scholarly journals The influence of trust on the online purchase decisions with buying interest on the social networking site Instagram: case study of online shop users on Instagram

2020 ◽  
Vol 9 (10) ◽  
pp. e8669109119
Author(s):  
Lidya Natalia Pasaribu ◽  
Kuras Purba
Keyword(s):  
Information Quality ◽  
Social Networking Site ◽  
Internet Technology ◽  
Consumer Trust ◽  
Primary Data ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Price Information ◽  
Purchasing Decision ◽  
Technology Improvement

Background of this study is the internet technology improvement through social media Instagram which has huge potential on online selling. It found the fraud case that occurs through Instagram it is causes purchasing decreases. Price, information quality and purchase interest as the main factors which causes someone to shopping via online. The research cases study implementing to an online shop which is engaged in the food sector. This research used 5 variables such as consumer trust, price, information quality as an independent variable, online purchasing decisions as a dependent variable, with purchasing interest as variable intervening. This research used SmartPLS 3.0. The research method that used is qualitative approach, the associative type research, data collection technique used questionnaire, and the type of data that used is primary data which obtained of 95 respondents which already shopping via online in Instagram. The result showed that consumer trust, price, and information quality on purchasing interest with consumer trust and purchasing interest on the purchasing decision which has positive effect and significant, while price and information quality has no effect on the purchasing decision. Purchase interest is able to mediate between consumer confidence in purchasing decisions, the price of the purchase decision, and the intention of buying is not able to mediate the quality of the information on the purchase decision.

scholarly journals PENGARUH KEPERCAYAAN KONSUMEN, KUALITAS PRODUK DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN DI FLAMINGGO COLLECTION

2021 ◽  
Vol 5 (2) ◽  
pp. 709
Author(s):  
Azalia Calvina Octavia
Keyword(s):  
Product Quality ◽  
Partial Least Square ◽  
Least Square ◽  
Consumer Trust ◽  
Primary Data ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Price Perception ◽  
Purchasing Decision ◽  
Clothing Store

The purpose of this study is to determine the effect of consumer trust, product quality, and price perceptions on purchasing decisions at the Flaminggo Collection. The Analysis technique of this research was conducted using component-based SEM method using Partial Least Square approach. The basis used for hypothesis testing on PLS is resampling with bootest strapping developed by Geisser and Stone. The variable are Consumer trust (X1), Product quality (X2), Price perception (X3), and Purchase Decision (Y). The primary data in this study was by distributing questionnaires to flaminggo collection consumers. It involved 60 respondents with aged 16-33 years. Secondary data used in this study is data obtained from Flaminggo Collection for the last 6 years (2014-2020). The results of the analysis show that Consumer Trust can play an important role in Purchasing Decisions at the Flaminggo Collection because the higher consumer trust, the higher the purchasing decision at the clothing store. Product quality can play an important role in the Flaminggo Collection because the higher the quality of the product, the higher the purchasing decision at the clothing shop. Price perception can play an important role in purchasing decisions at the Flaminggo Collection because the higher the price perception, the higher the purchasing decision at the clothing store. Keywords: consumer trust, product quality, price perception, and purchase decision.

scholarly journals KEPUTUSAN PEMBELIAN E-COMMERCE MELALUI KEMUDAHAN PENGGUNAAN, KUALITAS INFORMASI DAN KUALITAS INTERAKSI LAYANAN WEB

2018 ◽  
Vol 19 (1) ◽  
pp. 59
Author(s):  
Siti Romla ◽  
Alifah Ratnawati
Keyword(s):  
Social Networking ◽  
Significant Influence ◽  
Social Networking Sites ◽  
Information Quality ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Quality Of Information ◽  
Important Thing ◽  
Purchasing Decision

