumers who shop at Juragan Fashion Shop in Bengkulu City. Data collection using a questionnaire and the analysis method used is multiple linear regression, test of determination and hypothesis testing.The results of multiple linear regression calculations obtained the multiple linear regression equation Y = 5.995 + 0.355X1 + 0.353X2. The coefficient of determination of the R square value is 0.521. This means that X1 (Digital marketing) and X2 (product variety) affect the purchase decision (Y) by 52.1% while the remaining 47.9% is influenced by other variables not examined in this study. The results of the F test show that the significance is 0.000 0.05. Because the significance level is below 0.05, it indicates that together X1 (digital marketing) and X2 (product variety) have a positive and significant effect together on purchasing decisions (Y). Digital marketing has a positive and significant influence on purchasing decisions, product variety has a positive and significant impact on purchasing decisions because the significant value is smaller than 0.05.

scholarly journals HE EFFECT OF PRICES, PRODUCT REVIEWS, EASE OF USE, AND SECURITY OF TRANSACTIONS ON PURCHASING DECISIONS ONLINE IN SHOPEE

2020 ◽  
Vol 1 (1) ◽  
pp. 34-48
Author(s):  
Homami Rahayu ◽  
Adi Sismanto ◽  
Tezar Arianto
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
T Test ◽  
Ease Of Use ◽  
Test Reliability ◽  
Coefficient Of Determination ◽  
Product Reviews ◽  
Purchasing Decisions

This study aims to determine the effect of prices, product reviews, ease of use, and security of transactions on purchasing decisions online at Shopee (case study of Economics Faculty students at Muhammadiyah University, Bengkulu). This study uses a sample of 105 respondents using purposive sampling technique. Data collection techniques using observation and questionnaires. The analysis technique used is the regression of respondents' responses, multiple linear regression, correlation coefficient analysis and coefficient of determination (R2). This research uses validity test, reliability test, and classic assumption test followed by hypothesis testing. Based on the results of multiple linear regression analysis, the results of the research have an effect on the online purchasing decisions at Shopee It is proven by the results of the t test showing tcount t2/2 (2.022 0.1982) and (sig α = 0.046 0.050), this means that H0 is rejected and Ha is accepted. Product reviews have a positive and significant effect partially on online purchasing decisions at Shopee, this is evidenced by the results of the t test which shows the value of tcount t2/2 (2.212 0.1982) and (sig α = 0.029 0.050), this means H0 is rejected and Ha is accepted the ease of use partially has a positive and significant effect on online purchasing decisions at Shopee, this is evidenced by the results of the t test which shows the value of tcount  t2/2 (2.113 0.1982) and (sig α = 0.037 0.050), this means H0 is rejected and Ha is accepted. Security Transactions have a positive and significant effect partially on online purchasing decisions at Shopee, this is evidenced by the results of the t test which shows the value of tcount t2/2 (2.955 0.1982) and (sig α = 0.004 0.050), this means H0 is rejected and Ha is accepted. Price (X¬1) Product Review (X2), Ease of Use (X3) and Transaction Security (X4) jointly influence the Purchase Decision (Y) online at Shopee, this is evidenced by the F test showing the value of tcount ttable, namely (6,392 2.69) and (sig α = 0,000 0.05) this means that H0 is rejected and Ha is accepted.

scholarly journals Kekuatan Social Media dan Word Of Mouth dalam Mempengaruhi Keputusan Pembelian Konsumen pada Restorant Mie Seuhah PISAN (MIE SP) Sukabumi

2020 ◽  
Vol 2 (1) ◽  
pp. 110-118
Author(s):  
Adelia Athaya Dzakiyyah ◽  
Nor Norisanti ◽  
Acep Syamsudin
Keyword(s):  
Social Media ◽  
Data Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Significant Influence ◽  
Word Of Mouth ◽  
Total Effect ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Analysis Techniques

The purpose of this study was to measure the strength of social media and word of mouth on consumer purchasing decisions at Mie SP Sukabumi restaurant. The method used in this research is associative descriptive and quantitative approaches with multiple linear regression as data analysis techniques. The results of this study indicate that the total effect simultaneously is only 4.5% while the remaining 95.5% is influenced by other variables not examined in this study. Conclusion, social media does not have a positive and significant influence on purchasing decisions, while word of mouth has an influence on purchasing decisions partially. Keywords: Purchase Decision, Social Media, Word of Mouth

scholarly journals PENGARUH SOCIAL MEDIA MARKETING DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN J.CO DONUTS AND COFFEE KOTA SAMARINDA

2021 ◽  
Vol 9 (1) ◽  
pp. 17
Author(s):  
Annisa Rinda Rahmawati
Keyword(s):  
Social Media ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Word Of Mouth ◽  
Hypothesis Test ◽  
Linear Regression Analysis ◽  
Test Validity ◽  
Test Reliability ◽  
Social Media Marketing ◽  
Purchase Decisions