Purchasing decisions become an important thing in retaining customers. The purchase decisionis a customer’s response to a discrepancy between the level of prior importance and the actualperformance it perceives after use. As for the population is a student class of 2013. Samplestaken in the study obtained for 96.04 then rounded up to 100 people. Based on the abovecalculation results, the number of samples taken in this study is the student class of 2013as many as 100 respondents. Criteria of sampling as a resource is a social networking siteusers who have made purchases two (2) times through social networking sites. The result ofresearch indicate that Ease, Quality of information, Quality of interaction have positive andsignificant influence to trust, Ease, Quality of information, Quality of interaction have positiveand significant influence to purchasing decision, Trust influence positively and significantly topurchasing decision.Keywords : Ease, Quality of information, Quality of trust interaction, purchase decision

scholarly journals FAKTOR BRAND AWARENESS DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK SEPATU MEREK NIKE TIRUAN DI HOME INDUSTRY CIKUPA TANGERANG

2019 ◽  
Vol 6 (2) ◽  
Author(s):  
Ismayudin Yuliyzar
Keyword(s):  
Data Collection ◽  
Brand Awareness ◽  
Primary Data ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Price Perception ◽  
Purchasing Decision ◽  
Analysis Technique

This study attempts to analyze the Brand Awareness Factor and PricePerception of Purchasing Decisions for Nike brand shoes at CikupaHome Industry Tangerang. The sample of this study was 75 customerrespondents from 300 customers. The method used is quantitativemethods. Primary data collection was obtained from questionnairecollection. The analysis technique used is multiple linear regressionanalysis using Vesri SPSS 22 software. The results show that the partialvariable of Brand Awareness (X1) is positively and significantly related tothe Purchase Decision (Y). Price Perception (X2) has a positive andsignificant effect on Purchasing Decisions (Y). Simultaneously the BrandAwareness variable (X1) and Price Perception (X2) considers positiveand significant towards the Purchasing Decision (Y).

scholarly journals Effect of E-Trust and Marketing Public Relation on Customer's Purchasing Decision on the E-Commerce Market (Study on Lotte Mart Grosir Medan Customers)

2021 ◽  
Vol 8 (8) ◽  
pp. 704-711
Author(s):  
Ica Cahyanti ◽  
Amrin Fauzi ◽  
Endang Sulistya Rini
Keyword(s):  
Data Analysis ◽  
Public Relations ◽  
Sampling Method ◽  
Consumer Trust ◽  
Purchase Decision ◽  
Business Relationship ◽  
Collection Method ◽  
Purchasing Decision ◽  
Special Events ◽  
Factors Influencing

Purchase decision is a stage that a buyer makes to choice and purchase products and then consume them. Many factors influencing on the purchase decision including e-trust and marketing public relations. Consumer trust (e-trust) is one of the factors in e-commerce that plays an important role to maintain business relationship, especially e-commerce businesses that require consumers to pay before receiving an order. Another factor that influences online purchasing decision is marketing public relations. The present study is a survey using an associative quantitative approach aimed at determining the effect of E-trust, publicity, sponsorship and special events on purchasing decision of products offered by Lotte Mart Grosir Medan. The population included all Lotte Mart Grosir Medan consumers who have used the Lotte Mart Grosir online purchasing application during 2019 as of 2174. The sampling method used an accidental sampling resulting in 96 samples. The data collection method used a questionnaire. The collected data were then analyzed by using a multiple linear regression. The results of research and data analysis show that the factors of E-trust, publicity, sponsorship and special events have a positive and significant effect on purchasing decision. E-trust partially has a positive and significant effect on purchasing decision. Publicity partially has a positive and significant effect on purchasing decision. Sponsorship partially has a positive and significant effect on purchasing decision. Special events partially has a significant influence on purchasing decision. It is suggested to the Lotte Mart Grosir Medan to simply the website application to customer or prospective customer can easily apply the website to know products and to make transactions. Keywords: E-trust, Marketing Public Relations, Online Purchasing Decision.

scholarly journals Pengaruh Periklanan Islami terhadap Keputusan Pembelian Produk Shampoo Hijab Sunsilk Clean And Fresh pada Mahasiswi Universitas Islam Riau

2019 ◽  
Vol 1 (1) ◽  
pp. 59-73
Author(s):  
Zulkifli Zulkifli ◽  
Boy Syamsul Bakhri ◽  
Maysuri Maysuri ◽  
Ficha Melina
Keyword(s):  
Linear Regression Analysis ◽  
Secondary Data ◽  
Sampling Technique ◽  
Primary Data ◽  
Purchasing Decisions ◽  
Purchasing Decision ◽  
The Subject ◽  
Quantitative Descriptive ◽  
Data Collection Technique ◽  
Descriptive Method

The purpose of the research was to determine the effect of Islamic advertising on purchasing decision for Clean and Fresh Sunsilk Hijab Shampoo. The subject of this research was students of Riau Islamic University. While the object of this study was the effect of Islamic advertising on purchasing decision for Clean and Fresh Sunsilk Hijab Shampoo. The data sources used in this study were primary data and secondary data. The sampling technique used was proportional stratified random sampling, while the data collection technique used was a questionnaire. To analyze the data, quantitative descriptive method was used. In analyzing quantitative data, simple linear regression analysis was used where the calculation process used SPSS for windows version 23. The sample of this study was 96 people. The result of the research showed Islamic advertising on purchasing decision for Clean and Fresh Sunsilk Hijab Shampoo had a strong or high relationship, this was related to the correlation coeffisien which was 0.763. The result of the research, the result of partial test related to the significant influence between Islamic advertising on purchasing decisions for Clean and Fresh Sunsilk Hijab Shampoo, it was known from  the value of tcount (11.452) which was bigger than t table (1.661). Conclusion, there was a significant effect between Islamic advertising on purchasing decisions for clean and fresh sunsilk hijab Shampoo to students of  Riau Islamic University Keywords: Islamic Advertising, Purchasing Decision

scholarly journals BRAND IMAGE MEMEDIASI KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK SMARTPHONE OPPO DI KOTA DENPASAR

2018 ◽  
Vol 8 (1) ◽  
pp. 142
Author(s):  
I Gusti Ngurah Bagus Hagita Indra Mas Setiadi ◽  
Ni Wayan Ekawati
Keyword(s):  
Product Quality ◽  
Brand Image ◽  
Mediating Effect ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Purchasing Decision ◽  
Analysis Technique ◽  
The Many ◽  
Relationship Of

Indonesian smartphone users are growing rapidly. Oppo is one of the many smartphone manufacturers entering the Indonesian smartphone market. The purpose of this study is to explain the effect of product quality on brand image, product quality to purchase decision, brand image to purchasing decision, and role of brand image in mediating effect of product quality to purchasing decision. The theory used in this research is product quality, brand image and purchase decision. This research was conducted on consumer of Oppo smartphone which domiciled in Denpasar City. The sample size taken as many as 120 people with purposive sampling method. The analysis technique used is path analysis and sobel test. The results of the study found that product quality has a positive and significant effect on brand image. The study also found that each variable of product quality and brand image significantly positively affects purchasing decisions, in addition to the brand image also significantly mediates the relationship of product quality to purchasing decisions   Keyword: product quality, brand image, purchase decisions

scholarly journals INFLUENCE DIVERSITY OF PRODUCTS, PRICE, PROMOTION AND LOCATION TOWARDS CUSTOMER SATISFACTION WITH PURCHASE DECISION AT TRANSMART CARREFOUR PLAZA MEDAN FAIR

2019 ◽  
Vol 8 (2) ◽  
Author(s):  
Syilvana Dwi Novianti
Keyword(s):  
Customer Satisfaction ◽  
Consumer Satisfaction ◽  
Positive Influence ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Product Diversity ◽  
Location Factor ◽  
Purchasing Decision ◽  
Buying Decisions