This study aims: (i) to find out social media marketing variables partially have a significant effect on purchase decisions (ii) to find out word of mouth variables partially have a significant effect on purchase decisions (iii) to find out social media marketing and word of mouth variables simultaneously have a significant effect on consumer purchase decisions at J.CO Donuts and Coffee in Samarinda. This study uses three variables namely social media marketing, word of mouth and purchase decisions. This type of research is a correlation method with a quantitative approach. The population in this research were all consumers of the J.CO Donuts and Coffee in Samarinda whose exact number was unknown and the sampling technique used non-probability sampling with purposive sampling method, the number of samples was 100 respondents. Data collection techniques: field research (observation, online and offline questionnaires) and library research. Then the analysis technique used is multiple linear regression using the test: validity test, reliability test, classic assumption test (normality test, multicollinearity, heteroscedasticity), hypothesis test (partial and simultaneous), multiple linear regression analysis. The result obtained in this study are (i) Social Media Marketing partially had a significant effect on Purchase Decisions (ii) Word Of Mouth partially had a significant effect on Purchase Decisions (iii) Social Media Marketing and Word Of Mouth simultaneously had a significant effect on consumer Purchase Decisions at J.CO Donuts and Coffee in Samarinda.

scholarly journals ANALISIS STRUKTUR ORGANISASI, SISTEM WEWENANG, PRAKTEK YANG SEHAT, DAN KARYAWAN YANG BERMUTU TERHADAP SISTEM PENGENDALIAN INTERN KAS (Studi PT. Citra Van Tiki Cabang Solo)

2021 ◽  
Vol 5 (1) ◽  
pp. 69
Author(s):  
Pardi Pardi ◽  
Alisa Rusdiana
Keyword(s):  
Control System ◽  
Data Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Organization Structure ◽  
Test Reliability ◽  
Reliability Test ◽  
Structure System ◽  
Normality Test ◽  
Analysis Technique

This research was conducted with the aim to knowing the effect of organization structure, system of authority / authorization, healthy practice, and quality employees on the internal cash control system. The approach used in this study is quantitative, using 566 employee population who actively attend monthly meetings at PT. Citra Van Tiki Solo Branch. Samples using the Slovin formula, obtained amounted to 85 people. The data analysis technique used test instruments, namely; validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, Autocoleration test, multiple linear regression, F test, t test, and determination test (R2) which were processed using SPSS 21.0 program. The results showed that the organization structure, system of authority, healthy practice, and quality employees partially affected the internal cash control system. Keywords : Organization Structure, System of Authority, Healthy Practice, Quality Employees.

scholarly journals Analysis of The Effect of Experiential Marketing And Community Reference on Purchase Decisions (Study In Surabaya Brain Coffee)

2019 ◽  
Vol 1 (1) ◽  
pp. 36
Author(s):  
Novelia Asita Mranani ◽  
Siwidyah Desi Lastianti
Keyword(s):  
Linear Regression ◽  
Customer Satisfaction ◽  
Multiple Linear Regression ◽  
Significant Influence ◽  
Total Sample ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Experiential Marketing ◽  
Analysis Technique ◽  
The World

The development of business today is so rapid that it creates high competition to maintain many things both in terms of survival, how to develop the company, and obtain optimal profits. Every business actor in each business category is required to have sensitivity to any changes that occur and place an orientation on customer satisfaction as the main goal. Community is increasingly important for the world of marketing. Emotional ties between members of a community have a very significant impact on a brand. The purpose of this study is to determine the influence of experiential marketing and community references partially and simultaneously on consumer purchasing decisions of Brain Coffee Surabaya. The sample of this study is Brain Coffee Surabaya consumers, with a total sample of 140 respondents. The analysis technique uses Multiple Linear Regression with SPSS programs or software. The results showed that partially experiential marketing and community reference had a positive and significant influence on purchasing decisions, as well as simultaneously (simultaneous) indicating that experiential marketing and community reference had a positive and significant influence on purchasing decisions.

scholarly journals Pengaruh Gaya Hidup dan Kelompok Acuan terhadap Keputusan Pembelian Smartphone Merek Samsung Galaxy

2018 ◽  
Vol 6 (2) ◽  
pp. 139
Author(s):  
Bintang Jalasena Anoraga ◽  
Sri Setyo Iriani
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Reference Group ◽  
Linear Regression Analysis ◽  
Virtual Community ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Snowball Sampling ◽  
Purchasing Decisions ◽  
Positive Effect

Recently common phenomenon in all walks of life use smartphones, ranging from a young children to an adults. Samsung Galaxy Smartphone shows a magnificent display, there are a lot of choices they give to us, provide fairly complete applications, and it can reflects an up to date metropolitan lifestyle by using it. This research is a conclusive research. Sample who taken as many as 110 people with snowball sampling technique. Measuring instrument which used is enquette, as well as the the data analyzed with multiple linear regression. The research instrument that used was a questionnaire, and multiple linear regression analysis. This study shows the results, that there is a positive effect between lifestyle and reference group on purchasing decisions towards purchasing decisions Smartphone Samsung Galaxy simultaneously and the dominant effect is the lifestyle variables followed by variable virtual community.

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