<p>The research aims to know and identify: (1) The positive influence of product diversity on purchasing decisions, (2) The positive influence of price diversity on consumer buying decisions, (3) positive influence on the promotion of decisions Consumer Purchase, (4) positive influence of location against consumer purchase decisions, (5) positive influence of product diversity to consumer satisfaction through consumer buying decisions, (6) positive influence of price diversity towards consumer satisfaction Through consumer purchase decisions, (7) positive influence of promotion to consumer satisfaction through consumer purchase decisions, (8) positive influence of location towards consumer satisfaction through consumer buying decisions, and (9) positive influence Decision to purchase customer satisfaction. Research conducted at the Transmart Carrefour Plaza Medan Fair. Types of research is quantitative research with research methods is a survey method.  The population in this research is the consumer Transmart Carrefour Plaza Medan Fair as much as 100 respondents.  The data collection instruments used are polls. The analysis of the data used is path analysis. Research findings Show: (1) There is a positive influence of product diversity on consumer purchasing decisions with a coefficient of 0.204 so that it can be determined that a variation of 20.40% in the purchase decision is decided by Diversity of products, (2) there is a positive influence on the price diversity of consumer purchasing decisions with a coefficient of 0.297, so that it can be determined that a variation of 29.70% on the purchase decision is defined by a diversity of prices, (3) There is a positive influence on the promotion to the consumer purchase decision with a coefficient of 0.175, so it can be determined that a variation of 17.50% on the purchase decision set by the promotion, (4) there is a positive influence of location To the consumer purchase decision with a coefficient of 0.327, so it can be determined that a variation of 32.70% on the purchase decision is defined by an easily accessible location factor, (5) There is a positive influence of product diversity to customer satisfaction through a consumer purchase decision with a coefficient of 0.128 so that it can be determined that a variation of 12.80% on consumer satisfaction is defined by factors Product diversity through consideration of the purchasing decision factor, (6) There is a positive influence of price diversity towards consumer satisfaction through the decision of consumer purchase by coefficient. Amounting to 0.148 so that it can be determined that a variation of 14.80% on consumer satisfaction is defined by the price diversity factor through consideration of the purchase decision Factor, (7) there is a positive influence promotion to customer satisfaction Through a consumer purchase decision with a coefficient of 0.157 so that it can be determined that a variation of 15.70% on consumer satisfaction is defined by the promotion factor through consideration of the purchasing decision factor, (8) There is a positive influence on location to customer satisfaction through the decision of consumer purchase with a coefficient of 0.114 so that it can be determined that a variation of 11.40% in consumer satisfaction is defined by the location factor through Decision factor considerations, and (9) there is a positive influence on purchasing decisions positively affect the customer satisfaction with a coefficient of 0.548 so that it can be interpreted that there is a variation of 54.80% on satisfaction Determined by the purchasing decision factor.</p>

scholarly journals PENGARUH PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA KONSUMEN 212 MART CONDET BATU AMPAR

2020 ◽  
Vol 10 (1) ◽  
pp. 58-66
Author(s):  
Fahra Destarini ◽  
Bono Prambudi
Keyword(s):  
Significant Influence ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Processing Method ◽  
Primary Data ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Data Processing Method ◽  
Interesting Object ◽  
Program Version

The Minimarket 212 Mart Condet has become an interesting object for researchers because this new minimarket has emerged against the background of the actions of defending Muslims for blasphemy (Q.S. Al-Maidah: 51). This study aims to analyze the effect of Products and Prices on Purchasing Decisions on Minimarket 212 Mart Condet consumers. The data used in this study are primary data obtained from the questionnaire. The data processing method used by researchers is multiple linear regression analysis. This study uses the SPSS computer program version 22.0. The results showed that the product has a positive and significant influence, which means that if the product is increasingly positive or good or good, the stronger the purchasing decision. The results of the research Price has a negative and not significant influence on purchasing decisions, which means that if negative means different directions the higher the price or the higher the purchase decision decreases.

scholarly journals ANALISIS PENGARUH HARGA TERHADAP KEPUTUSAN PEMBELIAN DI ONLINE SHOP TOKOPEDIA

2018 ◽  
Author(s):  
Refika Rahmadani ◽  
Febryandhie Ananda
Keyword(s):  
Interval Data ◽  
Descriptive Statistics ◽  
Data Sources ◽  
Primary Data ◽  
Purchase Decision ◽  
Simple Linear Regression ◽  
Purchasing Decisions ◽  
Analysis Techniques ◽  
Regression Methods ◽  
A Company

Consumer purchasing decisions are an important factor in determining the existence of a company. purchasing decisions (Kotler &amp; Philip, 2009) are actions of buyers/consumers to want to buy or not a product. This study aims to find out and provide an overview of how prices affect purchasing decisions in the tokopedia online shop. Data collection techniques in this study use the type of interval data and primary data sources by distributing questionnaires. Data analysis techniques used descriptive statistics, classical assumption tests and hypothesis testing using simple linear regression methods. The results of the purchase decision at the tokopedia online shop.

scholarly journals PENGARUH DESAIN PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN MOTOR YAMAHA NMAX (Survei Pada Konsumen Fortuna Motor Tasikmalaya)

2021 ◽  
Vol 2 (1) ◽  
Author(s):  
Roby Abdul Wahab ◽  
Budhi Wahyu Fitriadi ◽  
Suci Putri Lestari
Keyword(s):  
Product Design ◽  
Sampling Technique ◽  
Data Sources ◽  
Primary Data ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Purposive Sampling ◽  
Quantitative Descriptive

Abstract This study was conducted to determine the effect of Product Design and Price on Purchasing Decisions of Yamaha NMax Motorbikes at Fortuna Motor Tasikmalaya. This research uses quantitative descriptive methods. The sampling technique used in this study is the nonprobability sampling technique by purposive sampling. Primary data sources were obtained from distributing questionnaires.The results showed the Product Design, Price and Purchasing Decisions of the Yamaha NMax in the Fortuna Motor Tasikmalaya as a whole were in the good category. Product design and price simultaneously have a significant effect on the decision to buy a Yamaha NMAX at Fortuna Motor Tasikmalaya. Product design partially has a significant effect on the Purchase Decision of Yamaha NMAX at Fortuna Motor Tasikmalaya. The price partially has a significant effect on the decision to purchase a Yamaha NMAX at Fortuna Motor Tasikmalaya. Keywords :Product Design, Price and purchase decisions Abstrak Penelitian ini dilakukan untuk mengetahui besar pengaruh Desain Produk dan Harga terhadap Keputusan Pembelian Motor Yamaha NMax di Fortuna Motor Tasikmalaya. Penelitian ini menggunakan metode deskriptif kuantitatif. Teknik sampling yang digunakan dalam penelitian ini adalah teknik nonprobability sampling dengan cara purposive sampling. Sumber data primer diperoleh dari penyebaran kuesioner.Hasil penelitian menunjukkan Desain Produk, Harga dan Keputusan Pembelian Motor Yamaha NMax di Fortuna Motor Tasikmalaya secara keseluruhan dalam kategori baik. Desain Produk dan Harga secara simultan berpengaruh signifikan terhadap Keputusan Pembelian Motor Yamaha NMAX di Fortuna Motor Tasikmalaya. Desain Produk secara parsial berpengaruh signifikan terhadap Keputusan Pembelian Motor Yamaha NMAX di Fortuna Motor Tasikmalaya. Harga secara parsial berpengaruh signifikan terhadap Keputusan Pembelian Motor Yamaha NMAX di Fortuna Motor Tasikmalaya. Kata Kunci : Desain Produk, Harga dan Keputusan Pembelian

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